• Asia Marketing Journal
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• v.13 no.4
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• pp.29-54
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• 2012

Recently, as film has been admitted as the artistic merit and higher value-added business, the past studies on film have been lively carried on various fields. Especially, the film business is thought to be value-added business and has explored the causes of influencing spectators. However, there are no researches enough to explain what induces the choice and diffusion of the film. The film is not only hedonic products but also typical example of experiential products. So how to process film formation plays important roles in explaining the procedures of forming preference on the film and the movies spread more widely. But the great part of study of films has been concentrated on exploring hedonic factors of influencing spectator's choice. Until now there is not enough study for the relationship between experiential information processing and film preference. To explain film's preference, our study focuses on preference fluency and processing fluency that can provide an insight for our question about the relationship. In this article, to explain the procedures of processing experiential information and forming preference on the film, our study focuses on finding the relationship between film's processing fluency and film's preference fluency and explores the factors that affect film's processing fluency. To achieve the goal of this study, we distinguish factors of film's conceptual fluency from factors of film's perceptual fluency and explore the paths from the factors to film's preference fluency. The factors which have effects on perceptual fluency are hypothesized to be distinction of image expression, distinction of sound expression, correspondence between actors' image and their role. The factors which have effect on conceptual fluency are supposed to be well-organized story, suitability of lines expression. The experiments in which students were sampled at 'C' university were conducted in 2010 (december). Data collection was proceeded through questionnaires. We test the hypothesized model by using structural equation modeling(Amos 17.0). The fit indices for the model are as follows : x²=416.266(df=213, p=0.00), GFI=0.855, AGFI=0.812, RMSEA =0.069, IFI=O.925, CFI=0.920, TLI=0.905. According to the guidelines, there is evidence that our measurement model fits data. The results of empirical study are as follows. The path from film's perceptual fluency to film's preference fluency is supported(estimate: 0.223, C.R: 2.641). The path from film's conceptual fluency to film's preference fluency is supported(estimate: 0.397, C.R: 4.863). The path from distinction of image expression to film's perceptual fluency is not supported(estimate: 0.113, C.R: 1.665). The path from distinction of sound expression to film's perceptual fluency is supported (estimate: 0.190, C.R: 2.042). The path from correspondence between actors' image and their role to film's perceptual fluency is supported(estimate: 0.686, C.R: 5.566). The path from well-organized story to film's conceptual fluency is supported(estimate: 0.396, C.R: 4.023). The path from suitability of lines expression to film's conceptual fluency is supported(estimate: 0.536, C.R: 5.441). Concludingly, our study explored the influencing factors of film's processing fluency inducing film's Preference fluency. First, film's perceptual fluency and film's conceptual fluency have positive effects on film's preference fluency. Second, distinction of image expression is not significant on film's perceptual fluency, but distinction of sound expression and image's correspondence of actors' image and their role have positive effects on film's perceptual fluency. Lastly, well-organized story and suitability of lines expression have positive effects on film's conceptual fluency.

• Journal of Korea Entertainment Industry Association
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• v.14 no.7
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• pp.107-119
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• 2020

This study was designed to analyze the social and institutional problems that may arise in the early 2000s of the United States and in the scholarship program for university student-athletes by analyzing Dialogues in the Film [The Blind Side] and to derive the meaning of this to Korean society and education field. In summary, the first is that there is a need for fundamental change in the thinking about gender discrimination and racist expressions expressed in everyday life including a Sport field not only in the United states but also in Korean society. Second, the Korea University Sports Federation(KUSF), like NCAA, is working on the right to study and human rights of university athletes, but in the commercialism of modern sports related to the capitalism, these systems and regulations could be a bigger obstacle to the process of growing young players. And finally, like the case of "Flower-loving Ferdinand" who having a lot in common with the main character, Michael in the Film, I hope that there will be a "Sports Ferdinand" that likes the sport itself, which is fully satisfied with its life and lives happily even if it is not a sports star.

• Journal of KIISE:Software and Applications
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• v.27 no.8
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• pp.864-876
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• 2000

This paper proposes a new scene boundary detection scheme for the MPEG System stream using MPEG Audio information and proves its usefulness by extensive experiments. A scene boundary has a characteristic that the audio as well as video information are changed rapidly. This paper first classifies this scene boundary into three cases ; Radical, Gradual, Micro Changes, with respect to the audio changes. The Radical change has a large-scale changing of decibel value and pitch value at a scene boundary, the Gradual change shows the long-time transition of decibel and pitch values from max to min or vice versa, and the Micro change displays a some change of pitch or frequency distribution without decibel changes. Upon this analysis, a new scene change detection algorithm detecting these three cases is proposed in which a progressive window with a time line is used to trace the changes in the audio information. Some experiments with various movies show that proposed algorithm could produce a high detection ratio for Radical change that is the most popular scene change in the movies, while producing a moderate detection ratio for Gradual and Micro changes. The proposed scene boundary detection scheme could be used to build a database for visual information like MPEG System stream.

• The Journal of the Korea Contents Association
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• v.13 no.7
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• pp.51-61
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• 2013

This Paper aims to explore the key factors that drive box-office success in Korean, Chinese and Japanese film market regarding to the storytelling of the movies. At first, I researched the top 20 movies at the box office of Korean, Chinese and Japanese film market from 2007 to 2011.And then I tried to figure out the key factors for the success and the differences among those countries. Usually the purpose of the movie planning in Korea is for the domestic market. In the profit structure of Korean film industry, it is really hard to focus on the overseas film market. In Chinese film market, recently it has been changed a lot especially film genre. The movie liked to watch is melodrama, romantic comedy movie It is being changed to the comedy genre from the war and martial arts movie. And it is emphasized the importance of the scenario in the film production. They want to watch their lives like a real and dreams at the movie and the movie tries to show this trend. In Japanese film market, they made movies in which TV drama, animation and cartoon according to the O.S.M.U. strategy. The movies like to watch are the blockbuster movies, horror movies, thriller movies and melodrama. Comparing with Korea and China, they like movies which show more fantastic and fairy tale imagination.

• Journal of Korea Entertainment Industry Association
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• v.15 no.8
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• pp.181-191
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• 2021

The purpose of this study is to analyze the spatial structure of director Im Kwon-taek's film , which was released in 1997. The space of the film contains the character and characteristics of the characters, and allows us to understand the contemporary reality and external circumstances surrounding the characters. For this purpose, this study used Michel Foucault's concept of heterotopia. The concept of heterotopia defines the character of the era and provides implications for how capital, power, institutions and norms surrounding our lives are being visualized through space. Based on this understanding, this study first dealt with the theoretical considerations of Michel Foucault's concept of heterotopia and its meaning. And through this, we investigated the possibility that the space of the film can be defined as a heterotopia. Through the analysis of the film's dialogue, scenes, and editing, the space of the film was divided into a heterotopia of deviation, a heterotopia of resistance impossibility, and a heterotopia of boundaries. The meaning of the film obtained through this analysis is as follows. The woman in the film is passively represented and floating on the border of heterotopia. And the film represent history and memory at the same time, and presents a heterotopia as the arena of competition.

• Journal of the Korea Convergence Society
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• v.9 no.4
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• pp.119-125
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• 2018

The purpose of this study is to analyze the 'Scenery of the Urban Residence' represented in Korean films of the liberation period. It is assumed that public films reflect the human activities, residential culture and cityscape of those days. For the analysis, a pool of 7 Korean films from 1946 till 1949 was constructed. In these films, the sceneries of the urban life were represented as the following: 1) The western-style architectural spaces, such as cultural residence and apartment were emphasized to reflect the longing and curiosity of the general public for modern culture and lifestyle. 2) The cityscape including a narrow alley, crossroads and modern buildings was intentionally represented to express visually the city of Seoul under the slow wave of modernization.

• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.662-674
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• 2021

Metabolic syndrome is closely associated with cardiovascular disease, there is increasing attentions in prevention of metabolic syndrome through prediction. The aim of this study was to systematically review the literature by collecting, analyzing, and synthesizing articles of predicting metabolic syndrome in Koreans. For systemic review, data search was conducted on Global journals Pubmed, WoS and domestic journals DBPia, KISS published in 2011-2020 year. Three keyword 'Metabolic syndrome', 'predict', and 'korea' were used for searching under AND condition. Total 560 articles were searched and the final 22 articles were selected according to the data selection criteria. The most useful variable was WHtR(AUC=0.897), most frequently used analysis method was logistic regression(63.6%), and most accurate analysis method was XGBOOST(AUC=0.879) for predicting metabolic syndrome. Prediction accuracy was slightly improved when sasang constitution types was used. Based on the results of this study, it is believed that various large-scale longitudinal studies for the prediction and management of the Metabolic syndrome in Korean should be followed in the future.

• 중국학논총
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• no.61
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• pp.301-321
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• 2019

This is the premise that the language's cultural understanding must preceded the process in order to facilitate the communication of foreign languages. In order to understand the contemporary social culture of Korea and China, we sued the film 'Simple Life 'to conduct Chinese cultural education. For this, we first selected the theme of the culture, which is an issue in the modern society that appears in the film. Using the ambassador in the movie 'Simple Life",questionnaires and classes based on the culture selected for the subject were sometimes divided among the students of the Korean and China, and sometimes shared opinions and discussions and communication. The result of such a class progression are as follows: understanding the context of the culture and the use of movies can help you communicate smoothly.

• Journal of the Korea Computer Graphics Society
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• v.12 no.1
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• pp.27-36
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• 2006

영화와 같은 사실적인 영상은 너무 많은 정보를 포함하고 있어서 때로는 사용자에게 제작자의 의도를 쉽게 전달하기 어려울 수 있다. 이와 달리 만화와 같은 비사실적인 영상은 중요하지 않은 부분을 아주 간단하게 표현하거나 혹은 중요한 부분만을 강조해서, 작가의 의도를 직관적으로 훨씬 잘 전달해 준다. 만화는 스피드라인, 말풍선, 배경 텍스쳐 등과 같은 만화 고유의 표현 기법들을 통하여 일반 정지영상들보다 많은 부가적인 정보를 전달해 준다. 특히, 말풍선은 장면 내의 인물들의 대사를 전달하는 매체로, 올바른 내용 전달을 위해 읽기순서(reading order)에 따른 말풍선간의 관계 및 말풍선과 인물간의 관계를 고려하여 적절한 위치에 배치 되어야 한다. 본 논문에서는 비디오 영상에서 추출된 장면의 만화적 변환을 위한 기법들 중에서 말풍선 자동 배치 방법을 제안한다. 제안한 방법은 지도에서 지명을 배치할 때 흔히 사용하는 특징점 라벨 배치(Point-Feature Label Placement) 방법에 기반하였다. 또한, 본 논문에서는 말풍선 배치가 얼마나 잘 되었는가를 평가하기 위한 객관적인 평가 함수를 제안하였다. "Love Actually", "살인의 추억"등의 다양한 영화 장면들을 이용하여 실험한 결과, 제안한 방법의 말풍선 배치 결과가 사람이 수작업으로 배치한 것과 비교해 크게 부족함이 없는 것을 알 수 있었다.

• KOREAN JOURNAL OF CROP SCIENCE
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• v.58 no.2
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• pp.107-112
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• 2013

The aim of this study was to test hypothesis that low sink size could mitigate deterioration of grain filling characteristics under high grain filling temperature. To achieve this aim, we selected Donganbyeo as a tolerant and Ilpumbyeo as susceptible variety to high temperature during grain filling period through screening 6 rice varieties. Then their spikelets number and the ratio of superior and inferior spikelet were compared. Grain weight and head rice ratio of Ilpumbyeo decreased significantly in high temperature. Ilpumbyeo had more spikelets than Donganbyeo. However, there was no significant difference between two varieties in the ratio of superior and inferior spikelets. So we tried to investigate the varietal difference of grain filling characteristics with removing inferior spikelets. Removing inferior spikelet in both of varieties could recover grain weight but not improve head rice ratio under high temperature. These results showed that sink/source ratio affected grain weight but didn't affect head rice ratio. Therefore, new approach was required to improve head rice ratio beyond sink/source ratio under high temperature.