• 한국패션뷰티학회:학술대회논문집
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• 2007.06a
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• pp.27-28
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• 2007

• The Journal of Natural Sciences
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• v.10 no.1
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• pp.199-208
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• 1998

This study forecasts the trend of ethnic theme through market survey, concentrating on Los Angeles market. First, the background of ethnic theme was examined, and the present situation of shops, department sores, and headquarter was also surveyed. After that, fashion trend suitable for market was suggested by analyzing the life style of consumers through zip code. The results of the study are as follows. The conspicuous trend of '97 F/W retail stores is ethnic. This reaction to complicated modern life, and symbolizes the desirable evaluation on the simpleness of basic life and nature. The model of ethnic design is identified in natural clothing, primitive arts, ethnic culture and African theme. In short, this ethnic fashion is expressed as simpleness, naturalism convenience and freedom. On the other hand, the standard of general department stores such as Broadway and Robinson May which are the headquarter of this trend is to satisfy various consumers with various styles. Ethnic goods from Broadway has not arrived at the top for its introducing step. To elevate sales of these goods, promotion through VMD and suggesting various ethnic goods should be done. Besides, when analyzing the consumers of Beverly center Broadway, the target of these goods are mostly professional young people in their 25-34 and 35-44. The life style of these people emphasizes sophisticated life in aspects such as job-oriented activities, and up-to-date fashion. Especially, image is very important. They want individuality different from others. These images are diversified from simpleness, naiveness to sexy character. Accordingly, suggesting fashion trend satisfying the demand of consumers through market survey will make fashion market create infinite possibilities.

• Journal of the Korean Society of Costume
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• v.60 no.2
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• pp.144-158
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• 2010

The concept and the typical characteristics of ethnic fashion were studied. 267 fashion designs from pret-$\grave{a}$-porter collections in Milan and New York from 2001 S/S to 2005 F/W were analyzed. The major conclusions of the study are as the following: The major types of ethnic fashion are Africa, American Indian, Japan, India, China, and Inca. Among these types, the first volume is Africa, the second is American Indian and others are Japan, India, China and Inca in order. Ethnic fashion changes in years showed reduction from 2001 to 2004, but much rise in 2005 showed more than 30% from 2001. Much more ethnic fashion designs were presented in S/S seasons than in F/W seasons. Africa ethnic fashion designs were more popular in S/S seasons. India ethnic fashion designs were more popular in F/W seasons. In the comparison of the Milan and New York collection, ethnic fashion designs appeared more in Milan collections than in New York from 2001 to 2003. But ethnic fashion designs appeared more in New York collections than in Milan in the year of 2005.

• Proceedings of the Korean Society of Community Living Science Conference
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• 2003.11a
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• pp.153-153
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• 2003

메이크업 문화의 경우 1950년대까지는 이상적이라고 설정된 여성미가 획일적으로 일반인들에게 모방되었다. 그러나 1960년대 이후부터는 미에 대한 기존의 가치개념에 변화가 이루어지면서 메이크업은 사회구성원에 따라 다양하게 등장하는 미의 표출 수단으로 새롭게 전개되었다. 또한 20세기의 패션 산업 향장 산업, 광고산업, 영화를 포함한 각종 영상산업, 문화산업, 예술산업 등의 발달을 통하여 메이크업의 역할이 중요한 자리매김 되어가고 있다. 이들에 대한 재해석을 통한 현대 예술의 상상력은 메이크업의 영역을 확대 시켰다. 한국적 전통에 바탕을 둔 메이크업 역시 새로운 해석과 예술적 기술을 접목 시켜 현대의 미를 창조 함으로써 한국적인 에스닉 스타일을 개발는데 의의 있는 일이다.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.11
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• pp.1844-1858
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• 2010

Ethnical tendency follows the current political, economical, and cultural influence eastwards, highlighting films, architecture and interiors as well as fashion. With this tendency, the ethnic outfits are expressed by various styles. This study analyzes the features of current ethnic styles with 1,535 ethnic image pieces from 2005 S/S to 2010 F/W of Pr${\^{e}}$t-${\'{a}}$-Porte in Paris and Milan. First, 'ethnic' is to refer to the distinct features of an ethnic group or a country. 'Ethnic look' refers to the adaptation or re-arrangement of various ethnic group's traditional costumes, dying, textile, patterns, color, silhouettes, and accessories. Second, the most popular ethnics in the modern fashion is the African style, followed by India, Japan, China, and Latin America in both collections. Third, the proportion of ethnics decreased, 2005 (14.9%), 2006 (12.8%) and 2007 (8.2%). In 2008 the proportion increased again. 2010 (27.3%) and compared 2010 to 2007, it increased by 20%. By season, S/S had 1.4 times more ethnic styles than F/W with the prevalence of African and Indian styles. Fourth, as of 2005, the ethnic style became colorful and went through changes to combine various images. This is from the polycentric tendency of co-existing various styles with a prevalence of low tone and various colors. It also shows warm colors in front to show a sense of nature.

• Journal of Fashion Business
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• v.28 no.1
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• pp.36-50
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• 2024

This study aims to explore the potential of integrating traditional Indian motifs into modern textile design that appeals to the MZ generation. The objective is to create patterns that reflect the rich cultural tapestry of India while aligning with contemporary sensibilities. To achieve this, the design process includes a comprehensive literature review on the historical background, symbolism, and structure of Indian textiles and a survey to determine if the developed design suits the preferences of the MZ generation. Digital design tools such as TexPro, Photoshop, and Illustrator were used to create the designs based on the theme 'Cosmic Dream,' with sub-themes inspired by nature and Indian symbolism. 'Blooming Cosmos' focused on the structural beauty of the lotus, combined with paisley and rangoli patterns, for a vintage yet modern appeal. 'Cosmos in Blossom' is drawn from the rangoli technique of using varied materials, resulting in a romantic pastel-themed pattern that aligns with the 2023 Youth Trend. 'Cosmic Peacock' presented a lively ethnic pattern by merging simplified lotus motifs with India's national bird, peacock along with a paisley backdrop. A questionnaire was conducted to check the MZ consumer responses, and the most preferred design was the peacock and rangoli mixed design, ground colored in cream. These findings indicate the potential of the developed ethnic designs to be used for various purposes. By combining traditional motifs of India with modern elements, this study proposes ethnic textile designs that are suitable for MZ generation consumers.

• Journal of the Korean Society of Costume
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• v.60 no.7
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• pp.131-142
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• 2010

The ethnic image in modern fashion can be interpreted as a trend of post-modernism, which appeared after modernism's established style. It has relativity, pluralism and variety, and it tries to revive style of the past. This makes style that borrows and combines image and style of different era and culture as distinctive feature, and in turn is expressed by a new image that is combined with the country's clothes. Also, thanks to the customers who are tired of artificiality and convenience, gift of modern science and technology, simple and natural sensitive marketing and being 'raw' are getting popular as new trend. Today's ethnic image is not merely borrowing visual, superficial image of culture and clothes of other ethnic group, but pursuing natural as purely created by human senses rather than being polished. In terms of ethnic image's formative beauty and aesthetic value, foreign and domestic collections are compared. But for domestic image, only Korean ones are researched, and for foreign designer's fashion image, there are ethnic styles of Japan, China and Korea. Although the documents of domestic designers that I investigated is not sufficient, canonic simple being of oriental image that is seen by the westerners is summarized.

• Journal of the Korea Fashion and Costume Design Association
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• v.9 no.1
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• pp.89-101
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• 2007

Young casual brands today is beset with perplexing difficulties, as consumer tastes become more sophisticated. Consumers request the type of product they want and how they want it differenciated from existing product. This study research that young casual brands seek to react to consumer who wants special and different fashion items, have a look for definite concept and target. Also In modem digital environment, Young Casual brands needs a quick and comprehensive action against a change of scene. So This study propose resort wear design with the use of computer graphics to applicate on young casual brands as developing various and effective design method, target on girlish young casual with unique indiviuality of lovely sensitivity. The result of this research as follows. First, young casual brands will have to seek ways to differentiate as brand identity, value of product, satisfaction for consumer's culture and lifestyle. Second, As a result of the adaptation of ethnic fashion, 8 resort wears designed development of girlish young casual wear using computer graphics. Third, computer graphics could contribute to the rapid composition of diverse, new and differenciated design research on it.

• Journal of the Korean Society of Costume
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• v.61 no.2
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• pp.116-130
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• 2011

Ethnic fashion and makeup were studied. 264 fashion designs from pret-$\`{a}$-porter collections in Milan and New York from 2001 S/S to 2005 F/W were analyzed. The major conclusions of the study are as the following: 1. The major types of ethnic fashion and makeup were Africa. American Indian. Japan, India. China and Inca. Makeup types expressed in ethnic fashion were soft smoky, smoky, retro, nature, avant-garde, eastern. 2. Makeup types expressed in ethnic fashion were used for the image for the designer's collections rather than ethnic features. Soft smoky and smoky makeup types were more used than others. 3. Soft smoky makeup types were more expressed in S/S seasons than in F/W seasons. In F/W seasons soft smoky and smoky makeup types were more expressed than other types. 4. Soft smoky and smoky makeup types were more expressed than others in Milan and New York collections commonly. 5. To emphasize the ethnic image for ethnic fashion, ethnic makeup arts like China, Japan, India, Africa, American Indian, Inca makeup arts and soft smoky, smoky makeup arts were represented.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.7 s.155
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• pp.1054-1065
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• 2006

This study aims to provide basic data conducive to developing popular and international products by analyzing the mechanism, factors and design of ethnic sports fashion incorporating ethnicity and sports sense that may satisfy the physical and psychological needs of modern humans who tend to seek 'well- being'. The methodology includes literature reviews and positivist study, and visual materials include domestic and foreign fashion magazines, newspapers, fashion journals, ad photos, collection photos, and internet that cover colors, materials, detailed sports fashion design that are considered to have an ethnic image. Its scope is limited to the period from 2000 through 2005 S/S. The results of study are as follows: First, sports fashions through incorporation of sports emotion and fashion, mixes and matches existing formal wear, casual wear, or leisure wear with sportswear, or introduces and utilizes materials, details, accessories, or image from sportswear. Second, 1) from the changes by year in sports fashion, ethnic images were strongly expressed by the influence of naturalism in the early 1990s, and functional sports fashion has been fused with ethnic image with functionalism becoming stronger and wellbeing trend expanding from the mid 1990s through 2000s. 2) The cause of ethnic image in sports fashion included hybrid, multi-culturalism, and naturalism. Third, the ethnic images revealed in the sports fashion designs of Prada, Louis Vuitton, Gucci, and Y3 are simple and unique based on functionality and activism.