• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.2
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• pp.127-144
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• 2016

The purpose of the study was to investigate the self-esteem, appearance satisfaction, and clothing benefit pursuit the gap between subjective age and real age according to gender and age of middle-aged consumers. For the study, the questionnaire was developed by the authors and distributed to male and female consumers in their forties or fifties on september 1~10, 2014. A total of 470 questionnaires was collected and used for the final analysis. Data were analyzed by frequency analysis, reliability analysis, factor analysis, cluster analysis, ANOVA and Tukey's test, using the SPSS 18.0 Package Program. The findings were summarized as follows. There were significant differences in the subjective age of middle-aged consumers according to gender and age. Female consumers in their fifties perceived their subjective age to be younger than male consumers in forties and fifties. There were no significant differences in self-esteem among the groups according to gender and age. Significant differences were found in appearance satisfaction of male consumers in their fifties having higher appearance satisfaction than female consumers in their forties. There were significant differences in some factors of clothing pursuit benefits including pursuit of fashion, pursuit of youth, pursuit of rationale, pursuit of leisure, and pursuit of loyalty, among the groups according to gender and age with female consumers placing more importance on clothing-related benefits than their male counterparts. Local fashion businesses to consumers who target middle-aged consumers, this study can provide a basic data.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.1
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• pp.285-293
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• 2013

This study was to investigate which predictors influenced the wish to undergo cosmetic surgery according to experience of cosmetic surgery in female college students. A cross-sectional descriptive design was used with self-report questionnaires, which were completed by 254 subjects. Data was analyzed with t-test and regression. There were statistically significant differences in acceptance and social motivation of cosmetic surgery and the wish to undergo cosmetic surgery in the future between the two groups. Body area satisfaction and acceptance of cosmetic surgery were significant predictors to the wish to undergo cosmetic surgery in the non-experienced group. The significant predictor of the wish to undergo cosmetic surgery for the experienced group was acceptance of cosmetic surgery. The findings from this study suggest that there is need to different approaches to discuss or council for wish to undergo cosmetic surgery according to individual cosmetic surgery experience.

• Journal of the Korean Society of School Health
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• v.37 no.1
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• pp.22-32
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• 2024

Purpose: The purpose of this study is to compare sociocultural attitudes toward appearance, appearance satisfaction, and peer relationships between male and female middle school students, and to compare the effects of these variables on self-esteem in students of different genders. Methods: Data were collected in August and September of 2023 and analyzed using SPSS 24.0. Data were collected from 289 male and 240 female students through a survey, and descriptive statistics, x2 test, t-test, Scheffé test, and multiple regression analysis were conducted. Results: Female students showed significantly higher scores for sociocultural attitudes toward appearance (3.06±0.77 vs. 2.82±0.74), significantly lower scores for appearance satisfaction (2.55±0.46 vs. 2.71±0.40), and significantly higher scores for peer relationships (3.46±0.69 vs. 3.00±0.78) than male students. Additionally, self-esteem was significantly lower in female students (2.84±0.59) than in male students (2.95±0.51). As a result of adjusting for weekly allowance, subjective academic achievement, family economic status, stress, and experience of sadness or despair, which were significant in the univariate analysis, self-esteem increased as appearance satisfaction (p for all <.001) and peer relationships increased in both male (p=.009) and female (p<.001) students. In addition, sociocultural attitudes toward appearance did not have a significant impact on self-esteem in both male and female students. Among general characteristics, weekly allowance, subjective academic achievement, and stress were found to have a significant effect on self-esteem in both genders. Relationships with parents had a significant effect on self-esteem only in male students, and experience of sadness or despair had a significant effect only in female students. Conclusion: In order to improve self-esteem in both boys and girls, appearance satisfaction and peer relationships should be improved. As boys with poor relationships with their parents and girls with high levels of sadness or despair are particularly likely to have low self-esteem, they are to be considered as a high-risk group.

• Journal of the Society of Cosmetic Scientists of Korea
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• v.22 no.1
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• pp.3-4
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• 1996

오늘날 화장품 산업은 역동적으로 끊임없이 변화하고 있다. 화장품은 한 사회 구성원들의 다양한 욕구, 가치관 및 생할양식에 영향을 미치며 심지어는 국가의 정치적 기후나 경제적인 상태를 나타내는 지표역할을 담당하기도 한다. 즉, 화장품 과학은 예방의학, 건강과학이라는 차원에서 뿐만 아니라 미적인 차원에서 새로운 상품개발이 진행되어갈 것이다. 지금 우리는 21세기를 향하여 1990년대의 중반기에 들어섰다. 80년대는 물질 문명의 중심으로 생활의 질의 풍요로움을 추구하였으나 90년대는 소비자 우선의 풍요로움을 향수하는 시대가 되었다. 또한 여성이 사회진출, 고령화의 급속한 진전, 고 학력화, 개인의 가치관 존중 및 많은 생활패턴의 변화가 마음의 풍요로움을 구하는 사람들이 늘어나고 물질적 의존도로 부터의 탈피가 크게 강조되고 있다. 이에 마음의 풍요로움을 창조하여 연출하는 화장품산업의 역할이 고기능성에 의한 부가가치를 높이고 마음의 풍요로움을 지원하기 위한 연구개발에 중점을 두고 진행되어 가고 있다. 화장품을 여성들의 치장이라고 하는 주체적 행위에 도움을 주는 하드웨어라고 한다면 소비자의 마음은 소프트웨어로써 소비자 입장에서 만족할 수 있는 전략을 구사하는 아이디어가 있어야 하는데 그에 상응하는 대책으로 스킨케어를 들 수 있다. 스킨케어란 병든 피부를 제외한 여러 가지 유형의 피부를 화장품과 미용기기를 이용하여 그에 맞게 예방관리 하여 건강하고 아름답게 보호 유지하는 전문 분야이다. 즉, 스킨케어는 화장품 이용을 통하여 미래의 소비자들의 다양한 비용 욕구 및 소망에 효과적으로 대응할 수 있는 소프트웨어라고 할 수 있다., 또한 스킨케어는 화장품 뿐만 아니라 신체적 접촉을 통하여 안위를 제공하는 수단으로 단순한 피부손질이라는 문제에 그치지 않고 접촉을 통해 마음과 신체의 균형을 꾀하는 생명현상의 심층과 연관되는 중요한 의미가 있다. 스킨케어는 불어로 Soin Esthetique 라고 하는데 어원을 보면 손질, 처치, 보살핌 그리고 배려를 의미한다. 지금으로부터 200년전 독일의 미학자인 Baumgarten이 미는 인간에게 만족과 쾌감을 주는 대상이며 미는 보는 사람의 마음에 있다라는 감성의 미학에서 Esthetique라는 단어를 처음 사용했다. 다시 말하면 Soim Esthetique는 인간의 마음 만족과 쾌감을 주는 배려 있는 조치로써 여성이 화장을 함으로써 외모의 조화에서 마음과 신체의 균형을 꾀하는 생명현상의 심층과 연관되는 것과 마찬가지로 에스테틱과 화장의 심리는 매우 땔래야 땔 수 없는 불과분의 밀접한 관계라 볼 수 있다.

• The Research Journal of the Costume Culture
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• v.4 no.1
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• pp.57-74
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• 1996

The elderly population of Korea has been significantly increasing due to advances in public health, medical care, and quality of life. Social and economic influence of the elderly population has been also increasing. A elderly people become more interested in their appearance and clothing than before, clothing plays an important role in the elderly women's everyday life. The objectives of the research are to explore the life satisfaction, appearance satisfaction, clothing satisfaction, and clothing design preference of 416 women aged 55 years and older were residents of Seoul. Data were gathered through survey using a self-administered questionnaire from November, 1994 to January, 1995 in 8 senior schools and 3 senior centers which were scattered in Seoul. Descriptive statistics, t-test, and factor analysis were used in analysing the data. The results of this study indicated that life satisfaction have a positive relationship with clothing satisfaction. The respondents were divided into tow groups by life satisfaction. The higher life satisfaction group preferred skits and formal wear to the lower. But, two groups did not show any significant differences in terms of the colo preference, motif preference, and fabric preference. The result of factor analysis divided appearance satisfaction into body satisfaction and face satisfaction. Body satisfaction had a positive relationship with clothing satisfaction. And the group of lower physical satisfaction showed lower satisfaction in apparel fitness. Also the face satisfaction had a positive relationship with clothing satisfaction. The group of higher physical satisfaction preferred skirts and foraaml wear compared to that of lower physical satisfaction. The color preference and motif preference between two groups showed no significant difference. And the group of higher physical satisfaction preferred fabric that enhances the clothing style. Also, the group of higher ace satisfaction preferred fabric that enhances the clothing style. However, there was no significant difference in the color preference and motif preference between tow groups. The findings of this study amy contribute to knowledge about clothing satisfaction and preference of elderly women in Seoul since there have been few studies, and be useful to apparel manufacturers as well s clothing researchers. Also, research subjects of this study could be extended to aged men and various regions.

• Journal of Digital Convergence
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• v.17 no.3
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• pp.449-454
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• 2019

This study was designed to present the direction of Korean K-beauty by examining awareness, selection attributes, and satisfaction of the Chinese on Korean brand mask packs, which currently rank among the top 10 mask packs in China's beauty market. As a result, the perception of Korean Wave, especially entertainment / music preference, has a positive (+) effect on Korean mask pack choice attributes. Also, it was found that the influence of the Korean Wave greatly affected both satisfaction and repurchase intention. The increase of Chinese women's consumption and the appearance of the society due to the advancement of the society also affects the appearance. However, the safety and efficacy of the product has yet to be established. If the improvement of these technologies and the countermeasures of domestic cosmetics companies are provided, Korea's K-Beauty industry will be more active in the domestic and overseas markets.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.12
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• pp.189-199
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• 2017

This study investigated the effects of life stress, cultural adaptation stress, and academic satisfaction amongst a total of 283 20's Chinese students majoring in cosmetology at colleges in Seoul. For this, data was collected from February to March 2017. The frequency analysis was conducted to verity the general characteristic of Chinese student studying in Korea who are study objects while utilizing SPSS Statistics V22.0 for data processing and analysis while the factor analysis and reliability analysis were conducted to investigate the validity of measurement tool and evaluate the reliability. Moreover, the regression analysis between variables and regression analysis were utilized. The results found the following: First, in terms of life stress, as peer relationship, appearance stress, economic stress, family relationship stress and academic stresses decreased, their academic satisfaction increased. Second, regarding cultural adaptation stress, as interpersonal and living culture stresses were lowered, academic satisfaction increased. Therefore, this study targets to derive implications on an efficient plan to improve the academic satisfaction of Chinese students studying in the Republic of Korea by developing and providing a proper academic program with a decent support system in terms of culture, life, and education after investigating their life and cultural adaptation stresses.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.5
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• pp.839-854
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• 2018

This study (1) explores female consumers' attitudes toward fat people and perceptions about plus-size models, (2) addresses female consumers' responses to models with different body sizes, and (3) examines the effect of plus-size model presence on female consumers' body image. We collected an online questionnaire from a total of 600 female participants in their 20's and 30's. Stimuli included six full-colored photo images of models with thin and plus body sizes (three in each group). Images were captured from the online shopping site of the fashion brand currently providing both average and plus-size clothes. Respondents were randomly assigned one of the groups by model size. Results support the sociocultural perspective that a thin/ideal body of models has a negative influence on female viewers' sociocultural attitudes toward appearance, mood state and body satisfaction. Findings also suggest that exposure to plus-size models can reduce negative media effects on females body image perceptions, regardless of individual body size.

• Journal of Fashion Business
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• v.11 no.4
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• pp.111-119
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• 2007

This research analyzes how female college students' perception of somatotype-self and their satisfactions with their somatotype-self affect their appearance-management behaviors. The result is as follows: 1)An analysis of subjects' physical characteristics revealed that the average figures of their body sizes were within the normal boundaries. The average Quetelet Index of the subjects, which determines obesity of adults, was slightly below the nationwide physical standard of Korea. 2)The subjects' satisfaction with their each body part shows that the women were unsatisfied with every body-part measurement; height, bust size, waist size, hips size and particularly weight. 3)While most of the respondents recognized that sizes of their body parts were average, they were not happy with their body sizes. 4)Three factors were recognized from the study of appearance-management behaviors of the subjects; we defined them as 'Appearance Management', 'Weight Management', and 'Satisfaction with one's Appearance.' The study showed that the fatter, the more a subject controlled her weight. 5)A correlation study between one's perception of her body and her appearance-management behavior found that the more obese a subject was, the harder the subject was controlling her weight.

• Women's Health Nursing
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• v.13 no.4
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• pp.327-335
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• 2007

Purpose: The descriptive study was designed to examine the relationship of eating attitudes to the internalization of sociocultural attitudes, body shape satisfaction, anger and anger expression in college women. Method: 247 women were recruited from one college located in Seoul, Korea. The instruments used were the Internalization subscale of SATAQ-3R, BSQ for body shape satisfaction, Spielberger's state trait anger expression inventory-Korean version for anger and anger expression, and the Eating Attitude Test(EAT-26) for eating attitudes. Results: The score of EAT significantly correlated with internalization, state anger, body shape satisfaction, and anger expression except trait anger. The significant predictors of eating attitudes in college women were body shape satisfaction and anger expression, explaining 55% of the variance in eating attitudes. Conclusion: This study showed that body shape satisfaction is an important predictor for an eating disorder. Therefore, various programs for cognitive changes correcting the understanding about body and weight need to be developed in the future.