• The Journal of the Korea Contents Association
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• v.19 no.12
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• pp.376-388
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• 2019

One important online marketing practice to emerge in recent years is online behavioral advertising. Online behavioral advertising entails a range of issues, including the following: personal information collection and usage agreements (three conditions: no agreement, agreement, or agreement with a reward), consumers' levels of perceived personalization (low vs. high), and consumers' level of online privacy concerns (low vs. high). The effects of all these is what this study is designed to examine, as it evaluates online behavioral advertising. Study findings suggest that types of information collection and usage agreement play a pivotal role in the evaluation of online behavioral ads. Individuals who provided the informed consent form with the possible reward had a more favorable attitude toward the brand than individuals who provided the informed consent form without a possible reward. In terms of personalization, the level of perceived personalization of the advertising message impacted consumers' attitudes toward the online behavioral ad and toward the brand. Finally, online privacy concerns appear to impact consumers' attitudes toward the online behavioral ad and toward the brand. Theoretical and practical implications are also discussed.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.14 no.3
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• pp.175-183
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• 2021

As concerns about users' privacy infringement on Online Behavioral Advertising(OBA) increase, regulators are taking measures such as drawing up guidelines for OBAs, and websites provide OBA guidance in compliance with such guidelines. As a result of reviewing the status of providing OBA guidance on websites, access to OBA guidance pages was rather complicated. In order to analyze the issue from the UI/UX perspective, following the "Guidelines for Privacy in Online Behavioral Advertising" applied to all types of OBA transmitted on websites, this study aims to structuralize a navigation of page movement from two starting points, 1) Main Page, 2) The page where OBA is delivered, to OBA guidance pages. Also, with understanding the problems found in the access and navigation of OBA guidance pages by analyzing features found during the page navigation, such as hyperlinks containing keywords, and movement pages.

• Proceedings of the Korean Society of Computer Information Conference
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• 2020.07a
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• pp.637-639
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• 2020

본 논문에서는 소외계층 영재학생을 위한 온라인 학습 멘토링 운영 방안을 도출하였다. 소외계층 영재학생에게 필요한 맞춤형 과제, 실생활 문제, 학업 관리를 지원하기 위하여 맞춤형 과제와 피드백, 학업 상담으로 이루어진 온라인 학습 멘토링 운영 방안을 도출하였다. 맞춤형 과제에서는 소외계층 영재학생의 수준에 따라 실생활 주제를 활용한 과제를 제시하였으며, 피드백을 통하여 과제의 결과물을 평가받을 수 있도록 구성하였다. 학업 상담에서는 학업 계획 및 관리 능력을 향상시키기 위하여 전문가와 함께 상담을 진행할 수 있도록 하였다. 후속 연구에서는 온라인 학습 멘토링을 소외계층 영재학생에게 운영하고, 온라인 학습 멘토링의 효과를 분석하는 연구가 진행되어야 한다.

• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.20-31
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• 2021

The spread of non-face-to-face culture due to COVID-19 led to innovation in untact services and the increase of non-face-to-face communication through video conference platforms. However, it is difficult to identify nonverbal expressions in synchronous online communication. Moreover, it is hard to interact with people by making eye contact. Despite the positive effects of eye contact, including such as sharing emotions and helping build intimacy, no research has empirically verified the effectiveness of eye contact in synchronous online communication. Thus, the study verified the effectiveness of eye contact in synchronous online communication. Depending on the context of the communication and whether(or not) there is eye contact, six video treatments were used to measure four dependent variables-Continuance Intention to Use, Performance Expectancy, Interactivity, and Personal Connection. The study shows that the communication with eye contact in all contexts was rated higher than the one without eye contact in all measurement variables. This study will help to provide a better user experience in synchronous online communication by verifying the effectiveness of eye contact in synchronous online communication and proposing the need of technology and the direction of the technological development.

• Proceedings of the Korean Society of Computer Information Conference
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• 2014.07a
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• pp.103-104
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• 2014

경제가 발전함에 따라서 개인적인 외모에 대한 관심이 고조되어지고 있다. 그 가운데 개인별 헤어스타일 및 헤어관련 관심이 증가하고 있는 상황이다. 특히, 여성의 영역으로 이해되어지던 헤어부분도 남성들의 관심이 증가함에 따라 이들에 대한 상품화 마케팅 전략이 필요하게 되었다. 이에 본 연구에서는 개인별 맞춤형 헤어제품의 마케팅 강화를 위한 현황을 분석해보며, 특히 온라인을 통한 마케팅 전략 강화를 위한 방안을 제안한다. 또한 이를 실현하기 위한 온라인 헤어제품 상품화 마케팅 구현결과를 제시함으로써 온라인을 통한 마케팅 전략 서비스 개발에 관하여 살펴보고자 한다. 이를 통해 온라인을 통한 헤어제품의 마케팅 활성화에 이바지 할 것으로 기대된다.

• Journal of Practical Engineering Education
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• v.11 no.1
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• pp.75-86
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• 2019

Globally, the change in higher education is gradually moving toward a trend that seeks a change in innovative higher education through the revitalization of digital-based education. Accordingly, this study designed a customized education model based on e-learning that can be used in undergraduate education and development of lifelong vocational skills. The use of online learning platforms and the expansion of education are major factors that change the overall higher education system as the form and content of curriculum changes around the world. In order to establish a customized education model using online learning platform, this study analyzed major overseas advanced education cases and selected the basic direction of customized learning as personalized learning, competency based learning, and training for talents leading the 4th Industrial Revolution. Then, FGI was conducted for undergraduate and lifelong vocational ability development experts. As a result, a customized education model using an online learning platform was derived from a degree-type model available in undergraduate education and a non-degree-type model available in the field of lifelong vocational ability development, and each operation strategy was suggested.

• Journal of Digital Convergence
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• v.13 no.9
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• pp.105-114
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• 2015

This study aims 1) to identify distinctive consumer groups according to their perception of benefits and costs of Online Behavioral Advertising(OBA), 2) to explore differences among them, and 3) to investigate antecedent variables that affect the consumers' perception of OBA. Online survey data collected from 1,000 online users. The findings of this study are as follows. First, the result of cluster analysis identified four distinctive consumer groups according to the levels of perceived benefits and costs of OBA: 'Indifferent group', 'cost-centered group', 'benefit-centered group', and 'Benefit-cost balanced group'. Second, four consumer groups showed differences in their demographics, advertising related variables, privacy related variables, and technology related variables. Third, according to multinomial logistic analysis, it was found that there were different factors affecting consumers' perception of benefits and costs of OBA.

• Journal of Korea Society of Industrial Information Systems
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• v.11 no.4
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• pp.25-31
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• 2006

With the increasing demand of foreign language education in colleges, an effective testing and study system is also needed especially for large scale classes. In this paper, 1 propose a new online system for running large scale foreign language classes which supports not only testing function but also individually customized studying and diagnosis functions. Using the proposed system enables saving of testing space and helps all students get equally good testing and study environment regardless of class size and lecturers.

• Journal of Information Technology Applications and Management
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• v.10 no.4
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• pp.119-133
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• 2003

맞춤형 금융상품 설계시스템(Financial Product Factory System)이란 온라인으로 접근하는 고객의 요구사항을 고려하여 고객에게 가장 적합한 금융상품을 실시간으로 설계하여 제공하는 시스템이다. 최근 들어 인터넷 뱅킹 고객의 수가 급증함에 따라 맞춤형 금융상품 설계시스템의 필요성이 대두되고 있으나, 이러한 시스템의 정의나 성격, 필요 기능, 구축 방안에 대한 연구가 되어 있지 않은 실정이다. 본 연구에서는 맞춤형 금융상품 설계시스템의 정의를 내리고, 이 시스템이 갖추어야 할 요구사항을 시스템과 서비스 측면에서 분석한 후, 이 요구사항을 반영하는 시스템의 아키텍처를 제안ㆍ구현한다

• Journal of Internet Computing and Services
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• v.16 no.5
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• pp.49-57
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• 2015

In this Paper, we introduce an efficient on-line software service using an application customized graphic offloading library. The software service based on graphic offloading provides high-end software, like a 3D graphic design tool, as an on-line software service through using a client graphic rendering. When software is executed on server, its graphic works are handled by a client's GPU, while its data works are handled by a server's CPU. To improve the performance, we apply an asynchronous transmission channel scheme to our developed basic graphic offloading engine. Also, we add optimized common module and application specific module to our engine. To do that, we introduce how to implement the application specific module using analyzing patterns of graphic related APIs and messages that are generated by an executed software process. Also, we propose how to design the optimized common module using server side information caching. Finally, through the performance comparison experiment, we show that improved offloading engine has the better performance than old basic offloading engine.