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A Study on the Exploration of Anthropomorphism during the Product Usage : Focusing on the Cultural Difference of Mobile Phone, MP3 Player, TV, Refrigerator Users in Germany and India (디지털 기기의 의인화 경험 요소 파악에 관한 연구 : 독일, 인도의 핸드폰, MP3 플레이어, TV, 냉장고 사용자에 대한 문화적 차이를 중심으로)

  • Kim, So-Lyung;Lee, In-Seong;Lee, Ki-Ho;Choi, Gi-Woong;Kim, Jin-Woo
    • 한국HCI학회:학술대회논문집
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    • 2008.02b
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    • pp.185-192
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    • 2008
  • 지난 몇 년간 HCI 분야에서 사용자 경험 (User Experience)이라는 용어는 전통적 의미의 사용성부터 심미적, 유희적, 감성적 그리고 기술 사용을 포함하는 사용의 전반적인 경험을 일컫게 되었다. 기술 성숙과 더불어 제품의 빈번한 상호작용으로 인해, 사용자는 제품의 도구적 의미의 유용성과 사용성에 대한 기대 충족 뿐만 아니라, 심미성, 감성 등 사용자의 내재적 가치까지 만족시켜주길 원한다. 본 연구는 사용자의 실용적인 목적 뿐만 아니라, 내재적 가치까지도 고려한 전체 사용자 경험 연구를 위해, 제품의 '도구적 요구 관점' 과 '비도구적 요구 관점' 을 함께 고려하고자 한다. 비인간 대상을 사람으로 간주하는 의인화 (Anthropomorphism) 연구에서는 대상을 도구적임과 동시에 비도구적으로 대하려는 현상을 보여준다. 이런 의인화 연구들을 착안하여, 본 연구는 의인화의 의의와 도출 과정을 살펴보고 HCI 분야에서 왜 의인화 관점의 연구가 중요한지, 사용자들은 언제 어떻게 사용하는 제품을 의인화하려는지 다른 분야의 의인화와 비교 설명하려 한다. [연구 1]에서는 2 개국 (독일, 인도) 에서 4 개의 디지털 기기 (핸드폰, MP3 플레이어, TV, 냉장고) 사용자를 대상으로 Contextual Interview 를 실시 후, 분석하여 국가별 디지털 기기 별 주요 의인화 요소들을 도출하였다. [연구 2]에서는 의인화 관점의 분석 결과가 문화적 차이에 따라 어떤 영향을 받는지를 검증하기 위해 [연구 1]의 통일 2 개국에 문화적 성향 측정을 위한 설문을 실시하였다. [연구 1]과 [연구 2]의 결과를 통해 HCI 분야에서의 의인화 관점 연구의 의의와 프레임웍을 설명하고, 문화적 차이를 반영한 제품의 의인화 가이드라인을 제시하고자 한다.

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Trade Liberalization, Growth, and Bi-polarization in Korean Manufacturing: Evidence from Microdata (우리나라 제조업에서 무역자유화가 성장 및 양극화에 미치는 영향: 미시자료를 통한 실증적 증거들)

  • Hahn, Chin Hee
    • KDI Journal of Economic Policy
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    • v.35 no.4
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    • pp.1-29
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    • 2013
  • This paper examines the effect of trade liberalization or globalization, more broadly, on plants' growth as well as on "bi-polarization". To do so, we reviewed the possible theoretical mechanisms put forward by recent heterogeneous firm trade theories, and provided available micro-evidence from existing empirical studies on Korean manufacturing sector. Above all, the empirical evidence provided in this paper strongly suggests that globalization promoted growth of Korean manufacturing plants. Specifically, evidence suggests that exporting not only increases within-plant productivity but also promotes introduction of new products and dropping of old products. However, the empirical evidence also suggest that globalization has some downsides: widening productivity differences across plants and rising wage inequality between skilled and unskilled workers. Specifically, trade liberalization widens the initial productivity differences among plants through learning from export market participation as well as through interactions between exporting and R&D, both of which increase plants' productivity. We also show that there is only a small group of large and productive "superstar" plants engaged in both R&D and exporting activity, which can fully utilize the potential benefits from globalization. Finally, we also show evidence that trade liberalization interacts with innovation to increase the skilled-unskilled wage inequality.

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Population Ecology of Abbottina springeri(Cyprinidae) in the Musimchon stream, Korea (무심천 왜매치 Abbottina springeri의 개체군 생태)

  • Son, Yeong-Mok
    • Korean Journal of Ichthyology
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    • v.12 no.3
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    • pp.186-191
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    • 2000
  • Population ecology of Abbottina springeri has been investigated from March to November, 1995 at Musimchon stream of Kadok-myon, Chongwon-gun, Chungchongbug-do. The favorite habitat was a sluggish area with muddy bottom, but larger individuals more than 60 mm in total length were also collected at rapids of low velosity. Judging from the total length frequency in this population on June, total length 30~50 mm group is one year old, 50~65 mm group is two years old, and longer than 65 mm is regarded over three years old. Sexual dimorphism was revealed conspicuously in genital papilla, nuptial tuberles and nuptial pigmentation in the males at spawning season. Peak season of spawning was June when the water temperature reaches $20\sim25^{\circ}C$ and they start spawning at the age of two. The sex ratio of female to male was 1:0.93. The mean of egg number and egg size in ovary were 652 and 0.43~0.06 mm respectively. According to the contents of stomach, this species feeds mainly on botton algae at all ages and some aquatic insects in adult.

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Investigating Students' and Teachers' Views on 'the Necessity of Learning Science' by the Network Analysis (계통도 분석법을 통한 초등학생과 초등교사의 '과학학습의 필요성'에 대한 관점 조사)

  • Jung, Yong-Jae;Song, Jin-Woong
    • Journal of The Korean Association For Science Education
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    • v.22 no.4
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    • pp.806-819
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    • 2002
  • The purpose of this study was to investigate students' and teachers' views on the necessity of learning science in Korea. To grade sixth students(n=565) and teachers(n=57) of elementary schools in Seoul, Korea, a question, "Why do we have to learn science?", requiring a short essay of more than 7 lines including the reason and examples was given. From the analysis of short essays with the network analysis, it was found that most students and teachers had views of "we have to learn science to make personal everyday-life easy in aspect of personal usefulness and human everyday-life easy in aspect of social usefulness" with focusing on external value of science and taking examples of everyday-life related. And it was found that students' and teachers' views were somewhat biased toward focusing on external values of science.

Estimation of User Activity States for Context-Aware Computing in Mobile Devices (모바일 디바이스에서 상황인식 컴퓨팅을 위한 사용자 활동 상태 추정)

  • Baek Jonghun;Yun Byoung-Ju
    • Journal of the Institute of Electronics Engineers of Korea SP
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    • v.43 no.1 s.307
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    • pp.67-74
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    • 2006
  • Contort-aware computing technology is one of the key technology of ubiquitous computing in the mobile device environment. Context recognition computing enables computer applications that automatically respond to user's everyday activity to be realized. In this paper, We use accelerometer could sense activity states of the object and apply to mobile devices. This method for estimating human motion states utilizes various statistics of accelerometer data, such as mean, standard variation, and skewness, as features for classification, and is expected to be more effective than other existing methods that rely on only a few simple statistics. Classification algorithm uses simple decision tree instead of existing neural network by considering mobile devices with limited resources. A series of experiments for testing the effectiveness of the our context detection system for mobile applications and ubiquitous computing has been performed, and its result is presented.

Respiratory Viral Infection and Bronchial Asthma (호흡기 바이러스 감염과 기관지 천식)

  • Hwang, Young-Sil;Lee, Jong-Deog
    • Tuberculosis and Respiratory Diseases
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    • v.49 no.1
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    • pp.18-29
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    • 2000
  • 호흡기 바이러스 감염은 모든 연령층의 천식에 상당한 영향을 미치는 데 영아에서 RSV는 천명을 야기하고 대부분 일시적이나 재발성 일수도 있다. 어릴 때 바이러스 감염은 면역체계 형성에 영향를 미쳐 알러지와 천식의 위험을 완하할 수있다고 한다. 또한 소아와 성인 천식에서 RV같은 감기 바이러스는 천식의 급성 증상을 유발한다. 호흡기 바이러스 감염에 대한 면역반응이, 기관지로 부터 바이러스 제거 기능외에 기도수축과 호흡기 증상에 관여한다고 한다. 이러한 변화가 일어나는 기전은 호흡기 바이러스가 proinflammatory 사이토카인과 매개체 생성을 유도하는 능력과 연관성이 있는 것 같고 이들이 상하기도 호흡기 증상 및 기도반응 변화에 관여하는 것으로 생각된다. 호흡기 바이러스 감염에 대한 면역반응을 요약하면 바이러스 감염으로 상피세포, 내피세포, 과립백혈구가 활성화되며, 상피세포는 사이토카인, 키모카인, 매개체들을 분비하여 항 면역 반응를 주도하다. 이와 같은 상피세포와 다른 기관지 세포들의 조기 활성화로 내피 세포에 유착분자 표현을 증가시켜 백혈구 동원 증가 및 혈관 투과성을 증가시켜 부종과 분비물을 증가시킨다. 바이러스 또는 바이러스 유발 사이토카인에 의해 활성화된 과립 백혈구, 대식세포, T세포들도 기도염증 증가, 기도폐쇄를 야기하고 기도반응을 증가시킨다. 세포독성 임파구에 의한 바이러스 감염세포의 분해, TGF-$\beta$ IL-10 같은 사이토카인에 의해 부분적으로 염증억제, 기도 remoldeling에 의한 기도구조의 재생등이 바이러스 감염후 기관지 기능의 지속적 변화를 결정한다. 끝으로 천식환자에서 RV 감염의 병인에 관한 기본적 문제는 RV감염이 정상인에서는 경한 증상을 나타내는 데 천식환자에서는 왜 심한 임상증상을 나타내는지 아직 완전히 밝혀지지 않았다. 항 바이러스에 대한 면역반응이 천식환자에서 손상되었는지 또는 천식환자에서 RV감염에 의한 중증의 임상증상은 어떤 다른 세포가 관여하는지? 이들에 대한 답은 기도염증이 천식에서 어떻게 조절되는지 또한 바이러스 감염에 의한 악화된 증상을 어떻게 치료할 것인가에 대한 방향을 제시해줄 것이다.

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Antecedents of Mobile Commerce Satisfaction and Outcomes: Empirical Test (모바일 커머스 사용 만족의 선행요인과 결과에 대한 연구)

  • Koo, Chul-Mo;Kim, Yong-Jin;Nam, Ki-Chan
    • Information Systems Review
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    • v.8 no.3
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    • pp.105-123
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    • 2006
  • Traditional commerce has transformed into electronic commerce, then, mobile commerce again plays a critical role in diversifying different types of business. Although the fast changing of mobile commerce as an emerging channel of communication in business, not many studies address why consumers stay on mobile commerce and how they are influenced and influence other consumers. In this study, we investigate the impact of extrinsic and intrinsic motivation on customers' satisfaction and its results. We adopt the Technology Acceptance Model(TAM), value-satisfaction theories, and other motivation studies in developing theoretical framework. We then synthesize these theoretical approaches to conceptualize mobile customers' behavior. Specifically, we postulate cognitive beliefs that influence customers' satisfaction with mobile commerce, and, in turn, significantly contribute to the spread of positive word-of-mouth. The current research model and its results could provide a rigorous basis for understanding customers' behavior in wireless contexts.

Introduction of rolC gene into Petunia hybrida (Petunia hybrida 세포내로의 rolC 유전자의 도입)

  • 정재동;김경민;남윤연;김창길;정원일
    • Korean Journal of Plant Tissue Culture
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    • v.26 no.1
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    • pp.21-26
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    • 1999
  • These experiments were attempted to introduce rolC gene in the Petunia hybrida cv. Titan white by Agrobacterium mediated. The maximum frequency of shoot regeneration was obtained by 60% on MS medium containing 1.0 mg/L BA, 0.1 mg/L NAA, 200 mg/L kanamycin, 500 mg/L carbenicillin, 30 g/L sucrose, and 8 g/L agar. Kanamycin-resistant calli were selected from petunia leaf discs by cocultivation with Agrobacterium suspension cultures on MS medium. The addition of AgNO$_3$ and KMnO$_4$ in the medium increased the shoot regeneration by 31.3% from leaf disc as compared with non-treated leaf disc. Among clones exhibiting kanamycin resistance, only 3 clones were confirmed by southern hybridization analysis.

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The Strategies for Cyber Shopping Mall Business: A Comparative Case Study (사업 기반에 따른 인터넷 종합쇼핑몰 고객전략에 관한 연구)

  • 조남재;정연준;박상혁
    • Journal of Information Technology Application
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    • v.3 no.2
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    • pp.83-102
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    • 2001
  • Internet-based shopping business spread rapidly in Korea. Companies are trying to develop and use various strategic competences. The strategies employed by those companies include activities related to the design of shopping site, market positioning, assistance of purchasing process, payment mechanism, and provision of various consumer services. However, the success of these strategies depends on various environmental factors and internal capability of the companies. In this study, I examined four successful Internet shopping mall companies and compared them to draw useful guidelines for Internet-based intermediary business. These four companies were selected because they are all considered successful by now, but brought different background. We found follows. First, each company tried to economize their own historical and developmental background. All of the selected companies were alike in their focus on the whole Internet user group. Customer needs analysis was performed more systematically. The Importance of customer information and the use of it are not sufficient. Second, Each companies consistently emphasized the importance of market-related activities. Despite the differences in initial states, all companies used similar strategies and had similar focus in target market and products. Conclusively, implications from this research for Internet shopping business can be summarized as follows. First, One of the important future directions for Internet shopping mall business is to broaden target market. Second, the provisions of carefully designed customized services are one success factor. Third, As customer traffic increased, the provision of differential customer service becomes a key success factor.

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Variation in Flexural Fracture Behavior of Silicon Chips before and after Plastic Encapsulation (프라스틱 패키징 전과 후 실리콘 칩들의 휨 파괴 운형에 대한 변화)

  • Lee, Seong-Min
    • Journal of the Microelectronics and Packaging Society
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    • v.15 no.1
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    • pp.65-69
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    • 2008
  • This work shows that the grinding-induced scratches formed on the back surface of silicon chips can highly influence the flexural strength of the chips. Meanwhile, in a case that excellent adhesion between the back surface and the plastic package body maintains, the flexural strength of plastic-encapsulated packages is not so sensitive to the geometry of the scratch marks. This article explains why such different flexural fracture behavior between bare chips and plastic-encapsulated chips appears.

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