• Korean Journal of Cognitive Science
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• v.24 no.2
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• pp.173-201
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• 2013

This study aimed to investigate the differential effects of individual's cultural disposition (individualism-collectivism or horizontal-vertical thinking) and need for cognitive closure(NFC) on framing effects. For this purpose, the participants were divided into 4 different cultural disposition groups based on Singelis et al.'s[1] INDCOL scale, and 2 different NFC groups based on Lee's[2] NFC Scale, and then asked to respond on 5 decision making scenarios. The results can be summarized as followings. First, participants preferred risk-avoidant option in gain frame, whereas risk-seeking option in loss frame. Second, there are no difference of cultural disposition on framing effects, but high NFC group showed larger framing effects than low NFC group in loss frame. Third, collectivism and vertical thinking in high NFC condition showed larger framing effects than low NFC condition.

• Journal of Digital Convergence
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• v.13 no.1
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• pp.575-585
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• 2015

The objectives of this study were to understand sexual attitudes and coping behavior of elderly people and to examine the mediating effects of the sexual coping behavior on the sexual attitudes and life satisfaction in order to improve the quality of life of elderly people. The survey was conducted on 305 elderly people at home living. As a result, in relation to the sexual attitudes of elderly people, it was shown that the 'rational sexual attitude' was the highest and the 'liberal sexual attitude' was higher than the 'traditional sexual attitude' among the subordinate factors. This study showed that there was a significant correlation between the sexual attitude, sexual coping behavior and life satisfaction. Furthermore, it is shown that the sexual coping behavior significantly mediates the relation between the liberal sexual attitude and life satisfaction of elderly people at home.

• Korean Journal of School Psychology
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• v.18 no.3
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• pp.399-423
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• 2021

We used structural equation modeling to analyze data from 298 high school students in South Korea to investigate the relationship between student-perceived teachers' calling and students' academic burnout and the mediating effects of student-perceived need-supportive teaching and students' basic psychological need satisfaction. The results showed that student-perceived teachers' calling was not directly related to students' academic burnout and that student-perceived need-supportive teaching mediated the indirect negative relationship between student-perceived teachers' calling and students' academic burnout. Furthermore, student-perceived need-supportive teaching and students' basic psychological need satisfaction sequentially mediated the indirect negative relationship between student-perceived teachers' calling and students' academic burnout. Implications and suggestions for future research are discussed based on these results.

• Journal of Korea Game Society
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• v.20 no.4
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• pp.21-32
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• 2020

The study took online game users' need for affect (approach/avoidance) and social norms (subjective/descriptive) into account and examined how these variables affected their attitude (utilitarian/hedonic) toward online games and their flow experience. Results from the hierarchical multiple regression analysis showed that, game users' approach affect and subjective norm had significant impacts on their utilitarian attitude, while their approach/avoidance affect and subjective norm had on their hedonic attitude toward onine games. Plus, the avoidance affect, subjective norm, and utilitarian/hedonic attitudes of game users had significant impacts on their flow experience.

• Science of Emotion and Sensibility
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• v.22 no.3
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• pp.77-90
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• 2019

In this study, we investigated which message provider is effective in a virtual reality (VR) environment for individuals with different needs with regard to affect (need for affect [NFA]) and cognition (need for cognition [NFC]). According to Haddock et al (2008), individuals with high NFA were more influenced to change their behavior by the emotional aspects of a message, whereas individuals with high NFC were more influenced by the cognitive aspects of the same message. We hypothesized that individual differences in needs could affect not only receipt of the message but also the acceptability of the message provider. For example, someone with high NFA might accept messages more easily from an acquaintance than from experts. In the VR environment, the appearance of the message provider could be manipulated in a way that makes him or her more familiar to the person receiving the message. Accordingly, in order to promote the effectiveness of message providers in a VR environment according to the individual difference in needs, we measured the level of the preference and self-efficacy according to needs (NFA or NFC), type of message provider (expert, significant other, or other), and VR device (text or VR). Contrary to what we expected, the results showed that there was no matching effect between the needs and the message provider. However, we found that level of preference and self-efficacy were significantly high when a VR device was worn only by participants with high NFA. This result suggests that a VR environment is more suitable for providing health advice to people with high NFA. In addition, the novelty of this study is that we tried to find the tailored message provider on health advice in VR environment and it is in the early stage of the research.

• Proceedings of the Korea Contents Association Conference
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• 2007.11a
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• pp.289-292
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• 2007

This research focuses on the relationship between participation characteristics on exercise needs of swimming participants. To this end, our research efforts questioned adult swimmers with increasing partner, time, determined factor of participation evinced higher levels of exercise needs. The research targeted the current(2006) membership of an aquatic facility operating in the Busan Gwangyeok-Shi, both male and female were selected as 299 participants of the study. This research utilized a exercise needs survey developed by Byung Gi Lee's team(1989). The data was analyzed through Reliability, Frequency and the ANOVA method. The results of this study are as follows: First, Those who regularly swim with a partners and those who swim alone showed differences in their exhibitionist tendency levels. Second, Those who scheduled their swimming activities in the evenings showed more motivation to exercise than those who swim in the mornings or afternoons. Third, Determining factors in beginning an aquatic exercise routine were quality of facilities or instructors, and these participants showed a different level of desire to reduce stress and exhibitionist tendency levels.

• Korean Journal of Social Welfare
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• v.67 no.4
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• pp.103-126
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• 2015

This study is to explore how the stakeholder views the community needs in a different way in the local district of Korea. The researchers delivered the 3 independent questionnaires to the three types of the community people who are residents, social service providers, governmental officials in charge of local social services. An in-depth analysis was performed to identify the different perspectives of the stakeholder toward the community needs on the basis of the combined approach with the order ranking method and two independent sample T and Z tests. As the result, the three noticeable findings were discovered as follows: First, while the social service providers reported the community needs at the most serious level, the residents expressed the community needs at the least serious level. Second, the stakeholder showed more diverse opinions for the needs of the service activities than the community problem. Third, there was a difference among the stakeholder in the degree of consensus according to the two different analysis methods. The researchers discussed the implication of the major findings in relation to the community needs assessment, and suggested the practical recommendations to improve the activities of the community needs assessment for the community welfare planning in Korea.

• Korean Security Journal
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• no.23
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• pp.41-63
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• 2010

This study aimed to asses the relationship between shoppers' security need sufficiency and customer satisfaction on the quality of security services in Shopping Mall. This study gathered data from 485 citizen in five shopping centres at KyungKi areas. Collected data was analysed by factor analysis, reliability analysis, path analysis and multiple regression analysis with SPSS WIN 16.0. The results of the study yielded the following four perspectives. First, secure equipment and the service quality of security officers in the shopping malls have a decisive effect on customers psychological stability and crime prevention. Second, they are a strong influence upon customer satisfaction and operational security. Especially, the professionalism of the staff has a marked effect. Third, the service quality of security officers and secure equipment in the malls have an effect on operational security services and efficiency of secure services. Finally, this dissertation showed that the quality of secure equipment services and officers' mild In summary, the conclusion of this study is that secure equipment service, officers' mild manner and professionalism of the security officers affect the customer satisfaction measurement directly. They also affect customer satisfaction through psychological stability and the prevention of crime indirectly. In other words, the good quality of security in the shopping centres affects the using of facilities definitely.

• Asia Marketing Journal
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• v.12 no.1
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• pp.51-79
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• 2010

This study is based on recent advances in celebrity traits and self-determination researches to address how consumers develop the strong attachment to a "star brand," and the effect of consumer's attachment to star brand on evaluation of product brand sponsored by the star. We use the consumers' need satisfaction and star traits as major causal factors that influence consumer's attachment to a star brand. Specifically this article uses autonomy need, relatedness need, competence need as the dimensions of need satisfaction and expertness, trustworthiness, likeability, and similarity as the key star traits. The purpose of this study is to investigate the influence of these factors on the consumer's attachment to star brand and how consumer's evaluation of product brand sponsored by star is moderated by the fitness level of between the image of star brand and the image of sponsored product brand. To collect the data, survey was taken in a University located in Incheon. Collected data are analysed using SPSS 15.0 and AMOS 7.0. The results show that when the star brand is perceived as more trustworthy and likeable, and satisfies autonomy need and relatedness need, the consumer is more likely to become strongly attached to him or her. The hypothesis that consumer's attachment to star brand will have the positive influence on the evaluation of product brand sponsored by star is supported. And hypothesis that consumer's attitude to a sponsored product brand is moderated by the fitness level of between the image of star brand and the image of sponsored product brand is also supported. The empirical results imply that star brand to which consumers are attached may have the significant positive impact on the consumers' evaluation process of endorsed product brand and purchase behavior, and that marketers should consider need dimensions which target consumers want to satisfy and the fitness level of between the image of star brand being considered as endorser and the image of product brand.

• Proceedings of the Korea Contents Association Conference
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• 2017.05a
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• pp.221-222
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• 2017

본 연구는 호텔직원의 성장욕구와 직업존중감이 고객지향성에 미치는 영향과 심리적 주인의식이 직원의 고객지향성의 관계에 미치는 매개효과에 대해 연구하였으며 서울지역에 소재한 특급호텔 직원을 대상으로 실증분석을 시행하였다. 그 결과, 직원의 성장욕구와 직업존중감이 고객지향성에 유의한 영향력이 있고 심리적 주인의식이 직원의 성장욕구와 직업존중감과 고객지향성의 관계에 완전한 매개효과를 미치는 것을 확인하였다. 이러한 연구결과를 바탕으로 호텔 인사담당자를 위한 직원관리에 대한 이론적 의미와 시사점 그리고 향후연구방향을 제시하였다.