• Title/Summary/Keyword: 앵커 멘트

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The Impacts of News Lasciviousness, News Anchor's Mention and Attractiveness on Viewers (앵커 멘트의 선정성이 시청자에 미치는 영향: 앵커 매력성과 시청자 성별의 조절효과를 중심으로)

  • Park, Dongmin;Yoon, Sungwook
    • Journal of Service Research and Studies
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    • v.10 no.2
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    • pp.59-76
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    • 2020
  • The purpose of this study is to analyze the impacts of the lasciviousness of news anchor's mention on viewers'negative emotions, news reliability and their attitude towards the broadcasting company. This study also analyzed the moderating effect of anchor's attractiveness and viewers' sex. First, the more lascivious anchor's mention in news report gets, the more negative the viewers felt. Second, stronger lascivious expressions of news anchor's mention in news report had a negative effect on news reliability. Third, the moderating effect of the anchor attractiveness was found when news anchor's mention influences the viewers' attitude towards the broadcasting company : those who thought news anchor attractive showed less negative emotions and their news reliability and attitude towards the broadcasting company were higher compared to those who thought news anchor less attractive. Fourth, the moderating effect of the viewers' sex was found when news anchor's mention influences on viewers' negative emotions and the viewers' attitude towards the broadcasting company. This study has an academic and practical implication by studying the lasciviousness of news anchor's mention and anchor's attractiveness. This study is also a new approach of integrating the fields of journalism : News report and Anchor into the marketing fields : Attractiveness and Reliability. This can be meaningful for both journalism and marketing field.

Study on the Fire Investigation by Damaged Pattern Analysis of Incandescent Lamps (백열전구의 소손 패턴 분석을 통한 화재조사 연구)

  • Kim, Hyang-Kon;Kim, Dong-Woo;Moon, Hyun-Wook;Choi, Chung-Seog;Choi, Hyo-Sang
    • Fire Science and Engineering
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    • v.22 no.5
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    • pp.22-28
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    • 2008
  • In this paper, we conducted experiments on damaged patterns of incandescent lamps by external stress, such as external flame or external impact. Glass bulbs were melted and filaments were evaporated by external flame when the bulbs were lit, and finally molten marks were recognized at the filaments. Also, there were some differences in absorption patterns of evaporated filament elements according to set-up directions, and evaporated filament elements were absorbed in lead-in wires, support, inside of glass. In case the bulbs were lit and they were damaged by external impacts, filament burned out. Filaments were not evaporated but melted. We expect that this results could be used to judge whether electric current flew through incandescent lamps or not in fire site.

Behavior of Steel Plate Girder Using Slab Anchor (Slab Anchor를 사용한 판형교의 거동특성 연구)

  • Han, Sang-Yun;Han, Taek-Hee;Park, Nam-Hoi;Kang, Young-Jong
    • Journal of the Korean Society of Hazard Mitigation
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    • v.2 no.2 s.5
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    • pp.105-113
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    • 2002
  • Steel-Concrete composite girders have been used since early in the 1920's due to their advantages, which are lower weight, increasement of stiffness, slenderness, long span. However, in designing short to continuous composite bridges, negative moment occurs in mid-support and creates problems such as cracks in the concrete slab. Therefore, partially composite bridges are considered. In this time, slab-anchor is used in these. If the stiffness of shear connectors is insufficient, slip would happen at the contact surface. Partial interaction is the case that takes account of slips. In this paper, the evaluation of initial shear stiffness of slab-anchor in composite bridges is obtained from Push-Out specimen. Also, finite element analyses which uses the initial shear stiffness of slab-anchor got the experiment are carried out on simple composite girder and continuous composite girder. Futhermore, the ratio of composite according to various shear stiffness are investigated and the classification according to the ratio of composite is proposed.

The impact of Digital Video Effects and subtitles on evaluation and agenda recognition in TV News (TV뉴스의 어깨걸이와 자막이 뉴스에 대한 평가와 의제 인식에 미치는 영향)

  • Bae, Jin-Ah
    • Journal of Digital Contents Society
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    • v.18 no.3
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    • pp.465-473
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    • 2017
  • An experiment was conducted to investigate the relationship between the DVEs and subtitles provided with anchor speech in TV news and the news evaluation, trust and agenda recognition. 120 university students were asked to watch four types of news that differed in the contents of their DVEs and subtitles, and then they evaluated the fairness, sensibility, and irritability of the news. The content of DVEs and subtitles were related to the irritability evaluation and trust of the news, and it was not related with the fairness and sensibility evaluation. When the DVEs and subtitles emphasizing the stimulating aspects of the issue were given, the irritability was highly evaluated and the trust was low. The evaluation on news fairness affected the news trust. The more they rated news as fair, the greater the trust in news. Unlike the assumption in this study, DVEs and subtitles were not the main factors influencing the news agenda perception, and the viewers tended to perceive the agenda based on the news content itself.