• Culinary science and hospitality research
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• v.15 no.3
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• pp.179-196
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• 2009

As consumers are more conscious about the preferred traits and branding in restaurant selection, restaurant practitioners are getting more interested in the traits which constitute and influence consumers' brand association. Dining selection is known to be a complicated psychological process that consumers undergo, incorporating social and cultural values, personal tastes, and other psychological factors. This study was designed to investigate the specific non-food traits perceived by consumers in fine restaurant selection. Also, it prioritized those examined traits. Building on exploratory qualitative research, results from 11 interviews through focus group sessions were utilized in data analysis. Content analysis of the interviews enabled categorization of the associations. The categorized variables were utilized for empirical data analysis of conjoint analysis. First, the results suggested five superior traits such as atmosphere, price, customer relations, employee competence, and convenience of systems in fine restaurant brand association. Second, they were prioritized in the order of atmosphere, price, consumer relations, employee competence, and convenience. Finally this study provided practical implications for fine restaurant professionals in linking consumers' psychologically networked traits to brand selection.

• The korean journal of orthodontics
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• v.28 no.3 s.68
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• pp.479-486
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• 1998

Bimaxillary Protrusion can be treated effectively in growing patients and in adults with conventional orthodontic therapy. However, In the adult patient, combined surgical and orthodontic treatment modalities may offer distinct advantages over such conventional therapy. In those cases complicate by vertical jaw dysplasia, sagittal dysplasia, or transverse skeletal discrepancy in addition to bimaxillary protrusion, the possibilities of obtaining successful results through orthodontic treatment alone greatly diminish. Surgical retraction of both maxillary and mandibular anterior segments with subapical osteotomies and ostectomies in the extraction site may be a good treatment alternative. Treatment time and possible adverse effects of lengthy orthodontic therapy may be reduced and optimum esthetic improvement may be facilitated. On the following cases, patient who had bimaxillary protrusion with Angle class III malocclusion was treated with combined orthodontic - surgical therapy by anterior subapical segmental osteotomies.

• The Journal of the Korea Contents Association
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• v.10 no.5
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• pp.185-201
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• 2010

Interactive space became one of the major design paradigms. For elevating the interactive effect in this, we need user-centered design methodology which uses the influential factors on the interactivity. As the second paper of three-linked studies for the interactivity in the interactive space, this research analyzed the interface factors' specific attributes for supporting behavioral participation. 'Interface' is one of three main factors on the interactivity(Intersubject/Interface/Interaction). Its role in the interactive space is to induce or support user's participations which bring the interactive changes into the designs. Qualitative case analysis was the main method and 30 cases were investigated. 'Individual analysis-Transitional description-Generalization' were the progressive steps for case analysis. As final results, 17 attributes for supporting behavioral participation were analyzed.

• Journal of Distribution Research
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• v.12 no.1
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• pp.105-123
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• 2007

Recently, the beauty service industry in Korea is growing rapidly as women have increased role in society and consumers have more diversified desire for beauty. In that sense, studies on the environment of transaction is necessary to maintain the customers who use beauty service which Is one of the most prominent services in Korea. However, there is a lack of systematic investigation on that. Under those circumstances, this study tries to propose strategies by shedding light on the reasons of store loyalty based on empirical study. Furthermore, securing regular customers is deemed to be the most important thing as the competition among stores are getting fiercer in the wake of increase in the number of beauty salons. In that light, this study tries to shed light on the transaction cost clearly which affects the store loyalty, and focuses on the development of integrated research model for the transaction cost related to the environmental characteristics of beauty service industry and for the store loyalty.

• Korean Business Review
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• v.14
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• pp.129-148
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• 2001

The purpose of this study is to survey the LOV(List Of Values) composed with the consumer's psychographic variables and is to segment consumer's value system through the LOV. Referring to the previous studies such as Rokeach's RVS, Kahke's LOV, Razzaque's Asian values, and author's Korean values, this study conducted researches of consumer's value segmentation. The result of this study finds that the Korean consumer's value system is categorized into (1) value of influence, (2) value of mammonism, (3) value of latest, (4) value of venture, (5) value of salvation, (6) value of sociality, (7) value of curiosity, (8) spirituality, and (9) value of conservativeness in order. This results will help contribute toward segmentation of Korean consumer's value. Another result of this study shows by way of ANOVA(analysis of variance) that the Korean consumer's value dimensions are closely related to demographic variables: sex, marital status, education, occupation, total families income by monthly, family structure, and age.

• Korean Journal of Occupational Health Nursing
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• v.19 no.1
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• pp.28-40
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• 2010

Purpose: The purpose of the study >was to examine the prevalence of work-related musculoskeletal disorders(WMSDs) and to identify the relationship between work-related psychosocial and acculturative factors and WMSDs among Korean-Chinese workers living in Korea. Methods: A cross-sectional survey was conducted with 195 Korean-Chinese workers who have worked full-time for the past 6 months. A structured questionnaire, including measures for musculoskeletal symptoms, physical demand, work-related psychosocial(job demand, job control, interpersonal conflict), acculturative (acculturation strategy and acculturative stress), and personal factors, was used. Descriptive statistics and logistic regression analysis were conducted using the SPSS WIN 17.0. Results: The prevalence of WMSDs was 64.1%. In comparison to Korean workers, job demand of this group was lower while both interpersonal conflict and lack of job control were higher among them. Integration was the most commonly used acculturation strategy and mean scores of acculturative stress were below the median. Acculturative stress was positively correlated with integration and assimilation while negatively correlated with separation and marginalization. Interpersonal conflict and integration appeared to be related to WMSDs among male and female Korean-Chinese workers, respectively. Conclusion: The WMSD interventions need to be planned in consideration of different influences of work-related psychosocial and acculturative factors on WMSDs by gender.

• The Journal of the Korea Contents Association
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• v.13 no.9
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• pp.260-269
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• 2013

Gender role identity is a key subject toward adaptation in later life. In this paper, we tried to understand the specific types and characteristics of gender role identity in view of older men. The research collected and examined 40 representative descriptions representing gender role identity, including 20 for masculinity and 20 for femininity from 40 older men. We obtained four types of gender role identity of older men from this research. "Powerful-expressive type" is energetic and reveals his brave and dominant tendency when they are working. "Powerful-taciturn type" is strongly independent and has a firm conviction, but they do not express those characters and remain silent. "Powerful-paternal type" handles his work with a driving force, and has a tender character. "Paternal-caring type" finds his own worth in life by caring for his family and children, and considers others more than himself. Future research is needed to verify how the types of gender role identity are linked to psychosocial adaptive aspects, health behaviors, mental and physical health.

• Journal of Korean Philosophical Society
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• v.147
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• pp.1-28
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• 2018

In order to reveal the differentiation of Nietzsche's justice theory, this paper attempted an intrinsic analysis of the political act of establishing a social contract with others through the fundamental concept of "will to the power", and the politics of modern nation including utilitarianism, liberalism and democracy. I will deal with criticism of ideology. In other words, it will be a work to clarify the fictitiousness and errors by digging out the ground of the value of justice as 'genealogical psychology' which strips off the psychological layers hidden behind the name of universal truth called 'virtue'. By dismantling the notion of self-righteous justice based on 'virtue' from 'immorality' as well as 'out of morality', it aims to reveal a new emotional dimension based on love, not retaliation. When Nietzsche emphasizes the role of positive emotions such as 'mercy' and 'forgiveness' rather than negative emotions such as revenge, retaliation, and grudge, while analyzing justice in the dynamics of power relations, By allowing exception rule, we will critically analyze whether universality and consistency are lost.

• The Journal of the Korea Contents Association
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• v.19 no.1
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• pp.373-384
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• 2019

This study aims to look closely picture books regarding bullying and to analyze people directly involved in resolution to bullying problems and conflict-coping method in those picture books. 71 picture books on bullying were examined in this study. Results are as follows: (1) As person directly involved in resolution to bullying problems, 'victim by himself' settles a conflict situation over half of the books, followed by 'victim and other character' and 'other character alone'. (2) various types are described relatively evenly such as 'getting positive mind or building confidence', 'distancing bullies group or making new friends', 'gaining recognition by showing one's competence off', 'helping bullies or being nice to bullies' for conflict-coping method to bullying problems. In conclusion, the necessity of community effort rather than an individual's own effort to solve bullying problems and possibilities of teaching of language use in those books were discussed.

• Design Convergence Study
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• v.15 no.3
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• pp.103-116
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• 2016

Social development led to systematic changes in the gender division of housework and the increase of house husbands. Accordingly, the demand for programs on child rearing for fathers is high. This study aimed to present a design for the brand mark and station identification for a TV channel specializing in childcare for house husbands. This study designed a brand mark and an applied brand mark, based on a literary review of previous studies. A survey on the necessity, preference and brand awareness of this channel was conducted twice afterwards, targeting 55 parents who are raising children who are in between the age of 6 months to 37 months. The first survey showed that the parents are in need of childcare-related channels due to their worries and fear towards childcare. When asked about their preferences and brand awareness towards this channel, some respondents were negative towards the form and colors used in the proposed brand mark and applied brand mark. This was reflected in the improved version and was tested in the second survey, which showed that respondents preferred the form that reminded them of children and found it more suitable. In regards to colors, respondents preferred high chroma navy blue.