• The Journal of Bigdata
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• v.2 no.1
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• pp.27-39
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• 2017

The importance of online communication is getting increased by the rapid growth of smartphone supply and Social Network Service (SNS) use. Catching up with the trend, firms are actively use SNS to improve brand image, promote products, and communicate with customer. On the one hand, SNS is the channel for firms' marketing activities, but on the other, it is also the channel where the events related to the firms propagate in real time. Firms are led to unexpected state of crisis, when events are quickly spread out on SNS. Then firms are assessed their image by the way they deal with the state of crisis. This paper proposes to figure out user response on SNS according to each crisis response strategies by analyzing event-related twitter data when crisis situations of firms arise. We classify crisis response strategies into response attitude, defensive and accommodative response, and response speed, fast and slow response. This paper suggests optimal crisis response strategy to firms regarding state of crisis propagated on SNS.

• The Journal of the Korea Contents Association
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• v.18 no.11
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• pp.47-54
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• 2018

The purpose of this study is to explore a difference in crisis between media and parties. This research examined political crisis situation, crisis response, and media coverage using a case. Two main political parties in Korean faced the illegal fund raising case during the 16th presidential election. They used types of crisis response strategies for restoring or maintaining their reputation. This study found that a party's crisis response was consistent with news media, but another party's message was significantly different from news media. Such match or mismatch between a party and news media will influence on public evaluation toward a crisis response. This study has meaningful contribution in that the difference between an organizational crisis response message and news media coverage is significant.

• Korean Journal of Comparative Education
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• v.27 no.1
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• pp.1-28
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• 2017

In this study, the school crisis response system and intervention are examined in the U.S. by reviewing Crisis Response Team(CRT) to give a direction for establishing and improving the school crisis response system in Korea. To do this, a literature review has been conducted focusing on domestic and foreign literature on the school - based crisis response system about the U.S. and Korea. The characteristics of the school-based CRT in the U.S. are as follows. First, in the U.S., the organizational structure and financial support for school - based crisis response has been stated by law so that the roles and responsibilities of region, district, school have been clearly defined. Second, in the event of a school crisis, the school have been shared the role of professional crisis response according to the Incident Command System and coordinates communication smoothly between each area of society through cooperation with CRT. Third, CRT prevents burnout by showing flexibility in team composition so that CRT members are not tired or overwhelmed by a crisis event, and focuses on strengthening the crisis capability of the school itself through cooperation between the school and CRT. Fourth, the school-based CRT in the U.S. conducts a step by step crisis intervention from prevention to prolonged post management. Based on these results, implications for the establishment and improvement of school-based crisis response system in Korea are discussed.

• Proceedings of the Korean Information Science Society Conference
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• 2011.06d
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• pp.302-305
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• 2011

최근 몇 년 동안 발생한 자연재해로 인한 인명피해 및 재산피해의 규모가 매우 크며, 발생빈도가 조금씩 늘어가고 있는 추세이다. 이러한 자연재해는 근본적으로 차단할 수 있는 방법이 없기 때문에 적절한 사전대비 또는 대응을 통해 그 피해를 줄이는 노력이 요구된다. 국가적 차원에서 이러한 자연재해 및 위기상황에 대한 대처방안을 정리하여 위기대응 메뉴얼을 만들어 배포하고 있다. 하지만, 위기대응 메뉴얼 자체에 대한 검증은 이루어진 바가 없다. 본 논문에서는 위기대응 메뉴얼이 포함할 수 있는 잠재적 문제점을 찾기 위해 위기대응 메뉴얼에 대해 정형언어를 사용에 모델링을 하고 모델체킹 기법을 통해 원하는 속성이 만족될 수 있는지를 살펴보았다.

• The Journal of the Korea Contents Association
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• v.18 no.1
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• pp.327-335
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• 2018

The current study challenges to suggest an umbrella strategy applied to different type of crisis, which is different from normative principle in crisis communication. The umbrella or comprehensive strategy in this study is identification framing. Identification framing is strategic message for organizational identification, which is close to social identification. The current study employed experimental design manipulating crisis types, crisis response types, and identification framing. The crisis types were internal versus external crisis, crisis responses were denial versus apology, and using identification framing $2{\times}2{\times}2$ factorial design were used. Two hundreds forty students participated in the experiment. The result showed the significant effectiveness of identification framing in different crisis types and crisis responses.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2015.10a
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• pp.187-189
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• 2015

해양사고를 야기하는 위기(risk) 또는 해저드(hazard)는 세계 경제 및 물류, 기상환경, 금융, 선종개발, 기술개발 등 다양한 요소에 의해서 수시로 변한다. 변한 위기에 대해서 사전에 대응방안을 수립하지 못한 경우 대규모 해양사고로 연계될 가능성이 크다. 그 이유는 대응방안을 사전에 고려하지 못했거나 준비하지 못한 해양사고는 사전대응책이 마련된 사고와 비교하여 대응하는 방법과 대응속도 등이 다르기 때문이다. 본 연구에서는 현재까지 새로 창출된 다양한 위기를 각종 보고서, 논문 등을 통해서 식별하고 분류하여 현재까지 식별하지 못한 위기를 구분하고, 식별하였더라도 새로운 사고를 유발한 위기를 식별하여 사전에 예방책을 강구하는 것이 목적이다. 연구 대상이 방대하기 때문에 본 연구에서는 일단, 알리안츠 보험회사 자료에서 획득한 위기분석 결과를 토대로 위기를 식별하고, 이에 대한 시나리오를 전개하였다. 이를 통해서 추후 연구방법을 검토하고자 한다.

• The Journal of the Korea Contents Association
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• v.15 no.12
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• pp.471-482
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• 2015

Situational Crisis communication theory (SCCT), one of the major crisis communication theories, suggests that crisis managers have to choose the most effective crisis response strategy in accordance to the crisis type. However, there's a controversy over whether this theory is practically applicable in Korea. Therefore, this study analyzed statements of apology to see if companies in Korea are actually taking different response strategy according to the types of crisis. According to the result of analysis on 244 apology statements published in the newspapers from 2012 to spring of 2015, adaptive response strategy was mostly taken no matter what the crisis type was. In conclusion, there's a discrepancy in crisis response strategy between the theory suggested in SCCT and the current practices in Korea. This conclusion can contribute to devising an appropriate application of SCCT in Korea and to develop a more Korea relevant theory.

• Management & Information Systems Review
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• v.34 no.5
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• pp.251-276
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• 2015

This study is to review the attitude of consumers on the crisis response strategy (defensive vs. receptive) that the company implements in crisis situations. Also, the interaction between the crisis response strategy that the company implements and the crisis type of companies (corporate ability vs corporate social responsibility) was discussed. In addition, the interaction between the messages (abstract vs. concrete) of public interest associated marketing implemented prior to crisis situations and the crisis response strategy implemented after crisis situations was discussed. And these results were reviewed to see if the same result can come out after controlling the involvement on consumer's public interest associated marketing as a covariate. The main results of this study are as follows. First, regarding the crisis response strategy, in the company's crisis response strategy, the receptive attitude was more favorable for the consumer's attitude than the defensive attitude. Second, it was seen that there is a significant interaction between the crisis response strategy of companies and the crisis type of companies. Third, it was seen that the crisis response strategy of companies has a significant interaction with the message type of public interest associated marketing. Lastly, the involvement showed a significant effect as a covariate and the interaction between the crisis response strategy of companies, the crisis type of company and the message type of public interest associated marketing can be confirmed even after controlling the involvement. In the conclusion of the study, the direction on implications, limitations and future.

• The Journal of the Korea Contents Association
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• v.14 no.5
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• pp.390-402
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• 2014

This study, based upon the Sturges' crisis stages, examines the crisis response communication strategies of Korea Professional Football League(KPFL) for the K-league match-fixing case as well as the frequency of related news articles and the source of information. To explore the crisis response communication strategies the Korea Professional Football League used, a total of 118 news articles were analyzed using the content analysis and frequency analysis. The unit of analysis for crisis response communication strategies is sentence. The frequency of news articles based upon the crisis stages shows highest rate at the acute crisis stage. The source of information for news reports shows that KPFL was one of the major sources of the news reports. KPFL's crisis response communication strategy throughout all stages of the crisis stage shows that corrective action strategy was used highest ratio. In particular, the crisis response communication strategy between team, player and KPFL was shown lack of consistency throughout all crisis stages. Implication and future research direction for the results are discussed.

• Annual Conference of KIPS
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• 2010.11a
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• pp.280-282
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• 2010

위기대응 매뉴얼은 지진, 태풍 등 상황에 적절하게 적용되며 신뢰성 있게 작동한다는 것이 보장되어야 한다. 따라서 위기대응 매뉴얼의 검증은 필수적이며, 이를 위해 본 논문에서는 정형기법 도구인 Statemate를 이용한 명세, 검증 및 신뢰성 개선방안을 제시한다. 모델체킹을 통해서 매뉴얼 사용자들의 임의적인 판단을 일의킬 수 있는 Non-Determinism과 대응 매뉴얼이 달성하고자 하는 목표의 도달여부에 대해 검증을 수행할 수 있으며, 이외에도 사용자가 원하는 검증 속성을 Temporal Logic으로 작성해서 검증할 수 있다. 또한 도구에서 지원하는 시뮬레이션을 통해 제한적이지만 조치내용의 적절성 여부와 추가적으로 발생 가능한 트리거를 찾음으로써 위기대응 매뉴얼의 신뢰성을 향상시킬 수 있다.