• Korean Journal of Plant Resources
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• v.35 no.5
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• pp.641-651
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• 2022

The biodiversity research of barley, a functional food, is proceeding to conserve germplasms and develop new cultivar of barley to improve its functional effects. In this study, with 25,104 barley germplasms in the National Agrobiodiversity Center, South Korea, the biodiversity index of species was much lower (1.17) than the origins (24.73) because of the presence of a biased species, Hordeum vulgare subsp. vulgare, but the species and origin of germplasms were significantly different with regard to genetic traits. In the clustering analysis based on genetic traits, we found that 97% barley germplasms could mostly be distributed between 1~7 clusters out of a total of 15 clusters; 'normal and uzu type', 'lodging', and 'loose smut' were commonly represented in the 1~7 clusters and some clusters showed specific differences in five genetic traits including 'growth habit'. In correlation of each genetic trait, the infection of 'barley yellow mosaic virus' was highly correlated to 'number of grains per spike'. '1000 grain weight' was weakly correlated with seven genetic traits including 'number of grains per spike'. Our analysis for barley's biodiversity can provide a useful guide to the species' phenotypes that need to be collected to conserve biodiversity and to breed new barley varieties.

• Korean Journal of Organic Agriculture
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• v.32 no.1
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• pp.55-74
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• 2024

This study examines how consumer attitudes toward food origin and health concerns influence beef purchasing behavior. Using data from the Korea Rural Economic Institute's food consumption behavior survey, we analyzed the frequency of purchasing domestic and imported beef. Results indicate that when not distinguishing between domestic and imported beef, perceptions of lower origin quality and higher health concerns are associated with an increase in purchasing frequency. However, such influences are statistically insignificant for imported beef. Further analysis reveals that for consumers exclusively purchasing domestic beef, these factors do not significantly impact purchasing frequency, while for consumers simultaneously purchasing both domestic and imported beef, these factors do significantly impact purchasing frequency.

• Food Science and Preservation
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• v.17 no.5
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• pp.571-580
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• 2010

We sought to define the main motivational factors promoting consumption of Prunus mume products. We surveyed both specialized high-volume consumers and public consumers, and focused on consumption of and preferences for Prunus mume and Prunus mume products. We investigated how products were preferentially consumed, purchase experience, purchase location, purchase price, consumption experience, factors important in a purchase decision, preference factors, dissatisfaction factors, consumption outlook, comments on new processed foods, and activation of consumption. A total of 534 responses were received and data were analyzed using the SAS program (Version 9.1) of the Frequency test; Chi-square test was used to detect significant factors. A greater percentage of high-volume(compared with low-volume) consumers processed personal products at home. The public consumer tended to buy commercial products. However, public consumers who were older, who had higher incomes, and who were heads of households, tended to both buy commercial products and to prepare foods at home. The common purchase methods used by high-volume consumers were internet and direct marketing, but the public consumer frequented department stores and hypermarkets. High-volume consumers observed that commercial products were expensive, and such consumers seemed to be particularly cost-sensitive. The decisive factor triggering purchase decisions in high-volume consumers was the geographical origin of the fruit, whereas the public consumer was more concerned with taste. In public, positive factors were that the product was good for health and had a pleasant taste. Some of those surveyed complained of a lack of variety in Prunus mume products and that the amount of Prunus mume in certain products was low. To promote and increase consumption, convenient-to-eat products with healthy images are needed.

• Proceedings of the Plant Resources Society of Korea Conference
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• 2022.09a
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• pp.64-64
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• 2022

서리이끼속(Racomitrium Brid.)은 고깔바위이끼과(Grimmiaceae)에 속하며 전 세계에 약 80여종이 알려져 있다. 이 중 한국산 서리이끼속은 18종이 보고되어 있으며, 그 중 6종은 1900년대 초반 한반도에서 최초 발견되어 신종으로 보고되었다. 서리이끼속 이끼류는 주로 양지바른 바위나 사질토양 등에 서식하고, 건조에 강한 것으로 알려져 있다. 원예·조경 분야에서 실내 벽면 및 옥상 녹화용 자원식물로 서리이끼속은 주로 늦은서리이끼(Racomitrium japonicum)와 모래이끼(Racomitrium canescens)가 활용되고 있다. 국내에서도 자원식물로써 선태류에 대한 관심이 증대함에 따라 자생 선태류에 대한 형태적 특징과 함께 생육환경에 대한 정보 제공 요구 또한 증가하고 있다. 이에, 본 연구는 자원식물로 활용이 가능한 한반도산 서리이끼속의 형태·생태적 특징을 파악하고자 하였으며, 기준표본 원산지가 한반도인 서리이끼속 6종을 우선하여 서식 환경 특징을 파악하고자 한다.

• Journal of the Korean Society of Costume
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• v.57 no.6 s.115
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• pp.160-171
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• 2007

This research studied men's cosmetics purchasing behavior based on the level of interest one has in one's appearance, the country of origin, and the sales promotion of the cosmetics. The study was conducted by experimental $2{\times}[2{\times}2]$ design by combining the 3 variables mentioned above. The Independent variables in this research were levels of appearance interest(high vs. low), the country of origin(Korean vs. foreign), and types of sales promotion(discount vs. coupon). The dependent variables were the purchase behaviors including favor to cosmetics and purchase intent. Two hundred male consumers participated for the study. Data analysis conducted were factor analysis, cluster analysis and ANOVA. The results were as follows. 1. Male consumers' cosmetics favorness: 3-way significant interaction, in appearance interest, the country of origin, and types of sales promotion, was found for favor to male cosmetics. When male subjects were provided with price discounts and skin care coupons for the Korean cosmetics, they didn't reveal significant differences in favor, regardless of the level of appearance interest. However, for the imported cosmetics, male subjects with high appearance interest showed more favor to the cosmetics than the ones with low appearance interest. 2. Male consumers' purchase intent: 3-way significant interaction, in appearance interest, the country of origin, and types of sales promotion was found for the purchase intent. When male subjects were provided with price discounts and skin care coupons for the Korean cosmetics, they didn't show significant difference in purchase intent, regardless of their appearance interest. However, for the imported cosmetics, male consumers with high appearance interest reported more purchase intent than the ones with low appearance interest.

• Korean Journal of Poultry Science
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• v.42 no.4
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• pp.275-283
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• 2015

A consumer survey was conducted for the subject of a total of 503 housewives in Korea, with the questionnaires on the quality attributes for Korean native chicken. The responding results collected were used for the importance-performance analysis of the quality attributes involved in production, processing, distribution, and consumption of Korean native chicken. The quality attributes with both relatively high importance and performance ("keep up the good work") were chicken origin, shelf life, freshness, and safety issues, while those with high importance but low performance ("concentrate here") were chicken breed certification and refrigerated/ frozen state. Respondents were also interested in lean meat and protein content of the chicken meat. In the aspect of eating quality attributes, chewiness was the most important one. The survey shows tenderer, chewier, and more flavorful chicken meat will be preferred and a new chicken breed with those eating quality attributes needs to be developed.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.401-410
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• 2022

This study deals with the relationship among trust, attachment and brand loyalty of agricultural products' rice co-brands, which are the staple food of the people. The research method established the hypothesis of the study under the foundation of prior research and developed the survey. The subjects of the study were distributed, retrieved, and analyzed the survey of 163 rice farmers in Buyeo-gun, Chungcheongnam-do. The empirical analysis results show that: First, hypothesis 1 of the brand awareness and image that "rice brand assets will be a positive relationship to trust" were statistically adopted. In particular, statistical t values showed a difference in consumer confidence over recognition>images. Second, hypothesis 2 of the trust of agricultural rice brands will be a positive influence on attachment and loyalty' statistically supported. In this regard, brand trust was higher in loyalty than attachment. Third, the attachment of agricultural products to rice brands will be a positive influence on loyalty,' was statistically supported. The strategic implications of this study are as follows. First, consumers should be given clues of trust(ex, GAP of Natioanl Approval Licesing, Fam Tour) as they distrust the perceived quality of the rice in the market. Second, the effect of the origin of rice is questionable, so the spread of the production power system should prevent the mixing of rice varieties, that is the spread of the production history systems.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.14 no.4
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• pp.976-982
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• 2010

Agricultural products are one of the major food, But in recent years, It's not easy for Consumers to buy them. Cause there are not sure about the quality of the cheap foreign agricultural product imported. There are not even sure where they have been produced, Some excessive use of domestic pesticides, And Environmental pollution caused by soil contamination of plantation, It's not only matter with the conscience of the Sellers and producers. The government recommends agricultural producers to attach the mark to identify where the products are made originally. However, if producers do not comply with the recommendation, it become useless. Recently, because of the increased interest to health and food, Consumers want accurate and reliable information about The agricultural products, They buy. In this paper, Based on the RFID technology, RFID tags attached to agricultural products when consumers buy, Through the RFID reader to read RFID tags, Which make Easy to accurately convey Production of agricultural information and safety information to consumers. These features have been implemented with the traceability system.

• Journal of the Korean Society of Food Science and Nutrition
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• v.45 no.3
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• pp.437-444
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• 2016

This study was carried out to investigate food label perception and utilization classified by age and sex. Questionnaires were collected from 938 male and female customers aged in their 20's to 50's from February 4th to March 30th 2014. Regarding checking food labels at the time of purchase, 73.8% of consumers checked food labels, and there was a significant difference by age and sex. Female more often checked food labels than males, and the 40's group showed a higher ratio of checking food labels than other age groups. The main reason for checking food label was 'confirming expiration date' (60%), 'ingredients' (16.4%), and 'nutrition contents' (13.7%). The main reason not checking food labels was 'too small and insufficient to understand' (50.3%), 'too difficult to understand' (16.4%), and 'have no concern' (14.9%). There was a significant difference by age, as in the 50's group showed a higher ratio of 'too small and insufficient to understand' than the other age groups, and 20's and 30's groups showed a higher ratio of 'too difficult to understand'. The overall satisfaction score was 2.96, awareness score was 2.88, and reliability score was 2.93. A total of 96% answered that food labelling education is needed. Therefore, food labelling education for consumers is required to encourage consumers to purchase healthy foods.

• Proceedings of the Plant Resources Society of Korea Conference
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• 2019.10a
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• pp.6-6
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• 2019

대마는 인류가 이용해 온 가장 오래된 약제 중 하나로 그 원산지는 중앙아시아와 남아시아이다. 식물분류학적으로 대마속 일년생 식물로서 Cannabis sativa, Cannabis indica, Cannabis ruderalis 3종이 있으며, 우리나라에서 재배되고 있는 종은 Cannabis sativa이다. 대마 재배의 역사는 인류의 시작과 그 궤를 같이하며, 동 서양을 막론하고 고대 문명에서 대마에 대한 기록을 쉽게 찾아볼 수 있다. 기록에 의하면 병의 치료나 심리적 치유 및 신에게 제사를 올릴 때 제사장이 사용한 것으로 알려져 있다. 대마의 약효에 대하여는 B.C. 2737년 중국의 신농황제시대의 기록에 관절염과 통증등 의료목적으로 사용했던 최초의 기록이 있으며 본초강목과 동의보감에 저술되어 있다. 우리나라의 대마에 관한 문헌 기록은 삼국지 '위지동이전', 삼국사기 '동성왕편'과 삼국유사에 삼베를 사용한 기록이 있는 것으로 미루어 봤을 때 대마재배의 역사는 삼국시대 이전으로 볼 수 있다. 우리 민족은 생활 속에서 대마를 즐겨 사용하였으며 삼베로 의복과 멍석, 행주 그리고 칠공예품이나 신발등을 만들어 사용하였으며, 죽음에 이르러 삼베옷을 수의로 사용하였다. 대마의 용도는 뿌리, 줄기, 잎, 꽃대 그리고 씨앗까지 다양하게 이용된다. 전통적으로 줄기의 껍질을 이용한 섬유제품이 있으며 실, 의복 및 밧줄등이 있다. 대마 줄기의 속대는 종이, 건축자재, 연료로 사용된다. 씨앗의 경우 식품과 조류의 먹이, 생약으로 이용되고 씨앗의 기름은 연료, 화장품, 맛사지 오일등으로 사용되고 있다. 환각성분이 있어 마리화나 원료로 사용되는 꽃대와 잎은 의약품의 원료로 주목받고 있다. 대마에 관한 최초의 논문은 1843년에 Cannabis indica의 약효에 관한 것으로 보고되었다. 1850년부터 1937년까지 미국의 약전은 대마를 100가지 이상의 질병에 효과가 있는 주요 의약품으로 기재하고 있다. 세계적으로 여러 가지 이유로 대마를 의료 응용과 연구 및 사용을 제한하여 대마에 관한 연구가 침체되었다. 대마의 의학연구는 대마의 약효성분인 칸나비노이드의 발견과 그 구조 및 약효에 관한 연구가 시작되면서 1960년대부터 증가하였으며 2000년 이후에는 칸나비노이드 및 칸나비디올의 다양한 의학적 효과가 밝혀지면서 급격히 증가하고 있다. 대마에 포함된 성분의 의학적 효과가 입증되면서 대마 사용을 합법화한 국가가 증가하면서 대마 산업이 급부상하고 있으며, 의료용뿐만 아니라 기호용, 식품용, 그리고 주류 및 음료시장까지 확대되고 있다. 우리나라도 2019년 3월 질병 치료 목적 대마성분 의약품을 제한적으로 허용하는 마약류 관리에 관한 법률 일부 개정안이 시행되면서 의료용 대마에 관한 연구와 산업화에 관심이 증가하는 추세이다.