• Journal of Digital Convergence
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• v.19 no.4
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• pp.73-88
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• 2021

The development of modern industry is changing the consumption pattern of consumers. With the advent of COVID-19, consumers' consumption using online e-commerce has begun to become more active. Online shopping malls where e-commerce takes place have four types of platforms: stand-alone, rental, open market and store farm. Among them, by comparing the stand-alone and store farm types, this study was conducted how the platform type affects consumers' purpose of using the online shopping mall and their intention to revisit the online shopping mall. This study analyzed 202 surveys within the last six months. According to the results of the study, reliability and information had a significant impact on psychological benefits. In addition, promotion and convenience have had a significant impact on economic benefits. The psychological and economic benefits, have been found to have a significant impact on the intention of revisit. However, there is no difference depending on the platform type.

• The Journal of the Convergence on Culture Technology
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• v.9 no.4
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• pp.649-657
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• 2023

With the rise of fintech services, the importance of UX Writing in digital channel is growing. However, there is a lack of research on how different types of UX Writing in fintech services specifically affect user's satisfaction. In order to determine the impact of UX Writing style in fintech services on user's satisfaction, this study used a 2x2 mixed design with using formality in Korean and financial jargon as independent variables to measure trust, conciseness, psychological stability, and completeness. The results showed that higher levels of conciseness, psychological stability, and completeness when not using jargon than using jargon. Using formality in Korean did not show a main effect for any of the dependent variables, but it was occurred that higher levels of conciseness, psychological stability, and completeness with using formality in Korean but not using jargon. The significance of this study is that it empirically verified how using formality and financial jargon in UX Writing of fintech services affects user satisfaction.

• Journal of Digital Contents Society
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• v.18 no.5
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• pp.957-967
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• 2017

In this study, factor, is focused on user's psychology and SNS using style, of intention to use SNS continuously being affeted to who want to stop using SNS. This study utilized the foundational frame of PCM and TAM2 and indepednent variable and Mediating variable were based on previous research. I used statistical programs such as AMOS 18.0 and SPSS 18.0 to verify the practical examination of the hypothesis of this study and the questionnaire was distributed to the public and IT students who once used SNS, and made the 443 questionnaires to analyze on final except missing values and insincere responses. The result of study was that intention to use SNS continuously are affected by positive and negative psychological factors and will be helpful to provide a service plan for SNS and establish for marketing strategy.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.533-551
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• 2021

The purpose of this study was to analyze the influence of participative leadership on the job commitment of employees and to investigate the mediating effect of psychological empowerment and the moderating effect of issue leadership. A survey was conducted on employees working in various industries and analyzed using PROCESS macro (Hayes, 2013). The reliability and validity of measurement tools were reviewed through a preliminary survey, and the timing of measurement of independent variable and dependent variable was separated to overcome the common method bias. The results of the study are as follows. First, it has been confirmed that participative leadership has a positive influence on employee's job commitment. Second, participative leadership strengthened the psychological empowerment of employees, and through it, the indirect effect of improving the employee's job commitment was confirmed. Third, the moderating effect of issue leadership was confirmed in the relationship between participative leadership and psychological empowerment. Fourth, the moderated mediating effect was confirmed that the effect of participative leadership on job commitment through psychological empowerment is reinforced by issue leadership. This study contributes to the expansion of existing leadership research by empirically identifying the mechanism between participative leadership and employee's job commitment. Implications regarding the results of the study, limitations of the study, and future study tasks were discussed.

• The Journal of the Korea Contents Association
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• v.19 no.1
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• pp.293-303
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• 2019

The purpose of this research is to investigate the psychological factors affecting job performance of public enterprise employee. Based on the literature review, three types of job performance are identified, which are behavioral responses to the demands from job environment. They are named as task performance, contextual performance, and adaptive performance. As independent variables, four factors were selected form positive psychological concepts, which are self-efficacy, hope, optimism, and resilience. These are the factors which compose of the concept of psychological capital. All the factors are hypothesized to positively affect job performances. From the regression analysis results, all the psychological factors in the model were turned out to have statistically significant impacts on the job performances. The importance of variable 'resilience' were dominant all three models, which might be interpreted as a behavioral response to the demands from uncertain organizational enviornments. From the marginal effect analysis, contextual performance decreases first five years, then reach peak at 20th. year. These results demonstrates that mid-level employees in the organizational hierarchy are more concerned with the overall performance of organization.

• Journal of the Korea Society of Computer and Information
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• v.25 no.2
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• pp.149-156
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• 2020

In this paper, we propose the moderating effects and mediation effects of social support on the relationship between art therapists' job stress and psychological burnout. Based on the previous studies, this study set up four types of variables: 1) independent variable, 2) moderating variable, 3) mediation variable, and 4) dependent variable. Job stress was identified as an independent variable, social support was identified as both a moderating variable and mediation variable, and psychological burnout was identified as a dependent variable. To empirically conduct this study, a total of 200 questionnaires were distributed to art therapists. Consequently, a total of 150 survey responses were collected. The survey results are as follows. First, there were not differences in job stress, psychological burnout, and social support due to personal environmental factors. This included career, employment type and working hours. Second, the result showed a high-level of correlation among job stress, psychological burnout, and social support. Third, social support was found to have a moderating effect on the relationship between the art therapists' job stress and psychological burnout. Forth, social support was found to have a moderating effect on the relationship between the art therapists' job stress and psychological burnout.

• Science of Emotion and Sensibility
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• v.24 no.1
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• pp.59-72
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• 2021

Concepts and categories offer the basis for inference pertaining to unobserved features. Prior research on category-based induction that used blank properties has suggested that similarity between categories and features explains feature inference (Rips, 1975; Osherson et al., 1990). However, it was shown by later research that prior knowledge had a large influence on category-based inference and cases were reported where similarity effects completely disappeared. Thus, this study tested category-based feature inference when features are connected in a causal chain and proposed a feature inference model that predicts participants' inference ratings. Each participant learned a category with four features connected in a causal chain and then performed feature inference tasks for an unobserved feature in various exemplars of the category. The results revealed nonindependence, that is, the features not only linked directly to the target feature but also to those screened-off by other feature nodes and affected feature inference (a violation of the causal Markov condition). Feature inference model of causal model theory (Sloman, 2005) explained nonindependence by predicting the effects of directly linked features and indirectly related features. Indirect features equally affected participants' inference regardless of causal distance, and the model predicted smaller effects regarding causally distant features.

• The Journal of the Acoustical Society of Korea
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• v.29 no.4
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• pp.270-277
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• 2010

In this paper, we proposed an algorithm that improves tone quality of noisy audio signals by using ICA(Independent Component Analysis) algorithm and perceptual filters. Many algorithms have been proposed to eliminate the noise from the audio signals, such as spectral subtraction method, perceptual filter, etc. The perceptual filter uses a noise that is acquired from silent ranges in the input signal. In this case, the improvement rate of tone quality decreases if the noise energy is changed by the environmental variation in a signal frame. But the proposed method estimates a noise that is changed at each frame using ICA algorithm. The estimated noise is applied to perceptual filter. To show the performance of the proposed algorithm, several tests are performed to various input signals. With the proposed algorithm, we could confirm the enhancement of tone quality in terms of segmental SNR (SSNR), noise-to-mask ratio (NMR) and Degradation Category Rating (DCR) test.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.11
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• pp.4320-4330
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• 2010

Blogs that allow two way communications are open to the public more than 20 million sites these days. The study tries to categorize and classify blogs based on the common representative factors. As blogs are changing dynamically, the study also tries to figure out key factors either for growing or perishing dynamics. The study develops the research idea from the independent variables such as contents factors and psychological factors to the controlling factors such as trust, attitude, and purchasing intention. The research found out that opinion leading and information seeking tendency are significantly related to the attitude to the internet shopping mall.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.3
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• pp.198-209
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• 2018

The purpose of this study is to empirically verify the effects of positive psychological capital on participation in lifelong learning as well as the mediating effect of self-directedness of adult learners in Korea. The research model was constructed using positive psychological capital as an independent variable, lifelong learning participation performance as a dependent variable, and self-directedness as a mediating variable. The results of the study are as follows: First, positive psychological capital of adult learners has a significant effect on self-directedness and participation in lifelong learning. Second, self-directedness has a significant effect on participation in lifelong learning. Third, self-directedness plays a mediating role between positive psychological capital and participation in lifelong learning. The results of this study indicate that positive learning psychology and self-directedness are important factors for participation in lifelong learning. The results of this study are expected to contribute to the development of lifelong learning systems and the development and operation of programs that can enhance positive psychological capital and self-directedness of adult learners.