• The Journal of the Korea Contents Association
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• v.7 no.1
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• pp.207-214
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• 2007

Symbol mark started with expressing the symbolic form through the long history of human beings, in order to transmit self or group's life and thoughts, and since the Industrial Revolution, symbol mark has beer used for the business activities of enterprise, along with the acquirement of term 'CI'. The symbol mark design of A.E.G, designed by Peter Behrens in 1907 is the onset of symbol mark in the CI concept, and the concept of CI and symbol mark was introduced to our nation in the early of 1970s. Since then, until now, CI has reflected the phase of the times as a key factor of CI, while repeating numerous changes, and recently, it is a state that the expression methods of symbol mark have been varied with the popularization of trend, appealing to emotion in the whole society and culture. Accordingly, this thesis examines the corporate symbol mark through the portfolio of representative CI specializes companies from the introduction period of CI to the present, and analyze the features of the time in order to present the basis of the direction of symbol mark design for the creation of future corporate images.

• Archives of design research
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• v.9
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• pp.901-906
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• 1994

Recently, symbol marks have been developing in many ways with different characteristics, which results in the generation of symbol marks design by space perception cue. We examined and discussed the examples which space perception cue is expressed in symbol marks based on Coren's theory regarding space perception cue.

• Archives of design research
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• v.18 no.1 s.59
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• pp.5-16
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• 2005

As for the public, it is hard to understand semiotics because of the scope of an enormous semiotics education. This study is making semiotics of Charles Sanders Peirce the subject. I thought that utilization can hold his semiotics study in a visual design field. First of all, this study considered design related papers related to the existing semiotics again and study found an error of the existing semiotics study and understanding did category concept with re-definition about semiotics of Peirce. Explained a symbol mark through understanding of semiotics of Peirce. This study was able to get the following conclusion through these results. 1) A symbol mark means one product, sonics, company oneself with a custom. Therefore, it is a rule symbol in the Representation side. 2) A symbol mark symbolizes an object with one symbol, so a symbol mark is a symbol in an object. 3) Because a symbol mark exists through a social rule, in semiotics definition of Peirce, this must become understanding with a Argument symbol. 4) A symbol mark is what a company or an organization field used from the past, and the public are recognizing this how. Therefore, it works as fact a company attaches a symbol mark to own product, and to show the public a symbol mark. A symbol mark is Dicent Sign in Interpretant. A rule and understanding about a lot of types which have various mutual relation, Peirce classification and understanding of a symbol mark tells to demand is holding that understanding a type of semiotics with the concept that is not an image to us.

• The Journal of the Korea Contents Association
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• v.7 no.7
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• pp.77-86
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• 2007

These days, universities are establishing new image; UI(University Identity) for them because of rapid change of education environment in 21st century, The objective of UI is expressing university's image externally and unifying members internally. In the process of establishing university's image, Symbol mark plays a key role in differentiating other universities because of its visual effect as well as enhancing self-confidence. In this study, I suggest that symbol mark is an important brand asset in point of differentiation and identification and analyze 36 domestic universities' symbol mark designs. In the way of this analysis, I classified these symbol marks in the aspect of shapes and colors and studied current design along with character of each symbol marks by examining usage of emblem. Therefore this paper will be used as a basic reference to understand domestic universities' symbol mark trend and to establishing differentiating strategy in the future.

• The Korean Publising Journal, Monthly
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• s.43
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• pp.17-17
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• 1989

• Proceedings of the Korea Society of Design Studies Conference
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• 2003.05a
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• pp.40-41
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• 2003

• Journal of Communication Design
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• v.65
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• pp.170-181
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• 2018

Currently, urban identity is a corporate management strategy of the past, and it includes the unique history and cultural heritage of the region, and it is expected to enhance competitiveness and locality. In response, the city's identity design of 31 municipalities in Gyeonggi Province is moving away from the past, building a futuristic, concise and modern image, and building differentiated identity using geometric artificial motifs. However, despite the presence of urban identity in the past, Symbolmark's boundaries and benchmarks are becoming increasingly ambiguous as it replaces CI or acts as CI and BI by developing new BIs instead of renewals. Moreover, there are cases where the slogan containing vision is used as BI, which requires professional CIP management by presenting the status analysis and direction of municipal governments in Gyeonggi Province. Thus, in this study, the theoretical background analysis and academic study of 31 municipalities in Gyeonggi Province were conducted, and the final analysis space was analyzed by schematizing how the essential meaning of symbolism is expressed and interpreted.

• Science of Emotion and Sensibility
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• v.12 no.2
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• pp.193-204
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• 2009

The importance of corporate identity design has been recently highlighted in the marketing. However, logotype among marks that represent the image of a company has been neglected relatively comparing to symbol mark and logo mark. A logotype should be something to represent the personalities and characteristics of a company in suggestive ways. For such reasons, the image expressions by shape are thought to be important. Consequently, the formative aspects of visual communication design should be examined with emphases. However, it is true that studies on the formative aspects regarding logotypes and logo marks, especially studies on the shapes of font types and the responses of consumers to them, are lacking. Accordingly, this study examined the visual shape of logotype preferred by consumers and the shape of logotype preferred by consumers according to the business type of companies. As a result of research, there were differences in the elements of logotype preferred according to the business type of companies; as for construction companies is preferred the body of the type of dotum font with bold stem, without serif, with oblique, straight-line and curve-line endings; as for banks is preferred the body of the type of dotum font without serif, with oblique ending and with one-side curve style of serif, the stem in a middle level; as for laboratories is preferred the body of the type of dotum font with oblique ending, with bold stem and straight-line serif. The elements that should be commonly applied to construction companies, banks and laboratories appear to be the oblique ending but the curve-line ending and shallow stem seemed to be avoided. On the other hand, the serif, ending and gulim appeared to be applied differently according to the business type.

• The KIPS Transactions:PartB
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• v.8B no.3
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• pp.305-310
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• 2001

본 논문에서는 직접행렬 대역확산 방식을 사용하여 Hadamard-Walsh 행렬을 워터마크 영상에 첨가한 후, 주파수 영역에서 원 영상에 삽입하고 복원하는 새로운 이미지 워터마킹 기법을 제안한다. 워터마크 영상은 시각적으로 인식 가능한 패턴(마크, 로고, 심볼, 인장 또는 서명)을 사용한다. 워터마크가 삽입된 영상의 화질저하를 추정하기 위해 PSNR(Peak Signal to Noise Ratio)을 계산하고, 복원된 워터마크의 복원률(reconstructive rate)을 구하여 외부공격에 대한 워터마크의 강인성을 확인한다. 표준영상에 적용해 본 결과, 워터마크가 삽입된 영상의 PSNR은 93.2dB로 우수한 화질을 얻을 수 있었으며 JPEG 손실 압축에서는 78.1% 이상의 워터마크 복원률을 얻을 수 있었고 영상변형 및 임펄스 잡음하에서도 효과적인 워터마크 복원 능력을 보였다.

• Proceedings of the Korea Information Processing Society Conference
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• 2001.04b
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• pp.907-910
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• 2001

본 논문에서는 저작권자의 개인 ID 를 직접 행렬 대역확산(Direct Matrix-Spread Spectrum) 방식을 이용하여 워터마크 영상을 부호화한 후, 주파수 영역에서 원 영상에 삽입하고 검출하는 워터마킹 기법을 제안한다. 워터마크 영상은 시각적으로 인식 가능한 패턴(마크, 로고, 심볼, 인장 또는 서명)을 사용한다. 워터마크가 삽입된 영상의 화질저하를 추정하기 위해 PSNR 을 계산하고, 검출된 워터마크의 복원률을 구하여 외부공격에 대한 워터마크의 강인성을 확인한다. 여러 표준영상에 적용해 본 결과 워터마크가 삽입된 영상의 PSNR 은 93.2 dB 로 우수한 화질을 얻을 수 있었으며, JPEG 손실 압축에서는 83.6 % 이상의 워터마크 복원률을 얻을 수 있었고 영상변형 및 잡음하에서도 효과적인 워터마크 검출 능력을 보였다.