• Archives of design research
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• v.15 no.4
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• pp.307-316
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• 2002

Metaphor thinking is a kind of intuitive thinking and plays a central role in design process. But there are not many researches on this topic because it happens in designer's mind during design problem solving. In this paper, we considered cognitive aspects of metaphorical thinking as they cropped up in the process of design concepts development. As a method of cognitive experiment we used a protocol analysis of the design review reports. At the end of this research we concluded that metaphorical thinking is engaged in restructuring of new frames and reconciliation of conflicting frames for the development of new design ideas and concepts. This role of metaphorical thinking makes the design thinking divergent and the design process creative.

• Archives of design research
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• v.14 no.3
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• pp.155-164
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• 2001

Under the ambiguous situation that Id character design aim is not defined, this study would help designers with 1. overcoming the limitation of character form generation ability by establishing visual application system, 2. accepting users'opinions by generating character images dynamically, analysing and giving information on the preferred ones on the web on real time, 3. identifying tendency of preference so that they can generate preferred colors and images in future by updating image combination and dropping low-preferred ones. this system would play a role as an idea or character form generation application in the 3d character design development process

• 발명특허
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• v.10 no.11 s.117
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• pp.60-61
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• 1985

'생산자는 치열한 거래경쟁에서 생존하고자 제 나름대로 아이디어를 동원하여 좀더 질적으로 우수하고 편리하며 아름다운 제품을 디자인(design)하고자 노력하게 되었다. '

• Proceedings of the Korea Society of Design Studies Conference
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• 1999.10a
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• pp.6-7
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• 1999

디자인 활동은 개인의 상상을 현실에 적합하도록 하는 작업이다. 창의력을 바탕으로 전개된 아이디어를 통해 새로운 창작물을 만들어 내고 결과를 얻는 디자인은 무엇보다도 창의적 사고 기능을 요구한다. 그래서 디자인의 기본적인 교육은 창의적인 사고력에 대한 동기부여 및 개발에 중점을 두어야 하며, 이미 국내외에서는 창의적인 아이디어를 현실화할 수 있는 미래지향적 디자이너 양성에 대한 중요성이 부각되고 있다.(중략)

• Archives of design research
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• v.6 no.1
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• pp.87-103
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• 1993

대량생산을 야기 시킨 산업혁명은 공장주의 재산을 급속도로 부강하게 하는 한편 노동자의 생활 질을 급소도로 저하시켰다. 즉, 노동자들은 기계의 ‘손’역활을 하는 정도로 인격적으로 타락되었으며, 분업작업은 이들로부터 사고력마저 빼앗아 가게되는 실정에 이르렀다. 이익에 눈이 어두어 지게 된 공장주들은 노동임금을 최하로 저하시키고, 노동시설을 비롯해 자본투자를 최소한으로 줄이려는 데서 디자인 질의 격하현상을 초래했다. 즉, 창조적인 디자인 개발 대신에 다른 나라(특히 불란서)의 것을 모방하거나, 기존에 왔던 디자인들을 모방하는데 그치지 않았을 뿐 아니라, 롤러 프린트 사이즈에 맞게 기존된 디자인을 수정하는 작업이 디자이너가 아닌 직공에 의해 이루어지다 보니 그 난잡함은 이루 말 할 수 없을 정도였다. 푸긴과 러스틴은 각자의 작품에 대해 긍지를 지녔던 중세기의 장인제도로 돌아가자고 외쳤고, 러스킨의 아이디어를 철저히 계승받은 윌리암 모리스는 순수예술 못지않는 가치를 장식예술에 부여했으며, 건축이 모든 장식예술의 정점이라고 주장했다. 러스킨과 모리스의 정신을 이어받아 차세대의 건축가/디자이너들은 디자인의 질을 향상시키고, 디자이너의 위치를 화가나 조각가의 위치로 부각시키기 위한 끊임없는 노력을 통해,‘예술/공예 전시협회’를 창설해 오리지널한 장식예술품을 창조하도록 분위기를 조성했을 뿐만 아니라, 강여회와 저서들을 통해 디자이너 자신들과 산업체와 국민들을 교육시켰다. 맥머도, 보이지, 데이, 크레인, 하이테, 버터필드 등은 특히 벽지나 텍 스타일 디자인 등 패턴 디자인 분야에 관심을 보였다. 독창적이고 참신한 이들의 디자인들은 국내의 디자인 질을 향상시켰을 뿐만 아니고, 디자인사의 새 장을 열게끔 한 계기가 되었다.

• Archives of design research
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• v.12 no.3
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• pp.17-26
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• 1999

We use humorous expression in general dialogue. And this humor os especially good methods for expressing more creative and persuasive thoughts. If could not effective data for developing expression techniques, because most of the studies on humor focused on advertising, especially effectiveness for product purchase until now. So, we need the data objectively tested and we can use the data for persuasive, agreeable and effective communication. This study presents new expression methods with humor, classifies the expression type with humor and analyses the specific characters each type. It was as follows. first, which expression types are existing in typography with humor, and how to apply to typography. Second, how to change the propensity to perceive through the communication method and through types of humor Third, what is more effective between typogratphy with humor and typography without humor Miore study based on this must be followed in order to plan objective and agreeable design and improve communication effects.

• Journal of Digital Convergence
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• v.17 no.2
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• pp.373-379
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• 2019

This study examines the process and scope of visual directing through the case of SM Entertainment, and explores the role of visual directors. As a result of the case study, SM created the visual directing team composed of art director and visual designers within the creative headquarters and was actively introducing visual directing for the development of idol. The visual directing process of SM, which is being developed as a part of the star marketing, consists of analyzing the environment in marketing strategy, establishing marketing strategy related to idol, setting up target image per artist, and finally planning and managing the visual directing project. The visual director in SM is required to have creative talent, logical persuasion, information analytical ability, visual expression ability, and field application ability. SM also applies visual directing accumulated from idol singers to SM business areas such as MD product design and production, product composition and designer collaboration, and SM town COEX artium. This paper have significance in attracting visual directing to the academic field.

• Archives of design research
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• v.13 no.3
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• pp.39-48
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• 2000

Under the ambiguous situation that design aim is not defined, this study would help designers with 1. overcoming the limitation of form generation ability by establishing visual application system, 2. accepting users'opinions by generating images dynamically, analysing and giving information on the preferred ones on the web on real time, 3. identifying tendency of preference so that they can generate preferred colors and images in future by updating image combination and dropping low-preferred ones. This system would play a role as an idea or form generation application in the product design development process.

• Journal of Digital Convergence
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• v.16 no.4
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• pp.307-312
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• 2018

This paper deals with the role and direction of design in the era of 4th industrial revolution. In addition to understanding the whole of science and technology such as Artificial Intelligence, Internet of Things, Cyber Physical System, 3D printer and Bio which are leading technology of the $4^{th}$ industrial revolution, this thesis is seeking direction of design that makes human life and society comfortable and convenient. The design in the 4th Industrial Revolution must be at the center of society and human being. Therefore, the design using ICT technology is also applied to the emotional design that stimulates human emotion warmly through in-depth study on society and human culture and environment. Through the above research, the design that has continued to evolve along with the development of technology continues to play a role as a design in which human emotion is alive.

• Proceedings of the Korea Society of Design Studies Conference
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• 1999.05a
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• pp.4-5
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• 1999

본 연구는 디자이너의 아이디어 발상기법과 시나리오기법, 그리고 코믹 챗을 비롯한 각종 관련 기법들의 분석과 적용을 통하여 ,제품의 다양한 사용 시나리오를 보다 빠르게 작성해보고, 다각도로재구성 하면서 완성도 있는 제품 아이디어를 전개해 나갈 수 있도록 보조해 줄 수 있는 시나리오 디자인 프래임웍과 이를 응용한 컴퓨터 옹용 프로그램을 제안코자 한다. (중략)