• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.99-100
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• 2019

중국의 오랜 역사는 영화 제작에서도 중요한 소재이자, 기반이다. 실제로 세계 시장을 향한 전통적 소재의 영화가 다수 제작되고 있다. 이에 연구자는 영화 속에 나타난 중국적 요소를 체계화하고 분석하여 중국 영화의 발전에 기여하고자 한다. 그럼으로써 깊은 문화의 유산을 알리고, 효과적으로 관객에게 전달할 수 있는 방법론을 체계화하고자 한다. 이를 위해 본 연구에서는 장이머우(張藝謀)의 초기 영화에 나타난 중국적 요소를 중심으로 연구를 수행하고자 한다.

• The Journal of the Korea Contents Association
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• v.13 no.4
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• pp.125-136
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• 2013

This paper studied the transition of changes in social status of the film since 1980s' Korea. After accepting the changes in social status of the film as the legitimation process of recognition for social and cultural value, this study investigated those influencing factors. For the purpose, opportunity structure in social movement theory was engaged as a theoretical background. The structured opportunity, which was considered as external variables of the film world, was divided into chance and risk factors. In this paper, the opportunity factors, affecting the legitimation process of film, included the emergence of popular culture movement. The risk factors, being considered as the violation of American filmdom and the consequential response of strategies were also researched. Those factors were responsible not only for external variables of filmdom, but also for compensators and competitors in the legitimation process of the film. Since 1980s', cultural industrial growth and democratization generation's entry into the film world affected the legitimation of the film as significant cultural product. Besides, the threat of American film industry changed rationality and competitive landscape of Korean film world.

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.257-267
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• 2021

This study warns of the dangers of pre-marketing that is too preoccupied with raising market expectations before release at the film market level, and provides practical implications that the lower the level of mismatch of market expectations, the more ideal performance can be achieved. The level of expectation before release and satisfaction after release were measured by each movie rating, and the difference was calculated as the inconsistency of expectations. In raising expectations before the release, the expert rating among the star power, director power, expert rating, and number of screens has a significant influence. It was confirmed that the level of expectation before the release had a positive effect on the rating after the release, but had a negative effect on the level of discordance. In addition, the hypothesis that the higher the expectation level before the release, the greater the inconsistency, and the hypothesis that the higher the expectation inconsistency has a negative effect on the box office level is supported. This provides various implications for marketing carried out before or after the release of a movie to film-related practitioners for products with low involvement or emotional content such as movies.

• Proceedings of the Korean Society of Computer Information Conference
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• 2013.07a
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• pp.275-278
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• 2013

영화의 흥행 요소를 파악하여 영화의 흥행 여부를 예측하는 것은 영화의 수익성 부분에서 아주 중요하다. 영화 시장이 과거와는 다르게 증가함에 따라, 다양한 영화 흥행에 관한 예측 연구들이 개발되었다. 본 논문에서는 영화 흥행 요소들을 수집하고 다중회귀 분석을 통해서 유의수준을 만족하는 흥행 요소들을 선택한다. 그 후, 이러한 요소들을 예측 방법들의 입력값으로 사용하여 영화 흥행을 예측한다. 성능을 비교하기 위해 본 논문에서 제안한 방법과 현재 개발된 영화 흥행 예측 방법(다중회귀, 의사결정트리, 인공신경망)들을 정확도와 평균제곱근오차를 통해 예측 모형의 성능을 비교한다. 그 결과, 다중 회귀 분석을 통해 유의한 흥행요소들만을 고려한 예측 방법의 정확도가 모든 흥행 요소들을 고려한 예측 방법보다 평균 8.2% 향상되었고, 현재까지 개발된 영화 흥행 예측 방법보다 더 높은 예측 성능을 보여준다.

• Korean journal of communication and information
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• v.39
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• pp.355-384
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• 2007

The objective of this study is to see the characteristics of Korean films exported in Japan: preferred genres, casting of Korean wave star, major distributors' releases, number of spectators in domestic market. According to the analysis, first of all, Japanese movie goers prefer Korean melo-movies compared with Korean spectators who tend to like comics. It is also proven that Korean wave stars have been cast largely in Korean films exported in Japan. Furthermore, the big hit Korean films that have been distributed by 3 majors have been preferred by Japanese importers. That means the brand power of Korean distributors and release performance in domestic market can influence directly the exportation of films.

• 월간 기계설비
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• s.288
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• pp.75-80
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• 2014

나사식 가단주철제 관이음쇠는 신한메탈, 영화테크(전신 영화금속) 외 국산 8개사, 중국산 9개사 등 모두 17개사가 공급에 참여하고 있다. 그러나 심한 가격경쟁으로 짝퉁과 중국산 제품이 판치는 시장에서 100% 국내 가공으로 최고의 품질을 자랑하며 고객과 신뢰를 쌓아가기란 여간 어렵지 않다. 나사식 가단주철제 관이음쇠 분야의 명품을 꼽으라면 설비건설업계는 대부분 다이아몬드가 표시된 제품을 집는다. 다이아몬드 표시로 더 알려진 관이음쇠 생산업체인 (주)신한메탈(대표 전진화)은 작년에 영화금속의 나사식 관이음쇠 부문을 인수한 후 경쟁력을 더욱 강화한데 이어 최근에는 엘보, 티 등 스테인리스 조인트 가공시장에 본격 진출하기 위해 생산시설 도입에 박차를 가하고 있다.

• The Journal of the Korea Contents Association
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• v.13 no.5
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• pp.420-435
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• 2013

Film industry is a high value-added industries, and boosts the self-esteem of the people, as a measure of a country's culture, the country's strategic industries. However, China's film industry, making elevated by an exclusive screening sector consists unprofessional experiencing difficulties, such as investment, high taxes, and entrance fees, disparities between urban and rural development, piracy. To solve these problems, this study used the literature research methods, including books, papers related to domestic research. The results shows that china's film industry need to reform the production, distribution, screenings and build a plan such as the reasonable admission fee, movie-related professional manpower, additional market activation, and the balanced development of the theatre chain, the expansion of the global market space.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.42 no.5
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• pp.1020-1026
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• 2017

Korean movies are now entering the global market without staying in the domestic market. Especially, despite the fact that the foreign films are imported and opened to the domestic market very much, there are more domestic films that have succeeded in box office success. In this paper, we try to clarify the characteristics of the voices of movies in order to feel horror among various genres of domestic movies. For this reason, the criterion for the success of the movie is the number of paying audiences, so differences of the voice of the characters of the horror movie that succeeded to hit the box office and the voice of the characters of the horror movie that failed to hit the box are analyzed for verifying the success conditions in voice. In addition, we would like to suggest what kind of voice should be used in order to succeed in the horror movie from the voice point of view.

• Journal of the Korea Convergence Society
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• v.10 no.3
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• pp.291-296
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• 2019

In the movie market, make-up shows various ways of make up in professional technology as the industry develops. Therefore, it is necessary to analyze the trend of making a movie with a change in the type of movie Regarding the characteristics of makeup in the early days of silent films, the stage makeup was fully used. also in the days of sound films, the realistic and concrete makeup was expressed such as straight makeup, character makeup, Special effects makeup, and digital makeup. With the development of the fourth industry, CGI special effects have become possible not only in the background of movies but also in makeup. In the movie, makeup does not use CGI makeup alone, but it is used in a combination of straight makeup, character makeup, and special effects makeup. That's why a variety of makeup needs to be taught. In the future, the domestic film industry should establish the improvement measures for educating the techniques of prosthetic/digital makeup by securing the sufficient finances to more vitalize the film industry of Korea in domestic/foreign markets.

• Cartoon and Animation Studies
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• s.21
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• pp.71-84
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• 2010

The current distribution structure in Korea film industry is in the multiplex chain. As a result, most small or medium-sized theaters have been excluded from the market, and all the multiplex chain have gradually been formed into the vertical integration structure. The strike by multiplex theaters in Chuncheon who did not screen for one month led to the problem of the vertical integration, which resulted in many effects. Particularly, it caused considerable effect on the cultural desire and instigated movie-goers to turn to illegal content. This study surveys the process in which Korean multiplex theaters in vertical integration structure took over the Korean film market, and consequently, small theaters collapsed, and the theaters in vertical integration structure kick out small theaters in horizontal integration structure, and conducts a survey on the effect of the one-month strike by Chuncheon CGV from September 27 to October 30, 2008 in Chuncheon where said processes had completed so as to determine the effect of and impact of the problem of the vertical integration, monopoly structure. When major consumers of the film industry, i.e., people in their 20s, see their access to newly released films limited due to closing of multiplex theaters, they feel the impulse to access illegal contents. If they miss viewing the newly released films, they prefer to view illegal contents or films on recording media rather than visiting theaters showing those films. They are also influenced by timing of film release. Specifically, methods of illegal access to newly released films, permanent accessibility to them via recording media, and timing of film release influence their viewing patterns.