• Title/Summary/Keyword: 온라인 신뢰

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Extraction of System-Wide Sybil-Resistant Trust Value embedded in Online Social Network Graph (온라인 소셜 네트워크 그래프에 내포된 시스템-차원 시빌-저항 신뢰도 추출)

  • Kim, Kyungbaek
    • KIPS Transactions on Computer and Communication Systems
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    • v.2 no.12
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    • pp.533-540
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    • 2013
  • Anonymity is the one of main reasons for substantial improvement of Internet. It encourages various users to express their opinion freely and helps Internet based distributed systems vitalize. But, anonymity can cause unexpected threats because personal information of an online user is hidden. Especially, distributed systems are threatened by Sybil attack, where one malicious user creates and manages multiple fake online identities. To prevent Sybil attack, the traditional solutions include increasing the complexity of identity generation and mapping online identities to real-world identities. But, even though the high complexity of identity generation increases the generation cost of Sybil identities, eventually they are generated and there is no further way to suppress their activity. Also, the mapping between online identities and real identities may cause high possibility of losing anonymity. Recently, some methods using online social network to prevent Sybil attack are researched. In this paper, a new method is proposed for extracting a user's system-wide Sybil-resistant trust value by using the properties embedded in online social network graphs. The proposed method can be categorized into 3 types based on sampling and decision strategies. By using graphs sampled from Facebook, the performance of the 3 types of the proposed method is evaluated. Moreover, the impact of Sybil attack on nodes with different characteristics is evaluated in order to understand the behavior of Sybil attack.

The Impact of Individuals' Political Tendency on the Perception of Reliability and Social Impact of Online Newspaper Comments (개인의 정치성향이 뉴스 댓글에 대한 신뢰성과 사회적 영향력의 인식에 미치는 영향)

  • Lee, Zoon-Ky;Han, Mi-Ae
    • The Journal of Society for e-Business Studies
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    • v.17 no.1
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    • pp.173-187
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    • 2012
  • As newspapers which have been major news media are being replaced by on-line news media in recent years, many researchers are paying attention to "comments(news users' short remarks on an article)", a newly emerged way of forming public opinion. This study is examining how the similarity between political disposition of on-line news visitors and that of news media impacts upon their evaluation on quality of comments from the viewpoint of 'social identity theory.' This study may have academic significance because it inspected the pattern of media usage and the cognition of comments in relation to political disposition for the first time and showed 'comments reading' and the function of comments to form public opinion(comments journalism).

Development and Application of an Online Scoring System for Constructed Response Items (서답형 문항 온라인 채점 시스템의 개발과 적용)

  • Cho, Jimin;Kim, Kyunghoon
    • The Journal of Korean Association of Computer Education
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    • v.17 no.2
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    • pp.39-51
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    • 2014
  • In high-stakes tests for large groups, the efficiency with which students' responses are distributed to raters and how systematic scoring procedures are managed is important to the overall success of the testing program. In the scoring of constructed response items, it is important to understand whether the raters themselves are making consistent judgments on the responses, and whether these judgments are similar across all raters in order to establish measures of rater reliability. The purpose of this study was to design, develop and carry out a pilot test of an online scoring system for constructed response items administered in a paper-and-pencil test to large groups, and to verify the system's reliability. In this study, we show that this online system provided information on the scoring process of individual raters, including intra-rater and inter-rater consistency, compared to conventional scoring methods. We found this system to be especially effective for obtaining reliable and valid scores for constructed response items.

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The Influence of On-line Social Networking on Performance of Members in Information System Development Projects (정보시스템구축 프로젝트에서 구성원의 업무성과에 대한 온라인 소셜네트워킹의 영향)

  • Kim, Hee Yeong;Lee, John Hearn
    • Information Systems Review
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    • v.16 no.1
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    • pp.17-35
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    • 2014
  • Social collaboration and knowledge sharing among experts are the key characteristics of information system development projects. But the difficulty and complexity of communication may be the cause of the project failures. This study analyzes the influence of on-line social networking as communication system in information system development projects. A model has been developed to relate system, knowledge and social factors of on-line social networking to the performance of project members. Transactive Memory System (TMS), describing knowledge sharing process in human relationship, is used as a mediator. The analysis concludes that knowledge and social characteristics have positive effect on the members' performance, implying that the use of mobile devices and PCs as a social communication tool can be an effective way to enhance the possibility of project success.

A Study of Factors Influencing on Consumer Trust in Internet Shopping Mall (인터넷 쇼핑몰에 대한 신뢰도 형성요인에 관한 실증연구)

  • 한대문;김영렬
    • Journal of Korea Society of Industrial Information Systems
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    • v.8 no.2
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    • pp.54-61
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    • 2003
  • This study tried to identify factors influencing on consumer trust of Internet Shopping Mall. There found five factors; transaction security, Validation & contact, company image, nevigation & convenience and consumer style. These factors were correlated with internet shopping variables and there were difference of mean factor scores among consumer groups classified by frequency of online buying.

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온라인 인증서 상태 검증 프로토콜(OCSP)의 최근 연구 동향에 관한 분석

  • Kwak, Jin;Lee, Seung-Woo;Cho, Suk-Hyang;Won, Dong-Ho
    • Review of KIISC
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    • v.12 no.2
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    • pp.50-61
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    • 2002
  • 최근 전자상거래의 활성화 및 안전한 네트워크의 구현에 공개키 기반구조의 응용이 확대되면서 공개키의 무결성과 신뢰성을 제공하기 위해 공개키 인증서 상태 검증에 관한 연구가 활발히 진행되고 있다. 본 고에서는 PKI 응용 프로토콜 중에서 인증서의 유효성을 검증하기 위한 온라인 인증서 상태 검증 프로토콜(Outline Certificate Status Protocol)의 최근 연구 동향에 대하여 분석하였으며, 현재 상용화되어 있는 제품들에 대하여 조사하였다. 또한, 특정 인증서에 대한 온라인 취소 상태 확인 서비스(ORS: Online Revocation Status), 인증 경로의 발견을 서버로 위임하는 대리 인증 경로 발견 서비스(DPD: Delegated Path Discovery), 그리고 중앙 집중 서버에게 인증 경로 검증의 기능을 위임하는 대리 인증 경로 검증 서비스(DPV: Delegated Path Validation) 등의 온라인 인증서 상태 검증 프로토콜에서 제공하는 서비스들에 대해서도 살펴보았다. 현재 온라인 인증서 상태 검증 프로토콜(OCSP)에 관한 문서는 IETF에서 표준화한 RFC2560과 2000년 11월과 2001년 3월에 제안된 드래프트가 있으며, 본 고에서는 RFC2560과 제안된 드래프트를 비교 분석하였으며 국내\ulcorner외 제품의 동향과 온라인 인증서 상태 검증 프로토콜의 활용 범위에 대해서 간략하게 살펴보았다.

Purchase Intention on Online Financial Products among Chinese Consumer (중국인 소비자의 온라인 금융 상품에 대한 구매의도 분석)

  • LI, Zhipeng;Chong, Hyi-Thaek;Lee, Sang-Joon;Lee, Kyeong-Rak
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.8 no.2
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    • pp.89-102
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    • 2018
  • With the development of mobile technology, asset management on the Internet have also developed a lot. Drawing on Technology Acceptance Model, this study examines YUEBAO deployment to model consumers' purchase intention to use financial products offered online. In this study, we hypothesized that the characteristics of online asset management product will affect the purchase intention through perceived usefulness and conduct empirical analysis on Chinese consumers. In the study model, the independent variables were considered to include individual involvement, experience, product protection, corporate credibility, convenience, mobility, and familiarity. In addition, the parameters constitute the usefulness, and the dependent variable is the purchase. The results are as follows. First, YUEBAO's complementarity, corporate credibility, convenience, and familiarity have a significant influence on YUEBAO's usefulness. Second, The YUEBAO's usefulness has a noticeable effect on the purchase intention. To perceive the high usefulness, the practicality strategy of enhancing the protection property, corporate reliability, convenience and familiarity of the online asset management product is needed. The study of consumer purchase behavior and consumer purchase intention of online wealth management products is very valuable for academic and practical work.

A study on the enhancement of basic scholastic ability applied combined model of cyber home study (온라인 보충학습 결합 모형을 적용한 기초.기본학력 신장에 관한 연구)

  • Kim, Seung-Tae;Kim, Chul
    • 한국정보교육학회:학술대회논문집
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    • 2010.01a
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    • pp.9-16
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    • 2010
  • 미래의 교육은 전통적인 면대면 방식으로 이루어지는 오프라인 학습과 컴퓨터와 네트워크를 활용한 온라인 학습이 통합적으로 이루어지는 학습체계 속에서 교과서의 지식을 학생들에게 전달하는 방식의 기존 교육과는 매우 다른 모습을 보일 것이고, 학습자 중심의 개인별 맞춤식 교육을 지향하고, 원활한 의사소통 방법을 이용하여 협력 중심의 활동을 강조할 것이다. 이에 교육현장에서는 다양한 이론과 연구를 통해 교수 학습방법 개선하고, 기초 기본 학력 신장에 끝없는 노력을 기울여 왔다. 하지만 이처럼 부단한 노력에도 불구하고 기초 기본 학력의 성취 수준이 부족한 학생은 여전히 대부분의 학급에서 많이 존재하고 있다. 때문에 학생들의 학력과 교사의 지도방법을 신뢰하지 못하는 학부모들은 자녀들을 어릴 때부터 사교육으로 내몰고 있는 것이 우리 교육의 현실이다. 이러한 현실에 공교육을 보완하기위해 등장한 사이버가정학습이 그 취지에 맞게 공교육울 내실화하여 학부모와 학생들에게 신뢰성을 회복한다면 사교육비 경감 효과와 더불어 제대로 된 학교 교육의 정체성을 확보하게 될 것이다. 이에 본 연구에서는 블렌디드 학습모형의 하나인 온라인 보충학습 결합모형을 적용하여 학생들에게 학습에 대한 흥미와 지적 호기심을 자극함으로써, 기초 기본학습의 내실화가 이루어져 결과적으로 학생들의 기초 기본학력이 신장되었음을 확인하였다.

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A Study on Online Consumers′Price Sensitivity (온라인 시장에서 가격민감도에 영향을 미치는 요인에 관한 연구)

  • 송형철
    • The Journal of the Korea Contents Association
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    • v.2 no.3
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    • pp.59-69
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    • 2002
  • This article purpose are on the variables of consumer's Doe sensitivity. Our result from sets of data indicate that the web site trust, the web site interactivity and the perceived risk have an effect on price search. Our result is as follows. First, the more trust the web site, the lower the price search. Second, the more interactivity of the web site, the lower the price search. Third, the greater the depth of information at the web site, the higher the price search. forth, the higher the perceived risk, the higher the price search. Fifth, the higher the knowledge of product, the higher the price search.

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A Comparison of SERVPERF and KS-SQI for the On-line Education-website Service Quality Measurement (온라인 교육사이트의 서비스품질 측정을 위한 SERVPERF와 KS-SQI모형의 비교)

  • Shin, Mi-Hyang
    • Journal of Digital Convergence
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    • v.9 no.5
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    • pp.253-263
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    • 2011
  • In this study of the domestic high school and middle school students to use the online education-website to measure the quality of service between SERVPERF model and the KS-SQI model fits which were analyzed further. Analysis using AMOS 7, SERVPERF for measuring quality of service reliability, responsiveness, assurance, empathy and tangibility, was a measurement model. KS-SQI for primary needs fulfillment, unexpected benefit were performance dimensions, reliability, individual empathy, positive assistance, accessibility and media tangibility, consist of process dimension was measured. In comparison of two models, the KS-SQI model on a path analysis showed better in terms of model fit indexes.