• The Research Journal of the Costume Culture
• /
• v.11 no.6
• /
• pp.793-807
• /
• 2003

The purpose of this study is to show the component and anticipation factors of loyalty and word-of-mouth. Specifically, hypothesis is that trust in a salesperson will influence satisfaction with the salesperson, and the store. And the satisfactions with the salesperson and the store will influence the loyalty to the salesperson and the store. Another hypothesis is that loyalty to a salesperson and a store will influence word-of-mouth. Scale items used in this study were selected from developed scales and were adapted to conforming to the selling situation in the service setting. Factor analysis and Cronbach's alpha test were accomplished. A total of 703 samples was used to test the hypotheses. The primary method of statistical analysis to test the hypotheses was a structural equation modeling on LISREL 8.3. The results of the study are as follows: First, trust had an influence on satisfaction with a salesperson and a store. Second, the results suggested that satisfaction with the salesperson and the store influences loyalty to the salesperson and the store. Finally, loyalty to the salesperson and the store influenced word-of-mouth, as predicted.

• Information Systems Review
• /
• v.8 no.1
• /
• pp.101-123
• /
• 2006

The main purpose of this study is to conceptualize and investigate the relationship between customer satisfaction and the linking variables of customer loyalty in internet shopping mall including general merchandise and specialized online mall. To achieve this objective, the study tries to validate the structural equation model and causal relationships among the model's elements involving customer satisfaction, customer trust, customer attitude, relationship involvement, and customer loyalty. The same research model was used in analysing general merchandise and specialized internet shopping mall to reveal and compare the casual path constructs. Empirical findings are as follows: First, all the hypothesis concerned with internet merchandise shopping mall were accepted but the direct effects between satisfaction $\Rightarrow$ loyalty and satisfaction $\Rightarrow$ attitude rejected in case of specialized internet shopping mall. Second, I found out that there were direct or indirect relationships between the mediating variables(satisfaction, attitude, involvement) and site trust and customer loyalty irrespective of internet shopping site patterns. In Particular, the direct effects of on customer loyalty showed the difference each other, but the indirect effects through satisfaction, attitude, or relationship involvement were all accepted. This means that the proper management concerned with indirect path is probably more important for the success of all kinds of internet shopping mall. The implications of this research may be summarized as follows. First, click and mortar companies should clearly understand and articulate the key requirements of shopping mall trust and satisfaction. Second, online companies are encouraged to establish linkage including trust, positive attitude, relationship involvement in order to foster customer loyalty. Third, companies are not only required to differentiate the internet marketing strategy adapting to the patterns of internet shopping mall but also to customize the interaction strategy in the formation process of customer loyalty.

• The Journal of the Korea Contents Association
• /
• v.14 no.1
• /
• pp.435-443
• /
• 2014

The aim of this study was to look for the cause of shortage of K-League spectators from a consumer's perspective and to offer solutions. For this, we offered enhancement method of the K-League spectators through dual path model based on existing relative researches. The first path involved consumer reaction to external factors of the K-League game. This path explained relational view(=we-ness) of consumers on K-League game(Hypothesis 1, 2). The second path explained personal view on K-League game. This path means consumer reaction to K-League game itself(Hypothesis 3, 4). The empirical study was based on a field survey and structural equation model. The results showed that we-ness positively affected team loyalty(Hypothesis 1) and the team loyalty positively affected spectating intentions(Hypothesis 2). It also revealed that flow of K-League game positively affected consumer satisfaction(Hypothesis 3). Finally consumer satisfaction was found to affect spectating intentions(Hypothesis 4). The significance of present study is to extend scope of research which is related with cheerleading of sports game. And this study emphasize the importance of we-ness and flow in sports game.

• Journal of Global Scholars of Marketing Science
• /
• v.17 no.1
• /
• pp.23-49
• /
• 2007

The purpose of this study is to investigate the relationships among customer satisfaction, trust, and loyalty and examine the differences and similarities between specialized and general merchandise internet shopping malls concerning the relationships of these key success factors. The structural model is tested with each of the sub-samples(i.e., specialized and general merchandise shopping customers taken separately) and the data from entire data samples(i.e., specialized and general merchandise shopping customers pooled together). The same research model was used in analysing general merchandise, specialized, and integrated internet shopping mall to reveal and compare the casual path constructs. In the analysis of path coefficients composed of separated taken sample, all research hypothesis is accepted and the model's goodness of fit also shows all high. In the basis of the previous empirical test, multiple sample method was used. Properties of the causal paths, including standardized path coefficients, the significance of difference, latent correlations and variance explained for satisfaction, trust and loyalty in the hypothesized model, have similarities in general. This means that the proper structural management concerned with customer satisfaction, trust and loyalty is very crucial for the success of all kinds of internet shopping malls. Following the model test, I conduct a test of integrated model's path coefficients. Statistical results show that all the hypothesis concerned with internet shopping malls were accepted like the separated sample test. Click and mortar companies should clearly understand and articulate the key requirements of shopping mall satisfaction, trust and loyalty and encourage to establish linkage and interactive relationship among the research variables. In addition, internet marketers are required to customize the interaction considering and adapting the patterns of internet shopping malls. Other interesting results concerning the strategies in internet shopping malls strategy are also presented.

• Korean Journal of Food Science and Technology
• /
• v.45 no.3
• /
• pp.325-332
• /
• 2013

We aimed to determine the quality indicators for quality prediction of frozen green pumpkin in distribution. Freshly harvested green pumpkin slices were blanched under optimal conditions (confirmed in a preliminary experiment), quick-frozen at $-40^{\circ}C$ for 24 h, and stored at 0, -5, -15, and $-25^{\circ}C$. The correlation between each quality characteristic and the sensory preference rate was analyzed. There was a significant correlation between storage temperature-related drip rate and preference rate across all temperatures, except at$-25^{\circ}C$. Hunter values, a and b, showed relatively high correlation coefficient values at -5, -15, and $-25^{\circ}C$. Therefore, a change in the Hunter values should be considered when storing green pumpkin, because of their significant correlation with changes in the sensory preference and drip rates. Furthermore, they should be applied as quality indicators for the quality prediction of frozen green pumpkin in distribution.

• Korean Journal of Food Science and Technology
• /
• v.41 no.4
• /
• pp.374-379
• /
• 2009

In this study, we investigated effects of different packaging materials and methods on physico-characteristics of green pumpkin during storage at $10^{\circ}C$. Whole green pumpkin samples were packaged with polyvinyl chloride film (PVCF), orange coating film (OCF), paraffin film (PF), or paper with paraffin film (PWPF) and stored at $10^{\circ}C$. Weight loss, pH, firmness, browning, and gas composition ($O_2$ and $CO_2$) inside the film packages were evaluated. All characteristics of the unpackaged group (control group, CON) changed rapidly and lost marketability as compared with the packed pumpkin group. The pH values in all of the green pumpkin samples were between 6.38 and 6.67, and decreased with increased storage time. Over the storage time, all packaged pumpkin groups evidenced prevented or retarded deterioration of the green pumpkin samples in terms of appearance, texture, and discoloration. Firmness decreased slightly with increased storage time. Brown color difference were much higher in the controls than in the film-packaged green pumpkin samples, and increased rapidly in the early stages of storage. These results were attributed to reduce respiration rates as a result of elevated carbon dioxide and reduced oxygen levels in the packages. The results of this study demonstrated that the green pumpkin packaged with PWPF and PVCF showed retarded deterioration as compared to the CON, OCF and PF samples in a controlled atmosphere, and thus significant differences were noted according to the packaging material and methods used.

• Journal of Distribution Research
• /
• v.16 no.4
• /
• pp.29-64
• /
• 2011

Overview of Research: Product availability is one of important competences of store to fulfill consumer needs. If stock-outs which means a product what consumer wants to buy is not available occurs, consumer will face decision-making uncertainty that leads to consumer's negative responses such as consumer dissatisfaction on store. Stockouts was much studied in the field of academia as well as practice in other countries. However, stock-outs has not been researched at all in Marketing and/or Distribution area in Korea. The main objectives of this study are to find out determinants of consumer responses such as Substitute, Delay, and Leave(SDL) when consumer encounters out-of-stock situation and then to examine the effects of these factors on consumer responses. Specifically, this study focuses on situational characteristics(e.g., purchase urgency and surprise), store characteristics (e.g., product assortment and store convenience), and consumer characteristics (e.g., brand loyalty and store loyalty). Then, this study empirically investigates relationships these factors with consumers behaviors such as product substitution, purchase delay, and store switching.