• 한국HCI학회:학술대회논문집
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• 한국HCI학회 2006년도 학술대회 1부
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• pp.1313-1318
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• 2006

게임이 생활의 일부분과 산업구조상 핵심산업으로 자리하면서 그 사용빈도가 점점 증가하고 있으나 그 주 사용층이 젊은층이고 온라인 형태의 게임컨텐츠가 주를 이루면서 사용자들의 체력저하 및 개인화, 그리고 그들 가족간의 대화시간이 줄어들고 있다. 본 논문에서는 개인화되는 온라인 게임을 탈피하여 게임의 장르를 가족형 게임 (Family Game), 아웃도어 (Outdoor) 그리고 협력(Cooperation)의 개념으로 설정하고, 게임 소재를 사회적 문제점으로 떠오르고 있는 다이어트로 함으로써 새로운 시각에서 가족 구성원 모두가 게임에 참여할 수 있는 다수 참여형 인터렉티브 게임, 펀치 펀치 다이어트 (Punch Punch Diet)를 구현하였다. 본 논문에서 구현한 펀치펀치다이어트 게임은 대형스크린을 기반으로 한 가족형 게임에 관한 것으로, 컴퓨터 비전을 이용하여 게임참여자의 특정색상 및 패턴검출을 함으로써 기존의 마우스와 조이스틱등이 가지고 있던 정적인 입력인터페이스 방식을 탈피하여 게임 참여자 모두가 몸의 위치를 입력으로 이용하는 직관적 사용자 입력 인터페이스를 사용하였다. 펀치펀치 다이어트 게임은 기존 게임이 가지고 있던 "사람-(물리적 입력장치)-게임"의 관계를 "사람-(비접촉 입력장치)-게임"의 관계로 매핑한 게임으로 게임에 참여하는 사용자가 특별한 컴퓨터 입력장치 조작에 관련된 지식없이도 능동적으로 게임에 참여할 수 있도록 하였다.

• 복식문화연구
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• 제24권2호
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• pp.218-232
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• 2016

The purpose of this study was to investigate the differences in various fashion lifestyle segments' perceived benefits and design preferences for outdoor clothing to improve the development of outdoor clothing. Data were collected by questionnaire from 600 subjects aged 30 years and over with experience purchasing outdoor clothing in the past year. Frequency analysis, factor analysis, cluster analysis, reliability analysis, ANOVA, and chi-square analysis were used for the data analysis. The results of this study were as follows. Four segments were identified based on fashion lifestyle: manifoldly conscious, sensation conscious, practicality conscious, and brand conscious. Perceived outdoor clothing benefits generated three dimensions, including premium brand, practicality, and functionality, and preferred image produced two factors, tasteful/refined and comfortable/casual. Significant differences were found in the purpose of purchasing outdoor clothing, perceived benefit, and image and t-shirt pattern design preference among the segments. The manifoldly conscious group had a higher tendency to pursue various benefits and images of outdoor clothing and to prefer t-shirt textile designs with foulards and stripes. The sensation conscious group considered fashion and individuality in daily life but not in outdoor clothing. The practicality conscious group showed a preference for simple and casual styles with functionality and foulard patterns for t-shirts. The brand conscious group tended to prefer a striking design to functionality. This study is expected to be used as preliminary data for merchandising planning of outdoor clothing.

• 한국의상디자인학회지
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• 제18권1호
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• pp.135-147
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• 2016

The purpose of this research is to study the semantic characteristics of outdoor brand names by analyzing 94 brand names in domestic market, so as to propose ways to develop strategic brand names. The results are as follows. When it comes to outdoor brand products, the emphasis is placed on their functional features. Thus, the majority of outdoor brands surveyed in this Study were using strategic descriptive brand names which clearly denote the properties and effects of the relevant products to leave lasting impressions on consumers'minds. In other words, the outdoor brands surveyed herein were using brands which inform consumers of the specific business and product categories, express the concept of the brands, and provide them with information on the features and benefits of the products such as high quality, high-class, and luxurious lifestyle. In conclusion, the components of outdoor brand names are crucial elements which symbolize the concepts, functions or features of the relevant brands. In order to develop brand names consisting of components which build brand powers and enhance brand images, it is imparetive to develop more unique and characteristic brand names.

• 복식
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• 제66권8호
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• pp.1-13
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• 2016

The purpose of this study was to analyze the effects of comparative advertisement brand typicality and need for recognition in outdoor apparel market. This study was created with a mixed factorial design of 2 (Advertisement types: Comparative advertisement vs. General advertisement) X 2(Brand Typicality: High Brand vs. Low Brand) X 2 (Need for Cognition: High vs. Low). The results of this study are as follows: First, it was shown that comparative advertisement had a greater positive influence on attitudes toward advertising intentions in comparison to general advertisements. Second, while comparative advertisement was more effective than general advertisement for outdoor apparel brands with low typicality. Third, consumers with higher need for cognition showed a preferred attitude toward advertising intention when met with comparative advertising in contrast to general advertisement. Fourth, when consumers with higher needs for cognition were exposed to advertisement for brands of lower typicality, there was higher positive influence on the attitudes toward advertisement intention with comparative advertisement in comparison to general advertisement. This means the comparative advertisement may be effective for the new garment brand or the garment brands having low typicality to secure the cognition quickly from the consumers having high need for cognition.

• 한국콘텐츠학회논문지
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• 제14권5호
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• pp.55-62
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• 2014

본 연구는 광고를 통해 표현되는 특성을 평가하여 브랜드가 가지는 개성을 평가하고자 하였다. 브랜드는 각기 다른 특성을 가지며 이는 광고 표현을 통해 소비자에게 전달되어, 소비자의 이해와 해석을 통해 브랜드 개성이 형성된다. 동일 제품군내에서 서로 경쟁하는 브랜드들 사이의 브랜드 개성의 공통점과 차이점에 대한 연구를 위해 아웃도어 브랜드 4개가 선정되었고, 최근의 TV광고물 각 3편씩이 분석을 위한 소비자 평가에 사용되었다. 연구결과, 4개의 아웃도어 브랜드 모두 열정과 능력이라는 강한 브랜드 개성차원을 공통적으로 소유하고 있었다. 다른 대표적인 브랜드 개성 차원으로는 모험, 세련, 진실 등이 나타났다. 두 개의 공통된 브랜드 개성차원 이외에 각 브랜드마다 가지는 서로 다른 개성 차원이 나타났다.

• 한국염색가공학회:학술대회논문집
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• 한국염색가공학회 2012년도 제46차 학술발표회
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• pp.105-105
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• 2012

기능성 아웃도어 제품을 제조하기 위해서 사용되어지는 멤브레인은 크게 미세다공형과 친수무공형으로 구분할 수 있다. 최근에는 소비자들이 기능성 아웃도어에 쾌적성을 요구하고 있으며, 그 측면에서 본다면 미세다공형 멤브레인이 친수무공형보다 유리하다. 기존의 미세다공형 멤브레인은 고가이며, casting이 불가능한 단점을 가지고 있다. 본 연구에서는 분자구조 및 유화제 첨가에 따른 casting이 가능한 미세다공형 폴리우레탄 멤브레인의 특성에 대하여 연구하였다. Casting용 미세다공형 폴리우레탄은 soft segment와 hard segment의 비가 1/2일 때, 그리고 사용되는 용제가 MEK 단독일 때 안정적인 반응성과 이상적인 필름의 물성을 보이는 것을 확인 하였으며, 수지에 첨가되는 분산유화제의 양이 10%이상일 때 상분리 현상이 발생하지 않음을 확인 할 수 있었다. 개발된 수지의 적용성을 평가한 결과, J-knife를 이용하여 knife over roll 방식으로 25~35$g/m^2$ (dry add on)를 도포하여 $80/120/140^{\circ}C{\times}10m/min$의 다단건조 공정으로 진행했을 때 최적의 물성을 얻을 수 있었다.

• 복식문화연구
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• 제28권1호
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• pp.131-145
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• 2020

As the population of consumers of outdoor wear expands, there is increasing interest among consumers in trendy lifestyle outdoor. Accordingly, it is essential to develop designs that are drawn from outdoor wear. This can be limited to traditional mountaineering suits, and designs developed from men's outdoor zip-up T-shirts, which are highly utilized in everyday life, are very important. This study developed the design of a summer zip-up T-shirt for men with both functional and aesthetic qualities. Visual images of foreign brands and domestic outdoor-focused T-shirts from the spring/summer seasons of 2013-2019 were collected to analyze the following modeling elements: silhouettes, details, colors, materials, and prints. In addition, the design concept was derived by analyzing presentations from the global outdoor trade Fairs (2013-2019). To develop a sustainable eco-friendly outdoor summer T-shirt for men, the concept was derived according to three categories: eco-friendly, sportism-expressed active elements of sports, and an outro-concept of urban town wear as an outdoor lifestyle. Thus, a total of 12 styles of design were developed. High utilization of the outdoor wear T-shirts (which are also popular as lifestyle wear), is an important aspect of building a segmented lineup of the slow-growing outdoor wear market and supports expansion of the scope of theoretical research on outdoor wear design.

• 한국의상디자인학회지
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• 제15권4호
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• pp.63-81
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• 2013

This study examines the impacts of antecedents on the outdoor sportswear brand personality dimensions and identifies the effects of brand personality dimensions on brand attachment and brand commitment. An online survey was conducted on women in their 20s to 50s, who have experienced to purchase the outdoor sportswear before and 420 responses were analyzed. The results of this study were as follows: 1) The results of factor analysis and the reliability test on the outdoor sportswear brand personality clearly showed factorial structures that include sincerity, excitement, vitality, and prestige. 2) The antecedents of brand personality including quality, price, advertising, and store environment had different influences on the outdoor sportswear brand personality. 3) The dimensions of outdoor sportswear brand personality had a different influence on the brand attachment and commitment. 4) The brand attachment showed a significantly positive influence on the brand commitment. This study indicates that the brand personality could be a useful tool for enhancing the brand attachment and commitment and marketers should develop and utilize the marketing mix according to the brand personality which they want to convey.

• 복식
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• 제59권1호
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• pp.47-59
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• 2009

This paper aimed at the development of face covers which is face protection articles for blocking UV rays and yellow sands, with a view to assist the further activation of outdoor life. The four-stage design process of field study, design, design evaluation, final selection of designs was set up for the effective product development. Field study included on-line and off-line market survey on the products for sale in market and observation on those wearing face covers. Depth interviews were done to know consumer understandings and satisfaction levels for current face covers. The results of market survey showed that most of the face covers currently in the market were mask types, which were produced for the blocking of dust and yellow sands rather than UV ray protection. The major clients of the mask were the women in their 30's-50's and the designs for these clients were very limited. Since the number of younger women and men enjoy the outdoor sports has increased, the face covers for these people should be developed. For this purpose, the direction of new face cover design had 2 points: diversification of design in terms of color, material, shape and giving seasonal differences. 12 designs were designed on the first design stage, but after both wearing test by 16 testees and UV ray blocking test to evaluate these designs, 6 face cover designs were finally selected.

• 패션비즈니스
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• 제16권4호
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• pp.1-12
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• 2012

This study made an analysis on the relation and influence between outdoor wear benefit, clothing selection criteria and purchasing satisfaction. Survey was conducted targeting 20s-30s males and females who have experience of purchasing outdoor wear and 335 sheets of questionnaire were used for final analysis. And statistics package SPSS16.0 was used for analysis of collected materials. A group seeking the trendy brand turned out to give considerable thought to the brand and trend and purchase less than 100,000won at the discount outlet. A group pursuing functional practicality puts an emphasis on the activity and use, and purchases at the internet shopping mall or department store. Regarding material, function, design, style and color as important, a group pursuing individuality and appearance turned out to purchase clothing at various places such as discount outlet, specialty store and internet. A group that is indifferent to clothing appeared not to care about specific elements when selecting outdoor wear. The result of study showed that consumers of outdoor wear show purchasing satisfaction in respect of design, style, color or trend.