• 한국디지털정책학회:학술대회논문집
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• 2004.05a
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• pp.467-481
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• 2004

최근 지역을 기반으로 하는 온라인 지역 커뮤니티가 본격적으로 활성화되고 있다. 온라인 지역 커뮤니티는 같은 지역에 속해 있어 이로 인해 동일한 관심사를 중심으로 형성되는 커뮤니티이다. 따라서 온라인 지역 커뮤니티는 전통적인 현실공간의 커뮤니티와 가상 커뮤니티의 속성을 함께 가지고 있다. 본 연구에서는 먼저 온라인 지역 커뮤니티의 유형을 도출한 뒤 유형별 커뮤니티 구축, 운영, 활성화 방안, 운영 등에 대한전략을 사례 비교함으로써 성공적인 온라인 지역 커뮤니티를 논의하고자한다.

• Journal of Digital Contents Society
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• v.19 no.8
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• pp.1471-1480
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• 2018

This study explored what the phenomenon of 'Chinmokjil(Socializing Behavior)', which online community is seriously wary of, implies and actually affects the online community. Interviews were conducted for 13 people who had experienced Chinmokjil in online communities, and the results were analyzed by qualitative analysis. First, Chinmokjil is conceptualized as 'privatization or privately organizing of online community' Second, the actual phenomenons of Chinmokjil are sub-categorized as 8 categories Third, the ultimate negative impacts of Chinmokjil are sub-categorized as 3 categories. Based on the results, it can be explained that the unique norms of communities in online are different from those in offline.

• Journal of The Korean Association of Information Education
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• v.13 no.4
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• pp.409-421
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• 2009

As the use of Internet becomes popular along with the rapid progress of digitalization, educators increasingly pay attention to online education as a method to complement the current educational system. Especially the Online Learning Community(OLC) has been successfully utilized for teacher education in many advanced countries including the U.S.A.. Considering such trend, this research analyzed representative cases which used the OLC for teacher education in the U.S.A. and explored major factors for successful construction and management of the OLC. Among various cases, five OLCs operated by universities and research institutes were selected, and special aspects of these OLCs were compared and analyzed. On the basis of the five case studies, this research suggested ten factors to be implemented for the successful construction and management of the OLC for teacher education.

• Information Systems Review
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• v.21 no.3
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• pp.63-86
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• 2019

As the use of ICT became a part of daily social life, online community has emerged as a new type of social organization. Online community is a virtual space which enables many people to participate and contribute together to collective knowledge. Anonymity in online communities can encourage active social participation by people with various social constraints, however, anonymity can also lead to serious social pathology. As a result, it is necessary to study on what is fundamentally influencing human behavior and how people's behavior is controlled in anonymous online community. This study focuses on human identity and investigate the factors affecting human behavior control in anonymous online environment by examining various aspects of identity in online discussion community. This study empirically verifies the causal relationship between factors, including social & technical anonymities, various identity dimensions, intrinsic motivation to participate in the community, group norm conformity, and quality of discussion. It also analyzes the difference between groups by the level of anonymity, gender, age, community usage period, and discussion topic. Based on the findings, this research provides theoretical and practical implications for online community management strategies and a better culture on Internet discussion.

• Knowledge Management Research
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• v.23 no.2
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• pp.211-228
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• 2022

As social media marketing becomes prevalent, it is necessary to understand the administrative role of managers in promoting user engagement. However, little is known about how community managers enhance user engagement in social media. In this research, we study how managers can boost online user participation, including clicking likes and writing comments. Using the SUR (Seemingly Unrelated Regression) model, we find out that the active participation of managers increases user engagement of both passive (likes) and active (comments) ones. In addition, we find that the number of emotional words included in posts has a positive effect on the passive engagement whereas it negatively affects the active engagement. Lastly, the congruency between posts and comments positively affects users' passive engagement. This study contributes to prior literature related to online community management and text analyses. Furthermore, our findings offer managerial insights for practitioners and social media managers to further facilitate user engagement.

• Journal of The Korean Association of Information Education
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• v.11 no.1
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• pp.79-89
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• 2007

Considering the continuous increase of teenagers' Internet use and the high rate of their participation in online communities, educators need to devote efforts to minimize the negative function of teenagers' Internet use and to guide them to experience positive aspects of Internet. Through activities in online communities, teenagers can experience various socialities and explore their self-consciousness. However, on the other hand many communities do not provide teenagers with considerate care. This may cause conflict in their sense of value and mislead them. Through this study, online learning community is designed and developed, which can reflect teenagers' various needs and connect their needs with learning experiences. The community consists of the following categories: 'about e-Tivity'(community vision, general information, list of activities, Q&A), 'activity space for teens'(event hall, data park, e-Tivity center), 'administrative space for teachers and managers'(research room, management room), and 'teen's private space'(my room, my avatar).

• The Journal of Society for e-Business Studies
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• v.14 no.4
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• pp.95-118
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• 2009

Virtual community, which is formed on the internet, is expected to serve the needs of members for communication, information, and knowledge sharing. The executives of organizations should consider operating strategy of virtual community as a new innovation or knowledge pool since members share knowledge. However, many virtual community have failed due to members' low willingness to engage and furthermore to share knowledge with other members. Thus, there is a need to understand and foster the determinants of members' loyalty in virtual community. The objective of this study is to develop an integrated model designed to investigate and explain the relationships between contextual factors, personal perceptions of virtual community, usefulness, ease of use, familiarity, members' trust, reputation, community trust, attitude, satisfaction and loyalty. Empirical data was collected from 286 internet users and tested using structural equation modeling to verify the fit of the hypothetical model. The results show that the usefulness, familiarity significantly influences attitude and members' trust is significantly influence the community trust. And I confirmed that ease of use and attitude play the role of determinants in making the satisfaction, community trust and reputation influence the satisfaction that have the direct effect to making the loyalty. The results of the study can be used to identify the loyalty in virtual community. By investigating the impacts of contextual factors and personal perceptions on virtual community, the integrated model better explains behavior than other proposed models. This study might help executives of virtual communities and organizations to manage and promote community trust, attitude, satisfaction to stimulate members' willingness to revisit the community and futhermore enhance their virtual community loyalty.

• Proceedings of the Korea Information Processing Society Conference
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• 2003.05c
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• pp.1871-1874
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• 2003

정보의 폭발적인 증가와 급변하는 정보화 시대에 인터넷의 영역은 중요한 생활의 영역으로 자리잡은지 오래이다. 이런 정보화 속에서 개개인은 각자 관심분야에 몰입하게되고 이렇게 형성된 온라인 커뮤니티는 사회의 큰 이슈가 되고 있으며 온라인 플랫폼에서의 중요한 성공 요인으로 자리잡고 있다. 하지만 기존의 연구들 대부분이 커뮤니티의 구성요소인 회원에만 중심을 두어 설계 및 운영됨으로써 많은 문제점을 야기하고 있다. 이 논문에서는 회원중심의 커뮤니티 설계를 기본 전제로 함과 동시에 MRM(Media Reference Model)을 적용한 상호보완적 모형을 제시함으로써 커뮤니티 설계에 대한 방향을 제시 하고자 하는데 본 논문의 목적이 있다.

• Archives of design research
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• v.16 no.1
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• pp.149-158
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• 2003

On-line community service should be considered with sociability and usability as well in website development because community in general is composed of various social factors. But, most on-line community services are developed and operated without having correct concepts and strategies concerning social factors. For that reason, community services in most web sites are not that successful. In this paper, twelve social factors are identified for developing community service evaluation system. Those factors are as follows: 1) Purpose, 2) Identity, 3) Reputation, 4) Governance, 5) Communication, 6) Groups, 7) Environment, 8) Boundaries, 9) Trust, 10) Exchange, 11) Expression, 12) History. Eight different types of community services are evaluated to see variations of 12 social factors. As a result, each types of community services has different types of value variations. The evaluation diagrams of each type will be used as a guideline for comparison and this comparative research will tell designers future development direction of their community services.

• CRM연구
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• v.4 no.1
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• pp.35-54
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• 2011

Organizing and maintaining customer-based online communities are becoming increasingly important in current business environment. Companies can utilize the member generated contents in developing their products and services and they can establish close relationships with their customers. This paper investigates how customer-based online communities increase individual members' contributive behaviors. Drawing on the social psychology literature, this study adopts the concept of self-discrepancy rooted in self-identity and derive an index for self-discrepancy by using the differences between actual and virtual self-identities. Furthermore, this study examines the relationship between the self-discrepancy and the anonymity-related psychological factors (autonomy, recovery, and catharsis), which in turn influence quality and quantity of contribution. Analysis of 114 respondents showed that self-discrepancy between actual and virtual selves has two different sub-dimensions (personal self-discrepancy and social sel f-discrepancy) and each dimension has different effect on the quality and quantity of contribution through the mediation of autonomy and recovery. Notably, catharsis negatively influenced quality of contribution. Theoretical and practical implications are discussed based on the major findings.