• Korea Trade Review
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• v.41 no.4
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• pp.131-155
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• 2016

Recently, the global trade environment has been composed of transactions in trade through integration of the global supply chain network. As FTAs are being signed between countries, the country of origin (COO) system on products has become an important issue. Companies are procuring raw materials through global sourcing and supplying to the retail markets. This research deducted major factors regarding the verification and utilization of the COO system through research on domestic and international literatures, and verified the mediating effects on the verification and utilization elements of the country image and the brand image of COO on the performance of the COO system through empirical study. For the purpose of this research, we conducted a survey implementing the COO system and analyzed the 152 data collected. The results of this research is as follows: First, the external verification level of the COO system has an impact on the performance of the COO system, and a mediating effect on the country image and the brand image of the COO. Second, the management capability of the COO has an impact on the performance of the COO system, and a mediating effect on the brand image of the COO. A research comparing and analyzing the difference in establishment of the verification system of the COO depending on the size of a corporation is necessary.

• International Commerce and Information Review
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• v.16 no.5
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• pp.295-315
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• 2014

This paper attempts to reveal the relationships between vulnerability, FTA barrier, verification factors and origin performance. According to precedent studies, Our study analysed 104 cases from Korean companies which adopted a rules of origin and then developed a structural equation model. As a result of the model test, this empirical study found that vulnerability have a negatively significant influence on origin verification. Second, there was a positive relationship among origin verification and origin performance. Through the results of this study are the first company in order to enhance competitiveness, improve understanding of the rules of origin, must go to deal jointly with partner companies. Second, to establish a process for the origin of the goods to prove this systematic and should be managed in an orderly fashion. Country of origin verification system of corporate -level internal factors and external factors, separated by a study to assess the level of the enterprise for internal and external is determined that you need.

• The Journal of shipping and logistics
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• v.35 no.2
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• pp.245-264
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• 2019

With the first agrement in 2004, Korea(ROK) has been one of the most active countries participating in FTA. Companies should meet some requirements to use preferential tariff benefits of FTA. For example, it is required for firms to fulfil the origin criteria and direct transportation principles. This study is designed to provide important factors determining reliability of FTA Origin Certificate. In specific, characteries of firm(trade experience, professional expertise), country (FTA participation, economic development) and product(processing level, value pricing) are investigated as determinants of how trust FTA origin certificate. According to the theoretical foundation and previous studies, this study made 6 hypotheses. SEM(Structural Equation Modeling) was used to test empirically the hypothesized relationships among variables. The empirical findings show that trade experience, professional expertise and FTA participation are important determinants. In other words, firms can trust more FTA Origin Certificate by trading partners with more trading experiences and professional expertises located in countries where participate actively in FTA.

• Korea Trade Review
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• v.43 no.5
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• pp.67-91
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• 2018

A number of studies have been conducted on the evaluation of bi-national products, but studies that may be applied in practice are lacking. This study suggests several implications for bi-national products in the sub-market using a more specific approach than previous studies. To this end, this comprehensive comparative study reflects the purchasing routes, product category, and consumers' personal characteristics (regulatory focus, prior knowledge) of bi-national products. Results found the evaluation of bi-national products according to purchase routes showed that consumers in offline stores were more favorable than consumers in online stores. In comparison with product categories, necessities were more positive than luxury goods. On the other hand, according to consumer's personal characteristics, consumers with promotion focus tendency perceived brand preference more highly than consumers with preference focus tendency. Also, it was found that groups with high prior knowledge had a positive evaluation of products compared to low knowledge groups.

• International Area Studies Review
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• v.22 no.4
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• pp.123-143
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• 2018

Many studies on the acceptance of multi-national products have made academic contributions by offering various implications. However, there have been relatively few studies on the attitudes and behaviors of multi-national products depending on the purchasing tendency of consumers. The purpose of this study is to investigate how acceptance process of multi-national product, which is high involvement, appears by sorting consumers' purchasing tendency into rational consumption tendency, brand pursuit tendency, and consciousness of other people. Also, in order to supplement the measurement method of existing research, this study sought to analyze the acceptance behavior of consumers more precisely by classifying the situation before and after exposures of multi-national origin information on products. For this, 266 consumers were surveyed and statistical analysis was conducted through structural equation modeling. As a result of the research model, it was found that consciousness of other people has a significant effect on susceptibility and antipathy of multi-national product. In addition, antipathy against multi-national products has more powerful effect than susceptibility.

• Microbiology and Biotechnology Letters
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• v.39 no.1
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• pp.70-76
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• 2011

PCR-based Weissella species-specific detection method was developed to apply for the discrimination of Korean and Chinese kimchi by detecting a Weissella species only found in Korean or Chinese kimchi. PCR primers were designed from the species-specific sequence in the recN gene of each species. The primers allowed the species-specific detection and identification of nine species in the genera Weissella, and were successfully applied to the detection of W. cibaria, W. confusa, W. koreensis, and W. soli in kimchi with 20 ng template DNA. W. cibaria, W. confusa, and W. koreensis were detected from the Korean kimchi samples tested but W. soli was not detected. However, the four species were detected from Chinese kimchi samples. PCR-based W. soli-specific detection could not be perfectly applied as the Chinese kimchi discriminating method but has significance as an approach to evaluate the potential of scientific verification method based on the difference of microbial community.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.2
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• pp.362-367
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• 2021

This study investigated the effects of brand awareness and perceived price fairness on the purchase intention of masstige brands and the moderating effect of country of advertising (Korea or China) for the Chinese tourists visiting Korea. Along with the luxury image and the reasonable price range of masstige brands, the effect of Korean models matching with the country of masstige brand and Chinese models for Chinese visitors was examined based on the construal level theory. To test the hypotheses, a 2 (brand awareness H/L)×2 (perceived price fairness)×2 (country of model) factorial design was employed. As a result, brand awareness and price fairness perception were found to have positive effects on the purchase intention of masstige brands, and the moderating effect of the country of advertising models was also significant. With Korean models, the effects of brand awareness and price fairness perception on the purchase intention of masstige brands were higher than with Chinese models. This study sheds light on the fact that for Chinese tourists, Korean advertising models are more effective even with the specific signal like price when they perceive psychological distance.