• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.6
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• pp.3478-3489
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• 2014

Because the increased number of Internet users and the common use of IT technology via the expansion of domestic IT infrastructure have increased the web site use of companies, Internet users have begun to experience a range of online websites. In a digital environment, entrepreneurial companies who have limited resources will require effective management by analyzing the critical factors of the website quality assessment and focusing their resources to seize the market because the website quality built in the company directly affects the satisfaction and purchase activity of the customers. In this study, a total of 523 surveys from the customers visiting online websites of the entrepreneurial companies were collected to analyze the factors between the influencing factors and satisfaction and purchase intention using the ServQual method in the AMOS 18.0 program. This analysis showed that the customers visiting the website are satisfied with the factors of tangibility, reliability and responsiveness of visited websites, and the factor of community, which indicates that the level of customer activity in the web sites is related significantly to the customers' purchase intentions.

• The Journal of the Korea Contents Association
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• v.19 no.9
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• pp.152-161
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• 2019

The purpose of this study was to research the relationships among utilitarian perceptions, hedonic perceptions, perceived usefulness and behavioral intention. Recently, consumers rely heavily on user-generated contents of social media channels to support their purchase decisions, such as electronic word-of-mouth. Electronic word-of-mouth helps consumers to evaluate items before making purchase, to reduce purchase risks and to support their purchase decisions. This study was based on both the analysis derived from a hypothesis and literature reviews and data collected from 255 travelers who had used travel review website at least once. The results of empirical analysis showed as follows. First, Utilitarian perceptions(information quality) has a significant impact on the perceived usefulness of a travel review website. Second, Enjoyment has a significant impact on the perceived usefulness of a travel review website. Third, Curiosity fulfilment has a significant impact on the perceived usefulness of a travel review website. Finally, Perceived usefulness of a travel review website has a significant impact on behavioral intention. Based on these findings, the implications and limitations of the study were presented including some directions for future studies.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.5
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• pp.2157-2167
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• 2013

The current paper aims to analyze the influence of users' self evaluation of e-service quality and others' word-of-mouth(WOM) on customer satisfaction and revisit intention in a family restaurant web site. The research model includes the constructs of service quality, WOM, customer satisfaction, and revisit intention. This study examines the hypothesized model using data from 175 college students around the Seoul metropolitan area who have visited a family restaurant as well as used its web site during the last three months. The findings show that service quality has a significant impact on customer satisfaction and a full-mediation effect between WOM and customer satisfaction. In addition, customer satisfaction has a significant influence on revisit intention. Family restaurants need to have an effort to manage service quality factors and social influences such as online WOM in order to use a web site as a tool of customer relationship management.

• Science of Emotion and Sensibility
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• v.12 no.1
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• pp.1-10
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• 2009

The purpose of this study is to find out the relationship between the design factor and the sensitivity in web site. The classification of sensitivity-types consists of the research of books and the survey, and the language specialist's review and the analysis of factor. The research of the Image Scale accomplished through the analysis of the result of sensitivity-types. The major findings of the analysis are summarized as follows. The webpage sensitivity-types are classified into the 7 types, namely 'refreshment', 'calm', 'refinement', 'strongness', 'youth', 'uniqueness', 'futurity'. As a result of analyzing of similarity between the adjectives by multiple standards, the web site Image Scale space consists of the axis between 'heavy-light' and 'soft-hard'. As a result of the research of relationship between the web site design factor and the emotion, the color and the layout influenced into 'soft-hard' much, and the light and the color influenced into 'heavy-light' much.

• Journal of Korean Society of Archives and Records Management
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• v.21 no.3
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• pp.187-215
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• 2021

Archives should provide a web-based archival information service with good usability based on the understanding of users' needs. Thus, this study analyzed the usability of the National Archives of Korea (NAK) website's search service through expert and usability evaluations for various users and suggested improvement plans. A literature review, heuristic evaluation, one of the usability expert evaluation methods, and usability evaluation for users were performed. As a result of expert evaluation, the severity rating for the usability problem was highest regarding a match between the system and real world and the lowest in error prevention. In the usability evaluation, it was assumed that the user's background and whether the website's help was provided is associated with usability. Usability evaluation was conducted for 22 participants, including those majoring in records management, web/application developers, and people without such backgrounds. Furthermore, a presurvey, a five-second test, and search tasks were conducted in a row. The analysis based on usability components in ISO 9241-11: 2018, i.e., effectiveness, efficiency, and satisfaction, showed that web/application developers had the highest search effectiveness, and those majoring in records management showed high effectiveness only in the search for archival content services. Background factors did not affect efficiency, and the more familiar with the finding aids, the better the efficiency. Moreover, providing the website's help was found to be positively associated with effectiveness and satisfaction. This study suggests that the NAK website will offer a user-friendly interface and search function, expand help support, and display a consistent web interface.

• Proceedings of the Korea Information Processing Society Conference
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• 2012.11a
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• pp.773-776
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• 2012

웹 접근성이란 장애인, 저사양의 컴퓨터 사용자, 저속 회선 사용자, 노인 등 웹을 사용하는 사용자가 신체적 환경적 요인에 관계없이 웹에 접근하여 이용할 수 있도록 보장하는 것이다. 웹 표준은 표준화기구에서 승인한 개방형 인터넷 표준으로서, 웹 표준의 준수는 기기와 독립적이어서 웹 접근성을 향상시키기 위한 최소한의 선결조건이 된다. 본 논문에서는 얼마나 많은 사이트들이 차세대 웹 표준으로 제안되고 있는 HTML5로 구축되어져 있는가에 대하여 방송통신위원회에서 지정한 국내 주요 100대 사이트와 랭키닷컴(www.rankey.com)의 접속자 수가 많은 국내 100대 사이트들에 대하여 알아보고, 이 웹사이트들에 대하여 웹 접근성 평가를 실시하여 봄으로써 HTML5로 구축되어진 국내 웹사이트들에 대한 웹 접근성 실태에 대하여 알아보았다.

• Journal of the Korean Society for information Management
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• v.25 no.4
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• pp.185-204
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• 2008

The Internet is now an integral part of the everyday lives of a majority of people. Web users are demanding web sites that offer credible information. This study tired to comprehensively extract the factors that affect the perception web credibility based on preceding researches and develop of indicators for evaluating the web credibility by goodness-fit analysis. I modified more than 100 factors which presented by preceding researches to 28 factors, and allocated these factors into the hierarchical categories like followings; trustworthiness, expertness, safety are categorized as first level factors, trustfulness and reputation are placed to sub-factors of trustworthiness, usefulness, timeliness and competency to sub-factors of expertness, security and reliability to sub-factors of safety as second level factors. Finally this study developed evaluating indicators for web credibility by goodness-of fit analysis.

• Journal of Korean Society of Transportation
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• v.32 no.1
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• pp.39-49
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• 2014

The continuing growth of transportation and communication has resulted in the spread of transportation information interlocked with the Internet. General users are actively seeking web-based transportation information and are trying to apply it into their lives. Now the implementation of user-centered transportation information services are becoming the essential activity for pertinent companies or public institutions. In this paper the author tried to measure the quality of web sites featuring transportation information using the robust measurement tool called WebQual. In addition, the author investigated the relationship between the components of WebQual (usability, information quality, and interactivity) and satisfaction/intention to revisit. According to the results, WebQual had the effectiveness of confirming the service quality for the web sites of transportation information. Also the components of WebQual had positive influences on satisfaction and intention to revisit.

• Korean journal of communication and information
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• v.36
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• pp.254-286
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• 2006

The purpose of the present study is to examine how visitors of personal web sites evaluate self presentation styles. We hypothesized that visitors' gender, self construals, and self esteem would influence the evaluation (likeability and perceived competence) of the self presentation styles (bragging or positive presentation). The hypothesized models were tested with structural equation modeling. Gender differences among the constructs were also examined through latent mean analysis. The results revealed that females tended to have higher interdependent self construal than males. And the male and the female students showed higher likeability toward the self presentations of the other gender. Regarding perceived competence, women and men perceived the other gender more competent, and especially, women perceived men's bragging presentation more competent. Self construals and self esteem, however, did not show any significant effects, which were inconsistent with the results of the previous studies conducted with offline self presentation styles. One of the main implications of this study is that visitors' gender, among other things, is the most infueltial factor in perceiving and evaluating others' self presentation through personal web sites.

• Journal of Global Scholars of Marketing Science
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• v.13
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• pp.209-229
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• 2004

Although the site evaluation factors that affect the navigation pattern are well documented, the attempt to explore the difference in the relationship between navigation pattern and site evaluation factors by post hoc segmentation approach has been relatively rare. For this purpose, this study constructs the structure equation model using web-evaluation data and log file of a community site with 300,000 members. And then it applies the structure equation model to each segment. Each segment is identified by mixture model. Mixture model is to unmix the sample, to identify the segments, and to estimate the parameters of the density function underlying the observed data within each segment. The study examines the opportunity to increase GFI, using mixture model which supposes heterogeneous groups in the users, not through specification search by modification index from structure equation model. This study finds out that AGFI increases from 0.819 at total sample to 0.927, 0.930, 0.928, 0.929 for each 4 segments in the case of the community site. The results confirm that segment level approach is more effective than model modification when model is robust in terms of theoretical background. Furthermore, we can identify a heterogeneous navigation pattern and site evaluation variation in the community website at segment level.