• Journal of Internet Computing and Services
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• v.11 no.6
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• pp.41-50
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• 2010

As time goes by, most of information escapes human being's memory even though he/she tries hard to remember the information. On the other hand, when a human being takes a look at an image, he/she recollects once forgotten past memories and relates a specific object in the photo with associated words, which trigger new memories. Beside, he/she feels the affection of that time by the recalled memory. Therefore, this paper proposes an augmented memory system that assists recollection of user's past memories by using the images in social network services and user's dictionary for associated words. In the proposed system, if a user selects an object in an image, words associated with the object is provided to the user. If the user selects one of the associated words, the proposed system offers the list of other images containing the object of the selected word. The repetition of the aforementioned process can make the user recollect his/her memory and stimulate his/her affection. It is expected that the proposed system will be useful for revitalizing social network services.

• The Journal of Society for e-Business Studies
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• v.14 no.3
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• pp.131-151
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• 2009

Natural interface is important to select and provide the services in ubiquitous smart space such as u-plant, u-distribution. Augmented Reality(AR) has recently begun to receive attention as a realization tool for natural interface. AR provides virtual object on real environment and it differs from virtual reality. When AR is used, it has advantage to provide information intuitively and collaboratively. However AR is rarely used in e-commerce domain of ubiquitous smart space, and it has limitation which predefined information and services provide in a static manner. Hence, the purpose of this paper is to propose a methodology of AR based e-commerce which provides personalized association service by considering user's dynamic context. To do so, association algorithm is developed based on Rescorla-Wagner model and Galton's free association test.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.12
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• pp.512-520
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• 2017

The purpose of this study is to investigate the relationship between service quality, service value, customer satisfaction and destination association. Based on previous studies, hypotheses and research models were derived and surveyed. The analysis was conducted using 406 valid questionnaires. The study results are as follows. The physical environment and the food quality of the tourist restaurant service quality affected service value. Employee service and food quality affected satisfaction. Service value affected satisfaction. The value of service affected the association of sightseeing destination. Nevertheless satisfaction did not affect the association of sightseeing spots. Based on these study results, the following implications are suggested. Restaurant management should prioritize food quality control. Local governments need support the improvement of the physical environment. A local menu that is reminiscent of tourist attractions should be developed.

• Culinary science and hospitality research
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• v.15 no.3
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• pp.166-178
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• 2009

The purpose of this study was to understand the influence of corporate association in family restaurants upon the customer's service valuation and company evaluation and to empirically analyze whether the service valuation plays a mediating role between the corporate association and the company evaluation. Self-administered questionnaires were completed by 301 customers and the data were analysed by frequency, factor analysis, reliability analysis, correlation analysis and multiple regression analysis. The primary results are as follows. Multiple regression analysis, to verify the hypothesis, showed that corporate association(corporate competence association $\beta$=0.636; corporate social responsibility association $\beta$=0.091) in family restaurants had positively significant influence upon service valuation, and service valuation($\beta$=0.567) had positively significant influence on company evaluation. As a result of analyzing the mediating effects, the direct effects(corporate competence association $\beta$=0.166; corporate social responsibility association $\beta$=0.123) of the corporate association in family restaurants upon customer's corporate evaluation were indicated to be smaller than the total effects(corporate competence association $\beta$=0.430; corporate social responsibility association $\beta$=0.161). Accordingly, the partial mediating effect was surveyed to exist that has influence upon company evaluation through service evaluation without explaining 100% directly in evaluation on corporate association.

• Journal of the Korean Society for Library and Information Science
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• v.56 no.1
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• pp.321-345
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• 2022

Public libraries have been facing new challenges as the number of channels providing information resources has been increasing due to information and communication technology development. The perception of public libraries of the general public is that they should continue to play a substantial role in information services. However, the libraries' environments are changing, and the public's needs are diversifying, so public libraries also need to differentiate themselves from other organizations that provide similar services. This paper proposes branding as a solution to create differentiation. The study conducted a questionnaire survey with Koreans in their 20s. A series of statistical tests with the survey data showed the impact of the brand association elements on customer satisfaction and brand loyalty and identified unique factors in public libraries. For example, Brand associations such as material-based services, benefits, and attitude affected both dependent variables. On the other hand, the non-product association such as space/place images did not. Based on these findings, we provided implications for introducing branding in public libraries.

• Journal of Global Scholars of Marketing Science
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• v.16 no.1
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• pp.45-71
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• 2006

Questionnaire data of 287 patrons of Tesco's Homeplus, Carrefour, Ermart, and Wal-rnart in the northern Daegu, Korea, using a structural equation model, were analyzed to investigate the hierarchical effects of values on discount store re-patronage intention as a measure of store loyalty, mediated by customers' evaluations of store associations. It was revealed that while customers' social affiliation value has a positive effect on store atmosphere evaluation, customers' self-actualization value has a positive impact on both after-sale service and employee services. It was also revealed that three associations such as access to a store, interior design, and employee services in their descending order have strong positive influences on the formation of customers' re-patronage intention. Theoretical and managerial implications are discussed in the conclusion.

• The Journal of the Korea Contents Association
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• v.15 no.8
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• pp.119-129
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• 2015

The purpose of this paper is to improve efficiency in establishing brand identity by researching the effect of local airlines' use of color identity on consumer's brand awareness. Case analysis on color image has first been implemented. And then an empirical study has been carried out in order to measure the effects of consumer's brand awareness based on color image and correlation of an airline company's image with its color image on formation of brand image. Airline's use of color identity, associated with color image, plays an important role in consumer's brand association. Also, the importance of color application will be raised identifying that it has a positive impact in establishing domestic airline's brand identity. This will contribute to the domestic airlines in emerging as global leaders with distinct brand identities and competitive edge. Furthermore, this study will suggest continuing research focusing on new aspects in sensuous consumption behavior given that existing researches on airline's brand have been limited to human services, system, and flight operation.

• Proceedings of the KAIS Fall Conference
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• 2011.05b
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• pp.874-877
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• 2011

본 연구의 목적은 기업의 활동 중 감각적 이미지 전략 구축 중 디자인 요소의 선택과 같은 프로세스를 체계화하며, 제품 제작 담당자에게 전달자와 수용자의 감각 이미지 연구를 통하여 감각의 효율적 활용에 대한 연구를 하고자 하였다. 연구방법은 여러 감각이 혼합되어 있는 공감각이라는 인간의 감각이 브랜드 관련 기업, 제품, 서비스, 기관 등에 어떠한 형태로 적용되어 표현되는지 현황조사를 통하여 분석하였다. 이론적 이해와 고찰 및 사례분석 등은 유사한 논제의 국내 외 문헌조사와 2009년 후반기까지 시판 중인 제품의 인터넷 자료를 병행 하였다. 연구 결과에 의하면 첫째, 시각적인 공감각은 제품의 연상되는 형태, 로고디자인의 형태, 재료의 색상을 통하여 식감을 자극하고 있었다. 둘째, 청각적 공감각은 의성어나 소리를 연상시키는 심볼마크를 통하여 표현하고 있었다. 셋째, 후각적 공감각은 향기 나는 소리나 향기 나는 원재료, 향기 나는 매장 등을 통하여 후각을 사용하고 있었다. 넷째, 미각적 공감각은 제품의 신속함이나 달콤함 또는 연상되는 맛을 통하여 독특한 미각을 메타포로 사용하는 경우가 많았다. 마지막 다섯째, 촉각적 공감각은 패키지 모양이나 형태, 제품명에서 느껴지는 온도, 제품 표면질감을 다른 소재로 표현하는 방식으로 촉각을 자극하고 있었다. 이러한 공감각을 이용한 브랜드와 디자인은 소비자로 하여금 오감을 자극하여 감성시대에 능동적 감성디자인 소비자로 변화시키고 있다.

• Proceedings of the Korea Information Processing Society Conference
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• 2011.04a
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• pp.1116-1119
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• 2011

최근 유무선망의 통합과 통방 융합으로 기존의 방송국 사업자들을 통한 일률적이고 획일적인 서비스 제공 및 소비에서 4A(Any-time, Any-where, Any-device, Any-contents)서비스를 위한 차세대 멀티미디어 방송 서비스에 대한 연구가 진행되고 있다. 이러한 차세대 멀티미디어 방송 서비스에 대한 요구를 보장하기 위해서 비디오 압축 부호화 기술뿐만 아니라 이동성, 다양한 디바이스의 연상능력, 사용자 네트워크의 특성 및 성능과 조건 등의 상태, 사용자 선호도 등에 대한 상황인지 기반의 기술연구에 대한 관심이 모아졌다. 본 논문에서는 현재의 인터넷 환경에서 SVC(Scalable Video Coding)부호화를 이용하여 멀티캐스트와 오버레이 멀티캐스트 전송기술을 혼합한 방송 서비스를 설계함으로써 효율적인 상황인지 기반의 SVC 멀티미디어 방송 시스템을 제안한다.

• Proceedings of the Korea Information Processing Society Conference
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• 2012.11a
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• pp.931-933
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• 2012

IT기술 및 인터넷의 발전으로 시 공간의 제약 없이 다양한 서비스를 제공받을 수 있는 클라우드 컴퓨팅 기술이 등장하게 되었다. 이로 인해 기존 데이터센터를 가상화 및 클라우드 컴퓨팅 기술과 융합한 클라우드 데이터센터로 전환하여 개인용 클라우드 서비스(Private Cloud Service)나 외부 기업 등에게 아웃소싱 하여 공개형 클라우드 서비스(Public Cloud Service)를 제공하고 있다. 그러나 클라우드 환경은 기존의 IT환경에서 발생한 악성코드를 이용한 데이터 해킹 및 유출과 같은 보안 위협이 존재하며, 새로운 보안 위협들이 발생하고 있다. 따라서 본 논문에서는 안전한 클라우드 데이터센터 구축을 위한 보안요구사항에 대해서 분석한다.