• The Journal of the Korea Contents Association
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• v.18 no.5
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• pp.357-366
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• 2018

This study analyzed the factors affecting box office performance of 200 movies released at the Chinese theater in 2015. The results showed that main actor power, online rating, production power, and Chinese film were sighificant factors which influenced box office, while the distribution power, genre, IP utilization and integration of production and distribution were insignificant. These results mean that online marketing factors such as the popularity index of the main actors evaluated on the internet and the online rating are affecting box office performances in Chinese theaters.

• Proceedings of the Korea Information Processing Society Conference
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• 2014.04a
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• pp.642-644
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• 2014

정보의 폭발적인 증가로 인해 사용자들은 오히려 원하는 정보를 빠른 시간에 얻는 것이 힘들어졌다. 따라서 이 문제를 해결하기 위한 다양한 방식의 새로운 서비스들이 제공되고 있다. 추천 시스템 중에서 영화를 추천해주는 방법에는 사용되는 알고리즘에는 협업필터링 방법이 가장 성공한 알고리즘으로 사용되고 있다. 협업 필터링 방법은 사용자가 자발적으로 입력한 선호도 평가치를 바탕으로 추천 하고자 하는 사용자와 취향이 비슷하다고 판단되는 사람들 즉, 최근접 이웃을 구하고 최근접 이웃의 선호도 평가치를 바탕으로 사용자에게 영화를 추천을 해주는 기법이다. 그러나 협업 필터링에는 몇 가지 대표적인 문제점이 있으며 희박성 및 확장성, 투명성이 있다. 본 논문에서는 영화 추천 시스템에서의 협업필터링의 희박성 문제를 보완하고자 개개인의 성향을 반영하여 효율이 좋은 추천 방법을 제안하고 하둡에서 성능평가를 하였다.

• Journal of Korea Entertainment Industry Association
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• v.13 no.6
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• pp.103-111
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• 2019

Under the background of globalization, the borderless nature of film and television language makes the exchange of film as the carrier become an important part of cultural exchanges in various countries. Therefore, film co-production between China and the United States, China and Japan, China and South Korea and other countries has become an important part of the current Chinese film industry. Among them, China and South Korea are close neighbors, and the exchanges between the two countries' films are also increasing. Korean movies have recovered since the 1990s, and they prospered at the beginning of the 21st century, and have formed a unique influence in the international community, especially in crime, suspense, love and other types of films. The co-production of Chinese and Korean films began to appear in 2000, and the signing of the "China-Korea Co-production Film Agreement" in 2014 prompted the rapid convergence of Chinese and Korean film co-productions. However, the co-productions of China and South Korea did not achieve good expectations in terms of communication effects and market evaluation. This article will use the "cultural discount" theory in cross-cultural communication to analyze the reasons for the cultural discounts produced by Chinese and Korean co-productions and how to avoid this phenomenon to the maximum extent.

• The Journal of the Convergence on Culture Technology
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• v.9 no.4
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• pp.105-112
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• 2023

This study is an example of a Cinema Therapy class through the movie Life of Pi (2013). Cinema Therapy proceeds through the process of identification, empathy, projection, and observational learning through the cinema. Through research, students objectively examine the situation of the characters in the movie, identify themselves, and empathize with them. Students evaluate the situation of the character in the movie, and indirectly experience the hardships facing the character in the movie through the answer to "What would you do if I were the main character?" and think about what they would do. I admire the outstanding points of the main character and reflect on my life. Through this process, students examine the situation of their emotions and problems and specifically suggest ways to solve them. In the end, students' emotions can be fully healed through the movie. Healing through the cinema should start with the selection of the cinema in consideration of the healer's client. It is also necessary to sufficiently present a specific method of applying this. It is expected that the cinema healing plan will be able to develop further by presenting various healing methods in the future.

• Design Convergence Study
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• v.15 no.2
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• pp.347-368
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• 2016

Recently, researches for the word of mouth(WOM) imply that consumers use WOM informations of products in their purchase process. This study suggests methods using opinion mining and visualization to understand consumers' opinion of each goods and each markets. For this study we conduct research that includes developing domain ontology based on reviews confined to "movie" category because people who want to have watching movie refer other's movie reviews recently, and it is analyzed by opinion mining and visualization. It has differences comparing other researches as conducting attribution classification of evaluation factors and comprising verbal dictionary about evaluation factors when we conduct ontology process for analyzing. We want to prove through the result if research method will be valid. Results derived from this study can be largely divided into three. First, This research explains methods of developing domain ontology using keyword extraction and topic modeling. Second, We visualize reviews of each movie to understand overall audiences' opinion about specific movies. Third, We find clusters that consist of products which evaluated similar assessments in accordance with the evaluation results for the product. Case study of this research largely shows three clusters containing 130 movies that are used according to audiences'opinion.

• The Journal of the Korea Contents Association
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• v.17 no.12
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• pp.644-657
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• 2017

A golden age for Korean documentary films has begun in the 2010s. At present, the success of documentary film is attracting interest than any time in history. To meet the timely demand, the present study conducted research on success factors of documentary films for the first time. This study adopted the three categories of Litman's film success factors (creative domain, distribution domain, and marketing domain) and integrated to the cases of Korean documentary films to extract 12 success factors of documentary films through experts' validation process. Moreover, this study applied AHP method and examined the relative importance of success factors of documentary films. The result was as follows. The significant success factors mostly were found within creative domain. Documentaries that feature common themes rated the distribution/marketing factors highly whereas documentaries that cover socio-political themes rated highly the governments funding and infrastructure building. With regard to the online phenomenon of participating viewer, there was a gap in perception: the production field rated it high while the distribution/marketing field rated it relatively low. These success factors and priority will be used as baseline data in diverse fields related to documentary films, and provide significant implications to documentary film staff, policy makers, and researchers.

• Journal of Korea Entertainment Industry Association
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• v.13 no.7
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• pp.1-13
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• 2019

This study tried to explore the contents of film critics' reviews reported in the press. Based on fifty nine Korean movies with over 100,000 audience in 2017, this study collected 1113 reviews from fifty five movies with the exception of four without reviews. This study focused on the correlation between film's overall quality and four evaluation items such as directing, acting, story, and the visual. Examining the difference in the report timing of the review, the length of the review, and the intensity of the opinion, this study also analyzed the relationship between the internal aspects of reviews and box office performance. According to the results, the valence of critics' reviews was generally positive. Looking at the difference of reporting time, this valence was higher in the week before release than in the release week of film. The evaluation items of reviews were highly covered both before movie release and in the opening week. These were significantly declined in the second week of release. In the relationship between the number of reviews by each movie and box office performance, a positive correlation was found.

• The Journal of the Korea Contents Association
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• v.8 no.1
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• pp.367-376
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• 2008

The purpose of this essay is to check what are the problems of the current Korean independent films and to find the solutions for effective circulation of the Korean independent films in terms of its intimacy to public. For this, I would like to define 'independent film' and 'its ambiguous distinction', and then I presented the current issues of the Korean independent films and suggested the alternatives of the effective circulation of its production and distribution. Independent films can be defined through our understanding and identification, and it is significant of mutual communication with the audience, so that I will classify the cases of box office of the independent films. The effectiveness of production can be suggested by lower budget and many financial supports, and the effectiveness of distribution is to have many occasions to release, to benefit with them and to release in many festivals. The effort of independent filmmakers, mutual communication between filmmakers and the audience, and the official supporting system will make it possible for effective production and distribution. With this possibility, the future of Korean independent film will be bright.

• Journal of Internet Computing and Services
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• v.16 no.2
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• pp.41-48
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• 2015

On movie review sites, movie ratings are determined by netizens' subjective judgement. This means that inconsistency between ratings and opinions from netizens often occurs. To solve this problem, this paper proposes sentiment sentence sets which affect movie evaluation, and apply sets to comments to infer ratings. Creation of sentiment sentence sets is consisted of two stages, construction of sentiment word dictionary and creation of sentiment sentences for sentiment estimation. Sentiment word dictionary contains sentimental words and its polarities included in reviews. Elements of sentiment sentences are combined with movie related noun and predicate from words sentiment word dictionary. In this study, to make correspondence between polarity of sentiment sentence and sentiment word dictionary, sentiment sentences which have different polarity with sentiment word dictionary are removed. The scores of comments are calculated by applying averages of sentiment sentences elements. The result of experiment shows that sentence scores from sentiment sentence sets are closer to reflect real opinion of comments than ratings by netizens'.

• The Journal of Society for e-Business Studies
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• v.25 no.2
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• pp.49-63
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• 2020

The accurate prediction of box office in the early stage is crucial for film industry to make better managerial decision. With aims to improve the prediction performance, the purpose of this paper is to evaluate the use of machine learning methods. We tested both classification and regression based methods including k-NN, SVM and Random Forest. We first evaluate input variables, which show that reputation-related information generated during the first two-week period after release is significant. Prediction test results show that regression based methods provides lower prediction error, and Random Forest particularly outperforms other machine learning methods. Regression based method has better prediction power when films have small box office earnings. On the other hand, classification based method works better for predicting large box office earnings.