• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2007.05a
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• pp.61-63
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• 2007

아이덴티티(identity)는 퍼스낼리티(personality)로서 자신을 총체적으로 통합시켜 경쟁시대에 차별 화를 위한 새로운 이미지 정착의 수단으로 중요시 되고 있다. 본 연구는 각 캐릭터들 간의 다양성과 시각적 통일성 요소들을 파악하여 동질성 인지를 통한 캐릭터 아이덴티티를 확립하는 기초정보 제공에 목적이 있다. 따라서 범주화, 전형성 인지 과정에 관련된 선행연구를 바탕으로 캐릭터 인지의 형태적 대표성을 나타낼 수 있는 전형적 요소들이 있다는 가설 하에 사례분석을 통한 조형적 요소의 특징을 분류하였다. 또한 캐릭터 그룹 간의 아이덴티티를 나타낼 수 있는 형태적 요소의 범위를 파악하였으며, 기초설문조사를 바탕으로 캐릭터의 형태 인지에 따른 빈도분석 결과 형태 인지의 우선 순위는 얼굴, 눈 코 입, 면, 아웃라인 순으로 분석 되었다. 향후 캐릭터의 형태적 요소에 기인한 실증분석을 통해 캐릭터 아이덴티티를 실현하고자 한다.

• Journal of Digital Convergence
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• v.10 no.7
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• pp.213-219
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• 2012

This study looked into game elements that increases the value of the product and sets it apart from other games with the establishment of identity in game contents. Then, the cases of identity establishment that uses each element were examined. As a result, 4 elements including visual element, auditory element, intrinsic element, and other elements were extracted as elements to be considered when developing the game.

• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.147-155
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• 2011

With globalization, national image has become more important. As national competitiveness is stressed, the Olympics is considered as an opportunity to show host country's general capabilities. Positive national image can be built through successful Olympic Games and Olympic emblem is a core element of visual identity to make such Olympic Games successful. This study researches on Olympic emblem based on the fact that emblem is an important visual medium to show national identity. Examples of national identities reflected in the Olympic emblems were reviewed and then categorized by motifs and expression. Trend of such categories has been analyzed from inner-oriented and external-oriented point of view, and characteristics important for those emblems were studied. This study would be able to be used to understand types of national identities reflected in the Olympic emblems, and used as a basic data to effectively establish strategies on national identity.

• Journal of Digital Convergence
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• v.16 no.12
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• pp.563-569
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• 2018

This paper deals with a space identity development model using design process. The main contents of the study are as follows. First, this study has defined the design process concept and studied various design process model. Second, the meaning of space design process was studied and concept definition was made. Third, it developed a conceptual model of space design process for developing space identity. Finally, a conceptual model that can define space identity by applying design process to complex and various types of space is studied and presented. This study applied positivist research methods such as literature review and various theoretical review to study design process and space identity. The research on space design process adopts indirect research method based on previous research data.

• Archives of design research
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• v.17 no.2
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• pp.147-156
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• 2004

An enterprise is a basic unit to constitute national economy and a unit of independent production economy to pursue profit based on separation between ownership of production means and labor. Even though price and quantity of production are decided by planned economy in order to survive in the mechanism of market economy, quantity of production and of demands can't be same at all because of consumers' different preferences. An enterprise uses audio-visual media like letters, pictures, and voice in order to grasp consumers' taste, to develop products and to advertise them. Advertising is communication that a company, a non-profit organization or an individual, that is shown in the message of an ad, makes through several media. It is time that a company should appeal its image, not only its products, to consumers as a salesman. Marketing strategy of company identity is to visualize a company's intentions, to formalize its motto, slogan or culture, to build up trust of products and the company in consumers, and then, to have the consumers forever. By the virtue of development of www in 1990s, the media has been expanded to online. Development of www has united the world into a network and the market has been changed to unlimited competition. This paper intends to define the concept and characteristics of web identity and investigates and analyzes how web sites of sports shoes express their identities. In addition, it analyzes influences of multinational companies' web identifies (in Korean version) and of local companies' web identities on local consumers. Through survey, it will analyze the effects of web identity and review its operation.

• Journal of the Korean Geographical Society
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• v.43 no.4
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• pp.599-619
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• 2008

Korean peninsula has a long history and a geopolitical location as a buffer tone, which has provided the conditions for cultural dynamism and diversity across space and time. The changing processes of place names in Korea is considered to be better suited to the study on cultural politics that is interested in the culture wars over the meaning of culture among different social subjects. In order to ensure the legitimacy of cultural politics for the study of place names in Korea, this study attempts to make a theoretical construction based on the concepts of place identity, territorial contestation, and the politics of scale. Cultural and linguistic theories to be best applied to the study of place names in Korea are the theories on Angehm's and Castells' identity, $P{\hat{e}}cheux's$ identification, Hall's decoding, and Voloshinov's ideological sign. Power relations involved in the inclusion and exclusion are necessarily concerned with the process of constructing a place identity or territorial identity by means of a place name, which represents identity and ideology of a social subject. In the examination of this process, it is necessary to take the elements of identity, ideology and power relations into consideration. In this study, therefore, the politics of scale is experimented for its applicability in the study of place name in Korea, which is expected to accommodate concepts of boundary, territory, territoriality and territorialization. In the end, it is suggested in this study that a series of basic and interdisciplinary studies on the cultural politics of place names in a range of area should be undertaken along with the enough theoretical knowledge of cultural politics.

• Archives of design research
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• v.19 no.5 s.67
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• pp.65-74
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• 2006

As the world approaches to a keen competition for design, corporations began to be interested in CI (Corporate Identity), PI (Product Identity) as a way of enhancing the valve of corporation that has competitive power. PI (Product Identity) leads communication to an affirmative direction that is formed when the consumer uses products and feels the image of corporation. It is said to be important that it is part of synthetic and systematic strategy of corporation to gain an advantage over competitor in the market place with an unified corporate image. Even though mobile phones are sensitively changed according to a trend and public fancy, PI (Product Identity) of mobile phones is also important. The study purports to ascertain the propensity of Nokia's PI (Product Identity) and to analyze their unique PI.

• The monthly packaging world
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• s.279
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• pp.104-110
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• 2016

본 연구는 한국상품문화학회 논문집에 게재된 내용으로 홍삼인삼 제품을 생산하는 지역단위 영세 중소기업의 브랜드 아이덴티티(brand identity)를 위하여 우리나라 고유의 문화 이미지를 대표하는 한글을 이용한 캘리그래피를 개발하는데 그 목적이 있다. 이를 통해 홍삼인삼 제품이 국가 브랜드를 주도할 수 있도록 하는데 기여하고 한글의 국제화는 물론, 기업들이 소비자에게 가까이 다가갈 수 있는 브랜드 디자인(brand design)을 개발하고, 개발된 브랜드 아이덴티티(brand identity)를 활용하여 소비자로부터 지속적인 관심과 선택을 받을 수 있도록 도움을 주는데 그 의의가 있다. 본 고에서는 홍삼인삼패키지 브랜드별 패키지디자인 사례를 중심으로 논문의 일부 내용을 살펴보도록 한다.

• Electronics and Telecommunications Trends
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• v.22 no.3 s.105
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• pp.144-153
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• 2007

인터넷이 실생활과 밀접하게 연관됨에 따라, 사람들은 누구나 의지와는 크게 상관없이 자신의 아이덴티티를 인터넷으로 연결된 수많은 장소들에 노출시켜야 하는 상황에 놓이게 되었고, 이렇게 노출된 아이덴티티들을 이용하여 좀 더 많은 가치를 생산하고자하는 시도들을 경험하게 되었다. 또한 인터넷을 좀 더 안전하고 신뢰성 있는 공간으로 만들기 위한 노력으로 이용자들의 아이덴티티에 기반한 서비스 사이트들이 증가하는 추세에 있다. 이에 따라 아이덴티티 정보들을 안전하게 관리하고 유통할 수 있는 기술들이 연구되기 시작하였으며, 본 고에서 설명하는 Identity Meta system은 그러한 기술들 중 가장 최근에 등장한 기술에 속한다. Identity Meta system은 표준화된 기술들을 사용하여 다양한 ID 관리 시스템들과의 연동을 쉽게 하면서, 사용자에게 일관성있고 통제할 수 있는 ID 서비스를 제공하고자 하는 기술로, 본 고에서는 이러한 Identity Meta system 기술과 개발 현황에 대하여 살펴본다.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.637-646
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• 2009

This study aims at granting maximum high values to local brand images as megatrend in global markets by monitoring local differentiations which local images in each area are classified in abstraction on the side of cognitive aspects of consumers and finally achieving the redefinition of domestic markets with differentiation strategies for revitalizing cultural communication tools in terms of the creation of future local marketing strategies. This study newly classifies the cognitive aspects of domestic consumers into 4 distinguished patterns for creating an image of each local area and analyzes image creation factors for each local image in 5 aspects affecting the image creation of local brands.