• Title/Summary/Keyword: 여행정보

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Methods to Propel Tourism of Yeosu City Using Big Data (빅데이터를 활용한 여수관광 활성화 방안)

  • Lim, Yang-Ui;Kim, Kang-Chul
    • The Journal of the Korea institute of electronic communication sciences
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    • v.15 no.4
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    • pp.739-746
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    • 2020
  • The fourth industrial revolution introduced at world economic forum in 2016 has had huge effects on tourism industries as well as the change of core technologies in ICT such as big data, IoT, etc, This paper proposes the methods to propel tourism of Yoesu city through big data analysis and questionnaires. Sensitive words and positive-negative trend are extracted by Social Metrics and the keywords for Yeosu tour trends are extracted and analyzed by Naver datalab, and the results are visualized by R language. And frequency, difference, factor, covariance and regression analysis in SPSS are executed for the questionnaires for 493 visitors who traveled in Yeosu city. Sentiment analysis for Yeosu tour and maritime cable car shows that positive effect is much more than negative one. The analyses for questionnaires in SPSS show that Yeosu area is statistically significant to tour satisfaction index and tour revitalization for Yeosu, and favorite sightseeing places and searching electronic devices for age groups are different. The sightseeing places such as a maritime park with soft contents that give joyfulness and healing to tourists are highly attracted in both the big data and questionnaires analysis.

A Study on the Effect of Airline Brand Evidence on Brand Value, Brand Trust, Brand Attitude, and Word-of-mouth Intention (항공사의 브랜드 증거가 브랜드 가치, 브랜드 신뢰, 브랜드 태도 및 구전 의도에 미치는 영향에 관한 연구)

  • Lee, Jin-Young;Kim, Ki-Woong;Kim, Geun-Su
    • Journal of Convergence for Information Technology
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    • v.9 no.10
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    • pp.71-80
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    • 2019
  • The purpose of this study is to analyze the effects of brand evidence on brand value, brand trust, brand attitude and word of mouth intention. To achieve the purpose of the study, a research model and hypothesis were established based on previous studies, and survey was conducted on 222 passengers who had used the airline. As a result of the analysis, sub-factors of airline brand evidence had a positive impact on brand value. Except for employee services, perceived prices, core services, brand names, and brand logo had a positive impact on brand value. Brand value had a significant positive effect on brand trust and brand attitude. It was also found that brand trust had a significant influence on brand attitude. This study examined the extended range by adding the brand logo as a sub-factor of brand evidence, and it is considered necessary to study including brand emotion in next study.

Study on Remodeling Korean Logistics Laws for Strengthening Integration and Adjustment Function of Logistics Policy (물류정책의 통합.조정기능 강화를 위한 물류법제 개선 방안에 관한 연구)

  • Park, Min-Gyu
    • Journal of Korea Port Economic Association
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    • v.23 no.2
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    • pp.63-86
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    • 2007
  • Historically, government has facilitated logistics by building the airports, the seaports, the rail and transit lines, subsidized their operations where necessary, and established the basic laws and regulations pursuant to which the industry serves the public. In the late 1990s and early 2000s, Korean government began to prepare the basic laws of logistics and nowadays it has tried to refine national logistics laws to reflect contemporary industry conditions and evolving ideological attitudes. The policy objectives governing logistics regulation have changed significantly since 2000. This article traces the current status of the Korean logistics laws which regulate one of the nation's most important industries and suggests certain amendment of current laws.

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An Adaptive Priority-based Sequenced Route Query Processing Method in Road Networks (도로 네트워크 환경에서 적응적 우선순위 기반의 순차적 경로 처리 기법)

  • Ryu, Hyeongcheol;Jung, Sungwon
    • KIISE Transactions on Computing Practices
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    • v.20 no.12
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    • pp.652-657
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    • 2014
  • Given a starting point, destination point and various Points Of Interest (POIs), which contain a full or partial order, for a user to visit we wish to create, a sequenced route from the starting point to the destination point that includes one member of each POI type in a particular order. This paper proposes a method for finding the approximate shortest route between the start point, destination point and one member of each POI type. There are currently two algorithms that perform this task but they both have weaknesses. One of the algorithms only considers the distance between the visited POI (or starting point) and POI to visit next. The other algorithm chooses candidate points near the straight-line distance between the start point and destination but does not consider the order of visits on the corresponding network path. This paper outlines an algorithm that chooses the candidate points that are nearer to the network path between the start point and destination using network search. The algorithm looks for routes using the candidate points and finds the approximate shortest route by assigning an adaptive priority to the route that visits more POIs in a short amount of time.

Economic Effects of Changes in Spatial Accessibility on Regional Tourism Expenditure Structure (공간적 접근성 변화가 지역관광지출구조에 미치는 경제적 효과 분석)

  • Kwon, Young-Hyun;Shin, Hye-Won
    • Journal of Cadastre & Land InformatiX
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    • v.49 no.2
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    • pp.135-149
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    • 2019
  • This article analyzed economic effects of changes in spatial accessibility on regional touruism expenditure structure resulting from highway investments on Gangwon province, Korea. The Seemingly Unrelated Regress(SUR) model is applied to analyze the structure of change in tourism expenditure of Gangwon Province, and the competition and complementary relationship of tourist demand were analyzed among 18 counties in Gangwon by Dendrinos-Sonis method. The spatial accessibility has a significant effect on the increase in amount of tourist expenditure, but by 1% increase in the accessibility resulted in a reduction of length of stay -0.18% and travel costs -0.34% by respectively. The most powerful variable for improving the on-site economy is the tourist service establishment, which increases one unit, the amount of tourist expenditure increased by 3.6%. Moreover, the competition and supplemental relationship of tourism demands in Gangwon was decided by the conditions under which traffic flow with passing occurred, such as inland or ocean-typed travel attractions, adjacent or remote regions to the highway. The limitations of this study were not able to use raw data of tourism expenditures before and after the opening the highway due to the restriction of priority data, and further research on the appropriate level of spatial accessibility for the regional economy is needed.

An Ontology-based Collaboration System for Service Interoperability (온톨로지 기반의 서비스 상호운용을 위한 협업 시스템)

  • Hwang, Chi-Gon;Moon, Seok-Jae;Jung, Kye-Dong;Choi, Young-Keun
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.17 no.1
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    • pp.210-217
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    • 2013
  • The development of collaboration among information systems in accordance with changes in enterprises' business environment brings about the problems of duplication of the existing business services and increase in costs of maintenance. Accordingly, Web service has been suggested as the standard of distributed computing to prevent the duplication of services within the same business domain and to attain the services that are already being utilized. But since the data needed for Web services are not standardized, it is difficult for the users to find services that meet diverse business purposes. In this paper, we construct an ontology-based collaboration system for service interoperability. The ontology can support fusion service by finding services which are existed interdependently under the distributed environment for collaboration processing. The role of the collaborative system includes development, registration and call of services based on ontology. A local systems request collaboration support through the service profile. Collaborative system supports the development of service using the service profiles, represents the semantic association between real data through system ontology, and infers relationship between instances contained in the services. Based on this, we applied the travel booking services for collaboration system. As a result, service can be managed effectively preventing collision in collaborative system, and we verify that the mapping between system is reduced.

Concept Classification System of Jeju Oreum based on Web Search (웹 검색 기반으로 한 제주 오름의 콘셉트 분류 시스템)

  • Ahn, Jinhyun;Byun, So-Young;Woo, Seo-Jung;An, Ye-Ji;Kang, Jungwoon;Kim, Mincheol
    • Journal of Digital Convergence
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    • v.19 no.8
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    • pp.235-240
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    • 2021
  • Currently, the number of visitors to Oreum is increasing and the trend of tourism is changing rapidly. The motivation for visiting Oreum is also changing from relaxation and pleasure to experiences. In line with this change, people visit the mountain by selecting motivation such as marriage and family photos, not just exercise. However, it is difficult to search for an Oreum that matches the tourists' motivation. In order to solve these problems, we proposed a system that provides the association between Oreum and concept based on the number of search results from web search engines in real time. User can select the desired date to check the associations for past or selected periods and concepts. Through this research, visitors to Oreum, Jeju's natural heritage, can contribute to the development of tourism in Jeju. In the future, the concept of visiting beaches or seas, not just Jeju Oreum, can be provided. In this work, search results from websites are collected, stored in a database, and search results of Oreum and concept are provided on the homepage to classify Oreum trends.

A Study on the Revitalization of Tourism Industry Using Experience Game (체험형 게임을 활용한 관광산업 활성화 방안에 관한 연구)

  • Jung, Mi-A;Kim, Ki-Suk;Jung, Hyung-Won
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.3
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    • pp.1-12
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    • 2019
  • The 4th industrial revolution has become a topic of 'experiential games' that utilize technologies such as virtual reality, augmented reality, and complex reality, and they are promoting various experiential game contents to attract tourists in the tourism industry have. The trend of tourism is the concept of the healing which aims to enhance the quality of life of the individual in the concept of simple travel, that is, the consumer is not satisfied with the sight, There are many changes in the form of tourism. In this study, domestic and foreign cases that utilized the fun and experience of tourism in the game were examined using case study methods. In domestic case, although service was provided by using smart phone, there is a problem that simple information is provided, mission quest method is not continuously provided, and the story is limited. I tried to find out the solution through this case. Developing and applying various experience contents, utilizing active investment and various stories for continuous service, and utilizing new technology such as virtual reality, it will bring about improvement of domestic tourism industry and satisfaction.

The Effects of Social Media on Traveler's Autobiographical Memory and Intention to Revisit Travel Destination (소셜 미디어가 관광객의 자서전적 기억과 관광지 재방문 의도에 미치는 영향)

  • Hyunae Lee;Namho Chung;Chulmo Koo
    • Information Systems Review
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    • v.18 no.3
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    • pp.51-71
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    • 2016
  • Tourism products are intangible goods. Given this nature, tourist experience should be recorded and visualized through media, such as pictures, videos, and souvenir. Online platforms played the role of media given the growth of information and communication technology. Tourists post their travels for real-time documentation of their experiences, but they also tend to reminisce about past experiences that they posted on social media. Social media is not only a channel of self-presentation or a means of communication with other people, but it also serves as an archive of electronic records to bring back memories. Given this finding, we investigated the impact of social media on the autobiographical memory (recollection and vividness) of tourists and their intention to revisit a certain destination. The results showed social media interface and the impact of display quality on the recollection and vivid memory. The predictor of memory recollection of tourists is intention to revisit a destination. Social media is considered an archive of travel memory that indulges people to reminisce. Theoretical and practical implications were provided based on these results.

Sentiment Analyses of the Impacts of Online Experience Subjectivity on Customer Satisfaction (감성분석을 이용한 온라인 체험 내 비정형데이터의 주관도가 고객만족에 미치는 영향 분석)

  • Yeeun Seo;Sang-Yong Tom Lee
    • Information Systems Review
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    • v.25 no.1
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    • pp.233-255
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    • 2023
  • The development of information technology(IT) has brought so-called "online experience" to satisfy our daily needs. The market for online experiences grew more during the COVID-19 pandemic. Therefore, this study attempted to analyze how the features of online experience services affect customer satisfaction by crawling structured and unstructured data from the online experience web site newly launched by Airbnb after COVID-19. As a result of the analysis, it was found that the structured data generated by service users on a C2C online sharing platform had a positive effect on the satisfaction of other users. In addition, unstructured text data such as experience introductions and host introductions generated by service providers turned out to have different subjectivity scores depending on the purpose of its text. It was confirmed that the subjective host introduction and the objective experience introduction affect customer satisfaction positively. The results of this study are to provide various implications to stakeholders of the online sharing economy platform and researchers interested in online experience knowledge management.