• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.468-481
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• 2018

This study aims to empirically investigate how users' online engagement behaviors predict their uses of paid contents. To this end, the data from the 2016 Korean Media Panel Survey, which has been conducted annually by the Korea Information Society Development Institute(KISDI), were analyzed. Major findings(N=8.313) were as follows. First, the active type of online engagement(e.g., posting, commenting), which contributes to direct creation of online contents, was the most powerful predictor to explain the DV. On the other hand, relatively passive actions of user engagement(e.g., sharing, endorsing, voting) turned out to have no significant effects on the uses of paid contents, just as personality traits and online privacy concerns did. Based on these results, it is recommended that online contents or platform service providers should try to establish clearly-targeted marketing strategies, after thoroughly collecting and analyzing the data of users' various online behaviors.

• Electronics and Telecommunications Trends
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• v.25 no.2
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• pp.132-141
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• 2010

인터넷 이용이 활성화되면서 온라인서비스의 종류와 양은 계속 증가하고 있다. 최근에 서비스제공자들은 이러한 다양한 서비스들을 효율적으로 제공하기 위해 개인화서비스를 제공하기 시작하였고, 이에 따라 개인정보의 중요성은 더욱 증대되고 있다. 하지만 개인정보의 수집은 프라이버시 침해 문제를 유발할 수 있어 개인화서비스는 쉽게 적용되지 못하고 있다. 또한 다가오는 유비쿼터스 환경에서는 수집 가능한 개인정보의 증가가 예상되며, 따라서 프라이버시 침해 문제는 더욱 심각해질 것으로 예상된다. 본 고에서는 개인화서비스 모델에 대해 소개하고, 개인정보 보호를 위한 기존 기술들에 대해 분석하여, 유비쿼터스 환경에서의 개인화서비스를 위한 개인정보 보호방안에 대한 제언을 하고자 한다.

• Korean journal of communication and information
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• v.55
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• pp.50-73
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• 2011

This paper investigates the effectiveness of Real-Name System on Internet, which has been applied to some Internet service provider bulletin boards in Korea. The goal of the Real-Name system on the Internet is controlling expression of slanderous or abusive language. The effectiveness of the regulation is dependent on the people's perceptions and attitude toward to the legislation. This empirical study examines the antecedents that affect the perceptions and attitude toward the regulation. Further, we investigate the relationships among variables such as internet public sphere participation, attitude to the regulations, and intention to choose detours. Results of regression analysis show that the younger and the more progressive individuals are, the more they oppose the implementation of the law. Also, it was found that people who have more political interest and participate more actively in public sphere via internet, tend to oppose the law. Structural equation models reveal that participation in online public sphere drives negative attitudes about the regulation. In addition, people with negative perceptions about the law tend to choose the detours such as 'cyber asylum' and 'service asylum'.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.14 no.3
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• pp.175-183
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• 2021

As concerns about users' privacy infringement on Online Behavioral Advertising(OBA) increase, regulators are taking measures such as drawing up guidelines for OBAs, and websites provide OBA guidance in compliance with such guidelines. As a result of reviewing the status of providing OBA guidance on websites, access to OBA guidance pages was rather complicated. In order to analyze the issue from the UI/UX perspective, following the "Guidelines for Privacy in Online Behavioral Advertising" applied to all types of OBA transmitted on websites, this study aims to structuralize a navigation of page movement from two starting points, 1) Main Page, 2) The page where OBA is delivered, to OBA guidance pages. Also, with understanding the problems found in the access and navigation of OBA guidance pages by analyzing features found during the page navigation, such as hyperlinks containing keywords, and movement pages.

• The Journal of Society for e-Business Studies
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• v.21 no.2
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• pp.135-150
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• 2016

As the privacy issues are all around the world, the intrusion into personal privacy is concerning. For that reason, government established the article from the personal information protection law that has to notice the privacy policy to users on the online site. and the matter of privacy invasion make concern toward behavior of online user. Although there are rules to carrying legal binding force in accordance with, because it is full of text and uncomfortable to read so that its readability is low. In the same context, each other has different state of understanding with the policy for personal information has been playing an important role. In this approach, companies and government do not think this over deeply and do just for what their practical use is. That is the reason why this research start, and the result expecting for real. As the result in the participant who cognize the privacy policy display pattern, they have certain type to do. In this article, the certain behavior doing is remarkable with the privacy policy. According to privacy concern, privacy fundamentalist reveals such a compromise reaction to protect their information when they know what information which the privacy manager of service provider collect. This study arrives at the result depending on the gap of privacy group that the group of checking the policy contents, especially the group which has high privacy concern, they move forward to protect their emotion and put a constructive plan into protective action. Otherwise, the group of unchecking the policy contents and following their own thinking of privacy policy are not deemed statistically significant. Therefore, this is considered to support more various implications than the previous issues and alternatives about privacy policy pattern and user protection behavior of privacy.

• Journal of KIISE
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• v.44 no.10
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• pp.1112-1123
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• 2017

As content providers further offload content-centric services to the cloud, data retrieval over the cloud typically results in many redundant items because there is a prevalent near-duplication of content on the Internet. Simply fetching all data from the cloud severely degrades efficiency in terms of resource utilization and bandwidth, and data can be encrypted by multiple content providers under different keys to preserve privacy. Thus, locating near-duplicate data in a privacy-preserving way is highly dependent on the ability to deduplicate redundant search results and returns best matches without decrypting data. To this end, we propose an efficient near-duplicate detection scheme for encrypted data in the cloud. Our scheme has the following benefits. First, a single query is enough to locate near-duplicate data even if they are encrypted under different keys of multiple content providers. Second, storage, computation and communication costs are alleviated compared to existing schemes, while achieving the same level of search accuracy. Third, scalability is significantly improved as a result of a novel and efficient two-round detection to locate near-duplicate candidates over large quantities of data in the cloud. An experimental analysis with real-world data demonstrates the applicability of the proposed scheme to a practical cloud system. Last, the proposed scheme is an average of 70.6% faster than an existing scheme.

• Review of KIISC
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• v.23 no.3
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• pp.56-60
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• 2013

본 논문은 온라인에 공개된 다양한 개인정보의 위험도를 분석하는 기술을 제안한다. 인터넷, SNS에 공개된 다양한 데이터를 수집, 분석하여 개인성향을 파악하고 타겟팅하는 가운데, 분산된 정보를 조합하고 추론하면 공개자의 의도와는 달리 신상이나 민감정보가 노출될 가능성이 크다. 본 논문에서는 이러한 데이터 수집 및 분석을 직접 수행하여 개인정보의 위험도를 분석할 수 있는 기술을 제안한다. 제안 기술이 개발되면, 개인정보 위험도에 따른 클라이언트, 웹사이트, 인터넷 전체 규모의 프라이버시 필터링이 가능해질 것으로 기대된다.

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.113-120
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• 2021

RFID (Radio Frequency Identification) yoking authentication provides methods scanning a pair of RFID tags with a reader device and verifying them to ensure the physical proximity of objects. In the first yoking proof protocols, a verifier connected to a reader device online is essential to verify the yoking proof, and this condition limits the environment in which yoking proof can be applied. To solve this limitation, several studies have been conducted on offline yoking proof protocol that does not require the online connection between a reader and a verifier. However, the offline yoking proof protocols do not guarantee the basic requirements of yoking proof, and require relatively more operations on the tag compared to the previous yoking proof protocols. This paper proposes an efficient offline yoking proof protocol that supports offline verification without the need for an online verifier. The proposed protocol provides a secure yoking proof with fewer number of operations than the existing ones, and it also can be extended to the group proof for more than a pair of tags without additional devices. The analysis in this paper shows that the proposed protocol provides offline verification securely and effectively.

• Journal of Information Technology Applications and Management
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• v.15 no.4
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• pp.37-59
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• 2008

This study focuses on the antecedents to the privacy concerns and their influence on trust and online transaction intention. Based on previous exploratory works and the literature review of privacy concerns, four antecedents are identified-Internet literacy, social awareness, perceived vulnerability, and perceived ability to information control. Incorporating these antecedents, privacy concerns, trust and online transaction intention, a conceptual model is developed and seven research hypotheses are proposed for empirical testing. The proposed model is examined through structural equation analysis. The results show that Internet literacy, social awareness, and perceived vulnerability have statistically significant effect on the privacy concerns of users and the privacy concerns has a positive influence on the trust. Finally, the trust has a positive effect on the online transaction intention. Implications of these findings are discussed for both researchers and practitioners and future research issues are raised as well.

• Knowledge Management Research
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• v.18 no.3
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• pp.63-80
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• 2017

Big Data environment is established by accumulating vast amounts of data as users continuously share and provide personal information in online environment. Accordingly, the more data is accumulated in online environment, the more data is accessible easily by third parties without users' permissions compared to the past. By utilizing strategies based on data-driven, firms recently make it possible to predict customers' preferences and consuming propensity relatively exactly. This Big Data environment, on the other hand, establishes 'Dataveillance' which means anybody can watch or control users' behaviors by using data itself which is stored online. Main objective of this study is to identify the relationship between Dataveillance and users' online privacy protection behaviors. To achieve it, we first investigate perceived online service efficiency; loss of control on privacy; offline surveillance; necessity of regulation influences on users' perceived threats which is generated by Dataveillance.