• Journal of the Korea Convergence Society
• /
• v.9 no.6
• /
• pp.155-162
• /
• 2018

A case study was conducted to investigate the characteristics of the visual components affecting the integrated identity design of Winter Olympics for its establishment. The targets of the investigation were limited to the Winter Olympics held after 2010, including the Vancouver, Sochi, and Pyeongchang Winter Olympics. The first survey investigated the characteristics of the visual components, and the second survey analyzed the design characteristics, including connectivity, variability, expandability, and connectivity and could draw the following results. The integrated identity of Winter Olympics maintained the connectivity, providing the integrated recognition of visual components, and there was a variability according to its use. In addition, connective images were maintained with each other. However, it was noted that there was little expandability utilized flexibly according to the applied media in the emblem and slogan even in the various changes. Hopefully, these results will be utilized as the basic data for the development of integrated identity strategies, effective for the production of the design of the emblem of the Olympics in the future.

• Journal of the Korean Applied Science and Technology
• /
• v.39 no.4
• /
• pp.560-567
• /
• 2022

This study attempted to provide basic data on efficient competition operation plans by identifying how the identity of the Korean FK CUP competition affects value and participation intention. Therefore, among those who are aware of the FK CUP competition organized by the Korea Futsal League, those who have participated in the futsal competition were selected as samples. The survey was conducted face-to-face and non-face-to-face from April 1 to June 17, 2022, and a total of 299 data were used for the final analysis. Data processing used the SPSS (ver.21.0) program to conduct frequency analysis, exploratory factor analysis, internal consistency, correlation analysis, simple and multiple regression analysis. The main results of this study are as follows. First, the identity of the Korean FK CUP competition has been shown to influence the value in the order of organization, human and symbol. Second, the value has been shown to influence the participation intention. Third, the identity of the Korean FK CUP competition has been shown to influence the participation intention in the order of organization, human.

• Science of Emotion and Sensibility
• /
• v.10 no.4
• /
• pp.613-622
• /
• 2007

Recently, sound design is being made by corporations for the production as well as for marketing and web with consideration of image of productions and attributes to improve corporational image through the design of melody which would remain in users. And sound is becoming an important factor to establish the identity of each area such as life environment and public facilities. At present, our local governments are promoting active business like as CIP to improve urban image but there is a limit to establish identity as the result of its partial focus on visual sense or insufficient recognition about it. Jeonju, the place of sound, has many festivals and great meetings related with sound but it has not identity in the sense of sound. So the purpose of this study is to suggest the condition of sound which has the trait of Jeonju and to provide data for the trait to be used as a necessary element to establish identity in order to activate regional image. For the method of research, sampling Korean beautiful 100 sounds among the natural sounds of residents. most favorite as the samples of sound to search the sound of regional image. Selecting favorite samples among them and analyzed the factors through the questionnaire on the image of adjective in each sample. As the result of analysis, it has been shown that the factor of sound to reveal trait of Jeonju is the image of bright, delight, and cozy with consideration of harmony, dynamics, contrast, and culture. For this study is to provide data so it can be used to actively establish and identify the local image.

• The Journal of the Korea Contents Association
• /
• v.17 no.8
• /
• pp.551-559
• /
• 2017

This study was to find out recognition of customers on association between necessity of Hospital Brand Identity and service value, to suggest efficiency contents of public relations(PR) for give shape to positive emotion or emotional empathy about hospital. The result of study, necessity of Brand Identity in hospital PR contents was recognized to order facility environment specialized sector of medical service scale of hospital reputation of doctor, recognized to higher necessity of Hospital Brand Identity in case lower to use of practical hospital. In association between necessity of Brand Identity and service value of Hospital Brand Identity was confirmed to be higher recognize service value if more higher recognize necessity about scale and reputation of doctor. Accordingly, to suggest PR contents for give shape to positive and emotional empathy in relation of customers, small and medium hospitals will important finding process a specific character in each other hospitals, the value will be consider for efficiency marketing to reflect opinions of customers.

• Journal of Digital Convergence
• /
• v.11 no.2
• /
• pp.413-418
• /
• 2013

This paper studied the revitalization of brand identity. We analysed smartphone applications development company's brand identity and presented revitalization case. Brand revitalization is achieved through the ongoing communication of companies and designers. And should reflect the company's brand strategy.

• Proceedings of the KAIS Fall Conference
• /
• 2011.05b
• /
• pp.996-999
• /
• 2011

패키지디자인은 상품이 다양화 되고 선택의 기회와 폭이 넓어지면서 소비자는 감성적 가치에 치중하게 되었다. 본 연구는 건강식품브랜드 패키지디자인 개발을 통하여 제약회사 패키지 개발의 특수성과 제작에 있어서 개선방안을 모색하고자 하였다. 연구대상인 제약회사 패키지 디자인은 첫째, 엄브렐러 브랜드(umbrella brand) 정책을 실시하고 있었다. 둘째, 보령 수앤수(보령 건강식품브랜드)의 브랜드 아이덴티티 부재이다. 셋째, 패키지 디자인에있어 규제가 많아서 시각적으로 보기 좋은 패키지 디자인을 하기 어려운 부분이 있다. 제약회사는 규모와 투자여력에 비하여 패키지 디자인에 투자하지 않는 영세성의 문제점을 가지고 있다. 국제적인 제약회사가 패키지 디자인에 강력한 시각적 아이덴티티 정책을 실시하고 있음을 양지하고 이를 개선하는 방안을 모색해야 한다.

• Proceedings of the Korea Institutes of Information Security and Cryptology Conference
• /
• 2003.07a
• /
• pp.182-187
• /
• 2003

액티브 네트워크 환경에서 액티브 노드(라우터 또는 스위치)의 기능은 액티브 익스텐션(active extension)에 의해 다이나믹하게 확장될 수 있다 즉, 액티브 노드 기능을 확장하는 소프트웨어 모듈을“익스텐션”이라 할 수 있다. 이러한 융통성(flexible)이 강한 구조는 새로운 네트워크 프로토콜과 서비스들을 활성화시키고 있으나, 다른 한편으로는 매우 심각한 안전성(safety)과 보안(security) 문제를 야기 시키게 된다. 본 논문에서 다루는 액티브 익스텐션 관련 보안 문제는 하나의 액티브 노드상의 익스텐션이 다른 액티브 노드에 접근하려 할 경우 이에 대한 제어 방법이 반드시 제공되어야 한다는 것이다. 특히, 이 문제에서는 액티브 노드들간의 인증(authentication)이 매우 중요하다. 여기에서는 액티브 노드들간의 접근 정책 전송을 위해 각 객체가 갖는 고유 정보인 아이덴티티(identity)를 이용한다. 우리는 본 논문에서 아이덴티티를 통하여 액티브 노드들간의 인증(authentication)을 행하는 새로운 방식의 접근 정책(access policy) 전송 방법을 제안한다.

• The Journal of the Korea Contents Association
• /
• v.8 no.2
• /
• pp.140-149
• /
• 2008

With the advent of local autonomy, local governments are seeking balanced regional development through the decentralization of the central government's authority. In line with this trend, each province has begun to recognize the significance of local identity as a means to promote regional development, and this recognition contributed to developing various brands using local resources. However, a number of these brands are similar to one another because they were developed without thoroughly analyzing and strategically differentiating local identities from one another. Thus, this study aims to propose local characteristics and consumer consciousness that need to be considered in local speciality brand development through practical marine product brand development cases representing Yeosu's local characteristics. This study intends to contribute to setting an effective direction of marine product branding by applying local color to brand development strategies and brand identity elements and by suggesting post-management and promotion plans of local brand positioning.

• Proceedings of the Korea Contents Association Conference
• /
• 2012.05a
• /
• pp.121-122
• /
• 2012

지상파방송국들인 KBS, MBC, SBS 등의 방송국들은 다양한 프로그램들을 생산하고 방송하는 미디어 스테이션의 역할을 하고 있으며 TV조선과 같은 종합편성채널 및 케이블 채널이 가세하여 다양한 형태의 방송프로그램을 쏟아내고 있는 현실에서 시청자는 리모콘이라는 강력한 무기를 가지고 방송국들을 심판하고 선택하게 되는데 방송국들은 선택받기 위한 노력으로 프로그램의 질적가치를 높혀서 시청자들의 만족감을 높이려는 노력과 더불어 방송국 자체의 정체성을 확고이하고 이를 알리는데 홍보의 중점을 두려하는데 이것이 스테이션 아이덴티티에 각 지상파방송국들이 투자하고 있는 이유이기도 하며 이 스테이션 아이덴티티를 통해서 자사의 이미지를 제고하고 프로그램의 안정성을 확보하려는 방송국들의 전략을 볼 수 있다.

• Journal of the Korean Geographical Society
• /
• v.47 no.1
• /
• pp.1-12
• /
• 2012

Based on the study of the lineage groups around Gyeongju City and the migrants from North Korea, it is recognized that any one of Korean group identities has not been naturally formed over a long time, but socially constructed. One of the project for the Korean human geography orienting toward Korean Studies is to examine, from the place perspective, the complicated and contested identities that modern Koreans are today sharing individually as well as in a group. From such an examination. it can explore specifically the future shape of the Korean identity upon which everybody can agree. To make the project successful, Korean Human Geography needs to start from the study of a specific place that would expose the triangular relations among the three elements: identity, place, ideology or power.