• Journal of Digital Convergence
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• v.15 no.4
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• pp.157-169
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• 2017

The purpose of this study is to understand the characteristics of O2O service which is emerging recently and to look for ways to take advantage of it. Recently, the emergence of various O2O services that utilize ICT technology of smartphone has attracted a lot of consumers. The study analyzed the characteristics of the O2O service and evaluated whether user satisfaction changes according to use safety. This study carried out a structured questionnaire, by collecting the material for the 421 general public in the country. Hypothesis tests showed that 4 characteristic of O2O services have positive impact on user satisfaction and regression analysis showed accuracy of information and pleasure have significant impact on user satisfaction. After cleaning up of these findings and discussing the theoretical and practical implications, this study provides direction for future research.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.36 no.12B
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• pp.1522-1536
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• 2011

Due to the advance of broadband communication networks including the Internet, the release of diverse media, and the busy life cycle of modern people, it became difficult to watch TV programs strictly according to the program schedule. Instead, demand to download and watch the programs at any time on TV is increasing. In order to meet the demand, terrestrial DTV broadcasters developed a TV service which provides various on-demand contents by integrating terrestrial DTV network and the Internet without enforcing viewers to subscribe broadcasting services such as IPTV or CableTV, and standardized it as OHTV(Open Hybrid TV). In this paper, we explain the current status of OHTV standard and worldwide hybrid TV services and their technical standards. We also provide a strategy for the next version of OHTV standard in order to enhance the value of OHTV.

• The Journal of the Korea Contents Association
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• v.13 no.9
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• pp.1-9
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• 2013

In recent, the cloud computing makes it possible to provide the on-demand provision of software, hardware, and data as a service in various IT fields. This paper uses the cloud computing techniques for the real time broadcasting service of virtual 3D contents. However, the existing related solutions have many problems that the load of the server is rapidly increased or the cost of the server is very high when the number of service users is increased. Therefore, we propose a new application virtualization method to solve these problems. It promises their stable operations in multi-user services because the proposed method does not execute the rendering commands of the application at the host server but delivers and executes them to clients via the Internet. Our performance experiments show that our proposed method outperforms the existing methods.

• Proceedings of the Korea Information Processing Society Conference
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• 2007.11a
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• pp.991-994
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• 2007

최근 컴퓨터 기술의 발전과 네트워크의 개방화 그리고 무선 모바일 통신 기술의 비약적인 보급으로 인하여 컴퓨팅 환경을 이루고 있는 각종 장치(PC, 모바일 단말, 저장장치, 네트워크 기기 등)가 다양한 형태의 보안 위협에 노출되어 데이터의 유실, 조작, 유출되어 금전적인 피해를 입거나 프라이버시 침해를 받고 있다. 이러한 문제를 근본적으로 해소하기 위하여 설립된 TCG(Trusted Computing Group)는 세계적인 IT 핵심기업들을 중심으로 구성된 비영리 단체로서 PC 혹은 모바일 기기 등의 단말과 서버 장비 그리고 저장 장치 및 네트워크로 구성된 컴퓨팅 환경에서 보안성 향상 및 데이터의 신뢰성을 제고하기 위하여 TPM(Trusted Platform Module)이라는 반도체 칩을 신뢰의 기반(root of trust)으로 한 신뢰 플랫폼을 제안하고 있다. 한편 SaaS(Software as a Service)는 패키지 형태의 소프트웨어를 네트워크 서비스 형태로 바꾸어 사용량에 비례한 요금제로 과금하는 방식을 채택하고 사용자가 온디맨드로 요청한 서비스를 적시에 제공하는 기술로 최근 전세계적으로 각광을 받고 있다. 이때 다양한 컴퓨팅 환경 안의 사용자에게 높은 신뢰성과 보안성 그리고 연속성을 갖는 SaaS 서비스를 제공하고 데이터의 무결성 및 비밀유지와 정확한 서비스 사용시간을 기록하고 업로드하는 기능들을 제공하는 SaaS 플랫폼은 TPM기반의 신뢰컴퓨팅 기술을 통하여 쉽게 구현될 수 있다. 본 논문에서는 일시적으로 네트워크와 차단된 상태의 PC 혹은 모바일 단말에서도 위의 조건들을 만족하는 SaaS 서비스를 지원하는 신뢰 플랫폼이 가져야 할 기능들에 대하여 분석-도출한 후 그러한 기능들을 제공하는 컴포넌트로 구성된 신뢰형 SaaS 사용자 플랫폼을 설계하였다.

• Journal of Information Technology Services
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• v.19 no.2
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• pp.49-67
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• 2020

On-Demand services have emerged as one of the core business strategies for delivering new experiential values by providing customized services in different user-needs nowadays. Based on the Stimulus-Organism-Response (S-O-R) framework, this paper focuses on the factors of environmental stimulation and emotional states of the demand-side that induce continuous intention of use from the On-Demand services. The study defines 'Informativeness', 'Fulfillment', 'Trust', and 'Convenience' as the properties of the On-Demand services and considers 'Playfulness', 'Customer Return on Investment (CROI)', and 'Service Excellence' as the aspects of the experiential values. The research shows that 'Fulfillment', 'Trust' and 'Convenience' affected the experiential value in 'Kakao Taxi (On-Demand transportation service)' while 'Informativeness', 'Fulfillment', 'Trust of platform', and 'Convenience' are represented as the related factors to the experiential value in 'Baedal Minjok (On-Demand food delivery service)'. The experiential value factors, 'CROI' and 'Service Excellence', are shown directly related to the continuous intention of use in both services. A partial mediation relationship is, furthermore, observed between the aspects of 'CROI' and 'Service Excellence' in Kakao Taxi and its 'Convenience' and 'Continuous intention of use.' In Baedal Minjok, a partial mediation relationship is found between the 'CROI' with its aspects of 'Trust of the platform', 'Convenience', and 'Continuous intention of use' as well. The results of this study may contribute a comprehensive understanding of the purpose of On-Demand services and its needs from the demand-side thus can be helpful for the supply-side.

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.35-48
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• 2021

With the advent of the Fourth Industrial Revolution, startups are leading the proliferation of logistics in life services in countries across the world. Logistics in life startups aim to differentiate themselves for traditional logistics companies by offering customized services that penetrate niche logistics market and enhance customer convenience and satisfaction. Through the development of mobile applications(apps) and platform a variety of life-enhancing services are becoming increasingly available to customers, such as on-demand, online-to-offline, convenience, reverse logistics, as well as last-mile delivery. In particular, logistics in life services are expanding into areas that include food delivery, home moving, cargo transport, laundry delivery, car washing, and car repair. In order for the logistics in life startups to succeed, they needs to offer highly usable apps to increase customer satisfaction and loyalty. Due to the nature of mobile phones, different evaluation criteria than those for websits should be used to determine the usability of apps. The purpose of this study is to evaluate the usability of representative Korean logistics in life apps through usability testing, discuss implications and offer improvement recommendations. Finally, the best Korean logistics app is compared with a top ranked app on Google Play for benchmarking purposes.

• Journal of Venture Innovation
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• v.1 no.1
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• pp.15-27
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• 2018

Interest in Fintech is extremely growing as O2O which means the binding of online and offline appears. The scale of private consumption in South korea reached about 700 trillion won, however, the online trading is only about 60 trillion won, which means 640 trillion won is still trading in offline. The reason the Fintech industry comes into the spotlight is because the foundation of related industries such as the rise of mobile traffic and the fast growth of the financial transaction through the mobile channel is forming. Especially, the introduction of payment systems among these Fintech industries offers convenience to the consumer. Mobile payment has been generalized in daily life such as utility bills and taxi fares. Use of O2O service in various industrial fields in commerce gives convenience to consumers and increase in sales to business in recent commercial transaction which is moving to on-demand channel services. People in smartphone life are supposed to find more convenient services for saving time using their phone, and this kind of environment makes the ordering goods and services through Fintech payments increase. The emergence of O2O services influences the development of Fintech industry and the emergence of convenient and reliable Fintech service through the deregulation of Fintech also affects the activation of O2O services. The complementary relationships between O2O services and Fintech would contribute to economic activation. From the standpoint of the researchers, I would like to further study the methods that can lead to a new paradigm of the financial payments industry through the development of Fintech and the drafts for the market expansion of the current offline commerce making it online in the advent of O2O services in variety industries.

• Information Systems Review
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• v.23 no.4
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• pp.103-125
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• 2021

Mobility services are rapidly developing along with information and communication technology (ICT) innovation. Recently, the on-demand mobility platform market is growing, and an environment is provided in which users can call services more conveniently and check the connection status in real time using smartphones. This study investigates the current status of users' perceptions and experiences of car-hailing mobility services such as KAKAO Taxi and UT Taxi, and it analyzes the factors affecting the intention to continuously use the car-hailing service, focusing on environmental and instrumental benefits and trust in driver and platform. In particular, this study examines whether the significance of the relationship between influencing factors and continuous use intention could vary depending on the degree of innovativeness and ICT utilization. The results of this study showed that perceived benefits (environmental benefits and convenience and economic instrumental benefits) and trust in driver had significant effects on increasing trust in platform. It was analyzed that the higher the trust in platform, the higher the intention to continuously use the car-hailing service. Furthermore, the influence of perceived environmental benefits and economic benefits on the trust in platform was different depending on the degree of individual innovativeness, and the influence of convenience and economic benefits on the trust in platform varied depending on the degree of ICT utilization. Referring to the results of this study, mobility service providers can better understand the current status of users' perceptions and trust for car-hailing services, and implement service promotion strategies suitable for individual characteristics.

• Journal of KIISE
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• v.43 no.8
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• pp.933-945
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• 2016

Sharing data by multiple users on the public storage, e.g., the cloud, is considered to be efficient because the cloud provides on-demand computing service at anytime and anywhere. Secure data sharing is achieved by fine-grained access control. Existing symmetric and public key encryption schemes are not suitable for secure data sharing because they support 1-to-1 relationship between a ciphertext and a secret key. Attribute based encryption supports fine-grained access control, however it incurs linearly increasing ciphertexts as the number of attributes increases. Additionally, the decryption process has high computational cost so that it is not applicable in case of resource-constrained environments. In this study, we propose an efficient attribute-based secure data sharing scheme with outsourceable decryption. The proposed scheme guarantees constant-size ciphertexts irrespective of the number of attributes. In case of static attributes, the computation cost to the user is reduced by delegating approximately 95.3% of decryption operations to the more powerful storage systems, whereas 72.3% of decryption operations are outsourced in terms of dynamic attributes.