• Title/Summary/Keyword: 오피니언 리더

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The Analysis on Users' Centrality in the Social Network and their Sentiment : Applying to Medical Web Forum on Alzheimer's Disease (사회연결망상의 우위와 감성 표현과의 관계 분석: 알츠하이머 웹포럼의 적용)

  • Lee, Min-Jung;Woo, Ji-Young
    • Journal of the Korea Society of Computer and Information
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    • v.20 no.6
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    • pp.127-140
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    • 2015
  • In this study, we aim to analyze the relationship between the centrality in the social network and the sentiment of medial web forum users. In recent, many people use online resources to obtain health and wellness information especially social media resources. In the medial web forum, people give and receive informational supports and emotional supports and this interaction forms the social network. We analyze the social network, derive node characteristics in terms of centrality and compare the centrality index and the sentiment score derived from users' messages. We found that as more people express their emotion, they possess higher central position in the network. Further, people who express positive emotion in their messages have higher central position in the network than people who have negative emotion. This study will help to identify influentials of emotional supports to others and finally to control the depression of Alzheimer's disease patients and their related ones.

Effect of the leader's behavioral integrity on the trust in leaders and voice behavior of the Members -moderating effect of phychological safety- (상사의 언행일치가 상사신뢰와 구성원의 발언행동에 미치는 영향 -심리적 안전감의 조절효과-)

  • Han, Jin-Hwan
    • Journal of Digital Convergence
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    • v.20 no.4
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    • pp.235-245
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    • 2022
  • This study confirmed the effects of leaders' behavioral integrity on organizational members' voice behavior. It verified whether trust in leaders mediates behavioral integrity and voice behavior and ascertained the moderating effect of members' psychological safety on trust in leaders and members' voice behavior through leaders' behavioral integrity. It targeted organizational members in the service industry, including insurance, securities, banks, consulting, and credit card companies, with a questionnaire survey carried out with 424 response copies. The study results confirmed a significant and positive effect of leaders' behavioral integrity on trust in leaders and voice behaviors. Second, trust in leaders was found to mediate between leaders' behavioral integrity and members' voice behavior. Third, members' psychological safety had a moderating effect on trust in leaders and members' voice behavior. When psychological safety was higher than average, there was a moderated mediating effect of psychological safety in the behavioral integrity on voice behavior with trust mediation in leaders. Therefore, this study has significance in that it was determined that trust in leaders and the psychological safety of the members are essential for leaders' behavioral integrity to enhance members' voice behavior.

The Moderate Effect of Market Maven to Intention of Word of Mouth on New Product (마켓메이븐이 신제품의 구전의도에 미치는 조절효과에 관한 연구)

  • Song, Yongtae
    • Journal of Digital Convergence
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    • v.14 no.10
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    • pp.241-252
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    • 2016
  • The purpose of this study is to explain the word-of-mouth communication that evolve differently from traditional marketing communications using existing mass media in an environment of the flooding of new products. In particular, people use digital devices as internet users and various communication is activated in blogs and communities. It is expanding that companies use market maven as a facilitator of communication. The role of Market maven due to the spread of the Internet seems to be more meaningful for marketing activities. Market maven is a look at how it should study moderate effect on word of mouth of new products. Empirical results show that perceived curiosity and perceived innovativeness of new product has a positive impact on the word of mouth of new product, and was confirmed in a moderate effect of market maven.

The Impact of Changes in Social Information Processing Mechanism on Social Consensus Making in the Information Society (정보화사회에 있어서 사회적 정보처리 메커니즘의 변화가 사회적 컨센서스 형성에 미치는 영향에 대한 연구)

  • Jin, Seung-Hye;Kim, Yong-Jin
    • Information Systems Review
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    • v.13 no.3
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    • pp.141-163
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    • 2011
  • The advancement of information technologies including the Internet has affected the way of social information processing as well as brought about the paradigm shift to the information society. Accordingly, it is very important to study the process of social information processing over the digital media through which social information is generated, distributed, and led to social consensus. In this study, we analyze the mechanism of social information processing, identify a process model of social consensus and institutionalization of the results, and finally propose a set of information processing characteristics on the internet media. We deploy the ethnographic approach to analyze the meaning of group behavior in the context of society to analyze two major events which happened in Korean society. The formation process of social consensus is found to consist of 5 steps: suggestion of social issues, selective reflection on public opinion, acceptance of the issues and diffusion, social consensus, and institutionalization and feedback. The key characteristics of information processing in the Internet is grouped into proactive response to an event, the changes in the role of opinion leader, the flexibility of proposal and analysis, greater scalability, relevance to consensus making, institutionalization and interaction. This study contributes to the literature by proposing a process model of social information processing which can be used as the basis for analyzing the social consensus making process from the social network perspective. In addition, this study suggests a new perspective where the utility of the Internet media can be understood from the social information processing so that other disciplines including politics, communications, and management can improve the decision making performance in utilizing the Internet media.

A Study on Improving Information Literacy of Marriage Immigrants through the Analysis of Marriage Immigrants Gatekeepers (결혼이주여성 게이트키퍼 분석을 통한 이주여성의 정보리터러시 향상 방안)

  • Lee, Yong-Jae;Cho, Yong-Wan
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.21 no.3
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    • pp.57-75
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    • 2010
  • The purpose of this study was to examine the level of information literacy of the marriage immigrant gatekeepers in Korea. To do this, 51 gatekeepers who live in Busan and Gyeongnam Province were surveyed and the result was compared with the result of another study that was conducted regarding 189 ordinary marriage immigrants living in Busan and Gyeongnam Province in 2009 and used the same survey instrument. As a result, the level of information literacy of the gatekeepers was superior to that of the ordinary marriage immigrants. Also, 14 gatekeepers were interviewed to investigate how they had higher level of information literacy than that of ordinary marriage immigrants. Through analysis of the interviews, "information use environments of the mother country" didn't support their information literacy, but "higher education level", "Korean language skills and bilingual/multilingual abilities", "experiences of information literacy education", "information-friendly home environment", "positive attitude toward life and active social participation" and "active utilization of several information service providers and media" could be the backgrounds of higher information literacy of the marriage immigrant gatekeepers. At the end of this study, some suggestions are made for improving the information literacy of the ordinary marriage immigrants.