• Title/Summary/Keyword: 외부정보탐색 노력

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The Study of Influence Factors on External Information Search Effort in Online Shopping Malls (온라인 쇼핑몰에서의 외부정보탐색노력에 대한 영향요인에 관한 연구)

  • Choi, Nak-Hwan;Lee, Chang-Won;Hwang, Yun-Yong
    • Journal of Global Scholars of Marketing Science
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    • v.15 no.3
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    • pp.93-116
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    • 2005
  • This study explored factors affecting consumer's external information search effort on online shopping malls through three approaches(cost-benefit approach, psychological motivation approach, and web-site theory approach) respectively, and designed the integrative model through searching the relationships among them. In this study search motivation are designed to be explained by search benefit and search cost that are explained by factors related to the web site and search efforts are designed to be explained by search benefit, search cost and search motivation. The results from our empirical research showed that search motivation, search benefits and prior knowledge on online shopping malls have a direct effect on consumer external information search effort. On the other hand, it was verified that the search motivation was affected by search benefits and purchase involvement, and the search benefits are directly influenced by purchase involvement, constructive simplicity, search convenience and trust. In addition, purchase involvement, time press, constructive simplicity and search convenience had direct effects on the search cost.

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구전커뮤니케이션을 통한 정보탐색에 관한 연구

  • 이민상;심완섭
    • Proceedings of the Korean DIstribution Association Conference
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    • 1999.11a
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    • pp.249-270
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    • 1999
  • 소비자들은 구매의사결정 시에 불확실성이나 위험을 직면하게 되는 데, 이를 최소화 시키는 방안의 하나로 구매의사결정을 하기 전에 정보를 수집하고 탐색행동을 수행하게 된다. 정보탐색 노력은 크게 두 가지 수준으로 구분할 수 있다. 즉, 단순히 자신의 과거 제품사용 경험에 의존하는 소극적인 내부정보 탐색 노력 수준과 판매점 방문, 광고매체의 정보탐색, 주변사람의 의견청취 등 적극적인 외부 정보탐색 노력 수준으로 나뉘어 진다. (중략)

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Effect of internal and external capabilities and activities of a company on absorptive capacity and performance (기업의 내부 및 외부역량과 활동이 흡수역량과 성과에 미치는 영향)

  • Kim, Young-Ki;Park, Seong-Taek
    • Journal of Convergence for Information Technology
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    • v.11 no.11
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    • pp.125-136
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    • 2021
  • Innovation is essential for the survival of a company in the fierce competitive environment of the global era of borders along with rapid technological development and changes from the environment. It is very important to secure your own competitive advantage. In this study, the relationship between internal R&D capability and organizational support as a company internal factor and external R&D capability, external knowledge search, and absorptive capability as a company external factor on performance was examined. As a result of the analysis, it was found that internal R&D capability, organizational support, and external knowledge search had a significant effect on absorptive capability, and innovation performance had a positive effect on new product performance. However, the mediating effect of absorptive capacity has not been verified, suggesting that absorptive capacity has a low correlation between innovation performance and new product performance, or that other important factors act between absorptive capacity and performance variables. The results of this study are expected to be utilized as useful guidelines when establishing R&D strategies in companies.

A Study on Understanding the Performance of Disaster Management and Exploring Alternatives (재난관리의 성과에 대한 이해와 대안 탐색 연구)

  • Eom, Young-Ho;Jeong, Seul-Gi
    • Proceedings of the Korean Society of Disaster Information Conference
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    • 2022.10a
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    • pp.433-434
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    • 2022
  • 본 논문은 재난관리의 성과에 대한 근원적 의문에 대한 문제제기에서 출발하였다. 재난관리의 성과는 재난에 대한 정부의 관리적 측면, 즉 행정관리 역량이나 산출지표 등으로 평가되어 왔다. 재난은 일상의 삶에 대한 도전이자 생존의 문제와 직접적으로 연계되어 있다는 점에서 재난에 대한 정부의 책임 요구가 지속적으로 강조되어 왔다. 정부 역시 재난에 대한 책임과 역할을 위하여 다양한 정책적 노력과 전문성을 강화하기 위한 노력을 지속하여 왔다. 그렇다면 재난에 대한 책임을 모두 정부에 물을 수 있는 것일까? 여기에 대하여 상황을 고려해야 하며, 반드시 정부가 책임이라고 답하기에는 분명 한계가 존재할 것이다. 즉, 재난에 대응하는 과정에서 정부의 노력과 함께 개인적 차원의 관심과 노력 역시 필요하기 때문이다. 따라서 본 연구는 재난관리의 성과가 정부 조직의 책임역량이 증진되는 것과 함께 시민들의 참여도 증진 역시 그 성과로 이해할 수 있을지를 검토하고 실증분석하는데 목적이 있다. 분석을 위하여, 기존 연구들에서 재난관리의 주요한 독립변수로 활용되던 재난경험, 재난위험, 조직특성 등을 주요한 독립변수로 사용하고자 하며, 종속변수는 재난조직의 책임역량과 재난현장에의 시민들의 자원봉사 참여도로 구분하여 설정하였다. 즉, 기존의 재난관리 성과와 대안적 성과로서 시민참여도 증진을 실증분석하고자 하였다. 분석결과, 재난성과는 조직의 내부적 책임역량의 증진과 함께 외부적으로 시민들의 참여를 이끌어 낼 수 있어야 한다. 이러한 시민 참여는 재난관리의 성과로서 정부의 새로운 지표가 될 수 있다. 시민들의 참여는 지역에 대한 재난의 위험 인식이 높을수록 그 참여도가 증진되는 것으로 나타나며, 이는 재난에 대한 대국민 인식개선 및 환경에 대한 위험도 증진의 정책적 노력이 필요함을 의미한다.

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The Characteristics and Performances of Manufacturing SMEs that Utilize Public Information Support Infrastructure (공공 정보지원 인프라 활용한 제조 중소기업의 특징과 성과에 관한 연구)

  • Kim, Keun-Hwan;Kwon, Taehoon;Jun, Seung-pyo
    • Journal of Intelligence and Information Systems
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    • v.25 no.4
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    • pp.1-33
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    • 2019
  • The small and medium sized enterprises (hereinafter SMEs) are already at a competitive disadvantaged when compared to large companies with more abundant resources. Manufacturing SMEs not only need a lot of information needed for new product development for sustainable growth and survival, but also seek networking to overcome the limitations of resources, but they are faced with limitations due to their size limitations. In a new era in which connectivity increases the complexity and uncertainty of the business environment, SMEs are increasingly urged to find information and solve networking problems. In order to solve these problems, the government funded research institutes plays an important role and duty to solve the information asymmetry problem of SMEs. The purpose of this study is to identify the differentiating characteristics of SMEs that utilize the public information support infrastructure provided by SMEs to enhance the innovation capacity of SMEs, and how they contribute to corporate performance. We argue that we need an infrastructure for providing information support to SMEs as part of this effort to strengthen of the role of government funded institutions; in this study, we specifically identify the target of such a policy and furthermore empirically demonstrate the effects of such policy-based efforts. Our goal is to help establish the strategies for building the information supporting infrastructure. To achieve this purpose, we first classified the characteristics of SMEs that have been found to utilize the information supporting infrastructure provided by government funded institutions. This allows us to verify whether selection bias appears in the analyzed group, which helps us clarify the interpretative limits of our study results. Next, we performed mediator and moderator effect analysis for multiple variables to analyze the process through which the use of information supporting infrastructure led to an improvement in external networking capabilities and resulted in enhancing product competitiveness. This analysis helps identify the key factors we should focus on when offering indirect support to SMEs through the information supporting infrastructure, which in turn helps us more efficiently manage research related to SME supporting policies implemented by government funded institutions. The results of this study showed the following. First, SMEs that used the information supporting infrastructure were found to have a significant difference in size in comparison to domestic R&D SMEs, but on the other hand, there was no significant difference in the cluster analysis that considered various variables. Based on these findings, we confirmed that SMEs that use the information supporting infrastructure are superior in size, and had a relatively higher distribution of companies that transact to a greater degree with large companies, when compared to the SMEs composing the general group of SMEs. Also, we found that companies that already receive support from the information infrastructure have a high concentration of companies that need collaboration with government funded institution. Secondly, among the SMEs that use the information supporting infrastructure, we found that increasing external networking capabilities contributed to enhancing product competitiveness, and while this was no the effect of direct assistance, we also found that indirect contributions were made by increasing the open marketing capabilities: in other words, this was the result of an indirect-only mediator effect. Also, the number of times the company received additional support in this process through mentoring related to information utilization was found to have a mediated moderator effect on improving external networking capabilities and in turn strengthening product competitiveness. The results of this study provide several insights that will help establish policies. KISTI's information support infrastructure may lead to the conclusion that marketing is already well underway, but it intentionally supports groups that enable to achieve good performance. As a result, the government should provide clear priorities whether to support the companies in the underdevelopment or to aid better performance. Through our research, we have identified how public information infrastructure contributes to product competitiveness. Here, we can draw some policy implications. First, the public information support infrastructure should have the capability to enhance the ability to interact with or to find the expert that provides required information. Second, if the utilization of public information support (online) infrastructure is effective, it is not necessary to continuously provide informational mentoring, which is a parallel offline support. Rather, offline support such as mentoring should be used as an appropriate device for abnormal symptom monitoring. Third, it is required that SMEs should improve their ability to utilize, because the effect of enhancing networking capacity through public information support infrastructure and enhancing product competitiveness through such infrastructure appears in most types of companies rather than in specific SMEs.

An empirical study on the critical success factors of MRO e-marketplace (MRO e-marketplace의 성공 요인에 관한 탐색적 연구)

  • 김상수;하종태
    • Proceedings of the Korea Database Society Conference
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    • 2001.11a
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    • pp.473-505
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    • 2001
  • 예측 기관에 따라서 B2B의 시장 규모 및 성장률에 대한 차이는 있지만 B2B 시장이 빠른 속도로 성장하고 있으며, 이 같은 추세는 계속될 것이라는 점에 대한 이견은 없는 편이다. B2B는 기업에게 비용 절감과 시간 절약, 업무 효율성 증대 등의 다양한 효과를 제공해 줄 수 있기 때문에 앞으로도 그 중요성은 더 커질 것으로 예상된다. 그러나 B2B의 중요성 및 성장세와는 별도로 아직까지 B2B에 참여하는 기업들이 큰 효과를 거두지 못하고 있는 것이 사실이다. 이에 따라 많은 학자들과 컨설팅 회사들이 B2B의 모형, 추진 전략, 성공 요인들을 다양한 각도에서 제시하고 있다. 하지만 B2B에 대한 실증적 연구가 부족하여, 기업의 실무자들이 실질적인 도움을 얻기에는 부족한 점이 있기 때문에 B2B의 성공 요인과 추진 전략에 대한 실증적 연구가 절실히 필요하다. 본 연구의 목적은 B2B 유형 중 가장 널리 활용되고 있는 MRO e-marketplace의 성공에 영향을 주는 요인들을 실증적으로 분석하는 것이다. MRO e-marketplace의 성공 요인을 환경적 특성, 제품 특성, B2B 사이트 특성 등 3 그룹으로 분류한 후, 38개 기업에서 수집된 설문지를 분석하여 MRO e-marketplace의 성공 요인을 실증적으로 분석하였다. MRO e-marketplace의 성공 요인들을 요인 분석한 결과, 기업 내부 환경 요인, 기업 외부 환경 요인, 제품 정보 요인, 제품 공급 능력 요인, 사이트 기본 기능 요인, 사이트 편의성 요인, 사이트 보안성 요인 등 총 8개 요인으로 분류되었다. 한편 MRO e-marketplace의 도입 효과를 측정한 비용 절감, 시간 절약, 업무 효율성 증대, 거래 투명성 증대 등의 4개의 문항은 하나의 요인으로 묶여, 이를 MRO e-marketplace 성공으로 정의하였다. MRO e-marketplace의 성공에 영향을 미치는 요인을 찾기 위해, 추출된 8개 요인과 MRO e-marketplace 성공 간의 상관 관계를 분석하였다. 8개 요인 중에서 기업 내부 환경 요인, 제품 공급 능력 요인, 사이트 기본 기능 요인이 MRO e-marketplace의 성공에 영향을 미치는 것으로 나타났다. 마지막으로 MRO e-marketplace 성공 요인들의 상대적 중요도를 파악하기 위해 회귀 분석을 실시하였는데, 참여 기업의 내부 환경 요인이 가장 큰 중요한 것으로 나타났고, 그 다음은 제품 공급 능력 요인과 사이트 기본 기능 요인으로 나타났다. 이 같은 실증적 결과는 MRO e-marketplace나 B2B의 성공을 위해서는 참여 기업의 내부 환경 조성이 매우 중요함을 시사해 준다. 또한 참여 기업의 제품 공급 능력 요인 역시 MRO e-marketplace의 성공에 직접적인 영향을 주기 때문에 공급기업들의 제품 공급 능력을 높이는데 노력해야 한다. 또한 MRO e-marketplace를 운영하는 기업들은 사이트의 기능을 높이는데 많은 노력을 기울여야 한다는 것을 시사하고 있다. MRO e-marketplace의 성공 요인을 실증적으로 분석한 본 연구의 결과는 MRO e-marketplace와 B2B의 추진 전략의 이론적 모형 개발에 유용하게 활용될 수 있을 것이다. 또한 본 연구의 결과는 MRO e-marketplace와 B2B의 성공을 높이기 위한 추진 전략을 수립하는데 유용하게 활용될 수 있을 것으로 기대된다.

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The Relationships between Founders' Entrepreneurial Leadership, Team Learning Behavior, Team Boundary Spanning, and Perceived Performance in the Early-Stage Startups (초기 스타트업 창업가의 기업가적 리더십, 팀 학습 행동, 팀 경계 확장 행동 및 지각된 성과의 관계)

  • Park, Jungwoo;Kim, Jinmo
    • Korean small business review
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    • v.42 no.1
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    • pp.135-165
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    • 2020
  • This study aimed to examine relationships between founders' entrepreneurial leadership, team learning behavior, team boundary spanning, and perceived performance in early-stage startups. The following results were recorded: (i) the indirect effects of entrepreneurial leadership on perceived performance via team learning behavior were statistically significant (β=.309, p<.05). (ii) relationships between team learning behavior and perceived performance were strengthened by team boundary spanning behavior (β=.259, p<.05). In this study, three practical implications are provided as follows: (i) startups need to seek team learning readiness and external learning stimulus to facilitate generative and transformative team learning; (ii) accelerators need to develop an entrepreneurial leadership program for founders; and (iii) startups need to explore external information by interacting with investors, R&D institutions, and other startups to strengthen the impact of team learning behavior on performance. Furthermore, two directions for future research are suggested as follows: (i) future researchers need to test causal relationships between entrepreneurial leadership and team learning behavior based on a newly designed time-series measurement plan; (ii) the actual effects of entrepreneurial leadership, team learning behavior and team boundary spanning on financial performance need to be tested two or three years later when the financial performance of early-stage startups usually becomes evident.

An Exploratory Study on the Success Factors of Silicon Valley Platform Business Ecosystem: Focusing on IPA Analysis and Qualitative Analysis (실리콘밸리 플랫폼 기업생태계의 성공요인에 관한 탐색적 연구: IPA 분석과 질적 분석을 중심으로)

  • Yeonsung, Jung;Seong Ho, Lee
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.18 no.1
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    • pp.203-223
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    • 2023
  • Recently, the platform industry is rapidly growing in the global market, and competition is intensifying at the same time. Therefore, in order for domestic platform companies to have global competitiveness in the platform market, it is necessary to study the platform business ecosystem and success factors. However, most of the recent platform-related studies have been theoretical studies on the characteristics of platform business status analysis, platform economy, and indirect network externalities of platforms. Therefore, this study comprehensively analyzed the success factors of Silicon Valley's business ecosystem proposed in previous studies, and at the same time analyzed the success factors extracted from stakeholders in the actual Silicon Valley platform business ecosystem. And based on these factors, an IPA analysis was conducted as a way to propose a success plan to stakeholders in the platform business ecosystem. As a result of the analysis, among the success factors collected through previous studies, manpower, capital, and challenge culture were identified as factors that are relatively well maintained in both importance and satisfaction in Silicon Valley. In the end, it can be seen that the creation of an environment and culture in which Silicon Valley can use it to challenge itself based on excellent human resources and abundant capital contributes the most to the success of Silicon Valley's platform business. On the other hand, although it is of high importance to Silicon Valley's platform corporate ecosystem, the factors that show relatively low satisfaction among stakeholders are 'learning and benchmarking among active companies' and 'strong ties and cooperation between members', and it is analyzed that interest and effort are needed to strengthen these factors in the future. Finally, the systems and policies necessary for market autonomous competition, 'business support service industry', 'name value', and 'spin-off start-up' were important factors in literature research, but the importance and satisfaction of these factors were lowered due to changes in the times and environment. This study has academic implications in that it comprehensively analyzes the success factors of Silicon Valley's business ecosystem proposed in previous studies, and at the same time analyzes the success factors extracted from stakeholders in the actual Silicon Valley platform business ecosystem. In addition, there is another academic implications that importance and satisfaction were simultaneously examined through IPA analysis based on these various extracted factors. As for academic implications, it is meaningful in that it contributed to the formation of the domestic platform ecosystem by providing the government and companies with concrete information on the success factors of the platform business ecosystem and the theoretical grounds for the growth of domestic platform businesses.

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