• Title/Summary/Keyword: 요인의 성숙시점

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Impact on Female Consumer Behavior and Purchase Intention : The experience of AR makeup based on marital status (결혼유무에 따른 증강현실(AR) 메이크업 체험이 여성 소비자 행동과 구매의도에 미치는 영향)

  • Kim, Eun-Joo
    • Journal of Digital Convergence
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    • v.18 no.3
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    • pp.49-57
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    • 2020
  • Over time, the beauty industry has entered a mature industry and cannot survive unless it changes. In reality, the AR market for virtual experimental marketing is growing in the beauty industry, and global companies like FACEBOOK in the US are investing heavily in AR. Therefore, this study utilizes augmented reality technique to find out how the experience of using AR application affects female consumers' satisfaction and how they feel. This study will focus on how the relationship with purchase intention is mediated. In addition, we will help to suggest the development direction of augmented reality with makeup by analyzing the overall factors at the time when new technology, augmented reality marketing is becoming active.

Analysis of Perception of Equality of Opportunity among Young People in Korean Society (한국사회 청년층의 기회평등 인식 분석)

  • Soo-Ran Kwak;Mi-Ok Song
    • Journal of the Health Care and Life Science
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    • v.11 no.2
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    • pp.381-391
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    • 2023
  • This study analyzed the perception of equality of opportunity among young people in Korean society using data from the 1st, 2nd, and 4th supplementary surveys of the Korea Education and Employment Panel II (KEEP II). The direction of analysis is to explore whether family background and academic activities (career maturity, academic achievement) during high school, economic situation, social relationships, and level of personal competency during adolescence are linked to the perception of equal opportunity. The analysis method established a structural equation model with the perception of equality of opportunity as the final dependent variable and confirmed the causal relationship using the LISREL program. As a result of the analysis, it was confirmed that the factors affecting young people's perception of equality of opportunity are the economic situation at the time of youth and the level of personal competency. The results of the study confirm the awareness of equality of opportunity among young people entering Korean society, and are expected to be used as information needed to create a social foundation so that they can play a responsible role as members of society.

The Typicality of On-line Shopping Malls (전형성과 온라인 쇼핑몰 -결정요인과 쇼핑몰유형에 따른 차이를 중심으로-)

  • Cha, Tai-Hoon;Chae, Seung-Won
    • Journal of Global Scholars of Marketing Science
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    • v.11
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    • pp.1-19
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    • 2003
  • Typicality is usually defined as the degree to which an item is perceived to represent a category. Typicality has been a important subject in consumer behavior because it is related closely with brand preference, awareness and top of mind. The past studies about typicality have focused on brand and store in off-line environment. At the point of time internet shopping mall industry becomes mature, we can expect that most internet users are accustomed to it. So the study about typicality of internet shopping mall is timely. The antecedents and outcomes of typicality of internet shopping mall are mainly studied in this paper. Also, I investigated the influence of the type of internet shopping mall on typicality and the influence of typicality on preference and purchase intention. The followings are the results of this study. Firstly, frequency of exposure and attribute structure explained perceived typicality. Secondly, the type of internet shopping mall was found to be a moderator of the relationship between attribute structure and typicality. Thirdly, there is a positive correlation between typicality and preference. Finally, there is a positive correlation between typicality and purchase intention.

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The Effects of Long-term Care Insurance on the Life Satisfaction and Satisfaction in Family Relationships - The DD Method Combined with Propensity Score Matching - (노인장기요양보험제도가 대상노인 및 부양가족의 삶의 질과 가족관계 만족도에 미치는 영향 - 성향점수매칭(PSM)과 이중차이(DD) 결합모형을 이용한 분석 -)

  • Kwon, Hyun-Jung;Cho, Yong-Un;Ko, Ji-Young
    • Korean Journal of Social Welfare
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    • v.63 no.4
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    • pp.301-326
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    • 2011
  • The major purpose of this study is to evaluate the impact of the long-term care insurance program. In order to estimate the impact of policy accurately, certain bias which might hamper the validity of this study has been removed by Propensity Score Matching(PSM) and Double Difference(DD) method from the semi-experimental design. To study the effects of long-term care insurance on the elderly and their family members as social outcome variable sand the quality of life of their family and satisfaction in family relationships, the third and fourth waves of Korea Welfare Panel are used to match experimental and comparative groups by the propensity score matching. Then, DD method, using the panel fixed effects model, is applied to estimate the differences of those groups'treatment effects before and after the policy implementation. As a result, it was found that the Quality of life on the elderly and their family members is statistically meaningless, while the satisfaction in family relationships has much increased after the policy implementation. The result has a limitation in that this evaluation is performed at the point when the long-term insurance program has not been ripened enough. However, there is an important implication on the significance of realizing the main goal of the long-term care insurance to improve the quality of life of the elderly and their family members and as for the potentiality of further system improvements.

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Genetic Diversity of Rana catesbiana Captured on various sites in Korea based on mitochondrial ND1 sequence (미토콘드리아 ND1 유전자 염기서열 비교를 통한 국내 서식 황소개구리의 유전적 다양성 조사)

  • Lee Ji-Young;Shim Jae-Man;Joung Insil
    • Proceedings of the KAIS Fall Conference
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    • 2005.05a
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    • pp.297-300
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    • 2005
  • 1970년대 식용을 위한 양식을 목적으로 일본에서 수입된 황소개구리가 국내 하천과 호서생태계에 큰 피해를 주었으나, 최근 급속히 그 개체수가 줄어든 것으로 추정되므로 이번 연구에서는 국내에 서식하는 북미산 황소개구리의 유전자 분석을 통하여 개체동태군에 대한 유전적 연관을 조사하였다. 이를 위하여 전라남도 지역에서 서식하는 황소개구리를 채집하여 이미 발표된 북미산 황소개구리와 미토콘드리아 ND1/tRNA 유전자 1215bp의 염기서열을 비교, 분석하였다. 북미산과 비교하였을 때 조사한 국내 서식 개체 모두에게 ND1/tRNA 유전자 1개 위치에서 염기변화가 발견되었으나 이는 도입 개체군의 유전자인지 국내 특이변이가 진행된 것인지 확실하지 않다. 또한 조사한 개체 일부에서 유전자 염기서열의 6위치에서의 변이가 발견되었으나 국내 서식 황소개구리는 미국산 황소개구리와의 유전적 차이가 거의 없으며, Kimura-2-parameter 분석결과 국내 서식 황소개구리 개체 내에서 $98.7\%\~100\%$의 높은 유사성을 보여 종내 유전적 차이가 거의 없는 것으로 보인다. Neighbor-Joining과 Maximum Parsimony 분석 결과, cluster를 이루는 개체군의 차이를 보였으므로 개체들이 분화되어 나온 시점과 위치가 다른 것으로 확인되었지만 장흥, 영암, 고흥의 개체가 국내 도입시기의 개체군에 속하며 광주, 남평 지역의 개체군이 고흥의 한 개체로부터 분화되어 나왔음을 추정할 수 있다. 이러한 결과로부터 국내에 서식하는 황소개구리가 도입 후 지역 특이적 분화가 일어났다고 결정하기는 무리가 있으며, 이와 같이 유전적 유전도가 높은 개체들간의 교배에 따른 유전적유전적 다양성의 감소가 최근에 관찰되는 국내산 황소개구리의 급격한 감소원인들 중의 하나일 가능성을 시사한다.년도) 18,756, 2045(년도) 22,595, 시장점유율 증가로 인한 수출액 증가분 누적(억원) : 2015(년도) 3,411, 2025(년도) 8,847, 2035(년도) 14,433, 2045(년도) 18,005 또한 시나리오 비교평가를 실시하여 본 결과, 본 연구에서 정의한 순편익 누적(Cumulative Net Profit) 변수를 적용하면 현재 연구비 추세 대비 $30\%$ 까지 연구비를 증가 시키는 것이 효율적임을 알 수 있었다.성, 생산 용이성, 제품 디자인의 우수한 정도가 a=0.01 수준 하에서 유의적으로 추정되었다. 이들 변수들 중에서 품질경쟁력에 가장 큰 영향을 미치는 측정변수는 제품의 기본 성능, 수명(내구성), 신뢰성, 제품 디자인의 순서로 추정되었다. 이것은 한국 제조업이 아직 산업 디자인이 품질경쟁력에 크게 영향을 미치는 성숙단계에 이르지 못하였음을 의미한다. (2) 제품 디자인에게 영향을 끼치는 유의적인 변수는 연구개발력, 연구개발투자 수준, 혁신활동 수준(5S, TPM, 6Sigma 운동, QC 등)이며, 제품 디자인은 우선 품질경쟁력을 높여 간접적으로 고객만족과 고객 충성을 유발하는 것으로 추정되었다. 상기의 분석결과로부터, 본 연구는 다음과 같은 정책적 함의를 도출하였다. 첫째, 신상품 개발과 혁신을 위한 포괄적인 연구개발 프로젝트를 품질 경쟁력의 주요 결정요인(제품의 기본성능, 신뢰성, 수명(내구성) 및 제품 디자인)과 연계하여 추진해야 할 것이다. 둘째, 기업은 디자인 경영 마인드 제고와 디자인 전문인력 양성을, 대학은 디자인 현장 업무를 통하여 창의력 증진과 기획 및 마케팅 능력 교육을, 정부는 디자인 기술개발 및 디자인 교육지원의 강화를 통하여 각각 디자인 경쟁력$\rightarrow$품질경쟁력을 제고시켜야 할 것이

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Influences of Environmental Factors on Soil Erosion of the Logging Road in Timber Harvested Area (성숙임목벌채지(成熟林木伐採地)에서 운재로(運材路)의 침식(浸蝕)에 미치는 환경요인(環境要因)의 영향(影響))

  • Park, Jae-Hyeon;Woo, Bo-Myeong;Jeong, Do-Hyun
    • Journal of Korean Society of Forest Science
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    • v.84 no.2
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    • pp.239-246
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    • 1995
  • This research aimed at the contribution to obtaining the scientifical data which were required for planning she environmentally sound and sustainable management, particularly in the field of the logging road construction. Main natural environmental variables including natural vegetation, rainfall, soil runoff were measured in the logging road on-sites and analysed. This project was carried out at the (mt.)Paekunsan Research sorest of Seoul National University, located in Gwangyang, Chollanam-do in southern part of Korea, from 1993 to 1994. 1. The explanatory variables for erosion and sedimentation on logging road surface were accumulated rainfall, erosion distance, cross-sectional gradient, and soil hardness. The erosion and sedimentation on logging road was increasing positively in proportion to the accumulated rainfall, soil distance from starting point of the logging road, and cross-sectional gradient. 2. On cut-slope of logging road, cut-slope shape, part of the slope, plant coverage, soil hardness, sand content, accumulated rainfall, clay content, and silt content were effective factors. Cut-slope erosion and sedimentation on logging roam increased as with the lower plant coverage, the lower accumulated rainfall, the high sand content in the soil. 3. On fill-slope of logging road, there were three significant variables such as total rainfall and number of rainfall-storm. Fill-slope erosion and sedimentation had a positive correlation with the amount of rainfall, the number of rainfall, the soil hardness. 4. The total erosion and sedimentation on logging road were $5.04{\times}10^{-2}m^2/m^2$ in logging road construction year, $7.37{\times}10^{-2}m^2/m^2$ in next year. The erosion and sedimentation on logging road surface were 32.7% of total erosion and sedimentation on Logging road in construction year, and 57.1% in next year, respectively. The erosion and sedimentation on cut-slopes were 30.4% on logging road in construction year, fill-slopes of total erosion and sedimentation and 21.0% in next year, respectively. The erosion and sedimentation on fill-slopes were 36.9% on logging road in construction year, 21.9 in next year. To decrease the erosion and sedimentation at the logging road from the beginning stage of construction, the effective revegetation works should be implemented on the cut-slope and fill slopes, and erosion control measures such as optima. road design must be constructed on read surface.

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