• International Commerce and Information Review
• /
• v.15 no.4
• /
• pp.27-46
• /
• 2013

The objective of this study is to analyze the export performance of Korean eyewear products in China market, and derive some implications from the results of the analysis. For the analysis, the statistical data from 2003 to 2013 produced by Korea International Trade Association were used, and Market Share Index, Trade Specialization Index, and Revealed Comparative Advantage Index as an analyzing method were selected. According to the analysis, Korea's eyewear goods market share in China's glasses market was less than 5% on average during the analyzing period amid recording chronic deficits in Korea's eyewear commodities trade to China and by product, contact lenses were competitive, while eyeglass frames, eyeglasses, eyeglass lenses and sunglasses were not competitive. The suggestions for revitalizing Korea's eyewear products exports to the China market are as follows: First, Korea's glasses industry must enhance the ability to develop creative and distinctive product design to meet the needs of Chinese consumers. Second, to meet Chinese consumers preferences, Korea's glasses industry must actively produce new materials and functional products. Third, Korea's glasses industry must improve brand awareness through the continuous launch of new products for the Chinese market. Fourth, Korea's glasses industry must actively promote strategic alliances with domestic and foreign enterprises, and the Hallyu marketing. Fifth, Korea's glasses industry must reasonably improve the unusual products distribution system. Finally, The government must prepare a systematic support system for eyeglasses industry.

• Journal of Korean Ophthalmic Optics Society
• /
• v.12 no.4
• /
• pp.23-27
• /
• 2007

This research was conducted to assist with domestic eyewear industry to gain better understanding of manufacturing through study relationship between purchase behaviors and selecting elements such as design, brand, price, material and nation. Domestic consumers think that the most important factor is a design when they purchase eyeglasses regardless of kinds and brands of eyeglasses, and optometrists choose the eyewear design as a primary factor when they buy eyeglasses for display and sale. As a role of eyeglasses for fashion items increases, the interest of the eyewear design will be higher. Many optometrists have plans to import and make house brand. Some of them also would like to study eyewear design.

• Journal of the Korea society of information convergence
• /
• v.6 no.1
• /
• pp.21-24
• /
• 2013

This research used the sales information of the optician's shop located in Dadgu Dongseongro from January 2013 to October 2013. We used the sales information including the sale of glass frame, lens, sunglass, sale price, weekly sale and monthly sale generated in an optician's shop. It is difficult to direct expression for product sales quantity or amount. The sales ratio of the glass frame and sunglasses was very higher than a domestic about the imports. But the sales ratio of the lens was a little bit higher than a domestic about the imports. The glasses price in which it is sold the most was 500,000 won betweens in 300,000 won. The sale was concentrated than a weekday on weekend. While a summer became close, a sale increased and after decreased gradually.

• Journal of Korean Ophthalmic Optics Society
• /
• v.14 no.3
• /
• pp.1-5
• /
• 2009

Purpose: The aim of this study is to grasp domestic eyewear trends in 2008 with analyzing brands, types, materials, colors and styles of new eyewear products. Methods: Examined all new eyewear products which were on three magazines related with eyewear published in Korea; "안경계", "Eye 11" and "THE AXIS". Results: There are 103 companies, 182 brands in 3 magazines related eyewear published in 2008. There are 77 domestic brands and 105 imported brands, and there are 522 eyeglasses and 126 sunglasses. Material of eyeglasses make up 37.93% of combination frames, 33.14% of metal frames and 28.93% of plastic frames and material of sunglasses make up 50.79% of plastic frames, 30.95% of combination frames and 18.25% of metal frames. From a style point of view, there are lots of retro and casual styles which one can express one's individuality with. In terms of colors, basic colors such as black and gray are mainstream and pastel tones and vivid tones are mainly used as the point color. Conclusions: The results of analyzing new eyewear products show that many light and feeling good products such as thin plate frames, TR frames and thin plate-TR combination frames were released in case of domestic eyewear products. In case of imports, there are lots of simple Ti frames and acetate frames which were variety patterns and colors.

• Journal of Korean Ophthalmic Optics Society
• /
• v.6 no.1
• /
• pp.37-42
• /
• 2001

Optical design highly influer.ces consumer purchase and is a major factor of price decision in the optical industry. The price is varied based on designs. Eyewear design produces more added value than other products. Design and brand name are the foundation of rapid growth. while technology and quality control are basics of competitive optical design. Currently, China, Hongkong and other Asian countries are closely following Korea in the optical industry. There should be problem solving methods based on design and brand competition and export growth probability will be improved when continue various efforts emphasizing design.

• Journal of Korean Ophthalmic Optics Society
• /
• v.20 no.4
• /
• pp.397-404
• /
• 2015

Purpose: To investigate consumer satisfaction of foreigners with eye-wear products in Korea. Methods: Foreigners (n=106, United State/Canada, Japan, China, or other Asia) who have purchased the products at optical shops in Korea, were volunteered. Satisfaction factors were categorized into 6 divisions (products, price, vision correction, facilities, kindless, description). Results: The most frequently purchased products were eye-glasses (62%) and sunglasses (25%) by foreigners at Korea's optical shops. Quality satisfaction of the products was higher to Chinese and other Asians than to American, Canadian and Japanese. Price satisfaction was higher to Japanese, American, and Canadian than to Chinese and other Asians. Vision correction and facilities satisfaction were appeared relatively low from American and Canadian. Product descriptions and kindness were, in general, lower than other categories to all nationalities. Conclusions: Satisfaction about eyewear were significantly different depending on the nationality of the foreigner. Based on the various categories of the consumer satisfaction, ethnically customized marketing strategy would be possible to foreigners who stays in Korea.

• Journal of Korean Ophthalmic Optics Society
• /
• v.11 no.3
• /
• pp.207-215
• /
• 2006

This study surveys the brand and design recognition by an expert vs. non-expert group in the eye glasses industry. This survey is to search for a way for domestic brands to compete and win foreign ones. The non-expert group chose design as the most noteworthy difference between domestic and foreign brands; likewise, the expert group appeared to first consider design on their choice. Brand recognition by the non-expert group appeared very low; on the other hand, expert group's recognition was higher with domestic brands than with foreign ones. In conclusion, the bounce back of domestic eye glasses business does not seem to be possible in a snap by a special recipe; rather, it is necessary to invest and make efforts to develop new techniques for better quality on the one hand, and to increase brand and design recognition on the other.

• Journal of Korean Ophthalmic Optics Society
• /
• v.15 no.2
• /
• pp.131-136
• /
• 2010

Purpose: Evaluating the possibility of Korean traditional folk paintings in the development of eyewear accessories. Methods: Esthetic values with vivid colour and layout of Korean traditional folk painting was evaluated. Reevaluation of those values was applied into eyeglass cleaners and eyeglass case with modernized fashion. Those accessories had an advantage of suitable space to represent visually images of the paintings. Results: Currently, Korean traditional folk paintings receives attention as an international cultural contents. Therefore, it would be possible to enhance cultural consumption of the product whose image was changed with cultural image of the paintings. Conclusions: Utilization of esthetic values into eyeglass makes a positive effects of eyewear accessories, which can be resulted in an expanding international market of eyewear accessories.

• Journal of Korean Ophthalmic Optics Society
• /
• v.12 no.1
• /
• pp.35-40
• /
• 2007

Most of eyeglasses manufacturers in Korea consist of relatively small-sized enterprises with less than 10 employees. In terms of scale, it performs considerably poor compared to other competing nations like Italy and the People's Republic of China. As a result, domestic eyeglasses industry is facing a difficult position between high-priced products of developed countries and low-priced goods of China, South East Asia, and etc. Considering these factors, the urgent solution for revitalization of domestic eyeglasses industry could be seen as major structural changes in eyeglasses producers. In addition, it is also noted that procurement of competitiveness is an essential scheme to reinvigorate the Korean eyeglasses industry. This objective can be achieved via improvement of ability to develop new designs, exploitation of new material and technology, intensification of own innovative brand and public relations, development of new products such as functional glasses, reduction of sample producing period, provision of administrative support, and designation of special economic zone.

• Journal of the Korea society of information convergence
• /
• v.5 no.2
• /
• pp.85-90
• /
• 2012

Our eyewear industry, the recent growing its position has been weakened because of Chinese low labor costs, Japanese quality and technology and Italian excellent design, brand and marketing. Investigate the recent trend for the trade balance of China and Italia, the largest importer of the eyewear market in Korea. Sunglasses are the most vulnerable sectors of the eyeglasses industry in Korea. Continued investment and attention is needed to the eyewear design for the improvement of the trade balance.