• The Journal of the Korea institute of electronic communication sciences
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• v.8 no.1
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• pp.135-142
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• 2013

This study is intended for bedding stores and finds management performance factors from providers' aspect. Henceforth this study can be used when bedding stores were considered to establish by determinations and bedding companies with statistics as a criterion and a tool so that make an accurate estimate. First, it was found that location and trade area are the most influential factor in the management performance. Second, the result of study showed that location placed first in the importance of management performance factors in bedding stores, consumer came second, followed by competition. Third, it was assumed that the large floating population around the bedding store was the most important variable in location factor, the large resident population was the most important one in the consumer factor and high quality product was the most important one in the economic factor.

• 베이커리
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• no.8 s.409
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• pp.103-105
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• 2002

• 베이커리
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• no.3 s.356
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• pp.74-76
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• 1998

• 베이커리
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• no.1 s.354
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• pp.106-107
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• 1998

• 베이커리
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• no.2 s.355
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• pp.68-69
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• 1998

• 베이커리
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• no.5 s.406
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• pp.74-76
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• 2002

• 베이커리
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• no.6 s.407
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• pp.68-70
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• 2002

• 베이커리
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• no.7 s.408
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• pp.62-65
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• 2002

• Proceedings of the KSCN Conference
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• 2003.05a
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• pp.135-135
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• 2003

우리의 고유 음식으로 채식과 육식이 조화를 이루고 영양적인 면도 우수한 식단인 한식은 외식산업에서도 점포 종목의 50%를 차지하며, 창업 인기종목이다. 그러나 반찬 수, 가격, 맛 또는 품질의 불균형 등 메뉴와 관련된 내적인 문제점은 과다 점포 경쟁, 소비자의 기호도 변화에 따르지 못함 등의 외적인 문제점과 함께 한식의 경쟁력 약화 요인이 되고 있다. (중략)

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.6
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• pp.904-915
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• 2009

This study compares fashion leaders and market mavens by examining the demographic characteristics of fashion leaders and market mavens and how they differ in their evaluation of store and shopping related attributes. Data originated from a national consumer mail survey in the United States. The survey included items measuring market mavenism, fashion leadership, store evaluative attributes, and personal information. Responses from 380 consumers were used for data analysis. Female consumers were found to be more active in word-of-mouth activities in general. Young consumers were more inclined to express fashion leadership while age was not related to market mavenism. A lower level of education increased tendencies for both market mavenism and fashion leadership. In terms of store evaluative criteria, the majority of items in the survey were more important as fashion leadership and market mavenism tendencies increased. Interestingly, the need for knowledgeable or helpful salespeople did not increase with fashion leadership tendencies. Also, fashion leaders were interested in easy return of merchandise and were likely to spend more time in the stores. This study sheds important light on how fashion leadership differ compared to market mavenism. By simultaneously examining fashion leadership and market mavenism using a strong sample base, this study provides sound evidence of how consumers interested in fashion may have differing needs for shopping.