• 한국벤처창업학회:학술대회논문집
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• 2019.04a
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• pp.103-107
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• 2019

최근 에어비앤비나 우버와 같은 협력적 소비 기반의 비즈니스모델을 가진 공유경제가 성장하고 있다. 본 논문은 공유경제에 대한 개념을 정의하고, 이용의도에 미치는 영향을 분석하였다. 본 논문은 경제적, 기능적, 경험적, 사회적 가치를 포함한 4가지 지각된 가치와 주관적 규범, 이미지, 사회적 임계점을 구성하는 3가지 사회적 영향이 공유경제 이용의도에 미치는 영향을 알아보고 신뢰와 사회적 규범, 네트워크와 사회구조를 포함한 사회적자본의 조절효과에 관심을 두고 있다. 가설을 검증하고자 온라인과 오프라인에서 설문조사를 실시하였고, 지각된 가치와 사회적 영향이 공유경제 이용의도에 미치는 영향을 알아보고자 변수별로 다중회귀분석을 실시하였다. 또한 사회적자본의 조절효과를 알아보기 위하여 위계적인 회귀분석을 실시하였다. 다중회귀분석 결과는 다음과 같다. 지각된 가치 중 경제적, 경험적 가치는 공유경제 이용의도에 영향을 미치는 것으로 나타났다. 위계적인 회귀분석의 결과에서 사회적자본은 지각된 가치와 사회적 영향의 공유경제 이용의도 관계에 있어 조절적인 영향을 미치는 것으로 나타났다. 본 연구는 지각된 가치를 통합적 분석, 기존 공유경제 연구에서 자주 다뤄지지 않았던 사회적 영향과 사회적자본의 요인을 다룬 점에 의미가 있지만, 설문조사 결과의 한계가 있었기에 향후 새로운 연구 방향성을 제시할 수 있다.

• The Journal of the Korea Contents Association
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• v.15 no.11
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• pp.177-191
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• 2015

This study was designed to investigate the differences in the mediation effects of cognitive emotion-regulation in the relationships between family stress and marital satisfaction of middle-aged husbands and wives. The data were underwent through the SPSS 19. Win for frequency, paired-t-test, multiple regression analysis, and for the further analysis of hiearchical multiple regression and the analysis for the mediation effect proposed by Baron & Kenny(1996) and Sobel test(Sobel, 1982). The results were as follows. First, hiearchical multiple regression analysis showed that education level, couples' problems, replanning strategies were proved to be significant for the marital satisfaction of the husbands, while age, couples' problems, acceptance strategies were significant for the marital satisfaction of the wives. Second, cognitive emotion-regulation strategies were proved to partially mediate in the relationship between family stress and marital satisfaction. The limitations of the study and implications for the further research were discussed based on the results.

• Journal of Korea Society of Industrial Information Systems
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• v.20 no.2
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• pp.85-96
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• 2015

Despite the growth of body-related industry has generated considerable interest in this topic among both academics and practitioners, there has been lack of studies that explore body esteem toward online fashion products leads to purchase intentions, which self-monitoring moderates the relationship between body esteem toward online fashion products and purchase intentions. To fill this gap, this study aim to propose a research model where body esteem influences on the purchase intentions, with self-monitoring as a moderator. In order to test hypotheses, response from 172 consumers were achieved, and the proposed model was estimated by using hierarchical moderated regression analysis. The empirical results showed that body esteem negatively related to purchase intentions toward online fashion products. Additionally, this study indicated that the moderating effects of self-monitoring exist between body esteem and purchase intentions toward online fashion products, thereby implying the importance of contingent role of self-monitoring in managing online channels.

• Journal of Digital Convergence
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• v.14 no.10
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• pp.217-224
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• 2016

The purpose of this study is verifying the effect of transformational leadership on job satisfaction and to explore the moderating roles of job autonomy. This study developed hypotheses and tested them using hierarchical regression analyses. The data analysis was done by SAS Ver 9.1 and Smart PLS Ver 3.0. The test was conducted by employees working at large, small-medium company and public enterprise. The results indicate that the positive transformational leadership and job satisfaction were statistically supported. And this study found that job autonomy moderating roles in the relationship between transformational leadership and job satisfaction. Based on the findings of the study, this study presented managerial implications and suggestions for future studies.

• 한국벤처창업학회:학술대회논문집
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• 2016.04a
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• pp.84-87
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• 2016

본 연구의 목적은 창업자의 성별에 따라 투자에 미치는 영향이 달라지는지를 확인하고, 또한 이 과정에서 창업자의 사회적 자본이 조절효과로 작용하는지를 분석하기 위해 시도하였다. 본 연구의 가설은 다음과 같다. 첫째, 창업자의 성별은 창업투자에 영향을 미칠 것이다. 둘째, 창업자의 성별과 창업투자의 관계는 창업자의 사회적 자본에 의해 조절될 것이다. 본 연구의 목적을 실증적으로 검증하기 위해 ICT 분야의 동일한 사업계획서에 창업자의 성별 및 사회적 자본만을 다르게 표기하여 창업전문가 집단인 4개의 국책 창업대학원생 및 스타트업 지원경험이 있는 창업유관기관 직원을 대상으로 실험형식의 설문조사를 실시하여 160명의 설문결과를 취합하고, 위계적 회귀분석 연구방법을 이용하여 연구결과를 분석하려고 한다.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.193-204
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• 2016

The present study has the purpose of investigating the moderating effects of social support which college students may feel in the process of their emotional transfer from hopelessness to happiness. For this purpose, a survey was conducted by distributing questionnaires to 734 students enrolled in the 4-year-course colleges located in Jeollabuk-do. Frequency analysis, t-test, ANOVA, correlation analysis and hierarchial regression analysis were performed to process the data collected from questionnaires. Major outcomes of the analyses could be summed up as follows: First, hopelessness turned out to reduce happiness. Second, from the hierarchial regression analysis in which happiness was set as a dependent variable and hopelessness and social support were input gradually, it was learned that hopelessness affected happiness negatively (-) while social support exercised impact in the positive (+) direction as hopelessness had influence on happiness. Based on the results of the study, practical and political implications were discussed with a view to prepare positive mechanism such as promotion of college students' mental health and social support.

• Journal of the Korean Data and Information Science Society
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• v.26 no.4
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• pp.957-970
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• 2015

The purpose of this study was to analyze records of Korean pro-basketball using general linear model (two-way ANOVA and hierarchical multiple regression analysis). Korea Basketball League (KBL) informed the records (2014-2015 season) of this study. The eight variables (TA, 2PA, 3PA, 2P, 3P, Ast, TFB, CH) were selected in content validity. SPSS program was used to analyze general linear model. All alpha level was set at 0.05. Major results were as follow. 3PA had significant interaction effect between victory & defeat variable and home & away variable. Victory teams showed that 3PA was higher in home games than away games, and defeat teams was the other. 2PA, AS, TFB, and CH were selected significant variables affecting victory and defeat. In result of hierarchical regression, Ast had significant moderation effect between 3PA and TS. TFB also had significant moderation effect between AS between 2P. The other construct (Ast between 2PA and TS; TFB between AS between 3P) had no significant moderation effect. In the effect of 2PA, 3PA and Ast to TS, CH also had no significant moderation effect.

• Korean Journal of Culture and Social Issue
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• v.21 no.3
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• pp.377-394
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• 2015

The purpose of this research was to identify the relationship between specific personality characteristics and maladaptive social behaviors in order to contribute to development of a pragmatic intervention for the prevention of sexual aggression. This was accomplished by examining the mediating effects of entitlement rage (K-PNI) or sociosexuality (K-MSAS) on sexual aggression, and moderating effects of cognitive emotion regulation strategies (K-CERQ) or state empathy (K-CMEM) on sexual aggression in narcissistic men. Data were obtained from male college students (n = 264) who completed self-report questionnaires, such as K-NPI and K-CMEM, and hierarchical regression analysis was applied to examine these relationships. Both entitlement rage and cognitive emotion regulation strategies were found to be unassociated with sexual aggression. Rather, sociosexuality was the mediating factor between narcissism and sexual aggression, Whereas state empathy was a moderating factor between narcissism and sexual aggression. These findings indicate a tendency for sociosexuality to increase sexual aggression in males. However, individuals with low state empathy are more likely to show sexual aggression than those with high state empathy, indicating that intervention for increased state empathy may be a more effective treatment than cognitive emotion regulation strategies.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.6
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• pp.37-46
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• 2015

This study investigates the relationships among product quality, consumer behavior, customer satisfaction, and customer loyalty on environmental viewpoint. For the empirical study it has been attempted to collect data by using a questionnaire including 18 questions. The respondents who had experienced using green or environmental products were 212 college students. In my research 167 valid cases are selected for a data analysis by SPSS based hierarchical regression analysis technique. The results show that green product quality had significant impacts on customer satisfaction and customer loyalty, and cost factor of green consuming behavior had moderating effects between customer satisfaction and customer loyalty. Empirical results imply that green product quality contributes to customer satisfaction and customer loyalty. Additionally, green consumer behavior on customer satisfaction increase customer loyalty.

• The Journal of the Korea Contents Association
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• v.17 no.11
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• pp.290-302
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• 2017

The purpose of this study was to explore the mediating effect of emotional dysregulation on the relationship between the specific domains of self-esteem and aggression. Three questionnaire were administered to 287 individuals and the multiple regression analyses and Baron and Kenny's hierarchical regression analyses were used. The result shows that social and objective ability and positive character had significant influence on aggression, while impulse control difficulties, lack of emotional clarity and limited access to emotion regulation strategies largely contributed to aggression. Moreover, emotional dysregulation functioned as a significant mediator variable for explaining the link between self-esteem and aggression. Impulse control difficulties have fully mediated positive personality and hostility, limited access to emotion regulation has partially mediated social and objective ability and hostility, respectively.