• Journal of Digital Convergence
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• v.20 no.4
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• pp.73-82
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• 2022

As digital advertising industry grows, consumers' concerns over personal information protect also rise. Thus, the current study is designed to explore college students' perspectives on digital behavioral advertising and personal information protection through in-depth interviews. According to study results, importance of personal information protection is highly regarded among college students and interviewees suggest individuals, companies, and government organizations work together to protect personal information. College students' behavioral level of personal information protection can be divided into three levels such as 1) no-action taken, 2) passive response, and 3) active response. The study found that college students' attitude toward digital behavioral advertising is positive and also negative at the same time. Lastly, the study suggests that college students have positive attitude toward companies' personal information collection and use for the marketing purpose such as digital behavioral advertising. At the discussion section this study puts emphasis on the need for digital media literacy education and suggests practical implications for personal information collection and its procedures.

• The Journal of the Korea Contents Association
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• v.22 no.8
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• pp.159-169
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• 2022

The study explored the key factors(content satisfaction factor, functional satisfaction factor, inertia factor and situational factor) that influence OTT users' continued use from the perspective of Behavioral Economics. In addition to rational factors that make OTT users feel satisfied after experiencing the contents and functions by the platform, we assumed that it would also affect habitual factors from the 'status quo bias'. To verify this, an online survey was conducted on 523 adults in 20s and 40s who have subscribed to the Top3 OTT platform(Netflix, Wavve, and Tving). As a result of regression analysis, 'content satisfaction factor', 'functional satisfaction factor' and 'inertia factor' were significant in OTT continued use. 'Inertia factor' did not affect domestic OTT users. Unlike previous studies that supposed OTT service users as beings with complete rationality, this study is meaningful to explain OTT continued use by applying 'bounded rationality'.

• Journal of Digital Convergence
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• v.18 no.6
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• pp.167-175
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• 2020

The purpose of this paper is to provide directional and policy references to develop a higher level of service quality and consumer-oriented e-commerce platform. This paper has established a model of consumer behavior of Chinese fresh agricultural e-commerce using customer satisfaction theory and cognitive value theory, and used survey and SPS23.0 to verify hypothesis. Studies have shown that when consumers consume fresh agricultural products, product quality, logistics and distribution service quality, interactive quality of e-commerce platform, and product price and cognitive value have a positive effect on consumer behavior. This study is meaningful in the study of consumer behavior of fresh agricultural e-commerce, and in the case of fresh agricultural e-commerce companies, consumer behavior can be understood. In the model constructed in this paper, the relationship between each influencing factor and consumer behavior is considered comprehensively, but the possible relationship between fine molecular factors has not been studied and analyzed. In the future learning process, it is necessary to make clear the characteristics and particularity of the industry, think about its influencing factors comprehensively and make in-depth analysis.

• Journal of dental hygiene science
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• v.17 no.1
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• pp.46-55
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• 2017

Many people in Korea suffer from a fear of dental treatments; however, only a few studies have focused on this population. This study assessed the effectiveness of cognitive behavioral therapy (CBT) and its interventions in reducing dental anxiety, especially when administered by trained dental staff. Using case studies, the authors analyzed the content of each session and examined the process of reducing dental anxiety. First, the authors observed that the results of both dental fear scale and subjective unit of disturbance decreased significantly with changes in cognitive distortions related to dental anxiety and that rapid improvements were noted after two therapy sessions. Second, the study reported that practicing relaxation (deep-breathing) and muscle relaxation techniques; using hand signals to indicate anxiety or discomfort; establishing an empathic relationship with the therapist; making an anxiety list; and graded insensitive and exposure along with rehearsal, were effective in coping with dental anxiety and in changing negative thoughts towards the dentist. Third, a simple cognitive behavioral intervention can be effective in reducing dental anxiety. In summary, a short-term, five-session psychological intervention with CBT produced a sustained decrease in the symptoms of dental anxiety, allowing the patients to receive the required procedures. The authors discussed the study limitations and the implication of their results on future research.

• Journal of Digital Convergence
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• v.19 no.11
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• pp.181-199
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• 2021

Recently, financial companies are promoting chatbot services in line with the reduction of branches and the expansion of non-face-to-face services. However, it is difficult to expand the chatbot services at once in the presence of technical limitations and constraints of internal and external environment. Therefore, it is necessary to analyze the various situations of chatbot service to preemptively identify problems that can occur in stages and seek solutions. This study conducted interviews with 12 field practitioners and researchers to examine the intentions and behaviors of financial chatbot service users and interpreted them using TPB. The study revealed the characteristics of 'feelings and attitudes' such as convenience or inconvenience from the chatbot experience, 'subjective norms' such as herd behavior or the yearning for empathy of others, and 'behavioral control' according to the recognition of difficulty or convenience of chatbot use process. This study shows that this characteristic can affect the intention and actual behavior of users to use chatbot service continuously. In the future research, it is necessary to empirically study specific intentions and influence factors for actual users.

• Korean Journal of Childcare and Education
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• v.10 no.3
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• pp.5-29
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• 2014

The purpose of this study was to find out various problem behaviors of children who were not diagnosed with any disability, but instead, engaged in problem behaviors. This study also intended to review the difficulties of children with problem behaviors, their teachers' difficulties and needs, to suggest support for child care and education teachers. This study conducted semi-structured qualitative interviews with eight child care and education teachers. The interviews were transcribed into text and analyzed by contents. The results of this study are as follows. Problem behaviors of children described by teachers were classified into external and internal types. In addition, children with problem behaviors had experienced difficulties in maintaining relationships with their teachers, peers and parents. Many teachers were not successful to provide appropriate support for preschoolers who demonstrated problem behaviors in classrooms or some teachers provided individualized support. Teachers adapted the behavioral and the psychological approaches to problem behaviors of preschoolers. However, teachers reported difficulties with children with problem behavior and brought up the following issues on teaching children with problem behaviors; managing troubled matters happening in the class, difficulty in controlling teacher's emotions on problem behaviors, the lack of time, the integrated child care time without teacher in charge of child, the interruption in activity progress, the lack of a special way to deal with problem behaviors, and difficulty in cooperation with families through parents-teacher counseling sessions. Teachers counseled with parents who had a child with problem behaviors and revealed that parents reacted to problem behaviors in various ways such as embarrassment, acceptance, ignorance, or avoidance. Most teachers received assistance and support for teaching children with problem behaviors, from families, local communities and in-service training. Lastly, teachers with preschoolers with problem behaviors needed the support of experts on managing behavior problems, assistant teaching personnel, education for parents and teachers, respects for teachers, psychological counseling or play therapy from professional service agencies, diagnosis service at child care and education centers which children attended, and support networking with agencies. Teachers also required the family support of medical diagnosis and psychological counseling and financial support from the government.

• Journal of Korea Multimedia Society
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• v.20 no.8
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• pp.1421-1429
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• 2017

Human activity recognition has been studied using various sensors and algorithms. Human activity recognition can be divided into sensor based and vision based on the method. In this paper, we proposed an activity recognition system using acceleration sensor and gyroscope sensor in smartphone among sensor based methods. We used Deep Belief Network (DBN), which is one of the most popular deep learning methods, to improve an accuracy of human activity recognition. DBN uses the entire input set as a common input. However, because of the characteristics of different time window depending on the type of human activity, the RBMs, which is a component of DBN, are configured hierarchically by combining them from different time windows. As a result of applying to real data, The proposed human activity recognition system showed stable precision.

• 한국HCI학회:학술대회논문집
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• 2007.02a
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• pp.156-161
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• 2007

본 연구는 모바일 환경에서의 Character Intelligent Agent (CIA)의 사용 행태를 연구하여 CIA가 나아갈 방향을 제시하는 것을 목적으로 한다. 이를 위해 문헌연구를 진행하고 이를 바탕으로 사용자와의 1대 1 심층 개인 인터뷰를 실시하여 사용자와 CIA의 상호작용 시 영향을 주는 행동, 대화, 말투 등의 사용자와 CIA의 요소를 확인하였다. 여기서 더 나아가 CIA를 대하는 사용자의 인식이 생물과 무생물로 나누어 지고, 이는 다시 사람과 애완동물, 기계와 장난감으로 나누어 지며 이에 따라 사용자가 CIA를 사용하는 행태에 차이를 보이는 것을 알아내었다. 특히, 사람으로 인식하는 사용자의 행태와 기계로 인식하는 사용자의 행태가 더 많은 차이를 나타내었으며, 사람으로 인식하는 행태가 캐릭터에 대한 긍정적 요소를 더 많이 포함하고 있다는 것을 알아내었다. 또한 추후 연구를 통해 각 요소 간의 관계를 파악하는 것을 목표로 한다.

• Annual Conference on Human and Language Technology
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• 2001.10d
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• pp.457-461
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• 2001

본 논문은 동사의 의미표상과 명사의 한정성의 강호관계를 중심으로 목적어의 생략현상을 검토하였다. 한국어는 영어 같은 언어와 달리 주어, 목적어 등이 자주 생략된다. 이 연구는 한국어의 목적어 생략이 단순히 인간성 (humanness), 주체성 (agency), 한정성(definiteness) 등 명사의 의미자질에 의해서만 결정되는 것이 아니라, 다음 두 가지 제약이 결정적으로 작용함을 제안하고자 한다. 첫째, 목적어 생략은 행동양상 (mold of agent act)과 원인 (cause)을 심층적으로 포함하는 소위 '핵심 타동사 (core transitive)'와 선행사의 한정성 정도에 의해 결정되는데, 구체적으로 목적어 생략은 한정성 자질을 가진 선행사가 없는 담화에서는 허용되지 않는다는 제약이다. 둘째, 타동사와 명사의 한정성과는 독립적으로, 한국어의 목적어 생략은 또한, 추론에 의거하여 보다 더 적절히 해석될 수 있는 경우를 실증적으로 보이고자 한다.

• Proceedings of the Korea Institute of Fire Science and Engineering Conference
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• 2010.04a
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• pp.255-260
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• 2010

최근 건축물은 초고층화 대형화 지하심층화 되어가고 있다. 한편, 이러한 건축물은 화재시 기존의 건축물 보다 피난안전성의 문제가 대두된다. 이에 따라 국내외에서는 성능적 피난안전계획을 목적으로 PBD를 시행하고 있다. 하지만 국내의 경우 국외에 비하여 그 방법론이 부족하고, 건축물의 피난용량이 부족한 시점에 놓여있다. 이러한 배경을 통하여 본 연구는 재실자 피난행동분석 중 피난계산에 중요한 요인인 출구유동계수를 조사하고, 기존의 국내외 문헌과 비교를 실시하였다. 이에 따라 종합표준치 1.88인/ms를 도출하였으며, 또한 실태조사의 한계성을 파악하고, 이를 통한 조사기법에 대한 프로세스를 제안하였다.