• 복식문화학회:학술대회논문집
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• 복식문화학회 2006년도 정기총회 및 춘계학술대회
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• pp.44-45
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• 2006

• 한국가정과교육학회지
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• 제18권4호
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• pp.85-102
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• 2006

본 연구는 2005년 11월중에 전북지역 여자 중 고등학생 658명을 대상으로 설문지법에 의해 라이프스타일, 외모에 대한 태도와 의복태도와의 관련성을 알아보고, 이들 변인들의 영향력을 파악함으로써 청소년기 의생활 연구의 기초 자료를 제공하고자 하였다. 측정도구의 요인분석 결과, 라이프스타일은 디지털성향, 적극적 활동성 성취지향성, 가정지향성, 물질지향성 5개 요인이, 외모에 대한 태도는 외모에 대한 욕구, 외모에 대한 동조, 외모에 패한 가치의 3개 요인이, 의복태도는 유행추구, 성적매력성, 개성/자기표현, 심미성, 정숙성의 5개 요인이 선택되었다. 자료분석은 SPSS 11.5 for Windows Program을 사용하여 요인분석, Cronbach's alpha 신뢰도 계수, Pearson의 적률상관관계 분석, t-검증, 다중회귀분석을 실시하였다. 본 연구 결과, 첫째, 라이프스타일 변인 중 디지털성향과 적극적 활동성은 여고생이 여중생보다 높았고, 가정 지향성은 여중생이 여고생보다 높게 나타났다. 외모에 대한 태도와 의복태도는 정숙성을 제외한 모든 변인에서 여고생이 여중생보다 높게 나타나 유의적인 차이를 보였다. 둘째, Pearson의 적률상관관계를 사용하여 라이프스타일과 외모에 대한 태도, 의복대도의 관련성을 분석한 결과, 의복태도 변인 중 정숙성을 제외한 성적매력성, 유행추구, 개성/자기표현, 심미성은 외모에 대한 태도 변인과 라이프스타일의 가정지향성을 제외한 모든 변인과 정적관계를 나타내었다. 셋째, 의복태도에 대하여 라이프스타일과 외모에 대한 태도, 학교간 변인이 동시에 미치는 영향을 파악하기 위하여 단계적(stepwise) 방법에 의한 다중회귀분석을 실시하였으며 그 결과, 외모에 대한 동조와 욕구가 높고, 라이프스타일에서 가정지향성 성향이 낮으며 적극적 활동성과 디지털 성향이 높은 여고생이 의복태도 변인 중 유행을 추구하였고, 외모에 대한 욕구와 동조가 높고, 적극적 활동성과 물질지향성이 높은 여고생이 의복의 성적매력성을 중요시하였다. 외모에 대한 가치와 욕구가 높고, 적극적 활동성과 성취지향성이 높으며, 가정지향성이 낮은 여고생이 의복의 개성/자기표현을 중요시하였으며, 외모에 대한 가치와 욕구가 높고, 성취지향성과 적극적 활동성이 높으며 가정지향성이 낮은 여고생이 의복의 심미성에 관심이 높았다. 외모에 대한 가치와 욕구, 동조가 낮고, 물질지향성과 적극적 활동성이 낮으며 가정지향적인 여학생이 의복의 정숙성에 관심이 높았다. 결론적으로 중 고등학교 여학생의 라이프스타일, 외모에 대한 태도와 의복태도는 밀접한 관련이 있음을 알 수 있었다.

• 한국생활과학회지
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• 제18권6호
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• pp.1257-1266
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• 2009

The developments of consumption culture and mass media have caused consumers to take a greater interest in appearance, and as a result, the appearance related industry has been rapidly developed. Since appearance serves as a means to attain a smooth and successful social life, women invest a lot of time in cultivating their appearance more prominently than others and are more agreeable to the criteria of beauty in society. This study is to analyze the degree of satisfaction of appearance in teens to women in their 50s as classified by their lifestyle. For the data analysis, the statistical program, SPSS WIN 14.0 was used. First, the results of examining the degree of interest in appearance, the degree of bodily satisfaction, and the degree of bodily importance showed that the interest in appearance was highest in the fashion pursuing group. The degree of bodily importance was highest in the economy-oriented group. Second, appearance management attitudes showed significant differences m hair attitudes, makeup attitudes, skin attitudes, face-lifting attitudes, and clothing attitudes, depending on the types of lifestyle. Third, it could be seen that the conservative-oriented groups were doing more skin care management than the other groups.

• 대한가정학회지
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• 제44권12호
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• pp.1-7
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• 2006

The purpose of this study was to analyze whether appearance concern has an effect on purchase intention and brand loyalty of cosmetics of middle and elderly women. A survey was conducted from January 20 to February 10 in 2006, among middle and elderly women. Response form the 393 subjects underwent statistical analyzes including frequency analysis, reliability analysis, factor analysis, and multiple regression analysis. First, appearance concern factors were determined to be appearance-important, appearance-care, and skin-care. Second, appearance concern factors of appearance-important and skin-care had an effect on purchase intention of cosmetics of middle and elderly women. All of appearance concern factors had an effect on brand loyalty of cosmetics of middle and elderly women. Third, purchase intention of cosmetics had an effect on brand loyalty of cosmetics of middle and elderly women. The propitiation of putting basic and colored cosmetics was high in the appearance concerned group.after controlling for main effects.

• 한국의류산업학회지
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• 제15권2호
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• pp.210-218
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• 2013

This study examined the degree of appearance interest and clothing conformity, the impacts of appearance interest on clothing conformity, and the effects of appearance interest and demographic variables on clothing conformity. A questionnaire survey collected data from October $3^{rd}$ to $27^{th}$ 2011. A convenience sample was drawn from adults between the ages of 17 and 76 who lived in the Daegu and Gyeongbuk regions of South Korea. A total of 513 responses produced complete and usable questionnaires. Data were tested through factor analysis and regression analysis, using SPSS 20.0. The results of this study are as follows : First, three factors were extracted from clothing conformity (normative, informative, identifiable conformity). The appearance interest was relatively high and normative conformity was the highest level among three factors of clothing conformity. Second, appearance interest was significant predictors of clothing conformity. Third, demographic variables such as gender, marital status, age and education levels had significant effects on the relationship between appearance interest and clothing conformity.

• 한국의류산업학회지
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• 제17권1호
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• pp.74-81
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• 2015

This study explored the degree of cognition, purchasing experience and attitudes towards SPA brand attributes. This study examined the differences in variables and demographic characteristics against appearance interest groups. A questionnaire survey collected data from November $1^{st}$ and $15^{th}$ 2012. The convenience sample was drawn from females between the ages of 20 and 39 who lived in the Daegu and Gyeongbuk regions of South Korea. A total of 255 responses were complete and usable questionnaires. Data were tested through factor analysis, t-test, and ${\chi}^2$ test using SPSS 21.0. The results show that there were significant group differences in the cognition and purchasing experience of SPA brands and the attitudes towards SPA brand attributes. The high appearance interest group was more aware of SPA brands and evaluated SPA brand attributes more positively and bought more SPA brand products than the low appearance interest group. The high appearance interest group showed that domestic brands were excellent in low price among brand attributes but foreign brands were relatively excellent in various design and store display. There was a significant difference in educational level between appearance interest groups; however, there were no significant differences in age, marital status, and income level group. This study contributes to basic information for the SPA brand buying behavior research field and apparel industry marketing strategy by analyzing the relationship among appearance interest, cognition, SPA brand purchasing experience and SPA brand attribute attitudes.

• 복식
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• 제57권6호
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• pp.160-171
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• 2007

This research studied men's cosmetics purchasing behavior based on the level of interest one has in one's appearance, the country of origin, and the sales promotion of the cosmetics. The study was conducted by experimental $2{\times}[2{\times}2]$ design by combining the 3 variables mentioned above. The Independent variables in this research were levels of appearance interest(high vs. low), the country of origin(Korean vs. foreign), and types of sales promotion(discount vs. coupon). The dependent variables were the purchase behaviors including favor to cosmetics and purchase intent. Two hundred male consumers participated for the study. Data analysis conducted were factor analysis, cluster analysis and ANOVA. The results were as follows. 1. Male consumers' cosmetics favorness: 3-way significant interaction, in appearance interest, the country of origin, and types of sales promotion, was found for favor to male cosmetics. When male subjects were provided with price discounts and skin care coupons for the Korean cosmetics, they didn't reveal significant differences in favor, regardless of the level of appearance interest. However, for the imported cosmetics, male subjects with high appearance interest showed more favor to the cosmetics than the ones with low appearance interest. 2. Male consumers' purchase intent: 3-way significant interaction, in appearance interest, the country of origin, and types of sales promotion was found for the purchase intent. When male subjects were provided with price discounts and skin care coupons for the Korean cosmetics, they didn't show significant difference in purchase intent, regardless of their appearance interest. However, for the imported cosmetics, male consumers with high appearance interest reported more purchase intent than the ones with low appearance interest.

• 산업융합연구
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• 제19권5호
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• pp.151-157
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• 2021

빠르게 변모하는 산업화와 외모 지상주의의 사회적 흐름에 따라 메이크업은 헤어미용, 피부미용, 네일미용과 함께 성공적 사회생활과 원만한 인간관계를 형성하기 위한 중요수단으로 작용하고 있다. 이에 개인이 선호하는 메이크업 컬러를 다각도로 조사하여 미용산업의 매출 증대를 도모할 현실적 필요성이 대두되고 있다. 이에 광주광역시와 전라남도 거주하는 10대부터 40대 이상의 여성을 대상으로 외모관리 추구에 따른 메이크업 관심도와 컬러 선호도에 관하여 분석하였다. 연구 결과 서비스직, 학생, 10대 이하에서 평소에 메이크업을 많이 하는 것으로 나타났으며 '갈색계열'(70.2%)의 아이 쉐도우 컬러와 '붉은 계열'의 치크 컬러(76.8%) 및 립 컬러(62.5%)를 가장 많이 사용하는 것으로 나타났다. 본 연구를 통해 뷰티숍의 매출 증대 도모는 물론 향후 메이크업 제품 개발을 위한 기초 자료 및 메이크업 미용인의 컬러 선택을 위한 응용자료로도 활용되리라 사료한다.

• 한국의상디자인학회지
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• 제15권3호
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• pp.1-17
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• 2013

The purpose of this study was to identify the relationships among self-esteem, physical appearance comparison, media concern, sociocultural attitude toward appearance, body attitudes, and life satisfaction. Data were collected from a convenience sample of 232 female undergraduate students. Data were analyzed using factor analysis, correlation, and multiple regression. The result showed that there was a correlation between physical appearance comparison and media concern. Self-esteem, physical appearance comparison, and media concern had an indirect influence on body attitudes through sociocultural attitude toward appearance. Self-esteem and physical appearance comparison had a direct effect on body attitude. All variables did not have an influence on life satisfaction, except self-esteem.

• 건강소식
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• 제37권1호
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• pp.34-35
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• 2013

20세 미만 성장기 아이들에게 집중 발생하는 사마귀. 한번 나타나면 다른 부위로 급속도로 전염되는 경우가 많아 학부모들의 걱정거리로 꼽힌다. 더군다나 외모에 관심이 많은 요즘 아이들에게도 보기 흉한 사마귀는 큰 고민거리.