• Title/Summary/Keyword: 영업관리

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The Effects of the Service Quality of Food and Beverage Section at Hotels on Organization Value and Work Performance (호텔 식음료 부서의 서비스 품질이 조직 가치, 업무 성과에 미치는 영향)

  • Min, Kye-Hong
    • Culinary science and hospitality research
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    • v.15 no.2
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    • pp.205-218
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    • 2009
  • The purpose of this study was to analyze what effects the service quality of the food and beverage section have on its organization value in the value-oriented hotel business, how the organization value influence work performance, and what causal relationships exist among variable factors such as service quality, organization value, and work performance for helping get the hotel business more profitable through guiding service improvements. For conducting the study, full-time staff working at the restaurants of premium hotels in Seoul participated in the test as samples from January 10th to January 22nd, 2009. The statistical data analyses were completed using the SPSS 12.0 program, and frequency analyses, reliability analysis, factor analysis, multiple regression analysis were conducted. The main results of this study were as follows. First, service quality of the food and beverage section in the hotel business caused positive effects on organization values. Second, it was found that the organization value and service quality also positively influenced work performance. Third, among service quality, organization value, and work performance, service quality had a direct effect on business performance, and organization value played an indirect role to cause effects on work performance through service quality. Accordingly, all of the workers engaging in the hotel business, including board of directors, ordinary managers and staff working at the food and beverage section, are highly required to recognize how keenly important service quality is for the hotel business.

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Study on the Switching behavior of Customers of Local Monopolistic Department Store (지방 독점 백화점 고객들의 전환행동에 관한 연구)

  • Kang, Hee-Suk
    • Journal of Global Scholars of Marketing Science
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    • v.12
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    • pp.29-57
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    • 2003
  • Customers of local monopolistic department store can switch their store more easily than ever due to the rapidly changing environment in distribution system represented by multi-store-strategy of large department stores, increase in discount store and growing non-store retailing system. Consequently, local department stores which enjoyed their business with little competition are forced to study and understand the customer switching behavior. This work is intended to understand the switching behavior characteristics of monopolistic local clepartrrent store users. For the end, previous researches are reviewed firstly, then characteristics of store-switching behavior of custorrers amid rapidly changing distribution environment are studied in view of the relations of dissatisfaction factor, switching barrier, switch intention and custorrer characteristics such as shopping orientation, variety-seeking behavior, degree of openess to competition and sociodemographics. Study shows that; 1) dissatisfaction factor is related to customer characteristics (shopping orientation and degree of openess to competition), 2) switching barrier recognition is related to customer characteristics (degree of openess to competition and sociodemographics) and dissatisfaction factor, 3) intention to switch to expected competitor is related to customer characteristics (shopping orientation, degree of openess to competition and sociodemographics) and switching barrier recognition. Accordingly, switch control strategy of the monopolistic local department store facing competitors' entry into market, must be made, specifically, in a way to understand customer characteristics and to make deliberate effort to reduce customer dissatisfaction.

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The factors affecting therapeutical diversification of domestic pharmaceutical companies in Korea (국내 제약기업의 치료제 질환분야 다각화 결정요인)

  • Jung, Seung-Yeon;Lee, Sang-Won
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.10
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    • pp.490-497
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    • 2018
  • This study is to identify factors influencing therapeutic diversification strategy for Korean pharmaceutical companies. So, it purposes to find deciding factors for companies to adopt strategy for diversification or specialization. In this paper, we set six factors that are expected to influence diversification. The factors are asset scale, sales, profitability, and growth potential. Also, we included number of employees and SG&A cost ratio as factors that reflect business characteristics. We analyzed the impacts of each factor on diversification and found a relationship amongst each other. In this paper, regression analysis is applied with forward selection method, considering that it takes 5 years for companies to decide on diversification strategy. As a result, asset scale, the number of employees and profitability have significantly influenced decisions of diversification at t-1 time, and growth potential was significantly influenced at t-2 time. Korean pharmaceutical companies generally tend to go with specialization model if they have larger asset scale, higher profitability and growth potential. However, they have tendency to decide on diversification strategy, if they have large number of employees. Overall, the result of this study is expected to provide useful information for Korean pharmaceutical companies to set the suitable strategy for their situation to become a competitive company in global pharmaceutical market.

A study on the Vibration Reduction of the Commercial High-speed Train (운영 중인 고속열차의 진동저감에 관한 연구)

  • Jeon, Chang-Sung;Choi, Sunghoon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.11
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    • pp.697-704
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    • 2017
  • This study was carried out to investigate and alleviate the vibration problem of commercial high-speed trains. First, the measurement of the carbody vibration was performed, in order to determine the vibration level of the high-speed train. The measurement result showed that the vibration level of the driver cab was higher than that of the passenger car and that the vibration became bigger toward the trailing end of the train. The vertical vibration of the driver cab and passenger car was larger than the transverse vibration, and the maximum value of the vibration in the ballast section was larger than that in the concrete section. A dynamic analysis was carried out to improve the vibration of the KTX-Sancheon train. The results of the analysis showed that it is necessary to reduce the vibration of the driver cab and both ends of the passenger cars. To reduce the vibration of the driver cab, it was recommended that the stiffness of the secondary coil spring be reduced and the damping coefficient of the secondary vertical damper be increased. It was found that the failure of the suspension system could be the origin of the vibration problem of the high-speed train. The proper management of wheel wear plays an important role in the improvement of the operation efficiency and reduction of the carbody vibration of high-speed trains, and research is underway to change the present wheel profile to increase the mileage between wheel turning.

A Political Proposal for the Private Brand Activation (유통업체 PB상품 활성화를 위한 정책연구)

  • Cho, Hye-Jeong;Lee, Seung-Chang;Ryu, Sung-Min
    • Journal of Distribution Research
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    • v.17 no.5
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    • pp.113-128
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    • 2012
  • The growth of market share of distributors' brands, also known as private brand, has accelerated in recent years. Sales volumes and market shares of private brands, as well as their appeal to consumers have steadily increased. Carrying private brands comes with numerous advantages, one of which is the relatively high gross margin, which can be 20 - 30% higher compared to manufacturer brands. Recently, many big discount stores are expanding private brand for higher sales volume. Thus, private brands play an important strategic role for retailers. The tendency of growing private brand will decrease sales revenue of both channel members, distributer and manufacturer. The disadvantage for manufacturer is obvious, especially for the manufactures who not only produce their own brands but also retailer brands competing against their own. There are also possible to weaken the brand awareness of manufacturer's brand. The purpose of this study is to explore the perception gap between retailers and manufacturers. we investigated to identify how consumers perceive private brand. In other to study the impact of private brands on distributors, we surveyed the actual condition of private brand and perception towards private brands among consumers, retailers and manufacturers. Based these analysis, we recommended proposal for private brand policies as follows: First, it need to correct imbalance between large retailer and manufacturer. second, we suggest "win-win growth policy", Third, by registering trademark right of national brand, manufacturers have a way of protecting their brands. Forth, manufacturers are encouraged to produce PNB(Private National Brand).

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Development of Depth-Damage Function by Investigating Flooded Area with Focusing on Building Damage (피해설문조사 기반의 도시지역의 침수심별 피해 추정함수 개발 -건물피해를 중심으로-)

  • Kim, Sang Ho;Kim, Byung Sik;Lee, Chang Hee;Chung, Jae Hak
    • Journal of Korea Water Resources Association
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    • v.47 no.8
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    • pp.717-728
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    • 2014
  • In this study, we developed a depth-damage function based on flood damage survey with focusing on building damage in urban area. We designed items for the questionnaire survey to develop a depth-damage function which estimates the amount of damage based on inundation depth targeting Dongducheon, Korea, which has experienced severe inundation damage due to significant flooding in July 2011. Based on the survey of the area, we developed a depth-damage function and used this to estimate the real amount of damage on buildings in the inundation area. To assess the damage on buildings, we categorized buildings into two groups; namely residential buildings and commercial buildings. Also, in order to calculate the real amount of damage caused by flooding, properties and detailed damaged items were sub-divided into two groups for the survey; facilities loss (wall paper, floor paper, painting, electrical facilities, and boilers) and furnishing loss (furniture, electronic products, and daily necessities. We expect this study on the process for developing depth-damage function and on the investigation research for flooded area to help in the efficient implementation of all kinds of disaster management policies and the attainment of a society safe from disaster.

아바타 시스템과 한국의 복식문화 접목을 통한 "디지털 복식 아바타" 개발에 관한 연구

  • 김영삼
    • Proceedings of the Korea Society of Costume Conference
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    • 2003.05a
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    • pp.42-42
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    • 2003
  • 세계적으로 인터넷 이용 인구는 2002년 2월 현재 5억 4천 4백만여명에 이르고 있으며, 우리나라의 인터넷 이용 인구는 2001년 12월말 자료에 의하면 2천4백3십8만여명에 달하는 것으로 보고되고 있다(한국 인터넷정보센터통계보고서, 2002). 또한, 네오위즈는 작년 한 해 아바타 매출 100억원을 돌파, 다모임은 지난해 12월 한달간의 아바타 매출이 3억 6000만원에 달하였으며, 다움(Daum)의 경우 서비스 개시 15일 만에 일일 발생 매출이 1천만원 돌파, 현재 1일 3천500만원의 수익을 올리는 등, 아바타 선두 업체 뿐 아니라 후발 주자들도 큰 수익 창출하고 있다(Economy21- 2002.04.25). 올 한해 아바타 시장규모는 800억원-1000억원으로 예상되고 있으며, 이러한 시장 증대에 따라 기존 캐릭터 업체들이 구축계약 위주에서 서비스 제휴사업으로 아바타모델 제안 및 시장영업이 증대되고 있다. 즉, 아바타 시장은 구축되어 있는 것이 아니라 계속적으로 확대되어 가고 있음. 또한 아바타산업은 인터넷 인프라의 확산과 더불어 아바타의 호응 또한 급격히 상승하고 있으며, 단순히 사이버 세계에서의 분신으로서의 역할에서 벗어나 다양한 부가가치를 구현하는 아바타의 등장으로 아바타의 확산은 계속적인 추세이다. 또한 아바타는 게임, 채팅, 일정관리등 인터넷 전 분야에 걸쳐 Cyber Agent활용도가 확산되고 있으며, 아바타 시장은 초기 일본형 애니메이션 아바타에서 벗어나 아바타와 패션, 아바타와 문화의 접목에 대한 관심이 상승되고 있으며 이로 인한 신규시장이 창출되고 있다 이러한 디지털 시대로의 급격한 발전은 복식문화를 디지털 문화컨텐츠 사업화로의 그 발전방향을 제시하고 있다.2cm 적용하고, 진동두께 계산식은 (B/8-1.5)+2cm를 적용함으로써 진동깊이와 진동두께의 편차가 작아짐으로 인해 소매부위와 진동부위의 맞음새를 향상시켰다. 3) 가슴둘레의 증가에 따라 등길이에 앞길이 치수를 증가시키는 계산식을 설정하여 앞가슴둘레의 맞음새를 향상시켰다. 4) Plus-size여성의 경우 허리부분의 신체적합성을 높이기 위하여 사이드 판넬(side panel)의 재킷원형으로 하였다. 앞 허리와 배 부분의 지방 침착이 크므로 앞 허리둘레 다아트 폭과 앞판 사이드 판넬(side panel) 솔기 다아트 폭을 작게 설정하고, 뒤판 사이드 판넬 솔기 폭을 크게 설정하였다. 5) 어깨끝점 사이길이는 다른 부위의 체지방 침착과 같이 비례적으로 증가하지 않으므로 표준체형에 비해 좁게 설정하였다. 보여주어 우리나라의 선호 질감과는 차이가 있었다. 실제 판매율을 살펴본 결과 주관적 질감 이미지 평가의 선호도와의 비교에서 약간의 차이가 있었는데, 이는 질감 외에 가격이 구매에 영향을 미쳤기 때문으로 분석되었다., 2002; Huun et al, 2001).의 특징이라 할 수 있겠다. 대한 자부심과 국제 사회에서 차별화 할 수 있는 한국 복식 디자인에 독창성과 창조성을 표현하는 중요한 영역임을 인식할 수 있었다.와 보호인자를 재확인할 필요가 있다고 보며 본 연구의 결과는 지역민의 대장직장암 예방을 위한 영양교육 자료로서 활용될 수 있다고 본다. 관여도에 영향을 미치고 있음을 알 수 있었다. 유지되어 쾌적역이 향상된 것으로 사려된다.하였으며, 효율적인 색채 정보로서 활용될 수 있는 패션 색채 팔레트를 제시하였다는데 의의가 있다.′, aesthetic of ′unity in multiplicity′, a

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A Study on the Effects of Employees' Job Stress on Organization Effectiveness (직장인의 직무스트레스가 조직유효성에 미치는 영향에 관한 연구)

  • Jeong, Tae Jun;Lim, Wang Kyu
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.10 no.4
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    • pp.177-184
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    • 2015
  • The purpose of this study was to investigate the effect that the job stress of employees would have on the organization effectiveness. In this study, 222 employees in Seoul and Gyeonggi province were surveyed from March to May, 2015 through empirical research with the structured questionnaires, and the collected data were statistically computerized under a statistical package of SPSS 18.0 and analyzed based on the correlation analysis, frequency analysis, and multiple regression analysis. The Following results were derived. First, the job stress of employees according to demographic characteristics had a significance difference. The technical employees had the lower role ambiguity of job stress compare to other group and the higher the income years and educational background, the higher the role overload of job stress. Second, the job stress of employees had a negative effect on the job satisfaction and Organization effectiveness but a positive effect on the turnover intention and the hypothesis was adopted. Thus, it turned out that the job stress of employees had a significant effect on the organization effectiveness and there was a significance at the statistical level. Based on this research finding, it is considered necessary to seek the specific measures that can help reduce the turnover rate of employees and improve their job satisfaction and organization commitment in a more effective methods.

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A study on competitiveness of small ports - Focus on the Ports of Jeollado - (국내 중소형 항만의 경쟁력 확보 방안에 관한 연구 - 전라도 항만을 중심으로 -)

  • Lee, Myoun-Soo;Choi, Hoon-Do;Lim, Dong-Seok;Kwak, Kyu-Seok
    • Journal of Navigation and Port Research
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    • v.34 no.10
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    • pp.817-821
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    • 2010
  • As the environment of Logistics is changing rapidly, the environment of port is also changing. Accordingly, rapid change within port environment appears as the increase of the volume for world wide cargo, liner ship owners' strategy shift, globalization of terminals, heavy competitions to become a hub of Logistics, development of ship engineering. Therefore, the people who are responsible for the operations and managements of ports foresee such changes and accordingly react to ensure competitiveness. As the competition among ports generally goes international, a port needs to be sure that they become superior to any other port regardless of whether it's outside their country or not. Especially Korea is located in the most heavily competitive area which is Far-East. So if we fail to get competitiveness against the other ports, it goes without saying that our ports will be defeated by them. In brief, this paper will discuss the history of study regarding the factors by which a port is selected and also suggest some of elements which can be applied to small ports in the future of it.

An Analysis on the Efficiency and Productivity for Major Mutual Financing Cooperatives in Korea (우리나라 상호금융조합의 효율성 및 생산성 분석)

  • Bae, Se-Young;Kim, Hee-Chang
    • Journal of Digital Convergence
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    • v.18 no.2
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    • pp.235-247
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    • 2020
  • The Mutual Financial Cooperatives(MFCs) in Korea need to make efforts to increase efficiency and productivity in order to secure stable and sustainable growth and competitiveness. Therefore, this study analyzes the efficiency and productivity of MFCs from 2012 to 2018 and suggests some implications. The methodology employed is a Dynamic-Network Slacks-Based Measure(DNSBM) Model. The findings from an empirical study include that first, on average efficiency scores of the institutions, NH(0.225) showed the highest overall efficiency, and followed by SH(0.128) and MG(0.126). After 2015, most of the MFCs' efficiency scores had risen until to 2018. Second, in divisional analysis, the inefficiency in creating the high profitability-stage had been greater than establishing-funds-stage. Third, in projection analysis of Division 2, the inefficiency of the output factors such as interest income and operating income was severe. Fourth, the results from the Malmquist Productivity Index analysis of Division 1 of the fist-stage illustrate that all three MFCs showed minus catch-up effects. Also, a soundness from reducing bad loans and expansion of loans in combination with generating various ways of creating profits besides the interest income is urgently needed for Korean MFCs.