• The Korean Journal of Applied Statistics
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• v.26 no.3
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• pp.441-452
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• 2013

This study analyzed the relationship between key film and a box office record success factors based on movies released in the first quarter of 2013 in Korea. An over-fitting problem can happen if there are too many explanatory variables inserted to regression model; in addition, there is a risk that the estimator is instable when there is multi-collinearity among the explanatory variables. For this reason, optimal variable selection based on high explanatory variables in box-office performance is of importance. Among the numerous ways to select variables, LASSO estimation applied by a generalized linear model has the smallest prediction error that can efficiently and quickly find variables with the highest explanatory power to box-office performance in order.

• Annual Conference on Human and Language Technology
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• 2019.10a
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• pp.443-448
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• 2019

본 논문은 공공 데이터 Open API와 TMDB(The Movie Database) API를 이용하여 사용자의 선호 영화를 Google에서 제공해주는 Tensoflow로 인공신경망 딥러닝 학습하여 사용자가 선호하는 영화를 맞춤 추천하는 애플리케이션의 설계 및 구현에 대하여 서술한다. 본 애플리케이션은 사용자가 쉽게 영화를 추천받을 수 있도록 만들어진 애플리케이션으로 기존의 필터링 방식으로 추천하는 방식의 애플리케이션들과 달리 사용자의 취향을 딥러닝 학습을 통해 최적의 영화 Contents를 추천함과 아울러 기존 영화의 특성을 학습하여 흥행할 신규 영화를 예측하는 기능 또한 제공한다. 본 애플리케이션에 사용된 신규 영화 흥행 예측 모델은 약 85%의 정확도를 보이며 사용자 맞춤추천의 경우 기존 장르 추천이나 협업 필터링 추천보다 딥러닝을 통한 장르, 감독, 배우 등의 보다 세밀한 학습 추천이 가능하다.

• The Journal of the Korea Contents Association
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• v.15 no.6
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• pp.179-190
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• 2015

The current movie world is called the era of faction hot-wind by the continuous hits of faction films. The interpretation of the missing 15 days in the Annals of the Joseon Dynasty during Gwang-hae's reign based on one sentence in the record makes 'faction' that there was another king, drives audiences to absorption and imagination in the faction film < Gwang-hae: The Man Who Became King >. Furthermore, this film redefined historical king Gwang-hae as an ambivalent image through Gwang-hae and Ha-sun who filled the role as the king in it. Also, this film was appraised by reviews of reinterpretation of the image of leader who people want and hit success when the film released before the season of the presidential election. This thesis considers 'Faction' which is marked as a new image content and analyzes the film < Gwang-hae: The Man Who Became King > which is listed as Korea's all-time sixth highest grossing film with 12,323,555 tickets sold nationwide by three sections; < Gwang-hae: The Man Who Became King > as faction film, two images of Gwang-hae, and the appropriateness of film release time. In conclusion, the film < Gwang-hae: The Man Who Became King >. succeeded since it communicated with people to satisfy their wishes and taste. It would be necessary to study and analyze the basic connection between the trend of movies and Strategic elements of the box-office results, and a significant stride for progression of the movies.

• Proceedings of the KAIS Fall Conference
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• 2011.12a
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• pp.131-135
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• 2011

본 논문은 한국 영화산업에서 스토리텔링이 더욱 중요해져감에 따라 한국 다큐멘터리영화의 스토리텔링 전략에 관한 연구이다. 흥행에 성공한 다큐멘터리 영화<워낭소리>와 흥행에 실패한 <트루맛쇼>의 스토리텔링을 비교 분석함으로써 다큐멘터리에서의 스토리텔링의 방향성을 제시하고자 히였다.

• The Journal of the Korea Contents Association
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• v.19 no.5
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• pp.147-162
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• 2019

This study investigates the relationship between the online WOMs(such as volume of blogs, articles, reviews, searches) and the number of audience of successful film.The results are as follow: Frist, using a curve-estimation method, the results show that the longitudinal trends of the online WOMs can be best described by a cubic indicating. Second, using panel analysis in model(t) the volume of blogs, reviews, and searches is positively associated with the number of audience. All of the variables' coefficient are significant. However the volume of articles is negatively related to the number of audience with a significant coefficient.

• Journal of Digital Convergence
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• v.16 no.9
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• pp.405-412
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• 2018

When a film company decides whether to invest or not in a scenario is the appropriate time to predict box office success. In response to market demands, AI based scenario analysis service has been launched, yet the algorithm is by no means perfect. The purpose of this study is to present a prediction model of movie scenario's box office hit based on human brain processing mechanism. In order to derive patterns of visual, auditory, and cognitive stimuli on the time spectrum of box office animation hit, this study applied Weber's law and brain mechanism. The results are as follow. First, the frequency of brain stimulation in the biggest box office movies was 1.79 times greater than that in the failure movies. Second, in the box office success, the cognitive stimuli codes are spread evenly, whereas in the failure, concentrated among few intervals. Third, in the box office success movie, cognitive stimuli which have big cognition load appeared alone, whereas visual and auditory stimuli which have little cognitive load appeared simultaneously.

• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.325-326
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• 2012

세 얼간이는 국내 포탈 사이트에 평점 등록한 네티즌만 2만여 명이 넘었으며, 네이버 9.43, 다음 9.7, 네이트 9.5 등의 평점으로 역대 영화 평점 순위 1위를 차지했다. 반지의 제왕 같은 판타지 블록버스터, 타이타닉, 대부 등 세계적인 흥행으로 전설이 되어버린 작품들의 기록을 뛰어넘는 것으로 전 세계 부동의 흥행 1위 아바타를 뛰어넘고, 700억 원이 넘는 수익을 창출했다. 세 얼간이가 성공할 수 있었던 것은 몇 가지로 볼 수 있는데 영화 전편에 걸친 스토리텔링과 비선형적 스토리구성, 모션의 활용, 사운드의 활용, 이벤트의 활용 등 인터랙션과 스토리텔링의 효과가 우수하였다고 사료한다.

• The Journal of the Korea Contents Association
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• v.12 no.7
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• pp.40-53
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• 2012

In the past, the elements that determine the movie performance were directors, movie stars, the number of opening screens, on-line ratings or distributing agencies. However, the word-of-mouth effect has changed this trends. So the influence of word of mouth grows more and more strong at this stage of the Internet and smart phones being widely prevalent. I fix my sight upon SNS which is one of the medium of arousing the word-of-mouth effect, and I have a purpose to cast light upon a real example of the influence of SNS on the movie performance. The way is to analyze SNS activities that accompany the process of production and showing of , which is said to have had an beneficial effect of SNS among the enormously successful movies last year. It is relevant to provide a new milestone regarding the movie performance through the successful case of SNS activities by examining the word-of-mouth activities through SNS in the manner of the period division of the pre-release, the early stage of release and the maturity.

• Cartoon and Animation Studies
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• s.36
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• pp.511-551
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• 2014

This study has examined genre tastes of Hollywood movies in Korea. A concept of cultural discount suggests that Hollywood film in foreign countries would be received differently according to its specific attributes. Following the suggestion of cultural discount, this study examines how local reception of Hollywood movies is different in Korea, focusing on film genre, production budget, and U.S. box office. The results show that genres are useful variables for such analysis, indicating that certain film genres are indeed suffering from relatively high cultural discount at the level of Hollywood movie import/distribution. Comedy, specifically, constitutes the crucial particularistic movie genre. However, this study does not find out any significant effect of movie genres on the box office in Korea, controlling the effect of U.S. box office and production budget. As Hollywood studios have recently produced multi-genre movies rather than genre-specific movies to induce a variety of audience who have different movie tastes, the influences of cultural discount disappeared among imported Hollywood movies in Korea. This study also reveals that Hollywood movies of high production budget and of successful U.S. box office are more preferred in Korea.

• The Journal of the Korea Contents Association
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• v.17 no.10
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• pp.503-517
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• 2017

After a few recent documentary films had commercial success, factors for their success are getting attention. This paper explores the factors of the financial success of two documentary films. "My Love, Don't Cross That River" gained extended popularity with its universal message, and "Two Doors" conveyed a poweful political message. This paper conducted a case study by inteviewing production directors and distribution managers. Analysis was based on the three categories suggested by Litman and Kohl(1989): creative sphere, distribution-scheduling release pattern, and marketing efforts. Findings present the common factors of the two movies' success in the following areas: persons and events showing a powerful reality, a message with new and fresh insight, artistic quality, distribution strategy with timely scheduling, release time (period), public relations, and advertising.. In addition, "My Love, Don't Cross That River" was helped by a sufficient budget for scheduling/releasing and advertising. Its wide-release stratergy worked as well. "Two Doors" was aided by the government support for release and by the special factor called 'Participating viewer'. By examining the factors of documentary films' commercial success, this study has an implication for the popularization of documentary movies by indicating how to strategically apply relevant factors.