• Management & Information Systems Review
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• v.36 no.3
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• pp.167-184
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• 2017

In this study, we investigated the effect of offline banking trust on smart banking trust. As influencing factors of smart banking trust, this study compared offline banking trust, smart banking's system quality, and information quality. For the empirical study, 186 questionnaire data were collected from smart banking users and the data were analyzed using Smart-PLS 2.0. As results, it was verified that there is trust transfer in FinTech service, by the significant effect of offline banking trust on smart banking trust. And it was proved that the effect of offline banking trust on smart banking trust is lower than that of smart banking itself. The contribution of this study can be seen in both academic and industrial aspects. First, it is the contribution of the academic aspect. Previous studies on banking were focused on either offline banking or smart banking. But this study, focus on the relationship between offline banking and online banking, proved that offline banking trust affects smart banking trust. Next, it is the industrial contribution. This study showed that offline banking characteristics of traditional commercial banks affect the trust of emerging smart banking service. This means that the emerging FinTech companies are not advantageous in the competition of trust building compared to traditional commercial banks. Unlike traditional commercial banks, the emerging FinTech is innovating the convenience of customers by arming them with new technologies such as mobile Internet, social network, cloud technology, and big data. However, these FinTech strengths alone can not guarantee sufficient trust needed for financial transactions, because banking customers do not change a habit or an inertia that they already have during using traditional banks. Therefore, emerging FinTech companies should strive to create destructive value that reflects the connection with various Internet services and the strength of online interaction such as social services, which have an advantage over customer contacts. And emerging FinTech companies should strive to build service trust, focused on young people with low resistance to new services.

• Journal of the Korean Society of Manufacturing Technology Engineers
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• v.11 no.2
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• pp.49-57
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• 2002

본 연구에서는 전자부품의 자동조립라인에서 매우 중요한 작업인 열코킹 검사, 납땜 및 납땜검사 작업공정을 보다 더 정밀하고 유연하게 수행할 수 있도록 오프라인 프로그램에의 자동교시기능을 갖는 지능형 로봇 제어 시스템 개발에 대한 연구를 수행하였다. 카메라 백 카바등의 전자부품의 자동조립라인은 작업의 난이도가 매우 높고, 고정밀도가 요구되고, 특히, 납펌 및 납땜 불량검사 작업의 셀은 전체 작업 셀 공정중에서 가장 불량률이 높다. 따라서 본 연구는 기존의 납땜 및 검사공정 셀의 구조를 개선하여 보다 더 높은 정밀도를 유지할 수 있고, 모델 변경에 대한 유연성 향상 및 불량율의 감소를 통한 시스템의 신뢰성을 증대시키기 위한 목적으로 수행된다. 이의 실현을 위한 세부내용으로는 셀의 구조개선, 로봇의 모델교체 및 성능향상, 고정도의 납땜 및 검사 기술, 오프라인 프로그래밍 (off-line programming, OLP)을 이용한 자동교시기법을 개발하여 지능형 시스템으로 새로운 셀을 구성하고, 이를 실제 카메라 백 카바등의 전자부품 조립 라인에 설치하여 실시간 구현을 실현하고자 한다.

• Proceedings of the Korea Information Processing Society Conference
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• 2001.10b
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• pp.1041-1044
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• 2001

신뢰할 수 없는 네트워크를 통한 패스워드 기반의 원거리 사용자 인증은 패스워드의 선택범위와 길이가 사용자의 기억력에 제한되는 낮은 안전성 때문에 오프라인 사전공격에 취약하다. 본 논문은 이산 대수 문제 해결의 어려움에 기반한 Diffie-Hellman 키 교환과 블록암호화 알고리듬 및 MAC을 이용하여 패스워드 기반 인증 및 키 협상 프로토콜을 제안한다. 제안된 프로토콜은 오프라인 사전공격을 예방할 수 있으며, 세션키와 패스워드 검증정보가 독립적이므로 공격자에게 패스워드가 노출되더라도 이전 세션의 복호화에 영향을 미치지 않는 전향적 보안성을 제공한다. 또한 세션키의 노출이 패스워드에 대한 정보를 노출시키지 않으며, 암호화 횟수와 메시지 크기를 최소화 하여 효율성을 극대화 하였다. 따라서 웹을 통한 홈뱅킹이나, 모바일 환경이 요구되는 셀룰러 폰에서의 사용자 인증처럼 제3의 신뢰 기관을 이용하지 않는 단순 직접 인증에 적합하다.

• The Journal of the Korea Contents Association
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• v.16 no.12
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• pp.707-723
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• 2016

The purpose of this study is to focus on the effects of different channel types of Word-of-Mouth on the product attitude. Additionally, the product involvement and gender are considered as moderating variables. The results of this study show that different word-of-mouth channel types have different effects on the product attitude, that is, off-line has more influence than on-line does. Also the product involvement moderates the relationship between the channel types of word-of-mouth and the product attitude, while the gender does not. The results imply that while building the word-of-mouth marketing strategy, companies should not only pay attention to the on-line media channel, but lay importance on the off-line communication channel.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.05a
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• pp.455-456
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• 2015

In O2O environment (Online-to-Offline), providers attract new customers via websites and lead them to pay online, then induce them again to offline when receiving products. Thus, online and offline channel is integrated and create synergy for marketing in O2O context. As online and offline channel coexist in O2O, consumers' perceptions for products and services that providers offer cannot help being different compared to an independent channel (i.e., either online or offline). Therefore, this research aims to explore the effect of perceived service quality on consumer's trust and attitude, who have purchased products in O2O context. For testing the hypothesized research model, the current paper conducts survey and empirical test.

• Journal of the Korea Society of Computer and Information
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• v.14 no.10
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• pp.133-139
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• 2009

A P2P technology in distributed computing fields is presented various methods to share resources between network connected peers. This is very efficient that a degree of resources to good use as compared with peers by using centralized network by a few servers. However peers to compose P2P system is not always online status, therefore it is difficult to support high reliability to user. In our previous work of this paper, it is contributing to reduce the loading rates to select of new resource support peer but a selection method the peers to share works to download resources is very simple that it is just selected about peer to have lowest job. In this paper, we reduced frequency offline peers by estimate based on a average value of success rates for peers.

• Journal of Korea Society of Industrial Information Systems
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• v.12 no.5
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• pp.183-200
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• 2007

This study examines the relationships between typical anticipated benefit factors of introducing online business activities by traditional brick-and-mortar shipping and port logistics companies and their performance in marketing mix and global competitiveness. Three major benefit factors were derived including improved trust, information acquiring and limitation of offline business activities. The three empirically derived critical synergy factors were then used to examine how they improve the firms performance in marketing mix and global competitiveness. The results of structural equation modeling method show that the anticipated benefit factors significantly influence the firms' performance in marketing mix. Subsequently, marketing mix significantly influence the firms' global competitiveness. The results provide useful guidelines for the shipping and port logistics firms to develop appropriate marketing mix strategies to improve their global competitiveness.

• Journal of Korea Society of Industrial Information Systems
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• v.11 no.3
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• pp.96-107
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• 2006

This paper explores the benefits provided by the adoption and implementation of electronic commerce in a particular SME-intensive productive environment: the geographical cluster. This study develops a conceptual framework that highlights the six types of benefits obtained by integrating online business with offline business. Using data from 73 traditional companies in Korean port clusters, factor analysis was used to figure out six benefits including sharing information, cost savings, value-added service, customer relationship, enhanced trust, and marketing efficiency. The six empirically derived critical benefit factors were then used to examine how they improve management performance of the traditional offline companies in the cluster measured by Balanced Scorecard(BSC). According to the results, we concluded that the offline firms in the cluster can take advantages of extending to online business.

• The Transactions of the Korea Information Processing Society
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• v.3 no.4
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• pp.915-925
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• 1996

In this paper, in order to find effective features which can handle variations in off-line handwritten numerals, we performed a comparative study on various sets of features. Results of experimental performance comparison shows that 4- directional features using contours and features which combined cross distance, cross, mesh and projection features are very effective for off-line handwritten numerals recognition in terms of recognition rates and recognition time. And in order to surmount limitation of recognition rate by a single neural network. we proposed a modularized neural network using majority voting and reliability factor with complex feature that mix effective features together. In order to verify the performance of the proposed method, the handwritten numeral databases of Concordia University of Canada and Dong-A University of Korea are used in the experiments. With the database of Concordia University, the recognition rate of 97.1%, the rejection rate of 1.5%, the error rate of 1.4% and the reliability of 98.5% are obtained ; and with the database of Dong-A University, there cognition rate of 98%, the rejection rate of 1.2%, the error rate of 0.8%, the reliability o99.1% are obtained.

• Culinary science and hospitality research
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• v.20 no.6
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• pp.159-174
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• 2014

The purpose of this study is to examine the relationships among vividness, consensus, reliability, homogeneity, ties and acceptance of WOM (Word Of Mouth), consumer attitude, SNS WOM transmission, offline WOM transmission, and visit intention perceived by married women consumers who learned SNS WOM regarding restaurants. This study performed a survey targeting married women, focusing on broadcasting stations, department stores, major supermarkets, government offices, and cultural centers in Busan. The surveying period was from March 1, 2014 to March 31, 2014. 304 questionnaires were used for the final analysis. As a result of the analysis, it could be concluded that vivid and reliable SNS words raise the level of acceptance of WOM, reliability makes consumer attitude positive, and homogeneity raises the level of acceptance of WOM, consumer attitude, SNS WOM transmission, and offline WOM transmission intention. In addition, it could be confirmed that acceptance of WOM have significant effects on consumer attitude and offline WOM transmission, and consumer attitude have positive effects on SNS WOM transmission, offline WOM transmission, and visit intention. Lastly, it could be learned that SNS WOM transmission and offline WOM transmission have significant effects on visit intention.