• Journal of the Korean Institute of Landscape Architecture
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• v.41 no.3
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• pp.12-21
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• 2013

This paper deals with a comparative analysis of changes in cognition of city image of Daegu City, focusing on image of representative and environmental conditions. Two-questionnaire surveys were conducted to compare the change of image cognition between the last decades. Major results are: Firstly, the most frequent representative images of Daegu City were hot weather, Palgong Mountain, textile industry, etc. and representative places were Palgong Mountain, Dongsung-ro Street, E world(Woobang Land), etc. Compared to the results of year 2000, the frequency of apple, and textile industry were remarkably decreased. Secondly, mean scores of image rating for environmental conditions were comparatively high in human environment such as women, and kindness. By individual variables, accessibility to Daegu City, women, living environment such as shopping, showed higher mean scores. Generally, mean scores of 2011 survey were higher than that of 2000. Thirdly, major factors affecting city image were human environment, living environment, natural environment, and transportation environment, respectively. These results can be used as a basic data for strategies to improve higher brand image of Daegu City.

• Journal of Convergence for Information Technology
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• v.10 no.4
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• pp.175-183
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• 2020

The change in the demand and perception of wigs worn for hair loss is getting better, but hair extension is emerging as a new treatment method that improves as there are inconvenient areas such as hair loss, bleaching, and tangling of wigs themselves, and time spent on unnatural hair styling and wearing wigs. The purpose of this study is to verify that the quality of life of middle-aged female hair loss is positively affected by hair growth techniques that weave wool strands into their hair. Those surveyed were middle-aged women with hair loss and were analyzed by measuring the quality of life before and after hair growth. The analysis showed that hair increased techniques affects the economic satisfaction, physical satisfaction, mental satisfaction and social satisfaction of middle-aged women with hair loss, indicating that hair increased techniques is effective in improving the quality of life for middle-aged women with hair loss. It is also expected that the beauty industry will develop high value through hair increased techniques, a blue ocean in the beauty market.

• Journal of Digital Convergence
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• v.13 no.6
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• pp.317-325
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• 2015

The purpose of this study is fusion-dimensional image of the body standing walking exercise female participants to convergence investigate the effects of psychological happiness In order to serve this purpose, questionnaires were used for females who participated into the walking program worked on by the National Health Insurance Corporation in 2014. A convenience sample was used for 150 subjects. Unanswered questions and questionnaires that did not meet normalcy were excluded, and 135 samples were extracted to use them for final analysis. Frequency analysis was performed for the collected data in order to examine demographical characteristics by using the SPSS/WIN 20.0 V program. In addition, multiple regression analysis was performed in order to resolve research issues. Cronbach' ${\alpha}$ verification and exploratory factor analysis were performed. The result of the aforementioned research and data analysis in this study is as follows: Perceived competence, looks, and health during the walking of female participants turned out to make static, positive effects on immersion and happiness, which were the lower-level factor of psychological happiness.

• Journal of Science and Technology Studies
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• v.14 no.2
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• pp.281-318
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• 2014

This paper aims to examine women's understanding of technoscience by analyzing girls' comics(少女漫畵, Sonyeo Manhwa). The idea that women were not interested in science was a socially accepted. But this paper reveals that women are interested in science in a different way by analyzing Korean SF girls' comics. By examining an image of science in SF girls' comics in comparison to SF boys' comics(少年漫畵, Sonyeon Manhwa), this paper shows that women look technoscience through 'reflexivity' focused on 'human' and that this special character is derived from the feature of women's culture. SF girls comics have two features. First, girls comics reflect on power made by technoscience rather than describe it elaborately. And the reflexivity is expressed through a mental state, an emotion, and relations between human beings focused on a human nature, an ego, and an identity. It is different from boys comics that give weight to the mechanics and that show simple plot such as utopia or distopia, or a battle of good versus evil. Second, girls comics express technoscience as daily practices. In girls comics, some technosciences are linked to our daily lives and cartoonists and readers consider an 'essence of knowledge' together. It is different from men's view that regards knowledge as power or means.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.12
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• pp.186-196
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• 2018

Sports has become one way to improve our own health and to enjoy life by changing the lifestyle of modern-day people. Sports athletes not only give pleasure to the public, but also play a role in elevating a nation's reputation through sports. Tennis is popular with the public, and women players receive tennis wear from various sports companies to promote the designs to the public. This study considers the design-related characteristics of women's tennis wear through content analysis of design elements from the tennis wear in four major tournaments over the most recent five years. This is important in order to provide basic data on design directions for tennis wear in the future. The results of this study are as follows. First, the silhouette plays a role in enhancing activity by considering the physical movement of tennis players who are very active. Second, color emphasizes the rules and clarity of traditional tennis tournaments, and reflects a diversified trend in tennis wear by considering smooth game play by players and combining popular colors in the year. Third, patterns and decorations on material are used as a means to emphasize the esthetics of tennis wear, and tape plays an auxiliary role in emphasizing the physical beauty of women or preventing physical movement causing injury. In addition, sponsor logos are generally located at the center of the chest of tennis wear tops by mixing letters and images. This can be interpreted as a part of the marketing strategy to enhance clarity of the sponsor's brand.

• Science of Emotion and Sensibility
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• v.6 no.2
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• pp.49-58
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• 2003

In this study, there is main purpose to provide useful data in order to use the Hangul as a design factor. Also, there are two subordinate goals. First, to analyze standards as people estimate Hangul characters. Second, to understand people's preferences about Hangul characters and then, to catch formal features about that characters. In first result, It is known that people estimate Hangul characters based on four standards. They are neat, soft, cyber and plain standards. As second consequence, preferential Hangul characters have pretty, intimate, refined, soil, elaborate, forthright, tidy image. And they are square shape as a whole, less decorative, round edge style.

• The Journal of the Korea Contents Association
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• v.8 no.8
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• pp.111-118
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• 2008

Nowadays, people get images from various media like TV, magazines, newspaper, internet. Such images directly influence people's thoughts and lives, either consciously or unconsciously. In the past, reproduction devices have been mainly used in reproducing an original scene accurately. Lately, the cognitive preference became a key value in the scene reproduction, and it was affected by the surrounding media. Recently, the most commonly used device in reproducing an original scene is the camera. The core of an image is the light, in other words, the exposure. Most digital cameras are set to adjust exposure automatically in order to reproduce a scene physically as identical as possible. However, physically right exposure does not always give images that people prefers. Numbers of tests were done to find the exposure value that makes an image cognitively more preferred. Skin tones which are highly sensitive to color and changes in density has been used in the tests. A male and a female model have been used to classify changes in cognitive preference due to gender differences.

• The Journal of the Convergence on Culture Technology
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• v.6 no.2
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• pp.257-262
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• 2020

This study recruited adults aged 35 to 64 living in Daegu and Gyeongsang buk-do to analyze the images of the elderly perceived by the mid and older- aged adults and their preparation for later life. The results of this study are as follows: First, as for the images of elderly people recognized by the research subjects, psychological images were the most positive, followed by physical and social images. Those with a higher education level, full-time job, and parents alive had more positive images of the elderly. The psychological images were better in those married compared to singles or divorcees, and the higher the age considered as elderly, the better the psychological and social images of the elderly. Second, preparation for later life in the mid and older-aged adults was better in order of emotional and physical preparation, whereas economic and leisure and social preparation were not enough. Those who are female, those with a higher education level, higher average monthly household income, professional job, and full-time job, and those who have an older age in mind as a definition of elderly have been better prepared for later life. Third, it was found that the sub-factors of their images of elderly people and preparation for later life affected each other, and the more positive their images of elderly people, the better they had been prepared for later in life. The results of this research suggests a desirable direction for improving the images of the elderly, implicating the necessity of exploring measures to provide individual and social support and developing educational programs for successful life after retirement.

• Korean journal of communication and information
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• v.27
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• pp.63-91
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• 2004

The purpose of this study is to investigate the gender discourse of Korean newspapers. For this, the study analyzes the frames of frames of crime news on Chosun Daily and Hangyurae Newspaper for 2 years. The data are collected using KINDS, and include 265 crime articles involving woman. According to the results of this research, the episodic frames are used in the most of crime news. The five frame devices are founded in the episodic frame articles; the male subjectivity and the female objectivity, the male-oriented perspectives which reporters have, the abused sexual details and sensationalism, the emphasis of women body's fragility which imply woman's unavoidability as victims, and finally, blaming women who are victims of crimes. And in the articles of thematic frames, the similar frame devices are found. In particular, they only emphasize the problem of crime and fail to suggest a concrete resolution. Finally, the study discusses the findings relating to the patriarchal news making convention and the commercialism of newspaper industry. The two newspapers have been pursuing quite different political lines in Korean society. It is generally considered that Hangyurae newspaper is progressive and Chosun Daily is conservative. However, this study reveals that the way dealt with women in the crime news are not different. It is concluded that Korean newspapers still produce the gender discourse based on male-centric perspective and patriarchal ideology.

• Science of Emotion and Sensibility
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• v.15 no.4
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• pp.489-502
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• 2012

Storytelling advertising is one of the most popular ad types in marketing field. However, there has been little attention to storytelling ads in consumer and advertising research. To examine the effectiveness of different types of advertising, this study collected 9 commertial ads, which consisted of 3 advertising types(storytelling, informative, image) ${\times}$ 3 products(digital camera, coffee, health drink). We investigated the differences in emotions after ads and arousal level, as well as the advertising effectiveness among the three types of advertising. Preliminary analysis revealed that the emotions after ads could classified into two distinct emotion types, affective emotions and cognitive emotions, and we used the two emotion types as emotions after ads to simplify the results. The results indicate that the storytelling ads are more effective than the image ads, but this power of storytelling ads may not be found in the comparison with informative ads. It is also found that storytelling ads can help form a more positive attitude for males than for females, whereas image ads can have an more impact on females than males. In addition, it can be proposed that affective emotions after ads may play an important role in the effectiveness of advertising types, but the interaction effects of advertising types and gender may depend on the cognitive emotions after ads.