• Journal of Venture Innovation
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• v.6 no.4
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• pp.83-97
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• 2023

The growth of the live commerce market allows you to conveniently and simply start live commerce anytime, anywhere with a smartphone. The use of smartphone services provides continuous communication and is used while feeling psychological attachment, and it leads to psychological attachment, self-consistency with consumers themselves, and self-identity. This study focuses on the motives and perceptions of consumers using live commerce. In other words, we will examine the relationship with service attachment through the moderating effect of self-efficacy and control focus tendency as consumers' personal and psychological characteristics. In other words, the tendency of regulatory focus, which determines the direction of behavior of consumers according to their motives and goals, affects the service attachment of live commerce. We believe that self-efficacy, which is personal confidence and belief that you can plan and execute on your own for the desired outcome in a given situation or task, will control this relationship. As a result of this research, consumers who highly perceive prevention focus were more likely to avoid negative consequences and pursue safety and obligations. Their attachment to live commerce services was stronger, offsetting their confidence and self-efficacy. When using live commerce services, the more they perceive that information acquisition is beneficial, the higher their belief, and self-efficacy, so service attachment, which is an emotional experience as well as a cognitive experience, is strongly formed for consumers with a preventive focus to avoid safety-seeking and negative consequences. Through the present research results, we believe that it will be helpful in operating strategies and management for companies and small business owners who want to understand the psychological behavior of consumers in using live commerce services.

• Proceedings of KHEA Conference
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• 2004.04a
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• pp.126-126
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• 2004

• Journal of the Korea Convergence Society
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• v.7 no.6
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• pp.167-176
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• 2016

The purpose of this study was to investigate the influence of attachment across an individual's lifespan. The present study explored how mother attachment in childhood influences adult student's major satisfaction and examined the mediating effect of self-esteem between mother attachment and major satisfaction. Participants were 529 adult students enrolled in S Cyber University. They answered a questionnaire about their present self-esteem level, attachment to their mother in childhood, and major satisfaction. By using SEM analysis, this study found that adult students' self-esteem completely mediated between their childhood attachment to their mother and their major satisfaction in adulthood. This result indicates influences of a secure attachment and positive self-esteem on major satisfaction of e-learning adult students.

• The Journal of the Korea Contents Association
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• v.17 no.8
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• pp.186-195
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• 2017

This thesis aims to investigate the mediatorial effect of peer attachments and self-esteem between the child abuse by their parents and the adolescents' life-satisfaction. In order to achieve this goal, the author analyzed the data gathered over 6 year period, which subjected 1823 third-year middle school students, a sample selected by the stratified-multilevel-sampling from the "Korean Children and Youth Panel Survey". The author collected the source material by means of SPSS WIN. 21.0 Program, frequency analysis, technological statistic analysis, relative analysis, path analysis (for satisfaction), and sobel test, etc. The results of analysis are as follows: Firstly, the child abuse by their parents has had a significant negative maladjustment on the participants' life satisfaction level. Secondly, the peer attachments had an influence on partial mediatorial effect between the child abuse by their parents and adolescents' content(satisfied) lives. Lastly, the self-esteem had an influence on the complete mediatorial effect between the child abuse by their parents and the adolescents' happy lives. The author gave an improved counterplan for peer attachments and self-esteem. The author suggests following researchers to include the impact of versatile environmental factors on adolescents' life satisfaction level which was excluded in the present research.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.3
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• pp.2020-2028
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• 2015

This study was conducted in order to identify factors influencing maternal-fetal attachment among pregnant women, considering the factors presented in Mercer's theory: Becoming a Mother(pregnancy stress, self-esteem, dyadic adjustment, sense of mastery, antepartum stress). The data was collected through structured questionnaires from 140 pregnant women who visited the obstetric clinic and public health centers in a metropolitan area to have prenatal tests from August 23th to November 25th 2014. The data were analyzed by SPSS 20 software using descriptive statistics, the t-test, ANOVA, the Pearson's correlation coefficients and a stepwise multiple regression. The results were as follows: Maternal-fetal attachment in the group of pregnant women under 30 years of age was significantly higher than that in the group of over the age of 31(t=2.79,p=.004). Primiparas had higher maternal-fetal attachment than multiparas(F=3.27, p=.041). There was a negative correlation between pregnancy stress(r=-0.22, p=.009) and maternal-fetal attachment. Self-esteem (r=0.45, p<.001), dyadic adjustment(r=0.42, p<.001), sense of mastery(r=0.24, p=.005) and maternal-fetal attachment were, however, positively correlated. It was found that self-esteem, dyadic adjustment and age were some of the factors influencing maternal-fetal attachment among pregnant women. These variables explained 26.1% of the variance in maternal-fetal attachment. Findings of this study indicate needs for comprehension and assessment of self-esteem and dyadic adjustment in pregnant women through prenatal tests. Also, the intervention programs to improve maternal-fetal attachment among older mothers should be developed and implemented.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.614-623
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• 2008

본 연구는 사용자 만족 중심의 기존 사용자 경험 관련 연구들이 가지고 있는 한계를 보완하기 위하여 감정적 애착이라는 새로운 개념을 도입함으로써 사용자 경험 연구의 새로운 시각을 제공하고자 하는 목적으로 진행되었다. 이를 의하여 [연구 1]에서는 감정적 애착과 관련된 기존 이론들에 대한 조사를 통하여 사용자들의 디지털 기기에 대한 감정적 애착 형성에 영향을 미칠 수 있는 이론적 경험 요소로서 지각된 자아 일치감과 지각된 사회적 고양감이라는 개념들을 도출하였으며, 이를 기반으로 사용자 경험의 관점에서 새로운 이론적 모형을 개발하고, 한국의 핸드폰 사용자들을 대상으로 한 설문을 통하여 개방된 감정적 애착 형성 모형의 타당성을 실증적으로 검증하였다. 또한 [연구 2]에서는 5 개국 (한국, 미국, 독일, 러시아, 인도)에서 4 개의 디지털 기기 (핸드폰, MP3 플레이어, LCD TV, 냉장고) 사용자들을 대상으로 한 Contextual Interview 를 실시하여 실제 디지털 기기의 개발 및 디자인에 구체적인 시사점을 제공할 수 있는 경험 요소들을 추가적으로 도출하였다. 마지막으로 [연구 3]에서는 [연구 2]를 통하여 도출된 구체적인 사용자 경험 요소들을 [연구 1]에서 개방된 이론적 모형에 반영하여 구체화된 감정적 애착 형성 모형을 개방하고, 구체화된 모형의 타당성을 미국 핸드폰 사용자들을 대상으로 한 설문을 통하여 추가적으로 검증하였다.

• Proceedings of the Korea Contents Association Conference
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• 2015.05a
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• pp.257-258
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• 2015

본 연구의 주목적은 청소년들의 부적응 행동과 자아존중감 간의 관계를 규명하고, 자아존중감과 부적응 행동 간의 관계에서 부애착과 모 애착의 조절효과를 검증하고,자료분석을 위해 SPSS win18.0 프로그램을 활용하여, 기술통계(descriptive statistics)분석, 단순상관관계 분석을 실시한 후 본 연구의 주 목적인 상호작용모형을 알아보기 위하여 위계적 중다회귀분석(Multiple Moderating Regression Analysis)을 실시하였다.

• Journal of the Korean Society of Child Welfare
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• no.40
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• pp.41-71
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• 2012

The purpose of this study is to examine longitudinal impacts of various factors on happiness in primary school children. Specifically, attachment theory and ecosystems perspective were utilized for the purpose of this study. We used Korea Youth Panel Survey, which is a 5-year longitudinal data collected from fourth grade in elementary school to second grade in middle school Latent growth model was employed as the analytic method. The findings of this study are as follow: first, academic achievement, self-esteem, parent attachment, peer attachment, teacher attachment, and community attachment all decreased over the 5-year study period. Also, the intercept and the slope variance of variables were found to be statistically significant. This means that there are significant differences in the intercept and the slope of individuals. Second, self-esteem, parent attachment, and peer attachment were found to have cross-sectional influences on happiness. This means that self-esteem, parent attachment, and peer attachment are positively associated with happiness at the intercept. Also, self-esteem, parent attachment, teacher attachment, and community attachment were found to have longitudinal influences on happiness. This means that the higher levels of community attachment at the intercept is associated with slower the rate of decrease in happiness at the slope. In addition, faster rates of decrease in self-esteem, parent attachment, teacher attachment, and community attachment are associated with faster the rate of decrease in happiness. Third, this study conducted multiple group analysis with gender. The findings of this analysis revealed no significant differences in analytic models between males and females. Based on these findings, theoretical and practice implications with regard to happiness in primary school children are discussed.

• Korean Journal of Childcare and Education
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• v.7 no.3
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• pp.1-20
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• 2011

This study investigated the relationships among mother's adult attachment, psychological well-being and affection parenting in low-income class and middle income class The subjects were 339 mothers who reared 3-5 old age child in Daegu and Gyoungbuk Province. The collected data were analyzed by t-test, Pearson's correlation, single and hierachical multiple regression, using SPSS Win 15.0. The results were as follows. (1) Adult attachment fully exerted indirect effects on affection parenting mediated by psychological well-being in low income class of mothers. (2) But adult attachment partly exerted indirect effects on affection parenting mediated by psychological well-being in middle income class of mothers.

• (The) Korean Journal of Educational Psychology
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• v.28 no.1
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• pp.23-39
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• 2014

The goal of this study was to examine the relationship among students' personal variables(Korean language abilities, self-efficacy, student-teacher attachment relationships), teacher variable(perceptions of multi-cultural education) affecting on multi-cultural students' school adjustment. Structural equation modeling was performed to test the mediating role of self-efficacy and student-teacher attachment affecting multi-cultural students' school adjustment. 336 elementary students and their matching 264 elementary school teachers were participated for this study. The model fit for this study model was acceptable, =280.024, df=98, CFI=.930, RMSEA = .074. The results revealed that teacher's perceptions on multi-cultural education significantly related with student-teacher relationships. However, Korean language ability did not directly affect the school adjustment for multi-cultural background students. That is, self-efficacy and student-teacher relationships mediated between Korean language ability and school adjustment. Moreover student-teacher relationships seem to be the key mediating factor between other research variables and school adjustment. Further considerations and future directions based on results were discussed.