• Title/Summary/Keyword: 연령 집단

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의류상품 소비자의 판매촉진 반응유형과 쇼핑성향

  • 김세희;이은영
    • Journal of Distribution Research
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    • v.4 no.3
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    • pp.33-46
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    • 2000
  • 본 연구는, 그 동안 간과되어 왔던 의류 상품의 판촉에 초점을 맞추어, 판촉의 여러 방법 별 소비자들의 반응 정도를 알아보고, 그 반응 경향이 소비자의 인구통계적 특성, 판촉에 대한 태도, 의복 쇼핑 성향, 기타 의복 구매 행동과 연관성을 가지는지를 규명함을 목적으로 한다. 수도권 거주 여성 444명을 대상으로 수집한 자료를 이용해 분석이 이루어졌다. 실증적 연구를 통해 다음과 같은 결과를 얻었다. 첫째, 판촉의 각 방법에 대한 소비자들의 반응 정도는 가격 할인이 가장 높았고 그 다음은 디스플레이, 쿠폰, 사은품, 백화점 패션쇼, 경품의 순서로 나타났다. 가격 할인, 디스플레이, 사은품, 쿠폰, 백화점 패션쇼 등 5가지 판촉 방법에 대한 소비자 반응 정도를 기준으로 군집분석한 결과 판촉에 대한 반응 유형에 있어 차이를 보이는 5개 집단을 규명할 수 있었다. 각 집단의 인구통계적 특성들 중에서는 소비자 자신의 학력과 자녀의 연령만이 집단간에 유의한 차이를 보였으며, 각 집단의 판촉 태도는 집단 간에 유의한 차이를 보였다. 둘째, 각 집단은 의복 쇼핑 성향 및 의복 구매 관련 정보원 이용에서 차이를 보였다. 결론에서는, 실증적 연구의 결과 판촉에 대한 소비자 반응 유형별로 인구통계적 특성, 판촉 태도, 의복 쇼핑 성향, 기타 의복 구매 행동에 차이가 있음을 알 수 있었으므로 의류 상품의 판촉 전략 수립시 표적 집단의 특성에 따라 판촉 방법 선택이나 판촉 정보 전달 경로 등을 조절하는 것이 필요함을 제언하였다. 예를 들어, 신중/경제적 쇼핑 성향을 가지며 판촉에 대한 태도가 호의적인 소비자들에 대해서는 다양한 정보 전달 경로를 통해 가격 할인이나 쿠폰을 제공하는 것이 좋은 판촉 방법이 될 것이며, 쾌락/유행 지향적이고 상표/품질을 중시하는 소비자들에 대해서는 잡지, 인적 정보, 카탈로그 등을 정보 전달 경로로 하여 디스플레이나 패션쇼를 통해 판매 촉진을 할 수 있을 것이다.0.10 $h^{-1}$과 0.09$h^{-1}$h-1이었고, 반감기는 각각 6.93 및 7.70시간으로 측정되었다. 각각의 농도에서 12시간 및 8시간 이후에는 g당 0.19$\mu\textrm{g}$ 및 0.18$\mu\textrm{g}$이하로 떨어짐을 알 수 있었다. Phosphamidon과 profenofos의 급성어독성은 profenofos가 높았고, BCF profenofos가 phosphamidon보다 약 100배 정도 높게 나타났으며, 배설속도는 phosphamidon이 profenofos보다 약 2배 정도 빨랐다.

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A Study on the Children's Eating Habits and Food Preference according to Their Parents' Economic Status (I) - Seoul & Gyeonggi (Incheon) Area - (부모의 경제수준에 따른 자녀의 식습관과 식품기호도에 관한 연구 (I) -서울.경기 (인천)지역을 중심으로-)

  • Chung, Hea-Jung;Eum, Yun-Ho;Kim, Jung-Yoon
    • Journal of Nutrition and Health
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    • v.41 no.1
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    • pp.77-88
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    • 2008
  • This research was carried out a to investigate the food habit and preference of parents' social and economic level with 681 children (145 of Kindergarten, 300 of Children, 236 of Adolescences) in Seoul and Gyeonggi area using question naires. The parents' income level divided into 2 groups, less than 4 million won and equal or greater than 4 million won. Most of the middle years were over-weighing but kindergarten and adolescences had standard weights. The majority of parents had Bachelor degrees, most of father were office workers, majority of mothers of kindergarten with parents' income level less than 4 million won were professional women and mothers of the rest of the groups were mostly house wives. The middle years with parents income level less than 4 million son were skipping meals most frequently, but other groups didn't show much differences in their eating habits. All age groups showed that they like meats the most and dislike vegetables the worst. All age groups also showed that they mostly eat out 1-2 times a week and the next was 3-4 times a week. All age groups preferred ice creams, fruits, juices and snacks for their desserts. The middle years with parents' income equal or greater than 4 million won also showed high preference on strawberry and chocolate flavored milk, burgers and pizzas. The food s that preferred to eat when dining out were Chinese foods (Ja-jang-myeon and sweet and sour pork) for kindergarten group, Korean foods (kalbi and bulgogi) for the middle years with parents' income level less than 4 million won, family restaurant food (steak and rib) for the middle years with parents' income level equal or greater than 4 million won and Korean foods (kalbi and bulgogi) for the adolescences. The preferred cooking methods were roast (fish and sea weeds) for the kindergarten, roasted meat for the middle years, Kimchi and bean paste pot stew for the adolescences with parents' income level less than 4 million won and roasted meats for the adolescences with parents' income level equal or greater than 4 million won. The results showed that the adolescences with higher parental income lever preferred meats.

A Birth Cohort Approach to the Household Life-Cycle Model of Residential Mobility: The Case of Jinju City (생애주기에 따른 주거이동 모형에 대한 출생코호트 접근과 해석 : 진주시를 사례로)

  • Lee, Chung-Sup
    • Journal of the Korean association of regional geographers
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    • v.17 no.1
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    • pp.75-95
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    • 2011
  • A birth cohort approach to the Household life-cycle model could be an alternative to cross-sectional data. In this study, each residential mobilities of birth cohorts' is traced by the cohort data from repeated cross-section in the case of Jinju city. Because of the differences in fertilities by era, the volume of each cohort as a consumer in housing has varied and the condition of housing stock also has changed as the time goes by. These changes in housing make not only age effect stressed in Rossi's model, but also cohort and period effect. Due to theses effects of time, every residential mobility trajectories of generations' is different especially in earlier life stages. As households get older, it is found that the age effect reduces and the probability of residential mobility is lower. As this result, the residential succession and filtering between the earlier and latter generations is weakened and the residential segregation could be happened by birth cohort.

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A Study on the Effects of the Home-Linked Indirect Smoking Prevention Program for Early Childhood (유아기 간접흡연예방 가정연계교육 프로그램의 효과)

  • Kim, Jung-Mi;Kim, Hyeon-Young
    • Journal of Digital Convergence
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    • v.18 no.7
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    • pp.411-419
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    • 2020
  • This study was conducted to prove the effectiveness of home-linked indirect smoking prevention education in early childhood in improving the awareness, skills, attitudes and willingness to protect themselves from smoking. 208 5-year-old children were recruited from three kindergartens located in Seoul and Gyeonggi-do. Children in the experimental group received home-linked indirect smoking prevention education. Children in the comparative group, received indirect smoking prevention education in kindergarten. Children in the control group received general health education. The results revealed that all groups showed significant differences between pretest and posttest in awareness of second-smoke, attitudes and willingness to stop smoking. However, the skills to protect oneself from second-smoke showed a significant difference in the experimental group and the comparative group. The values of changes among the groups showed high increases in the order of experimental, comparative, and control groups. This shows that home-linked education had considerable positive effects on indirect smoking prevention.

A Study on the Satisfaction with Life for the Elderly - Comparison Study of volunteer work group and economic activities group - (노년기 삶의 만족도에 관한 연구 - 자원봉사활동 집단과 경제활동집단의 비교를 중심으로 -)

  • Kwon, Mi Ae;Kim, Tae Hyun
    • 한국노년학
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    • v.28 no.4
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    • pp.1089-1111
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    • 2008
  • The purpose of this study was to research the effects of socio-demographic factors and values in each group on satisfaction with life by categorizing the activity types of the elderly into volunteer work and economic activities. The subjects of this study were 60 years an old higher. The questionnaires were categorized depending on activity types and collected. The voluntary work group consisted of 201 people (76 males, 36.8% and 125 females, 62.2%), The economic activity group consisted of 219 people (127 males, 58.0% and 92 females, 42.0%). The SPSS 14.0 Windows program was used to analyze data. Frequency, average, standard deviation, factor analysis, Pearson correlation coefficient, t-test, One-Way ANOVA analysis, and hierarchical multiple linear regression were analyzed. The major findings of this study indicate that the elderly in the voluntary work group have a high collectivism value, higher income earned by performing economic activities, and good cognitive health affected by a high satisfaction with life. From these research results, it was proved that a collectivism value is a common factor that affects satisfaction with life in both of the economic activity group. Those who were older had a traditional collectivism value. The voluntary work group showed a stronger collectivism value and higher satisfaction with life than the economic activity group. Thus, the diverse types of voluntary work should be developed and a systematic system should be established as methods for improving quality of life and satisfaction.

A Study on the Facial Shape of Korean Women (한국 성인여성의 얼굴형태에 관한 연구)

  • Yi, Kyong-Hwa;Kim, Jeong-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.6
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    • pp.938-948
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    • 2009
  • The purpose of this study was to offer typical facial shapes Korean women in their 20's to 50's. We used facial photographs of 600 Korean women obtained from $2003\sim2004$ Size Korea Project and we measured these photographs indirectly in this study by utilizing the Venus face2D program. Total 62 measurements on the face were measured and analyzed by statistical methods. The results were as follows. First of all, the mean of face length was 196mm, top face length was 62.3mm, middle face length was 68.9mm, bottom face length was 66.5mm, mean of forehead width was 125.1mm. As based on those average sizes, we proposed a average facial size and shape of Korean women and a average facial size and shape of 20's, 30's, 40's and 50's in this study. When examined characteristic of 20's facial shape, it was recognized that the width of forehead was wider and the width of gnathion was smaller than other age groups. In the characteristic of 30's facial shape, the ratios of facial length, top of face, middle of face and bottom of face were balanced well, as comparing with other age groups. Overall, the values of facial measurement of 30's were similar to the averages of total women. In the facial shape of 40's, mean length and width of face each were the smallest among each age group. The eye shape of 40's was more drooped than the average eye shape and the protrusion of the zygomatic bone was significantly different. In case of the facial shape of 50's, it was similar to the facial shape of 40's, but mean lengths and widths of 50's face were slightly larger than the values of 40's. The eye shape of 50's was more drooped than average group and the eye length was the smallest among all age groups.

A Latent Class Analysis and Predictors of Chronic Diseases -Based on 2014 Korea National Health and Nutrition Examination Survey- (만성질환에 관한 잠재계층분석과 예측요인 -2014 국민건강영양조사를 중심으로-)

  • Kim, Woo-Jin;Lee, Song-Yi
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.6
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    • pp.324-333
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    • 2018
  • The aim of this study was to investigate the latent classes and predictors of chronic diseases such as hypertension, dyslipidemia, arthritis, thyroid disease, depression, atopy, allergy, and diabetes. The subjects of this study were Korean citizens who participated in the Korea National Health and Nutrition Examination Survey in 2014. Stratified cluster sampling method was used with a sample size of 7,550. Latent hierarchy analysis was applied to this data. Four classes were identified. Class 1 consisted of participants with hypertension and diabetes. Class 2 consisted of participants with atopy and allergies. Class 3 consisted of participants with dyslipidemia, arthritis, thyroid disease, and depression. Class 4 consisted of participants without any chronic diseases. In comparing Class 1 to Class 4, age, physical activity, self-management, obesity, and presence of high cholesterol were found to be significant. In comparing Class 2 to Class 4, gender, age, and education level were significant. When Class 3 was compared to Class 4, gender, age, pain and discomfort, as well as high cholesterol were found to be significant. Diabetes and hypertension should be treated as comorbid conditions, applying integrated treatments involving effective drug treatment, diet, and physical activity programs. Atopy was found to be strongly correlated with allergies. Thyroid disease was found to coexist with dyslipidemia and arthritis, along with having a strong correlation to depression. Age-appropriate preventive measures can help reduce the risk of chronic diseases.

Assessment of Functional Food Consumption Among the Working Women in Korea (한국 직장 여성의 건강식품 섭취 실태에 관한 연구)

  • Chang, Min-Ki;Kim, Yang-Ha
    • Journal of Nutrition and Health
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    • v.41 no.8
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    • pp.832-838
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    • 2008
  • The aim of this study was to identify the status of health functional food consumption of working women. The 558 subjects of the study were aged between 10-60 years, and had previous experiences of consuming health functional foods. The majority of the subjects lived in Seoul, and some lived in the Gyeonggi Province. The most prevalent goals that the subjects hoped to achieve by consuming health functional foods were improvement of physical health status and reduction of exhaustion. Other goals included supplement of nutrition, and prevention or treatment of diseases. Those who were older or who possessed a high BMI spent more expenses on health functional foods, and showed a higher intake frequency as well as longer periods of consumption. Subjects placed in the older group showed a lower level of knowledge related to functional foods, which turned out to be statistically significant. Most of the respondents answered that their knowledge related to functional foods was picked up from listening to others. In conclusion, we were able to observe that groups with elder working women and high BMI show higher consumption and expense rates of health functional foods, as well as longer periods of consumption. However, they show a minimum level of knowledge related to functional foods. According to our results, these subjects should seek practical help in order to select functional foods that will aid their health, and learn the proper method of consumption. In order to reduce inaccurate consumption of health functional foods, it is imperative that more in-depth study is carried out in this field.

Mediating Effect of Depression on the Relationship Between Stress and Smartphone Addiction in Married Men, Moderating Effect of Age (기혼남성의 스트레스와 스마트폰 중독의 관계에서 우울의 매개효과와 연령의 조절효과)

  • Eum, Ki-Young;Kim, Hye-Seon;Kim, Sun-Joo;Kim, Eun-Mi;Jin, Mi-Hwa
    • Journal of Convergence for Information Technology
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    • v.11 no.8
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    • pp.129-136
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    • 2021
  • This study aims to verify the influence of married men in their 30s and 40s on smartphone addiction, the mediating effect of depression, and the moderating effect according to age. To this end, samples were set up as a convenient sampling for married men in their 30s and 40s living in the Seoul, Gyeonggi, Incheon metropolitan. To verify the influence relationship, mediating effect, and moderation effect of the main variables, we compare the differences in influence by dividing age groups through spss win 25 program Baron & Kenny's analysis, Sobel test, and multi-regression analysis. The analysis results are as follows. First, stress has a positive effect on depression and smartphone addiction, and depression has a positive effect on smartphone addiction. Second, depression has been shown to have a partial mediating effect in the relationship between stress and smartphone addiction. Third, there was a difference in influence between stress and smartphone addiction depending on age groups. Based on the above results, we present policy implications and follow-up research suggestions.

Activity Level of Social Participation and Quality of Life among the Elderly in Korea -Focusing on gender and age differences- (사회참여노인의 활동수준과 삶의 질 - 성별과 연령 차이를 중심으로 -)

  • Ju, Kyong Hee
    • Korean Journal of Social Welfare Studies
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    • v.42 no.2
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    • pp.5-39
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    • 2011
  • The objective of this study is to survey Social Participation of the Elderly's quality of life according to their activity levels and examine the differences by their gender and age. The subjects of this study were elderly aged 60 or older who are living in the metropolitan area and those reportedly participating in various social activities at the time of the survey. A total of 586 cases were used for the analysis. Data were analyzed through multi group analysis using a structural equation model, and AMOS 7.0 was used in statistical processing. The results of this study showed that, first, the quality of life was significantly and positively affected by flow experiences in economic participation, social fellowship participation, and self development participation. Second, the results of multi group analysis on the relations between the social participation level and the quality of life according to gender demonstrated that the there were gender differences on the full path model, and that there were significant differences in relationships between the volume of social fellowship participation and the quality of life between men and women. Third, a similar finding was found for the age group that the paths between flow experiences in economic participation and the quality of life significantly differed by age groups. Based on these findings, implications for theory and practice were discussed.