• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2022.11a
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• pp.222-224
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• 2022

지난 2021년, 국내 최초로 온라인 소비가 오프라인 소비를 뛰어넘을 정도로 언택트 경제가 급부상하였다. 덕분에 언택트 시장의 주도권을 가진 라이브 커머스는 무서운 속도로 성장하고 있고, 이는 적어도 2023년까지 이어질 것으로 예상된다. 중소기업은 물론 대기업, 심지어 개인까지 라이브 커머스 시장에 탑승한 현재, 라이브 커머스 시장의 경쟁력은 점차 사라지고 있다. 이로 인해 공급자들은 차별성을 두기 위해 여전히 다양한 방법을 찾아 시도하고 있다. 본 논문에서는 계속해서 수요되는 라이브 커머스 시장에서 경쟁력을 갖출 수 있는 방법으로 LED Wall의 활용을 제안한다.

• The Journal of the Korea Contents Association
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• v.21 no.1
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• pp.55-65
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• 2021

The purpose of this study is to explore whether entering the overseas market can be an opportunity in overcoming the limitations of the single profit structure in which the traditional performing arts industry relies on public support. To this end, we applied the concept of industrial value-chain and business model and divided the overseas market entry process into four stages-preparation, promotion, harvest, and follow-up. Based on three case-studies that actively pursued overseas market development with market-oriented thinking in the field of traditional music, the relevant entry model of overseas market for the Korean traditional performing arts industry was suggested. Although the overseas market is not yet a major source of revenue, the traditional performing arts teams searching for profit diversification can consider the overseas entry model derived from this study. Also as found in case studies, the Korean government should establish an institutional system to foster planning and distribution experts in charge of overseas markets for the traditional performing arts, and develop a long-term information provision program away from the one-time expense support.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.6
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• pp.9-21
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• 2014

Source and use of investment money in the content business has been subject to closer attention, This study attempts to identify the information asymmetry problem in the performing art are, focusing on the Korean musical play. Despite the various discussions in the venture capital practice in the performing art area, there has been few studies analyzing the investors' perspective. While juggling with the 'artistic value' and 'rate of return', the investors are concerned about the 'transparency' of the performing art practice. When coupled with the subjective judgment of 'artistic value', the information asymmetry between the investor and the performing art manager becomes more delicate. In the performing art business, 'SPC(Special Purpose Company)' is considered a possible solution to organize the deal structure in this field. This study analyzes the role of SPC regarding the information asymmetry problem.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.215-222
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• 2022

This study summarizes the basic concepts of NFT art and analyzes trends in the domestic and international NFT market to provide a better understanding of the art form to suggest various ways to utilize the art in near future when social interests in technologies such as metaverse, block chain, and NFTs are continuously increasing. In addition, by examining the rapid development and process of blockchain technology in overseas markets, and confirming cases of information transfer to various metaverses such as cryptocurrency and NFT technology, the aim is to present a foothold for the future direction of national arts in general. To this end, in order to analyze consumers' perceptions and preferences, and to draw conclusions about current NFT arts at home and abroad, a survey was conducted on NFT awareness among participants of an art fair in Gwangjin-gu, Seoul. It is hoped that this study will become a cornerstone of research on NFT works and NFT art industry, which is becoming a global issue.

• (The) Research of the performance art and culture
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• no.18
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• pp.449-480
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• 2009

In this paper, I tried to study the change of the Chinese performing arts market during the 10th 5year development plan, from year 2001 to year 2005 by both of the quantitative and qualitative analysis, because it's really the time when we need to understand the growing market of chinese culture along with the development of the Chinese cultural industry. During that period, the Chinese government developed the policy to establish a healthy cultural market and strengthen it's cultural power; the parts who product the piece of performing arts including the performing troupes, the theatres and the production companies were consolidated and became familiar to market through the reformation of the organization; and the audience who consume the performing arts and entertainments still shows very Chinese characteristics in the cities and villages. In the village, the audiences invite the troupe to play their local theatre in many occasions of their life according to their traditional beliefs, also somehow to show their wealth. The fact that the local governments and the companies are very important consumer groups in China is also very 'Chinese' characteristics. It means that Chinese performing arts are still more or less under the influence of the political ideas. Nonetheless it is worthy of notice that Chinese performing arts not only develope the new contents in very creative way and also try to learn the knowhow of the excellent items of foreign countries by inviting them to the festivals or organize a co-productions on the basis of the upgraded cultural power through the 10th 5 year development plan.

• Trans-
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• v.16
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• pp.33-68
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• 2024

In a rapidly growing digital economic environment, NFT has emerged as a hot topic in the art field. However, in China, NFT art is developing slowly due to constraints related to China's political economy and socio-cultural situation. Due to strict management and control, the circulation of cryptocurrency is limited, and the level of public awareness and acceptance of NFT art and market maturity are still low. Despite these limitations, this paper predicts that Chinese art creators and market participants can build an online personal art IP model that suits the characteristics of the Chinese market and explores the current status and possibilities.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.10
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• pp.4432-4439
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• 2012

Previous studies on art pricing mostly focused on auction data because of the limitation of non-auction market data. This study investigated on both auction and non-auction markets to see the difference in art pricing mechanisms of both markets. Especially, while prior hedonic models included only quantatative variables to predict art prices, we added a qualitative measure, artistic value of a artwork, along with the original hedonic model to develop a more comprehensive model, and tested if his change may make more precise predictions. As a result, when we did not divide our data into auction and non-auction groups, we did not find any significant difference between the original hedonic model and the new model including artistic value. However, when we separated non-auction group from auction group, we found that predicted prices in the new model showed significantly closer values to the actual prices. This study contributes to our knowledge on art pricing by showing that artistic value may have important but differential impacts on different art dealing channels.

• Review of Culture and Economy
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• v.20 no.3
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• pp.61-85
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• 2017

It is recognized universally that international cultural exchanges have the potential to weaken ethnic rivalries and conflicts and promote cultural diversity rather than commercial interests. However, there are often cases in which these exchanges are transformed into private businesses with a great success in markets due to changes in cultural consumption patterns. This research aims to analyze the performance of international cultural exchanges and to develop a policy model that can guide the overseas market performance for Korean traditional performing arts. This study analyzes domestic and foreign cases for comparison. The domestic case is drawn from the research report published by Korea Arts Management Service and the foreign case is Ireland's Riverdance. The results of this study indicate that the policy political model in which a traditional culture may be translated globally with innovative performing activities has the potential to raise market performance overseas.

• Journal of the Korea Construction Safety Engineering Association
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• s.45
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• pp.48-53
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• 2008

대통령자문 건설기술 건축문화선진화위원회가 이례적으로 건축물이 아닌 작품을 선정했다. 젊은 아티스트들의 작품을 전시. 판매하고 다양한 공연도 펼치는 홍대 앞의 명물 '프리마켓(www.freemarket.or.kr)'이 바로 그것이다. 일상 예술창작센터가 운영하는 프리마켓은 생활창작 아티스트 100여명이 만든 예술성을 지난 독창적인 생활용품과 장신구 미술작품 등을 전시 판매하는 곳으로 홍대 앞 어린이 놀이터 '홍익어린이공원'내에 매주 토요일 오후에 운영도는 거리 마켓이다. 유럽등지에 성행하는 Flea market(중고물품이나 생활용품을 교환 매매하는곳)과는 완전히 다른 개념인 free market 즉, 창작품과 창작행위가 펼쳐지는 예술시장인 것이다. 따라서 이곳을 찾은 외국인들은 그들 나라에서 보아왔던 Flea market로 착각하는 일도 흔히 발행하기도 하지만 어쨌든, 도심 속 외진 곳에 버려질 뻔했던 공간이 새롭게 태어나고 있는 점에서 매우 관심을 갖게 하는 곳이다.

• 프린팅코리아
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• v.8 no.4
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• pp.108-111
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• 2009

Painter X의 한글 버전이 최근 출시됐다. Painter는 수채와, 유화 등 예술적인 이미지를 구현해 주는 프로그램으로, 포토샵보다 예술적이고 동화적인 이미지를 구현할 수 있어 디자인 및 사진 시장에서 새로운 조류로 각광받고 있다. 이번 호는 Cloning을 통한 수채화 및 동양화 제작 방법에 대해 알아본다.