• 한국IT서비스학회:학술대회논문집
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• 2010.05a
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• pp.279-284
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• 2010

최근 온라인 브랜드에 대한 연구들이 많이 등장하고 있으나 온라인 영역에서 브랜드 개성(Brand Personality)과 로열티(Brand Loyalty)간의 관계에 대한 연구는 많지 않다. 본 연구는 온라인 영역에서의 개성과 자아이미지(Self-Image) 그리고 로열티간의 관계를 밝히기 위해 시도되었다. 이를 위해 절대차이모델(Absolute Difference Model)을 적용하여 온라인 브랜드 개성과 자아이미지와의 일치성 지수를 도출하고, 온라인 브랜드 로열티에 미치는 영향을 확인하였다. 연구결과 브랜드 개성의 진실, 최신, 유능성 차원이 온라인 브랜드 로열티에 영향을 미치는 것을 발견하였다. 이러한 결과는 온라인 브랜드의 로열티를 높이기 위해서 는 자아이미지와 브랜드 개성 차원이 일치하는 타겟집단의 선정과 브랜드 이미지 개발이 필요함을 시사하고 있다. 본 연구의 결과는 브랜드 개성을 활용한 온라인 브랜드 차별화 전략과 마케팅 커뮤니케이션 전략을 수립하는데 유용할 것이다.

• Proceedings of the Korea Information Processing Society Conference
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• 2005.05a
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• pp.1001-1004
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• 2005

인터넷을 통한 정보화의 영향으로 교육 방법에도 큰 변화를 가져왔다. 교수자와 학습자간 오프라인으로 이루어졌던 교육이 온라인상에서 이루어지게 되었고, 양질의 원격 교육을 실천하려는 노력 과정에서 LMS(Learning Management System)는 많은 발전을 하게 되었다[3]. 하지만 잘 개발된 LMS 라 할 지라도 온라인 교육에서는 오프라인 교육과 같이 교수자와 학습자의 직접적인 커뮤니케이션을 통한 상호 의견 수렴이 어렵다[4]. 따라서 본 논문에서는 LMS 기능에 확장성과 이식성을 갖는 설문 시스템을 추가 함으로써 교수자와 학습자간의 원활한 커뮤니케이션을 지원하고자 한다. 또한 강의 점검, 교수전략 수립, 연구, 정책수립 및 사업추진을 위한 각종 조사에 활용하고자 한다. 본 논문의 설문 조사 시스템은 오픈 소스로 전국 대학 및 교육기관을 대상으로 무상 배포 중이며 그 활용을 검증 중이다[5].

• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.137-149
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• 2021

This study examined whether and how personal traits such as SNS self-efficacy, comparison orientation, fear of missing out are associated with SNS addiction proneness. An online survey of 232 Chinese students in Korea showed that the personal traits are positively associated with sub-dimensions of SNS addiction proneness. Fear of missing out is found to be positively associated with all three sub-dimensions of SNS addiction proneness. On the other hand, SNS self-efficacy and comparison orientation is positively related to some of the sub-dimensions.

• 한국벤처창업학회:학술대회논문집
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• 2020.06a
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• pp.211-214
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• 2020

2020년 상반기 코로나19 팬데믹 사태 이후 비즈니스의 세계는 매우 다른 모습으로 변화되었다. 향후 비즈니스의 키워드는 디지털로 수렴하는 비대면(Untact)이라 할 수 있다. 즉 디지털을 향해 가속페달을 밟을 것이고 디지털 커뮤니케이션 중심의 비즈니스가 주목받게 될 것이다. 코로나 사태로 인해 사람들이 온라인으로 쏠리면서 디지털 미디어 활용역량이 중요한 화두로 떠올랐다. 코로나 사태가 모든 접점에서 디지털화가 얼마나 중요한지를 일깨워 준 것이다. 본 연구는 디지털 미디어 기기 및 커뮤니케이션 활용역량이 창업의도에 미치는 영향에 관해 위험감수성 및 진취성의 매개효과를 반영하여 진행하고자 한다. 본 연구를 통해 디지털 미디어기기 및 커뮤니케이션 활용역량이 창업에 있어서도 유의한 영향을 미치는지를 검증하고, 디지털 미디어 기기 및 커뮤니케이션 활용 역량이 창업의도에 영향을 미치는 과정에서 위험감수성과 진취성이 매개역할을 할 수 있는지를 규명하고자 한다.

• Culinary science and hospitality research
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• v.21 no.3
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• pp.53-67
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• 2015

The purpose of this study is to analyze the relationship between characteristics of online word-of-mouth communication regarding medicinal cuisine on value, satisfaction, loyalty and popularization, as well the interrelationship among them, and ultimately to propose a relationship model. The survey design, empirical analysis, hypothesis examination and model application were found to be suitable. The research results are summarized below. First, regarding the characteristics of online word-of-mouth communication, professionalism and proper timing were found to have a positive influence on value and the satisfaction. Second, the value of medicinal cuisine was found to have a positive effect on satisfaction and popularization, but not on loyalty. Overall, stressing the professionalism and proper timing of online word-of-mouth communication increases the value and customer satisfaction of medicinal cuisine, which in turn increases its popularity. In particular, those interested in increasing the popularity of medicinal cuisine should not only be knowledgeable of it, but also post accurate information that details each dishes unique traits and how to properly manage ingredients and cooking methods.

• the USERS
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• s.44
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• pp.58-61
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• 2005

리치 웹 커뮤니케이션, 공동 작업 및 교육을 위한 차세대 시스템인 Macromedia Breeze, 온라인 회의, 프레젠테이션 및 교육 과장을 통해 중요한 정보를 신속하고 간단하게 공유하는 것은 물론 기술 수준에 관계없이 누구든지 익숙한 PowerPoint 어플리케이션을 사용하고 인터넷을 통해 Macromedia Flash 형식의 정보를 공유함으로써 단 몊 시간 내에 프리젠테이션 환경을 구축할 수 있다.

• Journal of KIISE:Computer Systems and Theory
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• v.35 no.12
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• pp.552-559
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• 2008

Computing technologies are extending the means by which people communicate. Especially, virtual worlds have recently become successful, due to rapidly improving Information Technologies. Chat is a crucial function in current virtual worlds. We need a realistic and efficient communication framework for multi-agents participating in a virtual world. The main contribution of our work is twofold. First, we propose a realistic communication framework which enables 'Complete Talk' and 'Partial Talk' in terms of spatial relationships between avatar agents. Second, our system reconstructs a dialogue graph which maintains all transcripts in the form of directed graphs with temporal(dialogue sequences) and spatial information(physical positions) about communicating agents.

• Korean journal of communication and information
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• v.18
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• pp.131-164
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• 2002

Despite the ubiquity of telephone, the medium has received far less scholarly attention than it should deserve. This study begin with the purpose of fair appraisement of telephone in Korean social communication. To accomplish this purpose, the gratification obtained from telephone, the appropriateness of it as interpersonal communication medium and communication network through telephone were studied. The related raw data were collected from on-line survey process, and statistically analyzed. The result showed sociability, information, transaction, entertainment, emergency, and reassurance are gratifications obtained from telephone use. Younger persons tend to have more positive attitude to mobile phone as interpersonal communication medium. Particularly when the seniors are interpersonal communication partner and impending task is advice or request, younger persons tend to perceive mobile phone more appropriate than the elder persons do. And mobile phone deepens 'communication endogamy' of our society, especially in the youth. Thus, it is plausible to predict that mobile phone will be more important in social communication of our society when the youth become the mainstream of our society.

• The Journal of the Korea Contents Association
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• v.19 no.12
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• pp.57-67
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• 2019

The way people read news is changing, from print to screen. In this study, we aimed to understand the impact of the use of infographics in news on readers. According to a study conducted by Reuters Research Institute at the University of Oxford in 2017, the proportion of online consumers of news is steadily increasing, with over 51 per cent of Americans receiving news via social media. Additionally, newspaper subscription rates are rapidly declining. According to previous studies, the understanding of text information is higher in print media than on screen. Therefore, to compensate for the weaknesses in the understanding of online news, online news media are providing infographic news services to deliver good news. Therefore, this study attempted to understand the impact of using infographics in the news. To this end, three experiments were conducted. The findings from the study indicate that the use of infographics in news has a positive effect on users in terms of the variables measured, including cognitive effect and acceptance of news. As compared with print news, on-screen news was not as effective in terms of comprehension. However, we propose interactive infographics to enhance communication effect along with improved design.

• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.593-610
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• 2020

The purpose of this study is to explore how the collectivism of Koreans has changed or has not changed. Through in-depth interviews and FGI with the older and new generations, keywords that express Korean collectivism today were discovered. First, the collectivism of Koreans is defined as 'selective collectivism', which is based on a more compact group consisting of self-selected members rather than a given group as before. Second, with the development of technology, online collectivism, in contrast to offline collectivism, emerged. Online collectivism is based on communication using online technology, and is characterized by horizontal relationship based on anonymity and 24-hour connectivity that transcends time and space. Third, the most important factor that composes Korean collectivism was found to be 'Cheong', which was recognized as an unchanged aspect of collectivism. Lastly, for Koreans, the group is closely related to self-identity, and for this reason, Koreans are obsessed with the sense of belonging to the group membership and the relationship with the members. The implications and limitations of the study were discussed.