• Title/Summary/Keyword: 위험수용

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Influencing Factors on the Acceptance for Crowd Funding - Focusing on Unified Theory of Acceptance and Use of Technology - (크라우드펀딩 참여의도에 영향을 미치는 요인 -통합기술수용 모델을 중심으로-)

  • Kim, Sang-Dae;Jeon, In-Oh
    • Journal of the Korean Institute of Intelligent Systems
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    • v.27 no.2
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    • pp.150-156
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    • 2017
  • In July, 2015, the Korean national assembly passed 'Act on Capital Markets and Financial Investments,' and therefore, it was expected that the crowd funding would be activated owing to a variety of fundraisings and investments. Hence, for the success of the crowd funding, this paper tried to identify the factors affecting the funding. In this study we analyzed the core variables of the Unified Theory of Acceptance and Use of Technology(UTAUT) and their perceived risks on the crowd funding participants' intentions as well as the mediating effects of the attitudes; the core variables of UTAUT were performance expectancy, perceived risk, facilitating conditions, social influence, and the like. As a result, it was found that such facilitating conditions as performance expectancy and social influence would affect crowd funding participants' intention positively, but that effort expectancy and perceived risk would not significantly affect their intention. On the other hand, as a result of testing the mediating effects of the attitudes, it was found that performance expectancy and social influence would have significant mediating effects on participants' intention.

Structural Analysis to In-store Experience Characteristics, Perceived Risks, Brand Attitude and Purchase Intention (IT기업 체험매장의 효과: 지각된 위험, 브랜드 태도 및 구매의도에 미치는 영향)

  • Han, Kye-Sook
    • Journal of Distribution Research
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    • v.12 no.2
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    • pp.1-22
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    • 2007
  • The primary purpose of this research is to develop and test a model that explains the process of how In-store experiences (physical environmental quality, personal interaction, product experience) through perceived risks and brand attitude influence purchase intention. Perceived risks and brand attitude are proposed as mediators that make a significant impact on purchase intention. Through structural equation modeling using 235 consumers who visited the experience store in IT Industry, we find that In-store experiences influence perceived risks, brand attitude and then enhance purchase intention. Thus, IT companies should make every effort to create In-store value for visited consumers. Based on these results, managerial implications for experience store operation and marketing strategy are discussed. Finally, limitation for this research and further research issues are suggested.

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Impacts of Individual and Technical Characteristics on Perceived Risk and User Resistance of Mobile Payment Services (개인 및 기술 특성이 모바일 결제 서비스의 지각된 위험과 수용저항에 미치는 영향에 관한 연구)

  • Kim, Sanghyun;Park, Hyun-Sun
    • Journal of Digital Convergence
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    • v.15 no.12
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    • pp.239-253
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    • 2017
  • This study investigates to investigate the factors that influence user resistance of mobile payment services. We suggested individual and technical characteristics of mobile payment services as factors influencing perceived risk and user resistance. In addition, we suggested negative security recognition as moderating variable. To test the proposed hypotheses, we collected 349 survey responses from the users of mobile payment services and conducted structural equation modeling with SmartPLS2.0. The results show that, first, negative social influence, risk aversion and distrust in existing services had an effect on the perceived risk. Second, the pace of change and vulnerability had an effect on the perceived risk. Third, perceived risk affected the user resistance while negative security recognition is related to the relationship between perceived risk and user resistance.

Study on Optimal Location of Water Quality Measurement Sensor Based on Travel Time (도달시간 기반 상수관망 수질계측기 최적위치 선정에 관한 연구)

  • Eun Hwan Lee;Jeong A Wang;Song I Lee;Hwan Don Jun
    • Proceedings of the Korea Water Resources Association Conference
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    • 2023.05a
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    • pp.497-497
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    • 2023
  • 정수장에서 소독 및 여과 처리가 완료된 깨끗한 물은 배급수시설로 전달되나, 실제로 관의 노후화, 갑작스러운 유향 변동, 특정 구역의 관 내 정체 시간에 따른 Water Age 상승 등 여러 요인으로 인해 실제 수용가에는 안전하지 않은 용수가 공급될 가능성이 있으며, 이에 따라 적절한 위치에서 지속적인 감시를 통한 조기 발견 및 조치가 필요하다. 상수도 시설기준(2010)에 배수시설의 주요 지점 혹은 관 말단 등 필요에 따라 적절한 위치에 수질 계측기를 설치할 수 있도록 제시되어 있으나, 계측기 설치 위치나 개수에 대한 기준이 모호한 실정이다. 모든 구역에 수질계측기를 설치하여 감시하는 것이 이상적이지만, 현실적으로는 지자체 환경 및 경제적인 한계가 있어 주요 위치에 설치하는 것이 바람직하다. 본 연구에서는 대표적인 수리해석 모형인 EPANET을 사용하여 대상 관망의 노후도, 유속, 유향변동 등의 영향인자를 바탕으로 수질사고가 발생할 확률이 높은 관을 위험관으로 선정하고, 선정된 위험관을 대상으로 최단 경로와 Cost를 산출할 수 있는 Floyd Warshall Algorithm을 이용하여 각 Node(수용가)간 물이 이동할 때의 최소 도달시간과 경로를 파악하였다. 또한, 시간 서비스 수준(Level of T hour Serivice)의 개념을 도입하여 위험관으로부터 특정시간 이내에 흐름이 도달하는 Node를 파악한 뒤, 그 중 가장 많은 피해를 발생시킬 수 있는 위험관을 수질계측위치 지점으로 선정하였다. 제시된 수질사고 발생위험이 높은 위험관을 대상으로 수질계측 위치를 선정하는 방법이 전체 관망 네트워크를 대상으로 수질계측 위치를 판단하는 방법보다 결과 신뢰도 측면에서 더욱 효과적이고 효율적인 방법으로 사료된다.

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Internet Apparel Shopping: Perception of Risk among South Korean Female College Students in the Apparel Major (한국 여대생의 인터넷을 통한 의류제품 구입시의 인지위험 - 의류학 전공자를 대상으로 -)

  • Ko, Seung-Bong;Salusso, Carol J.;Sprott, David E.;Hwang, Choon-Sup
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.6 s.165
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    • pp.869-878
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    • 2007
  • The purpose of this study was to investigate perception of risks among South Korean female college students within the process of purchasing apparel products through the Internet. The study was implemented by descriptive survey method using questionnaire and subjects consisted of 324 South Korean female college students. Findings of the study showed that the purchasing process particularly regarding delivery and security issues seemed to be a strong concern. On the other hand, unique selection such as apparel brands only available through the Internet was a strong appeal to 37.7% of subjects. Factor analysis profiled risk perception as: 1) Internet Shopping Selection Preference, 2) Delivery Problems and Lack of Security 3) Product Quality and Characteristics 4) Return Policy Difficulties and 5) Fair Prices. Discriminant analysis showed Factors 1, 2 and 3 were significant in helping to differentiate among Non-Purchasers, Fewer-purchasers and Many-Purchasers. Factor 1 and 3 helped differentiate among respondents relative to age range. Across all types of purchasers, offering unique selections of cutting edge fashions and improving risk perception relative to delivery and security concerns seemed important for gaining greater market share. Being able to delivery quality products and communicate product characteristics would be a powerful competitive edge to add to the incentive of convenience in shopping for apparel on the Internet.

Risk Acceptability and Criteria for multiple fatality in Urban disaster (도시재해의 위험성 수용한계와 위험성 범주의 선택)

  • 노삼규
    • Fire Science and Engineering
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    • v.11 no.1
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    • pp.11-19
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    • 1997
  • The paper review of the methods used to present in a quantitative way of risk to the public in the vicinity of hazardous operation within urban area. The study concentrated on the calculation, presentation and interpretation of societal risk where multiple concerned population at large. It is also compared the way to use of risk criterias in various countries where the different population density concerned. It is recommended societal risk criteria need to be vastly apply to the exposed population.

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The Factor Analysis for Acceptance on Hydrogen Refueling Station Using Structure Equation Model (구조방정식 모델을 이용한 수소충전소 수용에 미치는 요인분석)

  • Lee, Mi Jeong;Baek, Jong-Bae
    • Korean Chemical Engineering Research
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    • v.60 no.3
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    • pp.356-362
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    • 2022
  • Research related to hydrogen technology is being actively conducted around the world. Korea is also making great efforts to develop technology to leap forward as a hydrogen economy powerhouse. In particular, the world's No. 1 hydrogen vehicle penetration rate is proof of this. However, the construction of hydrogen refueling stations is being delayed. The biggest delay factor is the public opposition. As such, policies without public support cannot be successfully implemented and are not sustainable. Therefore, this study intends to analyze the factors affecting the acceptability of hydrogen refueling stations in favor of and against them. As a research method, the basic factors affecting acceptability were identified by reviewing previous studies, and a questionnaire was designed and investigated based on the established factors. The validity and reliability of the questionnaire were verified, and the hypothesis was verified through correlation analysis. And, using structural equation modeling, a factor model was developed on the acceptability of hydrogen refueling stations. As a result of the study, acceptability defined private acceptability and public acceptability. In the case of private acceptability, it was confirmed that the higher the attitude toward the environment, the higher the level of knowledge about the hydrogen charging station, and the lower the degree of feeling the risk of the hydrogen charging station, the higher the acceptability. In the case of public acceptability, it was confirmed that the higher the benefit, the better the attitude toward the environment, and the lower the risk-taking characteristics of the individual, the higher the acceptability. Therefore, in this study, based on the potential factors verified in previous studies, the main factors affecting the acceptance on hydrogen refueling stations were identified. And the acceptance model was developed using structural equation modeling. This study is expected to provide basic data to seek ways to improve the acceptance of public when implementing national policies such as hydrogen refueling stations, and to be used analysis data for scientific communication.

Technology Risk Management in the Post-catchup Innovation System (탈(脫)추격형 혁신체제에서의 기술 위험 관리)

  • Seong, Ji-Eun;Jung, Byung-Kul
    • Journal of Science and Technology Studies
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    • v.7 no.1
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    • pp.33-66
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    • 2007
  • In the post-catchup era, the probability of technology risk are growing according to technology innovation activities with high uncertainty are increasing. Risk acceptance and management are appearing as a more important policy issue. This paper examines the technology risk as a political and social sight and the character of technological risk in the post-catchup era. In the post-catchup, new technology and policy are more undergone trial and err. In particular, we need new approach and policy countermeasures to cope with risky environment and overcome catchup legacy. Accordingly, Korea risk management is needed reshaping of risk management system, increment of risk communication, risk management according to technology type, precautionary approach, bounded trial and err strategy, knowledge accumulation and learning reinforcement.

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Corna Characteristics of Between Compression Clamp or Dead End clamp and Porcelain Insulator Used 154kV Receiving Electrical Facility (154kV 수전설비용 가선금구(인류형 클램프)와 자기애자에서 발생하는 코로나 특성)

  • Han, Woon-Ki;Kim, Jong-Min;Bang, Sun-Bae;Kim, Han-Sang;Choi, Hyong-Jun
    • Proceedings of the KIEE Conference
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    • 2007.07a
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    • pp.2044-2045
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    • 2007
  • 코로나 발생은 전극의 첨점이 형성되어 전극에 전계가 집중될 경우 불균질성에 의한 방전이다. 수용가용 154kV 인류형 클램프 말단의 전선처리는 코로나 발생을 가속시켜 전력손실, 노이즈 발생 등의 영향을 미친다. 본 연구에서는 수용가용 154kV 수전설비용 자기애자 (Porcelain Insulator)와 가공선로(Overhead Line)의 지지용 금구사이에서 발생하는 코로나 특성을 고찰하였다, 일반적 방법으로 확인 되지않는 코로나를 UV Image 이용하여 애자의 소손 위험성 및 상태를 제시하였으며, 유한요소법(FEMLAB)을 이용하여 나전선의 길이별로 전계분포에 의한 위험성을 제시하였다. 수전설비의 설치조건 및 금구류의 유지보수 및 안전성 향상에 활용될 것으로 기대한다.

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