• Journal of Digital Convergence
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• v.11 no.9
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• pp.333-339
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• 2013

This research explores the effect of TV news anchor's gender on affect of viewer and memory of news based on elaboration likelihood model. For this experimental research, 2 groups of subjects composed of university students were exposed to different types of TV news and responded to survey questions about affect and short-term and long-term memory. This research found that subjects exposed to woman anchor's news showed higher degree of affect and short-term memory, but lower degree of trust than subjects exposed to man anchor's news, but interactive effect of viewers' involvement and anchor's gender as an peripheral clue was not found.

• Journal of Service Research and Studies
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• v.10 no.2
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• pp.59-76
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• 2020

The purpose of this study is to analyze the impacts of the lasciviousness of news anchor's mention on viewers'negative emotions, news reliability and their attitude towards the broadcasting company. This study also analyzed the moderating effect of anchor's attractiveness and viewers' sex. First, the more lascivious anchor's mention in news report gets, the more negative the viewers felt. Second, stronger lascivious expressions of news anchor's mention in news report had a negative effect on news reliability. Third, the moderating effect of the anchor attractiveness was found when news anchor's mention influences the viewers' attitude towards the broadcasting company : those who thought news anchor attractive showed less negative emotions and their news reliability and attitude towards the broadcasting company were higher compared to those who thought news anchor less attractive. Fourth, the moderating effect of the viewers' sex was found when news anchor's mention influences on viewers' negative emotions and the viewers' attitude towards the broadcasting company. This study has an academic and practical implication by studying the lasciviousness of news anchor's mention and anchor's attractiveness. This study is also a new approach of integrating the fields of journalism : News report and Anchor into the marketing fields : Attractiveness and Reliability. This can be meaningful for both journalism and marketing field.

• The Journal of the Acoustical Society of Korea
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• v.30 no.7
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• pp.390-395
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• 2011

This paper covers the studies on common voice parameters through the voice analysis of female main news anchors on weekday evening by the station, and differences of relative voices and sounds among stations. To examine voice characteristics, 6 voice parameters were analyzed and it showed anchors of each station had distinctive characteristics of voices and phonations over all fields except the speech rate, and there were also differences in sound systems. As major analysis parameters, basic pitch, tone of the 1st formant and pitch ratio, level of closeness by pitch bandwidth, type of sentence closing through average pitch position within pitch bandwidth, average speech rate, and acoustic tone analysis by energy distribution by frequency band were used. Analyzed values and results could be referred to and utilized in the criteria of phonation characteristics for domestic female news anchors.

• Journal of the Korean Home Economics Association
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• v.48 no.4
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• pp.25-30
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• 2010

This study was motivated from the point that TV anchor women wore red clothing the most when they appeared at the broadcasting. For the analysis of clothing color, the main news programs of three local terrestial broadcasting systems were adopted, and the screen sources having been obtained for a year on the anchor women from January 2008 to December were classified by S/S, F/W. As the result, it was found out that the image was classified according to the inherent symbolic meaning of red color, and red color was frequently adopted for the happy-passionate image. It is judged that the reason is red color clothing spotlights passionate, challenging and imposing image which anchor women have. It revealed that while investigating the relationship of coloration between red upper clothing and other clothing, the inner-wear white color of the red jacket, or of the black inner-wear was matched the most, regardless of season. It is judged that this is because the coloration of red and white, and of red and black give not only brilliant but also clear image.

• Fashion & Textile Research Journal
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• v.14 no.2
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• pp.165-172
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• 2012

The purpose of this study was to examine and analyze broadcasting station's image expressed in wearing dress color of male and female news anchors. The data were collected from replay video news(n=180) provided in each station's website during 2005-2010 year. The results were as follows. First, in the case of the male anchor, KBS was focused on the quiet and classic image and the gentle image. MBC was focused on the vital and urban image. SBS was focused on the dynamic and young image. Second, in the case of the female anchor, KBS was focused on the neat, soft, and feminine in S/S season, on the other hand the loud and flamboyant image in F/W season. MBC was focused on the vital and urban image like image of a male anchor. SBS was focused on the private image of a female anchor than broadcasting station's image. Through the results of this study, the image of the individual and companies can be symbolized by the color of dress.

• Journal of Auto-vehicle Safety Association
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• v.9 no.3
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• pp.13-18
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• 2017

Since 2015, Euro-NCAP and C-NCAP have enhanced regulation on submarine of rear female passenger. This submarine regulation is a big obstacle to achieve the highest level crash performance. So the objective of this study is to develop new technical way to protect rear female passenger against submarine. In this study, we figured out how design factors of seatbelt affect submarine of rear female passenger by sled test. And we verified that rear passenger submarine can be improved by increasing intersection angle of seatbelt anchor and rotation amount of seatbelt buckle. Based on these results, this paper proposes a new invention of seatbelt buckle and anchor that can improve rear passenger submarine. One is seatbelt buckle that can be detached from stopper to prevent rotation and the other is seatbelt anchor that can be changed the structure so as to incline forward during crash. Finally we proved that submarine of rear female passenger can be improved by the effectiveness of new inventions.

• Korean Journal of Human Ecology
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• v.19 no.1
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• pp.149-156
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• 2010

TV news anchor woman's appearance, voice, expression, and clothing, etc., have an influence on the reliability of the article to be reported. Among these, clothing is the most crucial factor in forming an anchor woman's image, especially the clothing color factor. This study is aimed at providing the basic foundation for anchor woman when they select the clothing color by analyzing the clothing color image on the screen. For this purpose, the KBS and MBC 9 o'clock news desk and SBS 8 o'clock news of the local major news programs were selected. With the collection of 300 pieces of news clips related to anchor woman's clothing from January to December 2008, they were classified into F/W seasons and analyzed by the clothing color. The surveying method of clothing color was to capture the anchor woman's clothing among the news clips, then pick the representing color by applying Adobe Photoshop, and researching the formed $L^*a^*b^*$ value of color chips. The surveyed color was transformed into value of distant cell, H V/C, and the results were analyzed. As a result, it showed that the White system for anchor woman's clothing during the S/S seasons is most frequently picked, followed by the Red system. In F/W seasons, Gray system is the most favored, then White and Red, respectively. It was revealed that the most frequently selected colors for upper-wear by anchor women in the three broadcasting stations was an achromatic color, such as White or Gray, and then the chromatic color, Red. It shows that there is no big difference in season. The Inner-wear color matched the jackets which were also achromatic in color, white and black being the most favored in the S/S seasons, and in the case of chromatic colors, Red was the most favored. In addition to this, identical coloration with jacket, coloration with similar color, or single color as clothing color were no less frequently adopted. During the F/W seasons, identical coloration accounts for 26%, the most popular colored being White and Red. It was found that the coloration with achromatic colors are highly favored in the three major broadcasting stations alike.

• Clinics in Shoulder and Elbow
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• v.15 no.1
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• pp.16-24
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• 2012

Purpose: This study was designed to investigate the rate of incidence, location and the clinical value of the rotator cuff retear by analyzing MRI scans, which was taken after an arthroscopic rotator cuff repair. Materials and Methods: This study included a total of 109 patients, who underwent a shoulder MRI scan after an average of 10.6 months later from the arthroscopic rotator cuff repair. We only defined the 'retear' when the Sugaya type IV and V was observed in the sagittal section of the MRI. The location of the retear was divided into the medial and lateral areas by the site, which was 1 cm medial to the anchor insertion. We investigated the incidence rate and the location of the retear, in terms of the age, sex, initial tear size and the suture method. Also, we compared the functional score of the retear group and the non-retear group, after an average of 13.9 months follow-up. Results: There were 38 of the 109 patients that showed the rotator cuff retear. Of these patients, 25 were male patients, and 13 were female patients. Of the 38 patients with the rotator cuff retear, 21 patients were included in the <3 cm retear group, and 17 were included in the ${\geqq}3$ cm retear group. At the end of the follow up period, all 109 patients showed a statistical significant improvement in the shoulder functional score. Conclusion: According to the follow up of the MRI scan, which was taken after the rotator cuff repair, the retear rate reached 34.9 %, and there were no significant differences on the age and the suture method. More rotator cuff retear occurred in male patients, and the initial tear size was positively correlated with the incidence rate of the rotator cuff retear. Also, the retear was more frequently observed at the medial side. That is because when the suture was performed, excessive tension was loaded on the medial side of the suture site.