• Science of Emotion and Sensibility
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• v.9 no.2
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• pp.101-109
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• 2006

If a salesperson is able to juage consumers' purchasing preferences by looking at their eyebrows shapes, he might be able to set up his sales strategies that will be helpful for the sales. In order to set up this kind of strategy, the difference of purchasing preferences in relation to the eyebrows shapes must be defined clearly. The purpose of this study is to analyze the difference of purchasing preferences according to eyebrows shapes. We group eyebrows shapes into five classes in physiognomy, and Analyze the difference of purchasing preferences according to eyebrows shapes. The result shows that compared with people with rising tails of eyebrows, people with declined ones prefer common, simple, gentle and noble clothing image.

• Korean Journal of Human Ecology
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• v.15 no.6
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• pp.1091-1097
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• 2006

The purpose of this study was to investigate the preference for female teacher's appearance of the high school boys and girls. A survey was conducted on 400 high school sophomores, juniors and seniors in Chungcheong province, who included both boys and girls. And the answer sheets from 396 students were selected for analysis. For data handling, SPSS 12.0 program was employed to make a frequency analysis of every item, and descriptive statistics was utilized for every item as well. In addition, t-test and crosstabs were implemented to look for any possible gaps between the boys and girls. The results were as follows: Boys had a much more interest in the appearance of female teacher's face than girls. High school Students preferred to nature style in hair and make-up. Boys relatively more liked the teachers who were young, elegant and had feminine attraction than girls. Boys preferred to feminine and traditional than girls. But there were significant differences in the preference of hair shape and make-up color between boys and girls.

• Journal of Industrial Convergence
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• v.19 no.5
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• pp.151-157
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• 2021

Along with hair beauty, skin beauty, and nail beauty, according to the rapidly changing social flow of industrialization and appearanceism, makeup is acting as an important means for successful social life and smooth human relationships. Accordingly, the realistic need to increase sales of the beauty industry by investigating individual preferred makeup colors from various angles is emerging. Therefore, the makeup interest and color preference according to the pursuit of appearance management were analyzed for women in their teens to 40s living in Gwangju Metropolitan City and Jeollanam-do. As a result of the study, it was found that service workers, students, and teenagers and younger usually wear a lot of makeup. ) was found to be the most used. Through this study, I believe that it will be used as basic data for future makeup product development as well as application data for color selection by makeup artists as well as to increase sales of beauty shops.

• Proceedings of the Costume Culture Conference
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• 1996.04a
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• pp.44-46
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• 1996

• Korean Journal of Culture and Social Issue
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• v.17 no.3
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• pp.261-285
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• 2011

In our studies, We defined the concept of social reputation and aimed to estimate the effect of social reputation on likability, trust, preference of interpersonal relationship. To accomplish these goal, photographs of 12 persons(six young unmarried man, six young unmarried women) volunteered were shown to 60 raters, and the one male and one female pictures of scores of facial attractiveness are nearest to median were selected as experimental figures in preliminary study. After this, We asked 260 raters to assess likability, trust, preference of interpersonal relationship after showing raters the chosen pictures of man and woman and telling scenario of positive, negative reputation about these two persons. The outcomes showed that in both men and women, likability, trust, preference of persons who gained positive reputation were significantly higher than persons gained negative reputation. Facial attractiveness was effect on likability, trust, and preference, but effect size of reputation was much higher on likability, interpersonal preference, especially trust level. Also, in three-way ANCOVA results, Woman has showed higher likability and trust than man under the condition of good reputation in both woman was rater and object to be assessed, but on the contrary, likability, trust, and preference of woman were lower than man in either woman was rater or object to be judged under the bad reputation,. Lastly, this study's implications and limitations were discussed.

• Journal of the Korean Home Economics Association
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• v.47 no.4
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• pp.73-81
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• 2009

• Journal of Fashion Business
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• v.17 no.5
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• pp.165-182
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• 2013

This study conducts a survey based on 425 Chinese females in their twenties to thirties in order to examine the relevance between the cognitions of appearance effectiveness, ideal appearance seeking behavior and clothing image preference which have effects on their self-identity and interpersonal relations. The results of this study are as follows ; First, from the factor analysis for cognition of appearance effectiveness, and ideal appearance seeking behavior, a total of 4 factors such as psychological benefits, social benefits factors, pursuit of plastic surgery and pursuit of beauty treatment are being were drawn. As a result, there are significant correlations between heights of demographic variables and the cognition of appearance effectiveness, together with the ideal appearance seeking behavior. Respondents with higher heights represent the higher cognitions of appearance effectiveness, while the respondents with lower heights show more pursuits of beauty treatment behavior to reach the ideal image. Second, factor analysis of the clothing images are 4 factors such as classic-trendy, natural-dynamic, casual-formal, and masculine-feminine images. There are significant correlations between the four factors from clothing preference images and four factors from the cognition of appearance effectiveness, and ideal appearance seeking behavior. This suggests that higher social status such as job, income, residential district, and age among the demographic factors has greater effects on the clothing image preference.

• Knowledge Management Research
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• v.25 no.1
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• pp.111-134
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• 2024

Cosmetics brands are increasingly offering "multi-purpose" products that serve multiple functions at once, such as an eye cream that could also be used as a lip moisturizer. Yet, there is little research on consumers' perceptions of multi-purpose products and the brands that offer these products. This research examines the impact of consumers' own theory of beauty. We find that endorsing a strong incremental (vs. entity) theory of beauty (i.e., believing that one's beauty is changeable through one's effort rather than innate and unchangeable) reduces consumers' preferences for multi-purpose products, particularly among those who are highly appearance oriented. These consumers' reduced evaluation of multi-purpose products also spills over to their overall brand evaluation. The findings suggest that brand managers should consider consumers' implicit theory of beauty and product preferences when managing product knowledge.

• Journal of Industrial Convergence
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• v.20 no.4
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• pp.71-77
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• 2022

It is a reality that office workers in modern society cannot overlook their appearance management for promotion in the workplace that does not fall behind in competition with others and smooth human relationships. According to this social trend, it is time to conduct an in-depth cosmetology study on the appearance management and perception of office workers, including hair styles. Therefore, this study analyzed the hair style type and preference closely by cross-analyzing the differences between groups by classifying the occupational persons of female airline crew, female soldiers, female sportsmen, female lawyers, and female nurses into age, marriage, academic background, and occupation. As result of study, it was found that different women in each occupational group had different results, such as their current hair style type and hair texture, the use of current hair styling products, and their personal preference for women's hairstyles and hair colors. This study will be used as basic data for developing new mode items that meet customer needs in the beauty marketing market and researching customer demand.

• Journal of Industrial Convergence
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• v.18 no.4
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• pp.111-123
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• 2020

This study analyzed current use of 2-block haircut styles and preferences for accurate understanding of the haircut and enhancement of its efficiency. For this, a questionnaire survey was performed against 441 men in their 20~40s living in Jeollanam-do from June 27 to July 6, 2019. A total of 430 copies were used for final analysis. The collected data were analyzed by frequency analysis and cross-tabulation analysis, using SPSS 21.0, and the results found the followings: When asked about the factors affecting their choice of the haircut, 58.4% (20~40s in age) responded, 'my own decision'. Second, 61.2% said that they were interested in a 2-block haircut, and 54.7% responded that they had the haircut before. Among them, 92.3% said that they were satisfied with the trendy undercut. The above results confirm that men's appearance management is now essential, considering changes in social environments. People envision their hairstyle and visit a hair salon based on their own will, not after recommendation from their acquaintances. Many customers prefer a 2-block haircut because they believe it looks good on them. In addition, they choose the easy-to-care undercut to have a clean and neat image. It is anticipated that the study results would make a contribution to suggesting basic academic data and enhancing sales in a 2-lock haircut which is expected to remain popular. Therefore, it proposes in-depth studies on new 2-block haircut styles for women.