• Title/Summary/Keyword: 외모의 인식

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A Study on the Relationship Between the Cognition of Appearance Effectiveness, Ideal Appearance Behavior and Clothing Image Preference for Chinese Females in Their 20-30s (20-30대 중국여성들의 20-30 외모효능인식, 이상적 외모추구행동과 의복이미지 선호도 간의 관련성 연구)

  • Bi, Shou-Bo;Koo, Insook
    • Journal of Fashion Business
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    • v.17 no.5
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    • pp.165-182
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    • 2013
  • This study conducts a survey based on 425 Chinese females in their twenties to thirties in order to examine the relevance between the cognitions of appearance effectiveness, ideal appearance seeking behavior and clothing image preference which have effects on their self-identity and interpersonal relations. The results of this study are as follows ; First, from the factor analysis for cognition of appearance effectiveness, and ideal appearance seeking behavior, a total of 4 factors such as psychological benefits, social benefits factors, pursuit of plastic surgery and pursuit of beauty treatment are being were drawn. As a result, there are significant correlations between heights of demographic variables and the cognition of appearance effectiveness, together with the ideal appearance seeking behavior. Respondents with higher heights represent the higher cognitions of appearance effectiveness, while the respondents with lower heights show more pursuits of beauty treatment behavior to reach the ideal image. Second, factor analysis of the clothing images are 4 factors such as classic-trendy, natural-dynamic, casual-formal, and masculine-feminine images. There are significant correlations between the four factors from clothing preference images and four factors from the cognition of appearance effectiveness, and ideal appearance seeking behavior. This suggests that higher social status such as job, income, residential district, and age among the demographic factors has greater effects on the clothing image preference.

The comparison of the appearance perception, satisfaction, and self-esteem following the adolescent orthodontic treatment demand (청소년의 교정치료 희망여부에 따른 외모인식도와 외모 만족도 및 자아존중감 비교)

  • Lee, Kyung Hee;Lee, Hea Shoon
    • Journal of Korean society of Dental Hygiene
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    • v.13 no.6
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    • pp.1063-1070
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    • 2013
  • Objectives : The purpose of the study is to investigate the relationship between appearance perception, appearance satisfaction, and self-esteem in adolescents who demand the orthodontic treatment. Methods : A total sample of 403 high school students filled out the questionnaire and data were analyzed by using SPSS ver 20.0. for n (%), chi-square test, t-test, and a logistic regression. Results : Girl students (68.3%) tended to have a higher demand for orthodontic treatment than male students (31.7%). Higher appearance perception(t=6.967, p<0.001), lower appearance satisfaction(t=-5.477, p<0.001) and lower self-esteem(t=-7.333, p<0.001) were higher in group of demand for orthodontic treatment. The logistic regression analysis revealed that a gender, self-perception of their teeth, appearance perception, and self-esteem were significantly associated with orthodontic treatment demand. Conclusions : The result of this study will provide basic data for the consideration of psychosocial factors in orthodontic treatment in adolescents.

The Beauty Dimensions Related to Human Attractiveness (인물의 매력에 관련된 아름다움의 차원)

  • Park, Sang-June;Lee, Yeong-Ran;Kim, Eun-Jeong
    • Science of Emotion and Sensibility
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    • v.11 no.2
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    • pp.139-152
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    • 2008
  • Most marketing practitioners prospect that the beauty industry, which consists of various services and product related to the beauty, will be one of major industries in future. Thus they have been paying more attention to dramatic changes of the beauty industry. Furthermore they have been trying to differentiate their services and products from existing ones because of the tough competition in the market. For scientific marketing of the beauty services and beauty products, the beauty should be able to be measured. However marketing practitioners have no actual method to measure the beauty. In this study, we tried to find the beauty dimensions which are necessary to measure the beauty, based on Langmeyer and Shank(1994)'s study. We collected a total 258 samples as data through survey on university students, and explored the beauty dimension related to human attractiveness, and derived the implications for measuring the beauty. Based on the quantitative analysis, we derived the 4 beauty dimensions related to human attractiveness. The two of them were the inner beauty dimensions(energetic personality and thoughtful personality) whereas the others were the outer beauty dimensions(appearance and style). Additionally we analyzed if the variables, which are gender, perceived social value of beauty, and appearance satisfaction, affect on respondents' beauty perception. The empirical results showed that the beauty perception in the derived beauty dimensions is affected by the perceived social value of beauty and the appearance satisfaction: 1)The both of the inner beauty and the outer beauty are evaluated more positively when the appearance satisfaction is higher, 2)The outer beauty is evaluated more positively than the inner beauty when the perceived social value of beauty is higher.

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Perception about Makeup Influence on Man's Makeup and Their Success (성공에 미치는 메이크업의 영향력 및 메이크업에 대한 사용자의 인식)

  • Park, Jang-Soon;Kwon, Hye-Jin
    • Journal of the Korea Convergence Society
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    • v.8 no.4
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    • pp.231-237
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    • 2017
  • This study investigated differences in perception by 240 males in their teens, 20s, 30s, and 40s residing in Seoul, Incheon, and Gwangju about seven items for male makeup, and analyzed makeup items preferred by men, perception about male makeup users, and relationship between success and appearance, thereby providing basic materials to activate the beauty market for males and developing goods for male users. The result was that most males thought the influence of their appearance on their social success was great and in particular, 23.3% of respondents thought that their appearance affected their success by 50% or higher percentage. The items most preferred by the respondents were concealers, color lotions, and BB creams; 60.8% considered them positive. This showed that basic color cosmetics had already been established as one of the essential goods for men. In contrast, the respondents had slightly negative perception about items like mascaras, eyeliners, and eyeshadows. Overall, those who were young, unmarried, and city dwellers had positive perception about such cosmetics by and large. The above data will be able to be used to develop various makeup goods for male consumers oriented toward success and implement diverse marketing strategies, thereby activating the beauty market for males.

Convergence Factors Influencing Body Image in Adolescents (청소년의 신체상에 영향을 미치는 융복합적 요인)

  • Jung, Mi-Ra;Jeong, Eun
    • Journal of Digital Convergence
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    • v.15 no.8
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    • pp.267-275
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    • 2017
  • The purpose of this study was to examine relationships among BMI, perception of body shape, appearance stress, and self-perceived competence on body image and to identify the factors that influence on body image in the adolescents. The data were collected from 140 adolescents in the three middle school located J city using self-reported questionnaires and March 15 2017 to March 29 2017. The data were analyzed by descriptive statistics, T-test, ANOVA, Pearson's correlation coefficient, and multiple regression with SPSS Statistics 20.0 program. Body image was found to be in a significant positive correlation with perception of body shape, appearance stress, and self-perceived competence. The result of the multiple regression indicates the self-perceived competence and gender predict 21%(F=10.25, p<.001) of body image. Therefore it is necessary to develop convergence self-perceived competence strategy program for establish right body image of adolescents.

The Role of Implicit Theory of Beauty and Appearance Orientation on Consumers' Perceptions of Multi-Purpose Products (미(美)의 암묵적 이론과 외모지향성이 다목적 제품에 대한 소비자 인식에 미치는 영향)

  • Ju Hae Choi;Quan Zhenglong;Youjung Jun
    • Knowledge Management Research
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    • v.25 no.1
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    • pp.111-134
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    • 2024
  • Cosmetics brands are increasingly offering "multi-purpose" products that serve multiple functions at once, such as an eye cream that could also be used as a lip moisturizer. Yet, there is little research on consumers' perceptions of multi-purpose products and the brands that offer these products. This research examines the impact of consumers' own theory of beauty. We find that endorsing a strong incremental (vs. entity) theory of beauty (i.e., believing that one's beauty is changeable through one's effort rather than innate and unchangeable) reduces consumers' preferences for multi-purpose products, particularly among those who are highly appearance oriented. These consumers' reduced evaluation of multi-purpose products also spills over to their overall brand evaluation. The findings suggest that brand managers should consider consumers' implicit theory of beauty and product preferences when managing product knowledge.

Impact of Appearance Satisfaction and Body Image on interpersonal Relationship among Dental Hygiene Students in some Regions (일부지역 치위생 전공 대학생의 외모만족도 및 신체이미지가 대인관계에 미치는 영향)

  • Kim, Han-Hong;Kim, Sun-Ju
    • The Journal of the Korea Contents Association
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    • v.13 no.12
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    • pp.337-347
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    • 2013
  • The purpose of this study was to examine the influence of the satisfaction level of dental hygiene students with their own appearance and their body images on interpersonal relationships. Structured questionnaires were utilized to gather data from dental hygiene students from April 1 to May 7, 2013. The students investigated got a mean of $2.79{\pm}0.42$, $2.85{\pm}0.53$ and $3.23{\pm}0.48$ in appearance satisfaction, body image and interpersonal relationship abilities respectively. Interpersonal relationship abilities had a positive correlation to appearance satisfaction and body strength, one of its subfactors, and interpersonal skills were positively correlated to body image as well. As appearance satisfaction and body image were identified as influential factors for interpersonal relationship abilities, it's quite important for individuals to have a positive self-concept to build good interpersonal relationships. Therefore personal counseling should be provided for students to take the right view of their own appearance and bodies, and the development and implementation of diverse programs are required as well.

Relationships between subjective teeth awareness and satisfaction on self-esteem (주관적인 치아에 대한 인식 및 만족도와 자아존중감과의 관련성)

  • Jung, Eun-Seo;Lee, Kyeong-Hee
    • Journal of Digital Convergence
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    • v.14 no.2
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    • pp.315-324
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    • 2016
  • The purpose of the study are expected to provide some basic information on counseling, diagnosis and treatment planning for patients related to teeth care. A self-reported questionnaire was filled out by 320 subjects in Seoul and Gyeonggi from May to August, 2015 after permission from Institutional Review Board (IRB). Except 18 copies, 302 data were analyzed using SPSS WIN 19.0 program. The questionnaire consisted of four questions of the general characteristics of the subjects, ten questions of the awareness toward of subjective teeth, five questions of the influence of teeth on appearance, and ten questions of self-esteem. The dependent variables made a 23.4% prediction of self-esteem. If they have higher education(p<0.001), influence of teeth on appearance(p<0.001) and the awareness toward of subjective teeth(p<0.001) had significant influence on self-esteem. The findings suggest that heightened subjective awareness toward teeth seems to be of use for the improvement of self-esteem. Therefore it's required to make an effort to take good care of teeth in terms of color or arrangement as well as oral health.

The Representations and Audience Reception of the Elderly in Reality Shows : Focusing on Gender Difference (리얼리티 쇼에서의 노인 재현과 수용 연구 : 젠더 재현의 차이를 중심으로)

  • Oh, Eun-Hye;Kim, Sujeong
    • The Journal of the Korea Contents Association
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    • v.16 no.8
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    • pp.493-507
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    • 2016
  • This study aims to examine the representations of elders in reality shows focusing on gender disparity by employing a textual analysis and audience interviews. According to findings, as for elderly men, various images are presented while as for elderly women, traditional gender images are mainly reproduced. In the audience reception, the audiences' understanding of genres and their preexisting gender perceptions have important roles on their interpretations in the ways of producing gender discriminated meanings.

The Influence of Men's Media Information Utilization on Appearance Management Behavior: Mediated Effect of Appearance Awareness and Metrosexual Tendency (남성집단의 미디어정보이용도가 외모인식과 메트로섹슈얼 성향을 통해 외모관리행동에 미치는 영향)

  • Hong, Keum Hee
    • Fashion & Textile Research Journal
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    • v.15 no.5
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    • pp.704-712
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    • 2013
  • Contemporary young men are consumption-oriented, pursue ideal male images displayed in commercials, and are highly interested in fashion, beauty, and appearance. This metrosexual tendency(which values appearance) is largely influenced by mass media. This study examines how men's media information utilization influences appearance awareness and metrosexual tendency as well as how these two variables influence cosmetics consumption and fashion product consumption behavior. The results are as follows. First, metrosexual tendency consists of four dimensions: fashion involvement, pursuit of individuality beyond sexuality, cognition of fashion taste, and preference of a high quality product. The sum of variance is 65.594%. Second, media information utilization influenced metrosexual tendency and metrosexual tendency influence cosmetic consumption, brand-sensitive consumption and commercial-sensitive consumption; however, it did not affect price-sensitive consumption. Third, media information utilization affected appearance awareness; however, appearance awareness did not affect metrosexual tendency. In conclusion, appearance management behavior for men in their 20s is clearly affected by media. This phenomenon is caused by the metrosexual desire to express identity through fashion. Men in their 20's do not take care of their looks because of the social perception of appearance (as related to showing off their competence or pursuit of social success); rather, they have a desire to express their individuality and personally enjoy grooming and maintaining their appearance. Therefore, we can expect increased beauty and fashion expenditures.