• The Journal of the Korea Contents Association
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• v.22 no.1
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• pp.456-469
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• 2022

This research was conducted to investigate the structural relationship social support of college students has with their occupational values, career decision, and quality of life. Subjects of study were art and design college students in Seoul. Social support, occupational values, career decision, and quality of life were measured as criteria. SPSS and AMOS were used to test structural model and the relationship among variables. Results of this study are as follows. First, effects of social support on internal and external occupational values were studied. Second, effects of social support on quality of life-satisfaction and happiness-were studied. Third, effects of occupational values on career decision standards were studied. External occupational values had a statistically significant correlation with career decision, while internal occupational values were found to have no statistically significant effect on career decision. Based on the results, it can be inferred that colleges which need to support the careers and employment of students must support students with informational and instrumental support. Design students must be provided with proper career coaching and environment improvement, as well as development of programs suitable for various talents and aptitudes, so that they can shape appropriate occupational values.

• Korean Association of Arts Management
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• no.58
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• pp.179-204
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• 2021

Not only the consumption trend after the COVID-19 pandemic but also low financial interest rates have stimulated people to invest artworks. With the recent noticeable growth, art investments that mainly conducted by younger generation through online platform can be characterized by a fractional ownership in art market which means several people share one piece of artwork. This study explores 4 fractional ownership platforms in the domestic art market including Art Together, Art & Guide, Tessa, and Pica projects, using a business model canvas that describes nine key elements: Customer Segments, Value Proposition, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners and Cost Structure. The four cases have similar business models, but the details of revenue streams are different. The key sources of revenue are the profit and commission of the work. Thus, maximizing the profit margin of artworks is the core of revenue streams, so selecting and purchasing highly profitable artworks are significant. Based on the analysis, there are 3 suggestions to continue fractional ownership platform businesses in art market successfully. First, it is required to have a long-term perspective on art investments, as a way to diverse asset portfolio. Second, business confidence should be increased to maintain customer loyalty. Third, the role of platforms as competent experts is important.