• 한국콘텐츠학회논문지
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• 제9권7호
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• pp.342-351
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• 2009

호텔기업의 수익창출구조에서 중요한 비중을 차지하는 웨딩서비스 상품 중 다소 측정이 어려운 인적 서비스 상품에 대한 예비 고객의 감정특성을 파악하고자 하였다. 이에 호텔별로 이용한 경험이 있는 고객에게 설문지를 20부씩 배부하여 회수된 177부 중에서 불성실한 20부를 제외하고 157부를 실증분석에 이용하였다. 본 연구의 실증연구결과를 통해서 다음과 같은 결론에 따른 시사점을 제시할 수 있다. 첫째, 인적서비스와 물적 서비스로 크게 구분될 수 있는 호텔 웨딩 서비스 상품 중 인적서비스는 고객이 느끼는 긍정적 감정과 긍정적 환기, 부정적 환기에 직접적으로 영향을 미친다. 둘째, 고객의 호텔 웨딩서비스 상품에 대한 긍정적 감정과 부정적 감정은 향후 고객 행동의도에 긍정적 영향을 미친다. 즉 고객의 감정반은(긍정적 감정, 부정적 감정, 긍정적 환기, 부정적 환기)은 고객의 추후 구매행동에 직접적인 영향을 미친다는 것이다. 향후 본 연구의 결과와 한계점을 충분히 고려하여 표본설정에서부터 실증연구 결과까지 지속적인 연구가 진행될 것을 기대해 본다.

• 경영과정보연구
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• 제33권2호
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• pp.189-204
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• 2014

본 연구의 목적은 웨딩산업에 종사하는 리더의 변혁적 리더십이 직원들의 행동에 어떤 영향을 미치고 있으며, 그 과정에서 직원들이 느끼는 공정성 지각이 자신들의 행동에 어떤 영향을 미치는지를 검증하기 위한 것이다. 본 연구의 연구목적을 달성하기 위해 사용된 자료는 SPSS 21k, Amos 19 통계패키지를 이용하여 자료를 분석하였으며 연구 가설을 검증하였다. 가설 1인 웨딩산업에 종사하는 리더의 변혁적 리더십과 직원들의 조직시민행동과의 영향관계를 검증한 결과 변혁적 리더십은 직원의 조직시민행동에 유의한 영향을 미치지 않는 것으로 나타났다. 따라서 웨딩산업에 종사하고 있는 리더는 직원들의 조직시민행동을 유인할 수 있는 전략과 모티베이션 노력이 필요함을 알 수 있다. 가설 2를 검증한 결과 변혁적 리더십은 직원들의 공정성의 지각에 유의한 것으로 나타났다. 리더의 변혁적 리더십의 발휘는 직원들이 분배 절차적 공정성에 만족하고 있다는 것을 알 수 있다. 가설 3은 직원들의 공정성 지각과 조직시민행동과의 영향관계에 대한 것으로 분석 결과 직원들의 공정성 지각이 조직시민행동에 영향을 미치는 것으로 나타나 가설 3은 채택되었다. 가설 4는 변혁적 리더십이 조직시민행동에 영향을 미치는 과정에서 직원의 공정성 지각이 매개효과를 발휘하고 있는지를 검증하였는데 분석 결과 부분매개효과를 발휘하고 있는 것으로 나타났다. 가설 4는 채택되었다. 따라서 웨딩산업에 종사하는 리더는 직원들의 조직시민행동을 유인하기 위해서 변혁적 리더십을 발휘해야 하며 직원들이 평소 공정한 대우를 받고 있다는 느낌을 가질 수 있도록 많은 노력이 필요하다는 것을 알 수 있다. 향후 논의에서는 이런 부분에 대한 구체적인 실천방안에 대한 심도 깊은 연구가 필요할 것으로 보인다.

• 한국의류산업학회지
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• 제14권2호
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• pp.251-260
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• 2012

Nowadays, global wedding dress companies are interested in the Chinese wedding market because of expectations in consumption patterns of the post 80's generation. Therefore, wedding behavior, selection criteria for wedding dresses, and favored image by segmented groups targeting 20's to 30's Chinese women were studied to help the Korean wedding dress industry to establish their business in China. The survey was conducted in Shanghai city and three neighboring cities-Wuxi, Zhengziang, and Hangzhou-, and the primary data were analyzed using the SPSS program. As results, Chinese women thought that the wedding ceremony should be elegant and dignified, and they wanted to choose their favorite style rather than a recommended style. The criteria of selection were classified into four factors. Overall image and well fitting with their face and body were the most important factors in the selection of wedding dress. The most favored image was unique/novel image. Several favored images for their wedding dress were significantly different by occasion (ceremony day and photo shoot day) and education level. People of higher education level preferred more luxurious and classic image during the ceremony, and a classic and gorgeous image on the photo shoot day. A white dress and a colored dress for weddings were favored more than the Chinese traditional dress on both occasions. There was also a significant difference between general consumers and the wedding business employees in the quantity of wanted wedding dress.

• 복식문화연구
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• 제27권5호
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• pp.461-478
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• 2019

As the concept of "marriage age" gradually disappears, the consumption class of the wedding market includes not only X and Y generations but also Z generations, and each generation has its own characteristics as it is already known, and there are differences in the consumption. So this research analyzed age-related behavior differences in both awareness of and preparation for marriage. Three hundred sixteen unmarried Korean males and females comprised the study population and data was collected from March 5, 2019, to April 3, 2019. The SPSS Statistics 23.0 Package was used for analysis, specifically the functions of frequency, cross tabulation, factor analysis, chi-squared test, Cronbach's alpha, Duncans's new multiple range test (MRT), and analysis of variance (ANOVA). Marriage motivation was analyzed by three factors, and there were significant differences in two types. Marital involvement was analyzed by two factors, and both factors showed significant age-related differences. Concerns relating to marriage preparation were analyzed by four factors, and two varied according to respondent age. Regarding marriage preparation behaviors, the analysis revealed that the marriage preparation method appreciably differed between age groups. Our analysis also found significant age-related differences in "the main media usually used to acquire information" and "the paths preferred for acquiring information in preparing for marriage". We expect that study results will be useful for identifying new research directions, understanding the dimensions of the wedding industry, and developing related marketing strategies.

• 한국의류산업학회지
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• 제16권2호
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• pp.208-217
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• 2014

This study focuses on analyzing a subset of consumer activities (especially social medium) in their wedding preparation. The focus of this study is on wedding online communities and understanding the impact of communities on selective behavior for information-acceptance. Data was compiled based on female consumers in their 20s and 30s who actively participate in online community forums. It included female consumers preparing for their weddings and individuals interested in weddings. A total of 211 questionnaires were collected from January $10^{th}$ to $23^{rd}$ in 2012. The online communities were identified from Naver, Yahoo, and online search portals; subsequently, they were rank-sorted based on number of members, visitors, and forum posts. We identified four different characteristic based on the findings from the analysis of on-line wedding communities. The characteristic of these communities were divided into sharing experience, functionality of the webpage, informativeness, and interactivity; consequently, use of these online communities is based on trust and significant personal relationships between the members online. Out of the four different community characteristics, sharing experience was found to have a greater impact for the selective behavior of wedding dresses and information- acceptance than the functionality of the webpage, interactivity, and informativeness. We conclude that trust in information provided by members with marriage process experience is the foremost important factor in the behavior of individual consumers wit iexplore.exe -extoff hout marriage process experience. Therefore, the impact of these online communities catering to would-be brides is based on the trust of posters and how well it is articulated.