• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.81-93
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• 2021

This study examined the effects of cosmetic selection attributes on consumers' purchase propensity and recommend intention. In addition, the moderating effect according to the consumer's deal proneness was verified. Finally, a multi-group analysis was conducted to verify the difference in the research model path according to the information source. Through this study, the selection attributes of consumers who purchase cosmetics were clarified. This study aims to meet the needs and demands of the related industry for more detailed and effective strategic insights by clarifying the structure of the influence of these selection attributes on purchase intention and recommendation intention according to the discount purchase intention. In order to achieve the research objectives due to this necessity, a questionnaire of 258 Korean female consumers was collected and used for research. The analysis results showed that product selection attributes, purchase intention, and recommendation intention all had a positive influence. As a result of analyzing the moderation effect according to the consumer's Deal Proneness, the results showed a moderating effect between the selection attribute and the purchase propensity, the selection attribute and the recommend intention, and the purchase propensity and the recommend intention. Finally, it was partially adopted as a result of conducting a multi-group analysis to verify whether individual paths of the model differ according to information sources.

• Journal of KSNVE
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• v.3 no.3
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• pp.199-201
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• 1993

소음공해에 대한 대책은 크게 나누어 소음발생원의 음량을 원천적으로 저감시키는 저소음화대책, 소음 전파경로상에서의 차음대책, 피해자의 거주공간 자체에 대한 방음대책 등을 들 수 있다. 여기서는 교통소음과 같은 선음원에 대한 전파경로상의 차음방법으로 가장 보편화되어 있는 방음벽에 대해서, 그 효과산정 및 설치현황 등을 개략적으로 소개하고자 한다.

• Journal of Digital Convergence
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• v.15 no.3
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• pp.129-138
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• 2017

This study intends to analyze the impact of technology commercialization activities in the area of basic research on the technology utilization performances and the corporate business performances. The technology commercialization activities are divided into the experiences of promoting technology commercialization, the department dedicated to technology commercialization, and the technology commercialization consulting. Additionally, this study has used the tracked information of the companies that adopted the basic research-related technologies. Therefore, we conducted the analysis on the mediating effects under the assumption that it can be extended to the business performance of companies in addition to technology utilization performance. To do this, we developed the empirical model through previous studies and developed various research models by subdividing the types of technology commercialization. As the result, it was analyzed that all the variables of activities involved in the technology commercialization utilizing basic research results had positive effects on the technology utilization performance and business performances, and there were also mediating effects on the technology-related performance.

• Journal of Distribution Science
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• v.9 no.2
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• pp.73-81
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• 2011

This study is designed to examine the effects of information source effects of the word mouth have on the formed expectations for the private institution and to explore the formed expectations' effects on the actual sales of the educational service. Moreover, its purpose is in analyzing what medication effects the pre-conceived expectation has on selecting the educational service. After testing hypothesis, the results showed that the source effects of the information from word of mouth had a significant effect on the expectation factors, in terms of expertise, similarity, likability and familiarity expectation factors. However, it was found that effect was not significant for the truthfulness. The significant result was found on the expectation factors before visiting the private institution on selecting educational service, indicating a positive effect. As for the influence of source of the word of mouth information on selecting educational service, the results from the mediation effects of the expectation factors on selecting the educational service showed that for expectation factors, expertise had the partial mediation effect, truthfulness, perfect mediating effect, similarity, partial mediation effect, likability, perfect mediating effect, and familiarity, perfect mediating effect. A test of the mediating role of attribute expectations in the influence of WOM message source attributes on educational services choices showed the following: 1) It was proven that attribute expectations played a partial mediating role in the influence of expertise and similarity, respectively, on educational services choices. 2) On the influence of trustworthiness, likability, and familiarity on educational services choices, respectively, attribute expectations had a full mediation effect. This research differs from the previous ones, which focused only on consumer satisfaction with educational services offered by private educational institutions in that it covers not only the influences of both WOM source attributes and key component factors of educational services on both educational services choices and satisfaction with such services but also the influence of WOM source attributes on attribute expectations prior to the first visit to a particular private educational institutions, and in turn the influence of such attribute expectations on educational services choices. Most particularly, the significance of this study lies in the fact that in an effort to more clearly explain the causal relationship between WOM source effects and educational services choices a test of the mediating role of attribute expectations was conducted. Although the research seems simple, some theoretical implications can be drawn as follows: WOM message source effects on educational services choices were positive and moreover these positive impacts are likely to be reinforced by means of the mediating variable of attribute expectations.

• The Korean Journal of Financial Management
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• v.12 no.1
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• pp.75-92
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• 1995

본 연구에서는 1985년부터 1993년까지의 기간동안 유상증자를 공시한 총 1,529건 중에서 표본의 선정기준에 따라 최종적으로 548건의 표본을 선정하여 유상증자의 공시시점에서의 주가반응효과와 이러한 주가반응을 설명해 줄 수 있는 원천을 실증적으로 검증하였다. 분석결과에 의하면 유상증자의 공시시점에서 정(+)의 주가반응을 관찰할 수 있었으며, 이와 같은 정(+)의 주가반응은 우리나라에서만 존재하는 유상증자의 제도적인 특성으로 인해 기존주주들이 독점적으로 부를 획득할 수 있다는 효과인 구주주이익가설로 설명되고 있음을 발견하였으며, 기존의 연구에서 발견된 투자기회가설에 대한 유의적인 증거는 발견할 수 없었다.

• International Area Studies Review
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• v.21 no.4
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• pp.195-222
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• 2017

This exploratory study analyses the factors, sources and effects of the regional competitive advantage of Jeju Island in Korea in global competition era. The competitive advantage of Jeju Province is analysed with the triple diamond model based on Porter's model for the competitive advantage of nations. The competitive advantage factors of Jeju Province are measured through the competitive advantage of the hospitality industry, which is one of the major industries of Jeju Island. These factors include outstanding natural landscape, domestic hospitality industry workforce, social overhead capital, massive domestic and international tourists, growth of related industries such as duty free shops and casinos, and coincidences such as Jeju Olle trail construction and Chinese government's international travel approval. Since these factors are based on local, domestic and international management resources, this study suggests that obtaining such resources is critical among Jeju hospitality industry in gaining the competitive advantage. Although the competitive advantage of Jeju hospitality industry is increasing, the organic connections with the regional economy are required for improvements on Jeju residents' quality of life. This study examines the factors and origins of competitive advantages on a regional level instead of a national level, and further investigates how the characters and origins of these factors affect the local economy. The results suggest that the triple diamond model is suitable for evaluating the regional competitive advantages.

• Journal of Digital Convergence
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• v.11 no.2
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• pp.235-242
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• 2013

Reputation systems aggregate users' feedback after the completion of a transaction and compute the "reputation" of products, services, or providers, which can assist other users in decision-making in the future. With the rapid growth of online e-Learning content providing services, a suitable reputation system for more credible e-Learning content delivery has become important and is essential if educational content providers are to remain competitive. Most existing reputation systems focus on generating ratings only for user reputation; they fail to consider the reputations of products or services(item reputation). However, it is essential for B2C e-Learning services to have a reliable reputation rating mechanism for items since they offer guidance for decision-making by presenting the ranks or ratings of e-Learning content items. To overcome this problem, we propose a novel collaborative filtering based reputation rating method. Collaborative filtering, one of the most successful recommendation methods, can be used to improve a reputation system. In this method, dual information sources are formed with groups of co-oriented users and expert users and to adapt it to the reputation rating mechanism. We have evaluated its performance experimentally by comparing various reputation systems.

• Journal of Digital Convergence
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• v.19 no.11
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• pp.225-234
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• 2021

This study is a cross-cultural study examining whether differences in perceptions of social gender roles in Korea and Uzbekistan have different effects on ad attitudes and product attitudes through the endorsers' gender. In particular, this study was focused on the difference between the facial expression of the endorser and the moderating effect of the ad situation in these relationships. The research results are as follows. First, the difference in the perception of social gender roles was larger in Uzbekistan than in Korea. Second, the influence of gender of endorser on ad attitude was perceived to be higher in Uzbekistan than in Korea. Third, the moderating effect of facial expression(Placid vs. Cold) in the effect of gender of advertising model on advertising attitude was found only in Uzbekistan. Fourth, the moderating effect of the ad situation (Office work vs. Family life) in the relationship between the endorsers' Gender and ad attitude was also found only in Uzbekistan. Fifth, the effect of consumer's ad attitude on product attitude showed a statistically significant positive relationship in both countries. This study reveals that cultural differences in the masculinity (or femininity) dimension between Korea and Uzbekistan are also affecting the effectiveness of ads. Therefore, this study suggests that global marketers should consider not only the existing information source effects such as reliability, professionalism, and attractiveness, but also the gender, facial expression, and ad situation of the endorser according to cultural differences when selecting an ad model.

• Proceedings of the Costume Culture Conference
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• 2003.04a
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• pp.70-71
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• 2003

몬타나는 디자인 이미지를 예술성과 현대적 감각을 끊임없이 추구하여 끝없는 독창성과 개성을 입증하였다. 클래식, 미래적인 디자인, 조각과 회화 어느 한쪽에 치우침 없이 넘쳐나는 예술에 대한 열정과 탁월한 미적 감각이 바로 몬타나의 고갈되지 않는 창조성의 원천이다. 이는 특수한 표면 효과, 기존의 관점과는 전혀 다른 신선한 실험 정신으로 독특한 세계를 구축하였고, 시선을 자극하는 신(神)기에 가까운 완벽한 커팅라인으로 세상에 알려지게 되었다. (중략)

• 건강소식
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• v.10 no.12 s.97
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• pp.24-28
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• 1986

암의 조기진단이 우리가 생각하는 것처럼 간단한 문제는 아니다.우리가 암을 원천적으로 생기지 않도록 예방하는 것이 일차적 예방이라고 한다면 암을 조기진단하는 것은 2차적 예방이라고 할 수 있다. 따라서 암이 진행되어 조기의 치료효과가 불가능해지기 전에 모든 암을 조기발견하는 것이 바람직하다고 생각하지만 그렇게 하는 것이 간단하지는 않다.